跨文化试题.docx

跨文化试题.docx

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跨文化试题

Production

Talkingaboutspecificationsandsizes

1.Measurements

Howlong/wide/high/thick/deepisit?

It’s10centimeterslong/…

What’sitslength/width/height/thickness/depth?

Thelength/…is10cnentimeters.

Note:

Whenwedescribethedimensionsofanobject,weseldomuse“dimension”words.Wejustsay“by”:

15x8x10cmfifteenbyeightbytencentimeters

Wecanalsoaskaboutmeasurements/dimensions/specificationslikethis:

Whatareitsdimensions/measurements/specifications?

Whatsizeisit?

Howbigisit?

Wehaveacompleterangeofspecifications.

2.Diameter（radius）,areaorvolume

What’sthediameter/area/volumeof…?

It’s…is…cm,squarecm,cubiccm.

Ithas/coversanareaof30squaremeters.

3.Weightandcapacity

Howheavyisit?

Whatdoesitweight?

Itweights…

What’stheweight?

Theweightis…

Howmuchcanitcarry/hold?

Itcancarry/hold…

What’sitsmaximumload?

4.Shapes,colorsandmaterials

Whatistheshapeofthisproduct?

/What’sitsshape?

/Whatdoesitlooklike?

Ithastheshapeof…/Itisshapedlike…/Itisrounded/pear-shaped./Itlookslike…

Whatcolorisit?

Howmanycolorsdoesitcomein?

（light/pale,dark/deep）

Itisred/lightblue./Itcomesinthreecolors:

red,yellow,blue.

What’sitmadeof/from?

CanyougivetheEnglishequivalentsofthefollowing?

1）厘米centimeter2）米meter

3）毫米minimeter4）平方米square

5）立方米cubicmeter6）公里kilo

7）英里mile8）英尺foot

9）英寸inch10）码yard

11）公斤kilogram12）克gram

13）磅pound14）盎司ounce

15）升litre16）加仑gallon

Belowaresomewordsusedtodescribeshapes.

NounsAdjectivesChinese

1）circlecircular圆

2）semi-circlesemi-circular半圆

3）squaresquare正方

4）ovaloval椭圆

5）triangletrianglar三角

6）spherespherical球体

7）coneconical圆锥

8）cylindercylindrical圆柱

9）cubecubic立方体

10）rectanglerectanglar长方形

11）pyramidpyramidal金字塔

12）pointpointed尖顶

13）oblongoblong长方形

MatchthefollowingEnglishwordswiththeirChineseequivalents.

1）ironn.铁2）puresilkk.真丝

3）syntheticfibreg.合成纤维4）porcelainm.陶、瓷器

5）rayonh.人造丝6）denimi.粗料棉布

7）plasticj.塑料

8）polyestero.聚酯9）stainlesssteell.不锈钢

10）genuineleatherb.真皮11）fura.毛皮

12）timberd.木料13）linenp.亚麻布

14）nylonc.尼龙15）woolq.羊毛

16）bricke.砖

Talkingabouttheproduct

1.Introducingthenewproduct

Thisnewmodelwillbelaunched/outnextmonth.

Ournewproductwillsoonbeonthemarket.

2.Presentingthefeatures（meritsandbenefits）

Howisyourproductbetterthanthecompetitor?

Whatarethesellingpointsofyourproduct?

Whatarethefeaturesofyourproduct?

3.Marketingaproduct

There’sagreat/growingdemandforit.（beingreatdemand）

There’sbeenabigrushforitlately.

TheAT-600isthebestsellerofthiskind.

Thisproductiswellthoughtof/wellreceivedathomeandabroad.

Weusealotofadjectivestodescribeproductfeatures.PleasegivetheChineseequivalentsofsomecommonlyusedadjectiveslistedbelow.

1）efficient2）durable耐用

3）expensive4）high-quality

5）informative信息广6）modern

7）adjustable8）stable

9）automatic10）high-tech

11）reliable12）economical经济实惠

13）colour-fast不退色14）elastic有弹性

15）comfortable16）entertaining

17）collapsible可折叠18）portable

19）environment-friendly环保20）user-friendly使用方便

Outline

Mostsalescallsallow30minutesfortheformalpresentation.Itisimportanttokeepyourpresentationpreciseotherwiseyourpointwillbedrownedoutindetail.Thefollowingisabasicoutlineforaproductpresentation.

1）Introduction--Thespeakerintroducesthemselves,andthemainpointscoveredbytheproductpresentation.Thisiswhereyouwanttoattractyouraudienceandtellthemwhatisinitforthem.

2）Positioning--Successfulproductshaveauniquetechnologyorpositioningthatsetsthemapartfromotherproductsonthemarket.Youaresupposedtointroducethisaspectofyourproductsoastoletyouraudienceknowhowyourproductisdifferentandwhytheyshouldlistentotherestofyourpresentation.Usethisasanattentiongetter.

3）Productdescription--Clearlydescribeyourproductintermsthatyouraudiencewillunderstand.Itmaybehelpfultohaveachartshowingtheproduct'scomponents.Youwanttogivetheaudienceaframeofreferenceforthefeaturesandbenefitsthattheyaregoingtosee.Showhowtheproductinterfaces[connect]withotherproductsorsystemstheymaybeusing.

4）Examples/successes--Atthispointinthepresentationyouraudienceshouldbefamiliarwithyourproductandwhyitisdifferentand/orbetterthanothersimilarproductsinthemarket.Inordertodrivethispointhome,useexamplesofhowyourproductisbeingusedandhowcustomershavebenefitedorwillbenefitfromtheproduct.

