商业伦理导论复习资料Businessethicsintroductionreviewmaterial.docx

商业伦理导论复习资料Businessethicsintroductionreviewmaterial.docx

《商业伦理导论复习资料Businessethicsintroductionreviewmaterial.docx》由会员分享，可在线阅读，更多相关《商业伦理导论复习资料Businessethicsintroductionreviewmaterial.docx（17页珍藏版）》请在冰点文库上搜索。

商业伦理导论复习资料Businessethicsintroductionreviewmaterial

商业伦理导论复习资料（Businessethicsintroductionreview

materials）

Chapteroneintroduction

Keycontent:

First,theconceptofethicsandmorality,andtherelationshipbetweenthetwo

Two,therelationshipbetweencoercivemeans（Law）andnoncoercivemeans（distinction）inregulatingethicalrelations

Three,theobject,taskandmethodofethicalresearch,andtheclassificationofethics

Four,theresearchobjectofbusinessethics,businessethicsresearchstatus（attentiontotheUnitedStates）

Five,thebasicethicalconflictsincommercialactivities（ttest）

Six,thebasicmethodofsolvingbusinessethics（emphasis）

Knowledgepoints:

thethreedimensionsofhumannatureP22（multiple-choicequestions）

Thesecondchapter:

Ethicsinexchangerelations

Keycontent:

First,theinternalandexternalconditionsofthecommercialindustry,theconditionsofexchangeofthings

Two,theconceptofcommodityeconomy,thecontentandcharacteristicsofcommodityeconomy

Three,theconceptofmarketeconomyandthepropertyofmarketeconomy,

Four,thedifferenceandrelationbetweencommodityeconomyandmarketeconomy

Five,theconceptoffreedom,equality,ownership,thelegalcharacteristicsofownership

Six.Thedifferenceandrelationbetweenownershipandownership

Seven,howtounderstandtherationalityandjustnessofutilityjusticeandjustice

Knowledgepoint:

TherearethreebigeventsintheprocessofBritishcommodityeconomydevelopmentandmarketeconomyformation:

P44

BusinessethicsconsciousnessP49

Thethirdchapter:

Ethicsincontractrelationship

Keycontent

First,theconceptofcontract

Two,thecharacteristicsofthecontractsystembeforethecapitalistsociety

Three,thecontractsystemofcapitalismcompareswiththecharacteristicsofthecontractsystemoftheformerslavesocietyandfeudalsociety,andthecontentofthefreedomofcontractinthecapitalistperiod.

Four,thecontentofethicalattributesofcontractrelations（sixpoints）simpleanswer

Freedomofpublicorder,goodcustomandthesubjectofcontract

Thecontentsofthecontract

Five.Thelegalattributeofcontractualrelationship

Six,thefourlegalcharacteristicsofthecontract（four）

Theconceptoflegalrightsandlegalobligations（nouninterpretation）therightsandobligationsinethicalsensederivefromrights

Seven,thenatureandcharacteristicsoflaw（fourpointsshort

answer）,

Eight,howtounderstandthelawistherulingstageoftheembodimentoftheP73,andthelawistheformulationandapprovalofthecountry（fourpoints）.

Nine.Howlawregulatesethicalrelations（twopoints）

Thefourthchapteristhemoralityofthecommercialsubject

Keycontent

First,theessenceofsubjectmorality

Two,theconceptofmoralcharacter,thestructureofthesubject'smoralcharacter

Three.Therelationshipbetweenthethreeaspectsofmoralcognition,moralemotionandmoralwill

Four,moralcultivationofthethreeways

Five,theconceptofbusinesssubjectmorality

Six,theconceptofmotivationandeffect,howtounderstandtherelationshipbetweenmotivationandeffectiveness

Seven,howtounderstandtheconsistencyandlegitimacyofpurposeandmeans

Eight,theconceptofconscience,howtounderstandtheconscience（passchoice）

Nine,thecontentofcommercialconscience（short）

Thefifthchapteriscommercialcredit

First,creditclassification,directcreditandindirectcredit

Two,theconceptofcommercialcreditrelations,themaineconomiccharacteristicsofthecommercialcredit（ttest）

Three,thesocialcharacteristicsofcommercialcreditandthebasicprinciplesoftheoperationofcommercialcredit

Four,commercialcredithasthesocialandeconomicconditionsofthecontent（short）

Five,thesignificanceoftheestablishmentofcommercialcredit

Six,thedifferenceandconnectionbetweencommercialcreditandgoodfaith

Seven.Whyisthemarketeconomyessentiallyacrediteconomy?

