牛津英语教案.docx
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牛津英语教案
Unit1Advertising
Period1Welcometotheunit
Teachingaims:
1.Toenjoysomebeautifuladvertisementsandhaveageneralideaofadvertisements.
2.Totalkaboutthefouradvertisementsandgetsomeideasofthetwomaintypesofadsandtheir
respectivepurposes.
3.TogetinvolvedinthediscussionandpracticespokenEnglish.
Teachingprocedures:
Step1lead-in
Theteachershowsthestudentsseveralbeautifuladvertisements,amongwhicharebothcommercialadvertisementsandpublicserviceadvertisements.
Step2Brainstorming
Askstudentstohaveabrainstormandthenanswerthefollowingtwoquestions:
1.Wherecanwefindtheseads?
2.Whydoyouliketheseads?
Step3Observation
AskstudentstofocusonthefouradvertisementsonPage1.Encouragethestudentstoformpairsanddiscussthecontentsofeachoneandtrytodividethefouradvertisementsintotwoparts.Thus,encouragethestudentstopayattentiontothefunctionsofthecommercialadvertisementsandpublicserviceadvertisements.
Step4Discussionandspeaking
Organizethestudentsintofourgroupsandaskeachgrouptotalkaboutoneofthefourpicturesinfrontofthewholeclass.Eachgroupshouldchooseonerepresentativetopresenttheirideastothewholeclass.Thethreequestionscanhelpthestudentstostartthediscussion.
Step5Moreadsforyoutodiscuss
Providethestudentsmoremeaningfulandinterestingadvertisementsandencouragethemtothinkaboutanappropriatesloganforeachone.
Step6Homework
Askstudentstolookformoreinformationaboutadsandmakegoodpreparationsforthereadingpart.Thestudentscansurfthenetiftheyhaveaccesstoit.
Period2Reading1
Teachingaims:
1.Togetageneralideaofthewholetext.
2.Totraingist-readingskillandlearnthemainpointofeachparagraphofthetext.
3.Tobefamiliarwiththedetailedinformationaboutthetext.
4.Tomasterthereadingstrategyforexpositorywriting.
Teachingprocedures:
Step1Lead-in
Thestudentsareencouragedtohaveabrainstormingaboutadvertisementsinordertoreviewwhattheyhavelearnedbeforetheclassandgetmoreknowledgerelatedtoadvertisements.
Step2Before-reading
Thewords-matchingexercisecanhelpthestudentstoreviewthenewwordsandpavethewayforthecomingreadingcomprehension.
Step3Fast-reading
Askstudentstolistentotherecordingofthereadingtextandskimthetexttogetthegeneralidea.
Readthearticlequicklyandanswer.
1.Whatdoadstrytopersuadepeopletodo?
Tobuyaproductorservice,ortobelieveinanidea.（L6-7）
2.WhatdoesPSAstandfor?
Publicserviceadvertisements.（L9）
3.WhatdoPSAsaimtodo?
Theyaimtoteachusandhelpusleadbetterlives.（L29）
Step4Detailed-reading
Letstudentsreadthetextcarefullyandworkoutthemainideaofeachparagraph.
Step5FurtherReading
Thetrueorfalsestatementsaredesignedtocheckstudents’furtherunderstandingofthewhole
text.
1.Mostpeoplearenotawareofhowmanyadsarearoundthem.T
2.Advertisementsarealwaysmeanttopromoteaproductorservice.F
3.PSAsareonlyfoundinnewspapersandonTV.F
4.PSAsandcommercialadsusesomeofthesamemethods.T
5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.F
6.AnadwarningpeopleagainstsmokingisanexampleofPSA.T
Step6Post-reading（ConsolidationActivityOne）
Withthequestion“What’sthesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?
”,studentsareexpectedtotellthedifferencesandsimilaritiesbetweenthetypesofadvertisements.
Step7Post-reading（ConsolidationActivityTwo）
Askstudentstoretellthewholetextwiththehelpofthekeywordsontheppt.
Step8Aboutthereadingstrategy
Drawthestudents’attentiontothereadingstrategyaboutexpositorywriting.
Whatisexpositorywritingmeanttodo?
Itismeanttointroduceyoutobasicinformationonatopic.
Whatisitsbasicformat?
Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,
conclusion.
Step9Homework
AskstudentstofinishreadingthearticleonPage95,tolistthedifficultlanguagepointsontheirnotebooks,andretellthereadingtext.
Periods3-4Reading2
Languagepoints
。
Teachingaims:
1.Togettograsptheusageofthemainlanguageitems.
2.Totrainlistening,speaking,readingandwritingskillsbypracticingthelanguageitems.
Teachingprocedures:
Step1Revision
Askstudentstofillintheblankswiththefirstlettersgiven.Theshortpassageisasummaryofthereadingtextwhichiscloselyrelatedtoadvertisements.
Step2Languagefocus
Listthemainlanguageitemsinthereadingtextanddrawstudents’attentiontothem.
Step3Explanationandpractice
Explainthemainusageofthelistedlanguageitemsandusedifferentways,suchassentencetranslation,multiplechoicestohelpstudentstopractice.
1.Wearesousedtothem…
beusedtodo/doingsth.—getaccustomedto
usedto—happenedinthepast
e.g.Iamnotquiteusedtolivinghere/city
IusedtoliveinNanjing.
2.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.（P2,lines2-4）
research在此是名词，表示“研究，调查”
常用结构：
doresearchon/into…做有关……的研究
e.g.Hehascarriedoutextensiveresearchintorenewableenergysources.
research也可以作动词，“研究，调查”
e.g.They’reresearchingintowaysofimprovingpeople’sdiet.
