中西跨文化交际课程情景案例分析.docx

中西跨文化交际课程情景案例分析.docx

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中西跨文化交际课程情景案例分析

中西跨文化交际课程情景案例分析

Unit1LanguageandCultureinCommunication

TheoryCommunicationissomethingwedoeveryday.Ittakes

placesonaturallythatwesimplyfailtonoticeituntilit

hiccupsorbreaksdown.Thoughitiscommonplace,itisno

exaggerationtosaythatcommunicationislifeandlifeis

communication.

1.Whenyoujoinasocialgathering,youmustbeawareof

rulesandproceduresthatgovernthewaythingsaregoingto

proceed.Thereisatechnicaltermforsuchrulesand

procedures—schema.

2.Faceandpolitenessaretwootherareaswhichare

extremelyvalue—sensitive.Oneofthedistinctivefeaturesof

Chinesepolitenessisself—denigrationandother—elevation.

Case1:

Litzisaprofessorofcross—cultural

communicationinauniversityinFinland.Sheinvitedher

Chinesestudentshomeforaneveningparty.

TheschemafromLitz'spointofviewincludesthe

following:

中西跨文化交际课程情景案例分析

1.Givinginvitation:

byphone/bymail

2.Prepareeverythingbeforethearrivalof

guests

3.Receivingguests:

openthedoor/express

welcome/taketheirovercoats/introduceguests/offerthem

drinks/makethemcomfortable

4.Servingfood:

setthetable/soupfirst/

maincourse/desert

5.Postdinneractivities:

chat/playmusic

/offermoredrinks

6.Seeingguestsoff:

thankthemforcoming/

goodnight

Litz'seveningpartywasnotverysuccessful,becauseshe

wasupsetbyoneofherguests.Herewastheinitial

conversationbetweenLitzandLin:

Litz:

（opensthedoor）Oh,Lin,howniceyoucouldcome!

Lin:

It'snotdifficulttofindyourhouse.

Litz:

Comeonin.

中西跨文化交际课程情景案例分析

Lin:

（comesin）

Litz:

CanItakeyourcoat?

Lin:

No,thanks.

Litz:

Ok,thiswayplease.

Lin:

（takeoffhercoatandhangsit）

Analysis:

LitzwashurtbecauseLindidnotletherhang

hercoat.Litz'sofferingtohangLin'scoatisoneofLitz's

ways（it'sonLitz'sschema）.OnLin'sside,shethoughtthat

Litzwashersupervisorandthatitwasinappropriatetolet

hersupervisorhanghercoat.Herewehaveaninstanceofone

actionattachedwithdifferentculturalvalues.

Case2:

FindinganInterestedBuyer

GeorageHallwasinBeijingattendingatradefairand

lookingforanopportunitytodobusinessinChina.Hehadbeen

verysuccessfulinhisbusinessdealingsintheUSandprided

himselfonhisability“togetthingsmoving.”Hisfirstday

wasgoingwell.Helookedaroundatthedisplaysofsporting

中西跨文化交际课程情景案例分析

equipmenttogetsomeideaofwhomhemightapproach.Hewas

surethathisproducts,tennisracketswithanunusualnew

design,wouldarousesomeinterests.Ontheseconddayhe

approachedthecompanywhichhefeltwouldbemostresponsive

tohisproducts.Heintroducedhimselftothegeneral,aMr.

Li.SincehehadreadthatChinesefindgettingdowntobusiness

immediatelytooabruptandrude,hebeganacasualconversation,

eventuallyleadinguptothetopicofhisproductsand

suggestinghowMr.Li'scompanymightbenefitfromusingthem.

Georgethensuggestedthathecouldarrangetogettogetherwith

Mr.Liandprovidemorespecificsanddocumentationonhis

products.

Mr.LirespondedinfairlygoodEnglish,”Thatwouldbe

interesting.”

KnowingthathehadonlyafewdaysleftinBeijing,George

wantedtonaildownatime,”Whencanwemeet?

