2Unit2TextITheGreatSeduction.docx

2Unit2TextITheGreatSeduction.docx

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2Unit2TextITheGreatSeduction

Warm-up

SmallGroupDiscussionandWriting

WhatbenefitsanddrawbackscanthefollowingWeb2.0onlineactivitiesbringtosociety?

Haveasmallgroupdiscussionandcompletethefollowingtable.

Web2.0onlineactivities

Benefits

Drawbacks

Downloading,uploadingandsharingmages,audios,andvideosonwebsitesorweb-basedcommunities

Usingorcontributingtoopenlyeditable,web-basedencyclopedia（e.g.Wikipediaandbaidu百科）

Viewing,sharing,andcommentingonnewsonsocialnetworkingsites

Downloadinganduploadingebooks,e-articles,etc.ontext-sharingwebsites

Prompts:

Theseactivitiesmayspeedupdisseminationofknowledgebutdamagetheinterests）fsomecontentownersorproducers…

RolePlay（P23）

Workinpairs.StudentAassumestheroleofamovieproducer,andstudentBamusicproducer.HaveachataboutthepositiveandnegativeimpactoftheInternetonyourownbusiness.Theteacheristoaskafewpairstodemonstratetheirtalkinclass.

Discussion（P23）

1.WhatopportunitiescantheInternetoffertoworksofintellectualproperty?

2.Whatproblemsdoesitholdforworksofintellectualproperty?

TheGreatSeduction

LoriOliwenstein

【1]FirstaconfessionF.BackintheNineties,IwasapioneerinthefirstInternetgoldrush.Withthedreamofmakingtheworldamoremusicalplace,IfoundedA,oneoftheearliestdigitalmusicsites.Once,whenaskedbyanewspaperreporterhowIwantedtochangetheworld,Ireplied,halfseriously,thatmyfantasywastohavemusicplayingfromorificeverytohearthewholBob

AC

Dylanoeuvrefrommylaptopcomputer,tobeabletodownloadJohannSebastianBach'SBrandenburgConcertosfrommycellularphone.Soyes,IpeddledtheoriginalInternetdream.IseducedinvestorsandIalmostbecamerich.

【2]Mymetamorphosisfrombelieverintoskepticlackscinematicdrama.Ittookplaceoverforty-eighthours,inSeptember2004,onatwo-daycampingtripwithacoupleofhundredSiliconValleyutopiansinSebastopol,theheadquartersof

ar\

OReillyMedia.Eachfall,O'ReillyMediahostsanexclusive,invitertly）ieventcalledFOO（FriendsofOReilly）Camp.Thesefriendsofmulti-millionairefounderTimOReillyarenotonlyunconventionallyrichandrichlyunconventionalbutalsoharbor14amessianic15faithintheeconomicbenefitsof

•richlyvariedcountryside各地情况迥异的乡村

•arichlyatmosphericnovel氛围渲染得很强烈的小说

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harbor:

（AmE）（BrEharbour）n.anareaofwateronthecoast,protectedfromtheopenseabystrongwalls,whereshipscanshelter（海）港、港口、港湾

•toenter/leaveharbor进入/离开港口

•Severalboatslayatanchorintheharbor.港湾里停泊着几条船。

v.

1）tohideandprotectsb.whoishidingfromthepolice窝藏、庇护（罪犯等）

•Policebelievesomeonemustbeharboringthekiller.警方相信一定有人窝藏了杀人犯。

2）tokeepfeelingsorthoughts,especiallynegativeones,inyourmindforalongtime怀有、心怀（尤指反面感情或想法）

•Thearsonistmayharboragrudgeagainstthecompany纵火犯可能对公司怀恨在心。

•Shebegantoharbordoubtsaboutthedecision她开始对这个决定产生怀疑。

•Hestillharborsambitionsofplayingprofessionalsoccer.