5）Closingargument--Thisisyouropportunityfora"calltoaction".Youshouldsummarizeyourpresentation,reiteratethepointofthepresentation,andaskyouraudiencetodosomething,ifthatisthepointofyourpresentation.

WhenYouArethePresenter

Practiseyourpresentation.Thereisnothingworsethanwatchingapresenterbringupaslideandthentrytointerpretitasifthisisthefirsttimetheyareseeingit.Givethepresentationtoapracticeaudiencewithinthecompanyfirstbeforegivingittoanexternalaudience.Youwillgetsomegreatsuggestionsfrompeoplewhohaveaslightlydifferentperspective.

AnExampleofProductPresentation

（Mr.Harmer,aprojectmanagerispresentingaproducttohisdistributors.）

Thankyouforgivingmetheopportunitytopresentyouthelatestmodelofourmobilephone--Sweetvoice2003.Iintendtobrieflyrunthroughthe3P'sforthenewmodel-theproduct,theplaceandtheprice.Pleasefeelfreetointerruptmewhereveryou'vegotaquestion.

Tostartwith,I'llfocusonthefeaturesofthisnewmodel.IfyoulookatthescreenbehindmeshowingapictureofSweetvoice2003andtheanimationofitsfunctions,you'llseethatitissmallenoughtofitrightintothepalmofyourhand.Ithasadecentweightandaninternalantenna.ThephoneincludesaWAPbrowsersoyoucanconnecttotheInternet,aswellasSIMbasedinformationservices.ThereisalOO-nameinternalphonebookinadditiontothosethatyoucanstoreontheSIMcard,andthereisaspaceforupt012voicedialingslots,whichservesasthesellingpointofthismodel.The2002modelcomeswith38ringtones,withspacefor9morefordownloadingtheringtonesfromtheInternet,plusaringtonecomposer.Avibratingalertdiscreetlyinformsyouoftheincomingcallsandmessages,whilefivegameswillstopyoufromgettingbored.Ofcourse,ithasallthecommonfeaturessuchasclock,alarm,reminders,stopwatch,countdowntimer,calculator,currencyconverter,etc.Ihopethatallmakessense.Inanycase,I'llleavethesewrittenspecificationswithyou,whichyoucanstudyatyourleisure.

OK,nowletmemoveontothenextpoint,theplace.Byplace,Imeanhowwearegoingtodistributetheproductandwhere.ThelaunchdatefortheSweetvoice2003willbeJanuarylnextyearsinceitwilldefinitelybeaseasontobuynewmobilephonesaspresentsfortheNewYearortheSpringFestival.Itwillthenbeinstockinallregisteredretailoutletsthroughoutthecountry.Wewillalsobemakingthephoneavailablebymailorderandonlineorderwithaguaranteed6daysdelivery.

Unit4CompanyPresentation

3．Whendescribingacompany,thesefollowingwordsorexpressionsareoftenused.

（1）总部headquarters/headoffice

（2）总裁CEO

（3）董事会boardofdirectors

（4）人事部personnel/humanresourcesdepartment

（5）跨国公司multinationaldepartment

（6）乡镇企业townshipenterprise

（7）营业额turnover

（8）生产能力manufacturing/productioncapability

（9）亏本losemoney/runinthered

（10）引进人才bringin/introducetalents

（11）总资产totalassets

（12）管理机制managementsystem

LanguageFocus

Sectionsofthepresentation:

1.Greeting:

（1）Distinguishedguests,ladiesandgentlemen,Iamveryhonored/pleased

tobeheretodayandaddresssuchadistinguishedaudience.

（2）Ifeelprivilegedtohavetheopportunitytobriefyouon…

2.Self-introduction:

nameandposition

3.Subject/Title:

（1）Thesubject/topic/focusofmypresentation/talkis…

（2）I’mgoingtobrief/updateyouon…

4.Purpose/Objective:

（1）We’regatheredheretodiscuss/review/decide…

（2）Thepurpose/aimofthispresentationis…

5.Outline/Mainparts:

（1）Mypresentationwillbedivided/brokendownintofourparts/sections.Namely,theyare…/Theyareasfollows…

（2）Iamgoingtolookat/approachthissubjectfromthefollowingperspectives/areas/aspects.

Firstly/Firstofall…

Secondly/Then/Next…

Thirdly/Afterthat…

Finally/Lastly…

6.Length:

Mytalkwilllast15minutes

7.Questions:

（1）Ifyouhaveanyquestions,pleasefreetointerruptasIgoalong.

（2）IwillleavetenminutesforQandA/Iwouldbegladtoansweryourquestionsattheendofmytalk.

8.Companyprofile:

（1）Companyhistory

（2）Typesofcompany

company（BrE）/corporation（AmE）

firm（colloq.Usu.Forfinancial,insurance,legal）

（state-owned,privately-owned,solelyforeignowned/funded,foreigncapital）enterprise

Sino-foreignjointventure

multinational/transactionalcorporationgroupcorporation

limitedcompanyparent/subsidiary,affiliatecompany

shareholdingcompanylisted/quotedcompany

（3）Companystructureandorganisation:

division,department,section,group

Thefollowingaresomepositionsorjobtitlescommonlyseeninacompany.

EnglishChinese

1）Chairman/President（AmE）董事会主席

2）ManagingDirector/ChiefExecutiveOfficer（AmE）总裁/首席执行官

3）COO（chiefoperationsofficer）首席运营官

4）FirstExecutiveOfficer首席执行官

5）FinanceDirector/Vice-President-Finance（AmE）