他们在研究如何改进人们饮食的方法。
sharevt.分享、分担；具有相同的（观点、想法、经历等）
常用结构：
•sharesth.withsb.同某人分享某物
•sharesth.among/between…将某物平均分给……
3.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,
ortobelieveinanidea.（P2,lines6-7）
persuadevt.劝说、说服
e.g.Hisfriendsfailedtopersuadehimtogoontheoutdoorcampingtrip.
他的朋友们劝他去户外露营，但失败了。
常用结构：
•persuadesb.todosth.说服某人做某事
•persuadesb.intodoingsth.说服某人做某事
•persuadesb.outofdoingsth.说服某人不做某事
believein相信……的存在，信任/信赖
e.g.Idon’tbelieveinghosts.Ithinkthatstoriesofghostsweremadeupbyhumanbeings.
我不相信鬼魂。
我认为鬼魂的故事都是人类编造出来的。
Theyneedaleadertheycanbelievein.他们需要一个可以信赖的领导。
4.Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproduct
orservice.（P2,lines10-11）
servicen.服务；帮助
常用结构：
atyourservice听您吩咐、供你差遣或使用
dosb.aservice给某人帮忙
ofservice有用的；有帮助的
[拓展]
servevt.表示“为……服务；接待、招待；
伺候（吃饭）、端（菜）;供应（饭菜、酒水等）
e.g.Servethepeopleheartandsoul.全心全意为人民服务。
Firstcome,firstserved.先到的先接待。
Therestaurantdoesn’tservewine.这个餐馆不供应白酒。
5.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safetyor
anyotherproblemthataffectspublicwelfare.（P2,lines11-12）
bemeantto旨在，目的是
e.g.Whathesaidatthemeetingwasmeanttomakeussupporthisidea.
会议上他说的话是希望我们支持他的观点。
6.Therearelawstoprotectpeoplefromadvertisementsthatcheatpeople.（P2,line14）
protect…from…防止……；保护……免受……
e.g.Peopleusuallywearsunglassestoprotecttheireyesfromthestrongsunlight.
7.Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.（P2,lines15-16）
lie:
lied（pt,pp）,lying（presp）vt.说谎~tosb.aboutsth.
Shewaslying!
Sheliedtomeaboutherage!
lie:
lay（pt）lain（pp）lying（presp）vi.平躺
Hehaslaininbedsincethismorning.
lay:
laid（pt,pp）laying（presp）vt.放置
Helaidhishandonmyshoulder.
8.…withthenicecomment,rememberthewords‘freshestfood’,andmakeamental
connectionwiththefoodinthegrocery.（P3,lines1-2）
commentn.评论、意见、评价vt./vi.评论
常用结构：
•makeacomment/commentson…对……评论/评头论足
•nocomment无可奉告
•commenton…对……评论/评头论足
e.g.Itisimpolitetocommentonothersbehindtheirback.
背后对他们评头论足是不礼貌的。
9.Wemustnotfallforthiskindoftrick!
（P3,Lines24-25）
fallfor上……的当，受……的骗
e.g.Howcanyoufallforthewordsofthedoor-to-doorsalesman?
你怎么会受上门推销的人的骗呢？
10.Notalladsplaytricksonusthough.（P3,line27）
playtrickson欺骗，捉弄
e.g.Thenaughtyboyplayedtricksonmeseveraltimeslastmonth.
那个调皮的男孩上个月捉弄了我好几次。
11.Theseadsdealwithwidespreadsocialconcerns.（P3,line34）
dealwith…对付……；和……打交道；
处理……；涉及……（多和how连用）
e.g.Couldyoutellmehowtodealwiththeproblem?
你能告诉我怎样处理这个问题吗？
[拓展]
dowith…对付/处置……；与……相处；忍受……（多和what连用）
e.g.Idon’tknowwhattodowiththeproblem.我不知道如何处理这个问题。
12.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearina
day.（P2）我们对广告习以为常，以至于不知道一天中到底见了多少,听了多少。
【分析讲解】
本句的主体是so...that结构，在that引导的结果状语从句中含有一个宾语从句howmany
weseeandhearinaday，作realize的宾语。
so/such...that结构用法如下：
①so+形容词+a（n）+单数可数名词+that
=such+a+形容词+单数可数名词+that
e.g.约翰是一个非常聪明的学生，以至于所有的老师都喜欢他。
Johnissocleverastudentthatallhisteacherslikehim.
=Johnissuchacleverstudentthatallhisteacherslikehim.
②such+形容词+不可数名词（或可数名词的复数）+that；
③so+形容词（或副词）+名词+that；
④so+many（或much，few，little）+名词+that。
Theseweresuchwonderfulperformancesthatweweredeeplymoved.
这些表演非常好，我们都被深深地感动了。
Hereceivedsolittleeducationthathecouldnotteachsuchlittlechildren.
他受到的教育太少，以至于连这么小的孩子都教不了。
13.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproduct
orservice.（P2）
[考点]替代词one用来替代前面出现的可数名词的单数形式，是泛指概念，相当于a（n）+单数名词。
本句中的one相当于acommercialadvertisement。
[考例]
—Thereisstillacopyofthebookinthelibrary.Willyougoandborrow______?
—No,I’dratherbuy______inthebookstore.（陕西2007）c
A.it;oneB.one;oneC.one;itD.it;it
Step4Consolidation
Askstudentstosearchtheirmemoryforthewordsandexpressionslearntinthissectionandcompletethesentences.
Completethefollowingsentencesaccordingtothei
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