全国硕士研究生入学统一考试英语试题和解析Word格式.docx

全国硕士研究生入学统一考试英语试题和解析Word格式.docx

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3.[A]subtle[B]obvious[C]mysterious[D]doubtful

4.[A]maintained[B]described[C]settled[D]afforded

5.[A]inthelight[B]byvirtue[C]withtheexception[D]forthepurpose

6.[A]reduction[B]destruction[C]deprivation[D]restriction

7.[A]upon[B]by[C]through[D]with

8.[A]paidattentionto[B]caughtsightof[C]laidemphasison[D]castlighton

9.[A]develop[B]produce[C]stimulate[D]induce

10.[A]if[B]asif[C]onlyif[D]ifonly

SectionⅡReadingComprehension

Passagel

MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabor,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:

withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicencewouldneedtobedoubled,andtravelbybusortubewouldcost20percentmore.

Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenActsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.Ifyouseeanarticleconsistentlyadvertised,itisthesurestproofIknowthatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.

AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.

ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.

Ifitsmessagewereconfinedmerelytoinformation—andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolourofashirtissubtlypersuasive—advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.

11.Bythefirstsentenceofthepassagetheauthormeansthat__.

[A]heisfairlyfamiliarwiththecostofadvertising

[B]everybodyknowswellthatadvertisingismoneyconsuming

[C]advertisingcostsmoneylikeeverythingelse

[D]itisworthwhiletospendmoneyonadvertising

12.Inthepassage,whichofthefollowingisNOTincludedintheadvantagesofadvertising?

[A]Securinggreaterfame.[B]Providingmorejobs.

[C]Enhancinglivingstandards.[D]Reducingnewspapercost.

13.Theauthordeemsthatthewell-knownTVpersonalityis_.

[A]verypreciseinpassinghisjudgmentonadvertising

[B]interestedinnothingbutthebuyers'

attention

[C]correctintellingthedifferencebetweenpersuasionandinformation

[D]obviouslypartialinhisviewsonadvertising

14.Intheauthor'

sopinion,__.

[A]advertisingcanseldombringmaterialbenefittomanbyprovidinginformation

[B]advertisinginformspeopleofnewideasratherthanwinsthemover

[C]thereisnothingwrongwithadvertisinginpersuadingthebuyer

[D]thebuyerisnotinterestedingettinginformationfromanadvertisement

Passage2

Therearetwobasicwaystoseegrowth:

oneasaproduct,theotherasaprocess.Peoplehavegenerallyviewedpersonalgrowthasanexternalresultorproductthatcaneasilybeidentifiedandmeasured.Theworkerwhogetsapromotion,thestudentwhosegradesimprove,theforeignerwholearnsanewlanguage—alltheseareexamplesofpeoplewhohavemeasurableresultstoshowfortheirefforts.

Bycontrast,theprocessofpersonalgrowthismuchmoredifficulttodetermine,sincebydefinitionitisajourneyandnotthespecificsignpostsorlandmarksalongtheway.Theprocessisnottheroaditself,butrathertheattitudesandfeelingspeoplehave,theircautionorcourage,astheyencounternewexperiencesandunexpectedobstacles.Inthisprocess,thejourneyneverreallyends;

therearealwaysnewwaystoexperiencetheworld,newideastotry,newchallengestoaccept.

Inordertogrow,totravelnewroads,peopleneedtohaveawillingnesstotakerisks,toconfronttheunknown,andtoacceptthepossibilitythattheymay“fail”atfirst.Howweseeourselvesaswetryanewwayofbeingisessentialtoourabilitytogrow.Doweperceiveourselvesasquickandcurious?

Ifso,thenwetendtotakemorechancesandtobemoreopentounfamiliarexperiences.Dowethinkwe'

reshyandindecisive?

Thenoursenseoftimiditycancauseustohesitate,tomoveslowly,andnottotakeastepuntilweknowthegroundissafe.Dowethinkwe’reslowtoadapttochangeorthatwe’renotsmartenoughtocopewithanewchallenge?