3）tocontainsthandallowittodevelop包含、藏有

•Yourdishclothcanharbormanygerms.洗碗布中肯藏有很多病菌。

•Thesewoodlandsonceharboredacolonyofreddeer.

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messianic:

adj.（formal）（P26）

1）relatingtoamessiah有关救世主的、救星的

2）attemptingtomakebigchangesinsocietyortoapoliticalsysteminanextremelydeterminedandenthusiasticway有雄心壮志的、狂热的

•Thereformswerecarriedoutwithanalmostmessianiczeal.改革是以极大的热情进行的。

Amessianicfaithreferstothestrongbeliefthatsomepopularleaderswillleadpeopleintoanidealeraofpeaceandprosperitymessiahn.

1）theMessiah[sing.]（inChristianity）JesusChristwhowassentbyGodintotheworldtosavepeoplefromevilandsin（基督教）弥赛亚、救世主基督

2）theMessiah[sing.]（inJudaism）akingwhowillbesentbyGodtosavethe

Jewishpeople（犹太教）弥赛亚（上帝要派去拯救犹太人民的国王）

thecultoftheamateurandculturalbenefitsoftechnology.Whatunitesthemisasharedhostilitytowardtraditionalmediaandentertainment.Fortwofulldays,wecampedtogether,roastedmarshmallowstogether,andcelebratedtherevivalofourculttogether

【3】TheInternetwasback!

ThisshinynewversionoftheInternet,whatTimOReillycalledWeb2.0,reallywasgoingtochangeeverything.Nowthatmost

20

AmericanshadbroadbandaccesstotheInternet,thedreamofafullynetworked,always-connectedsocietywasfinallygoingtoberealized.TherewasonewordoneveryFOOCamper'slips1inSeptember2004.Thatwordwas“democratization.

Media,information,knowledge,content,audienee,author-allweregoingtobedemocratizedbyWeb2.0.TheInternetwoulddemocratizeBigMedia,BigBusiness,BigGovernment.ItwouldevendemocratizeBigExperts,transformingthemintowhatonefriendofO'Reillycalled,inahushsdnttone,“nobleamateurs.”

【4]AlthoughSebastopolwasmilesfromtheocean,bythesecondmorningofcamp,

Ihadbeguntofeelseasick.AtfirstIthoughtitwasthegreasycampfoodorperhapsthehotnortherinCaliforniaweather.ButIsoonrealizedthatevenmygutwasreactingtotheemptinessattheheartofourconversation.

【5]Mydreamofmakingtheworldamoremusicalplacehadfallenondeafears;thepromiseofusingtechnologytobringmoreculturetothemasseshadbeuptoyourearsinsth.:

tohavealotofsth.todealwith深陷于、埋头于、忙于•Wereuptoourearsinwork.我们工作忙得不可开交。

beendrownedoutbyFOOCampers'collectivecryforademocratizedmedia.

ThenewInternetwasaboutself-mademusic,notBobDylanortheBrandenburg

Concertos.Audieneeandauthorhadbecomeone,andweweretransformingculturesb.'earsareburning:

apersonthinksthatotherpeoplearetalkingaboutthem,especiallyinanunkindway（感到有人议论、尤指说闲话而）耳朵发热

•“bumpedintoyourex-wifelastnight.””thoughtIcouldfeelmyears

burning!

'“我昨天晚上偶遇了你的前妻。

”“怪不得我好想觉得耳朵发热呢。

”goinoneearandouttheother:

ihformal）（ofinformation,etc.）tobeforgottenquickly

（将消息等）一只耳朵进另一只耳朵出，当耳边风

•EverythingItellthemjustgoesinoneearandouttheother.我无论对他们说什么都只被当做耳边风。

playitbyear:

（informal）todecidehowtodealwithasituationasitdevelopsratherthanbyhavingaplantofollow见机行事、随机应变、根据情况需要行动

•I'mnotsurehowmanypeopleareexpecte—welljusthavetoplayitbyear.