Eight,thereasonsforthelackofcredibilityofenterprises

Nine,thesignificanceandwaystospeeduptheconstructionofcreditsysteminChina

Ten,theconstructionofcommercialcreditsystemthecontentoftheconceptofbusinessmanagementsystem（short）

Eleven,commercialcreditrewardandpunishmentmechanismconstructioncontent

Twelve,thecontentoftheconstructionofcommercialcreditsubjectmorality

Thesixthchapterisethicalrelationshipandmoralprincipleinmarketing

Firstly,theclassificationofstakeholders,thecontentsofdirectstakeholdersandindirectstakeholders

Two,moralprinciplesinmarketing

Three,thecontentofmarketingmixstrategy

Four,themoralissuesofproductstrategyincludecontent

Five,howtounderstandthehighqualityofproducts,ethicalproductdesign,considerenvironmentalprotectionstandards（five）

Six,moralissuesinproductbrandsincludecontent（twopoints）

Seven,twoaspectsoftheproblemofpackagingmoralization

Eight,thetwoaspectsofmoralcontrolinpricestrategy,twowaystoeliminatethepricefraud

Nine,thecontentofmoralissuesinvolvedintheprocessofdistributionstrategy

Ten,themoralprinciplesthatshouldbefollowedinthepromotionstrategy

Eleven,howtoestablishmarketingethics（threepoints）

Twelve,theconceptofrelationshipmarketinganditsessentialcharacteristics,thespecificimplementationofrelationshipmarketing,theconceptofculturalintegration

Thirteen,theconceptofgreenmarketing（broadsenseandnarrowsense）

Fourteen,greenmarketingcomparedwithtraditionalmarketing,whatcharacteristics（fourpoints）,howtoimplementgreenmarketing?

.

Theseventhchapterisethicalrelationshipandmoraldecisioninenterprisemanagement

Thecharacteristicsofbusinessandmanagement,undertheguidanceofEthics（shortanswertest）

Two,establishthemodernethicsrelatedcontentP167169（choice）

Three.Carol'sthreelevelsofsocialresponsibility

Four,theconceptofeconomicmanandsocialman

Five,theconceptandcontentofcorporateculture,thecontent

ofcorporateimage

Six,unethicalbehaviorinenterprisebehavior（macroandmicrotwoaspects）

Seven,theroleofenterpriseethicscode

Eight,theprincipleofmakingtheethicsofenterprisesfollow（fourpoints）

Nine,theethicaldecision-makingcharacteristics（s）

Ten,thefactorsthatinfluenceethicalenterprisedecisionmaking

Eleven.Howtomakebusinessdecisionmakinginlinewithbusinessethics.

Theeighthchapteristheethicalstructureandethicalpursuitofcorporatepublicrelations

First,theconceptofpublicrelationsethicsandpublicrelations

Two,theideaofpublicrelationsconstructionofvariousinterestgroups（includinginternaldepartments,directstakeholdersandindirectstakeholders）principles,basicpoints,points.

Three,tobuildtheConfucianethicsasthecornerstoneofthepublicrelationsethicssystemcontent（Renyilizhiletter）

Four,businessethicsorientedenterprisesandconsumers（testedtwotimes）,employees,suppliers,ownersoftherelationshipbetweentheconstruction（principles,basicpoints,points）.

Five,businessethicsorientedenterprisesandcompetitors,media,community,governmentrelationsconstruction（principles,basicpoints,points）

Six,reputationmanagement

Theninthchapteristheethicalrelationshipandregulationmeansininternationaltrade

First,theconceptandcontentofworldmarket

Two,theroleoftheworldmarket

Three.Themeansofregulatingtheethicalrelationsincommodityexchangeintheworldmarket?

Four,theconceptandcontentofforeigntradepolicy

Five.Thetermsoftradeandtheconceptofagreement

Six,theconceptandcharacteristicsoftariff

Seven.Thepurposes,principlesandcharacteristicsoftheWorldTradeOrganization

Eight.Ethicalissuesincontemporaryinternationaltrade（fiveaspects）

Nine,theconceptofcommoditydumping,theimpactofcommoditydumping

Ten,theconceptofnon-tariffbarriersandtheconceptoftechnicalbarrierstotrade

Eleven,thegreentradebarriers（ttest）

Twelve,theprinciplesandideasofconstructingnewinternationaltraderelationsintwenty-firstCentury

Thirteen,thecontentoftheprincipleofequalityandmutualbenefit（fivepoints）

Thetenthchapterisethicalrelationshipandintegrationstrategyintransnationaloperation

First,theconceptoftransnationalcorporations,andthedifferencebetweenothercompanies,themaincharacteristicsofcontemporarymultinationalcompanies,theearlyandcontemporarycomparison

Theimpactandchallengeoftwo,transnationalbusinessenterprises（short）

Three,diversificationofvalues

Four.Unethicalconductintransnationalcorporationsincludes

Five,thecausesofunethicalbehavior（macroandmicro）

Six,thecontentofsocialresponsibilitythatshouldbeundertakenbytransnationalenterprises

Seven.Integratingtheconceptandcharacteristicsofassimilationtheory

Eight,theprocessofintegrationandassimilation（explorationperiod,collisionperiod,integrationperiod,innovationperiod）

Nine,multinationalenterpriseethicalrelationsintegrationstrategyshouldpayattentiontotheproblem（fourpoints）

Ten,localization（includingmarketing,personnel,procurementandproduction,localizationofinterests）Thesixthchapterisethicalrelationshipandmoralprincipleinmarketing

Firstly,theclassificationofstakeholders,thecontentsofdirectstakeholdersandindirectstakeholders

Two,moralprinciplesinmarketing

Three,thecontentofmarketingmixstrategy

Four,themoralissuesofproductstrategyincludecontent

Five,howtounderstandthehighqualityofproducts,ethicalproductdesign,considerenvironmentalprotectionstandards（five）

Six,moralissuesinproductbrand