Thenwearelikelytotakeamorepassiveroleornottryatall.

Thesefeelingsofinsecurityandself-doubtarebothunavoidableandnecessaryifwearetochangeandgrow.Ifwedonotconfrontandovercometheseinternalfearsanddoubts,ifweprotectourselvestoomuch,thenweceasetogrow.Webecometrappedinsideashellofourownmaking.

15.Apersonisgenerallybelievedtoachievepersonalgrowthwhen____.

[A]hehasgivenuphissmokinghabit

[B]hehasmadegreateffortsinhiswork

[C]heiskeenonlearninganythingnew

[D]hehastriedtodeterminewhereheisonhisjourney

16.Intheauthor’seyes,onewhoviewspersonalgrowthasaprocesswould____.

[A]succeedinclimbingupthesocialladder

[B]judgehisabilitytogrowfromhisownachievements

[C]facedifficultiesandtakeupchallenges

[D]aimhighandreachhisgoaleachtime

17.Whentheauthorsays"

anewwayofbeing"

（line3,Para.3）heisreferringto__.

[A]anewapproachtoexperiencingtheworld

[B]anewwayoftakingrisks

[C]anewmethodofperceivingourselves

[D]anewsystemofadaptationtochange

18.Forpersonalgrowth,theauthoradvocatesallofthefollowingexcept_____.

[A]curiosityaboutmorechances

[B]promptnessinself-adaptation

[C]open-mindednesstonewexperiences

[D]avoidanceofinternalfearsanddoubts

Passage3

Insuchachanging,complexsocietyformerlysimplesolutionstoinformationalneedsbecomecomplicated.Manyoflife’sproblemswhichweresolvedbyaskingfamilymembers,friendsorcolleaguesarebeyondthecapabilityoftheextendedfamilytoresolve.Wheretoturnforexpertinformationandhowtodeterminewhichexpertadvicetoacceptarequestionsfacingmanypeopletoday.

Inadditiontothis,thereisthegrowingmobilityofpeoplesinceWorldWarⅡ.Asfamiliesmoveawayfromtheirstablecommunity,theirfriendsofmanyyears,theirextendedfamilyrelationships,theinformalflowofinformationiscutoff,andwithittheconfidencethatinformationwillbeavailablewhenneededandwillbetrustworthyandreliable.Thealmostunconsciousflowofinformationaboutthesimplestaspectsoflivingcanbecutoff.Thus,thingsoncelearnedsubconsciouslythroughthecasualcommunicationsoftheextendedfamilymustbeconsciouslylearned.

Addingtosocietalchangestodayisanenormousstockpileofinformation.Theindividualnowhasmoreinformationavailablethananygeneration,andthetaskoffindingthatonepieceofinformationrelevanttohisorherspecificproblemiscomplicated,time-consumingandsometimesevenoverwhelming.

Coupledwiththegrowingquantityofinformationisthedevelopmentoftechnologieswhichenablethestorageanddeliveryofmoreinformationwithgreaterspeedtomorelocationsthanhaseverbeenpossiblebefore.Computertechnologymakesitpossibletostorevastamountsofdatainmachine-readablefiles,andtoprogramcomputerstolocatespecificinformation.Telecommunicationsdevelopmentsenablethesendingofmessagesviatelevision,radio,andveryshortly,electronicmailtobombardpeoplewithmultitudesofmessages.Satelliteshaveextendedthepowerofcommunicationstoreporteventsattheinstantofoccurrence.Expertisecanbesharedworldwidethroughteleconferencing,andproblemsindisputecanbesettledwithouttheparticipantsleavingtheirhomesand/orjobstotraveltoadistantconferencesite.Technologyhasfacilitatedthesharingofinformationandthestorageanddeliveryofinformation,thusmakingmoreinformationavailabletomorepeople.