•Idontknowwhatthey'llwantwhetheyarrive—wellhavetoplayitbyear.我不知道他们到达时需要什么一一我们只有见机行事了。

shut/closeyourearstosth.:

torefusetolistentosth.（对）充耳不闻、置之不

理

•Shedecidedtoshutherearstoalltherumors她拿定主意对所有的谣言置之不理。

smile/grin/beamfromeartoear:

tobesmiling,etc.alotbecauseyouareverypleasedaboutsth眉开眼笑、笑得合不拢嘴

24drownsb./sth.（out）:

（ofasound）tobelouderthanothersoundssothatyoucannothearthem压过、盖没、淹没

•Sheturneduptheradiotodrownoutthenoisefromnextdoor.她开打了收音机的音量以压过隔壁房间的吵闹声。

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Mydreamofmakingtheworldamoremusicalplacehadfallenondeafears;

thepromiseofusingtechnologytobringmoreculturetothemasseshadbeendrownedoutbyFOOCampers'collectivecryforademocratizedmedia.

Mydreamofmakingmusicmorepopularandacceptedintheworldhadbeenignoredbyanypeople;andthepromiseofusingtechnologytomakethepeoplemoreculturedhadbeenrenderedunnoticeablebyFOOCamper'smoreemphaticandinsistentdemandforademocratizedmedia.

intocacophony.

【6】FOOCamp,Irealized,wasasneakpreview.Weweren'therejusttotalkaboutnewmedia;wewerethenewmediaTheeventwasabetaversionoftheWeb

28293031

2.0revolution,whereWikipediametMySpacemetYouTube.Everyonewassimultaneouslybroadcastingthemselves,butnobodywaslistening.Outofthis

32

26

anarchy,itsuddenlybecameclearthatwhatwasgoverningtheinfinitemonkeyssupportedbythenon-profitWikimediaFoundation.Itsnameisaportmanteauofthewordswiki（atechnologyforcreatingcollaborativewebsites,fromtheHawaiianwordwiki,meaning“quick”a"dencyclopedia.Wikipediaarticleshavebeenwrittencollaborativelybyvolunteersaroundtheworld,andalmostallofitsarticlescanbeeditedbyanyonewithaccesstothesite.

29

MySpace:

asocialnetworkingwebsite.ItsheadquartersareinBeverlyHills,California,theUS,whereitsharesanofficebuildingwithitsimmediateowner,NewsCorp.DigitalMedia,ownedbyNewsCorporation.MySpacebecamethemostpopularsocialnetworkingsiteintheUnitedStatesinJune2006.

30

YouTube:

FoundedinFebruary2005,YouTubeistheleaderinonlinevideo,andthepremierdestinationtowatchandshareoriginalvideosworldwidethroughaWebexperienee.YouTubeallowspeopletoeasilyuploadandsharevideoclipsonwww.YouTandacrosstheInternetthroughwebsites,mobiledevices,blogs,andemail.

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TheeventwasabetaversionoftheWeb2.0revolution,whereWikipediametMySpacemetYouTube.

TheeventwasanopportunitytoseeandtesttheWeb2.0revolutionbeforeitisintroducedtothegeneralpublic,wherecreatorsandsupportsofWikipedia,MyspaceandYouTubeassembled.

32anarchy:

n.[U]asituationinacountry,anorganization,etc.inwhichthereisnogovernment,orderorcontrol无政府状态、混乱、无法无天

nowinputtingawayontheInternetwasthelawofdigitalDarwinism,the

3334

survivaloftheloudestandmostopinionated.Undertheserules,theonlyway

tointellectuallyprevailisbyinfinitefilibustering

【7】Themorethatwassaidthatweekend,thelessIwantedtoexpressmyself.Asthe

dinofnarcissismswelled,Ibecameincreasinglysilent.AndthusbeganmyrebellionagainstSiliconValley.Insteadofaddingtothenoise,Ibroketheo