”askedGeorge.

“Ah.Thisweekisverybusy,”repliedMr.Li.

“Itsureis,”saidGeorge,”Howabout10o'clock?

Meet

youhere.”

“Tomorrowat10o'clock?

”askedMr.Lithoughtfully.

中西跨文化交际课程情景案例分析

“Right,”saidGeorge,“I'llseeyouthen?

”

“Hmm,yes;whydon'tyoucomebytomorrow,”wasthe

reply.

“OK,”respondedGeorge,”Itwasnicemeetingyou.”

Thenextdayat10o'clockheapproachedMr.Li's

company'sexhibitonlytofindthatMr.Lihadsomeimportant

businessandwasnotabletomeetwithGeorge.Hecalledback

laterinthedayandwastoldthatMr.Liwasnotavailable.

Analysis:

英美人士做事情讲究守时。

而中国人不太重视这方面。

本案列中，李先生不仅没有准时接见预约的客户，甚至放了他“鸽子”。

Case3:

ProfessorLianghaswrittenabookonChinese

cultureinChinese.HisbookisputondisplayinBeijing

InternationalBookFair'96.ProfessorLiangwouldliketo

havehisbooktranslatedintoEnglishandsubmittedtoThompson

Publishers.ProfessorLianghasaskedLiYan,whomhemeets

regularlyintheEnglishCorner,tohelphimtotalktoPeter

Allright,aThompsonrepresentative.

Prof.Liang:

奥莱特先生，这是鄙人的拙作。

中西跨文化交际课程情景案例分析

LiTan:

Mr.Allright,thisaclumsybookwrittenbyyour

humbleservant.

MrAllright:

No,no,no,you'renotmyhumbleservant.We

donotpublishbooksinChinese.

LiYan（toProfessorLiang）:

不，不，不，你不是我的仆人，我们不出中文书。

ProfessorLiang:

我要请李艳翻译成英文。

LiYan（toMr.Allright）:

ProfessorLiangwillaskmeto

translateitintoEnglish.

Mr.Allright:

Mmthat'sinteresting.

Analysis:

Chineseauthorsalmostalwaysbelittletheir

worksbydescribingthemasclumsywritings,andtheyusethe

samedescriptionwhentheypresentthemtoChinesepublishers.

Butthiswillbecounter—productiveinEnglish.Instead,

authorsshouldpointoutthemeritsoftheirworksratherthan

“clumsiness”.

Unit2CultureShock

中西跨文化交际课程情景案例分析

Theory:

1.Cultureshockcanbedescribedasthefeeling

ofconfusionanddisorientationthatoneexperienceswhenfaced

withalargenumberofnewandunfamiliarpeopleandsituations.

2.Thereisadesireforindependenceandseparateness,

foundinforeigners'needsfortheirownprivacyandautonomy

3.Hospitalitymeansthecordialandgenerousreceptionof

ordispositiontowardguests.

4.Politenessreferstotheconsiderationforothers,tact,

andobservanceofacceptedsocialusage.

5.Privacycouldbeunderstoodastherightofanindividual

toself-determinationastothedegreetowhichtheindividual

iswillingtosharewithothersinformationabouthimself.

Case1:

Jane,anAmericanteacherintheUS,hadjust

startedteachingEnglishtoagroupofJapanesestudents.She

wantedtogettoknowthestudentsmoreformally,sosheinvited

themtoherhouseforparty.Thestudentsallarrivedtogether

atexactly8:

00p.m.Theyseemedtoenjoytheparty:

theydanced,

sang,andatemostofthefood.Atabout10:

00p.m,oneofthe

studentssaidtotheteacher,“Ithinkit'stimeformeto

中西跨文化交际课程情景案例分析

leave.Thankyouverymuchfortheparty.”Thenalltheother

studentsgotuptogo,andallleftatthesametime.Jane

decidedshewouldneverinvitethemagain!

Analysis:

在日本以及其他很多的亚洲国家里，年轻人通常成群结队的一起去参加一些社交聚会，然后一道离去。

在他们看来这是很正常不过的事。

然后Jane认为这是一种侮辱，因为他们在同一时间里一下子全部离开了。

在美国以及其他一些英语国家，晚上10点离开一个聚会相对来说是比较早的。

Case2:

FourSecretariesandTheirJobs

FourclassmatesfromatopChineseuniversityalltookjobs

assecretariesaftergraduation.Fiveyearslaterthefour

formerclassmateshadareunionanddiscussedtheirjobs.

ChenQiandDaiYunbothworkasbilingualsecretariesfor

aFinnishcompanyinBeijing.ChenQiissecretarytotheFinn

generalmanger,andDaiYunissecretarytotheChineselocal

manger,apositiononlyslightlylowerthanthatoftheFinn

manger.

中西跨文化交际课程情景案例分析

ZhangYingisfromapoliticallyprominentfamilyandwas

hiredasthesecretarytotheleaderofasmallgovernment

bureauinthecapitalcityofherhomeprovince.LuYanworks

forastaterunenterpriseinthesamecitywhereshewashired

asthesecretarytothenewmanagerforinternationalmarketing.

Thecompanyhasnevermarketeditsproductsabroadbeforeso

thisofficeandLuYan'spositionarenewtothecompany.

FiveyearslaterChenQiissatisfiedwithherjobwiththe

FinnishcompanybutDaiYunisnot.TheFinnmanagerreceives

ordersfromthecompany'shomeofficeinFinland,andhegives

orderstothosebelowhiminChina,includinghissecretaryChen

Qi.Hetellsherhowhewantshistimescheduledandshethen

makesappointmentsforhimaccordingtohisinstructions.She

translatesmemosandotherdocumentsandinterpretsfrom

ChinesetoEnglishtoChinese.Ifthemanagerdoesnotthink

ChenQihasdoneherworkwell,hetellsherrightaway.Heis

verydemanding,butChenQifeelsthatsheknowswhatherduties

areandknowswhathermanagerexpects.Sheisconfidentthat

sheisdoingagoodjob.

DaiYunoftendoesnothaveasmuchworktodoasChenQi

does

andappointmentsownhisschedulesbossherbecausedoes,

中西跨文化交际课程情景案例分析

alotoftheofficepaperworkhimself.Whenheisoutoftown

shehastimetostudyforthegraduateentranceexam.However,

sheisnotsurewhetherornotsheisdoingagoodjob.Her

managertellsherwhatsheisexpectedtodo,buthedoesthis

daybyday.Whenpeoplecallorcometotheofficetoseeher

boss,shegreetstheminEnglishorChineseasnecessary.She

receivestheirmemosandothermessagesaswellastheir

questionsandrequestsandpassesthemontohermanager.Dai

Yunthinksofherjobasdoingwhathermanagerwantsherto

do.Shepayscloseattentiontohismoodsandbehavior,and

sometimessheisabletoanticipatewhathewouldlikewithout

himtellingher.

Analysis：

许多中国人在外企工作，不同国家的外企领导有不同的工作作风和标准。

本案列中，戴云给不同的外国上司做秘书，在工作中出现由于不同的文化冲突而引起的各种工作以及沟通中的问题就很常见了。

Case3:

OnecoldwinterdayinaChinesecity,WangLinon

hiswaytothelibrarymetanAmericanprofessorwhoknewvery

gsaid:

“It's

littleaboutChina.Aftergreetinghim,Wan

中西跨文化交际课程情景案例分析

rathercold.You'dbetterputonmoreclothes.”Butthe

professordidn'tappearhappyonhearingthis.

Analysis:

美国人以及大部分西方国家的人们不喜欢被告知要怎么做怎么做，他们比较喜欢独立，然而中国人则习惯关心别人，这个案例中王林的建议表达的就是一种对他人的关心，可是美国教授却不习惯这样的表达。

Case4:

Inagoodrestaurant,fourteenpeoplearegathered

tosaygoodbyetotheir