某公司增长的思考（英文版）.pptx

某公司增长的思考（英文版）.pptx

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,ThinkingaboutGrowthTechniekenvanStrategischeAnalyseProf.WouterDePloey,I.WhygrowII.TheevolutionofgrowthportfoliosIII.Whatgreatgrowersdo,Profitablegrowthdrivesprincipalbusinessobjectives,Organisationalvitality,Competitivesustainability,Shareholdervalue,Jobcreation,Value-creatingrevenuegrowthdrivesprincipalbusinessobjectives.Growthisnotanendinitself.,Growthispureoxygen.Itcreatesavital,enthusiasticcorporationwherepeopleseegenuineopportunity.Theytakebiggerchances.Theyworkharderandsmarter.Inthatwaygrowthismorethanoursinglemostimportantfinancialdriver,itsanessentialpartofourcorporateculture.ItswhysomanytalentedleaderswanttoworkforPepsiCoratherthanlotsofotherfinecorporations.WayneCalloway,formerPepsiCoCEO,Growthdrivesorganisationalvitality,I.WhygrowII.TheevolutionofgrowthportfoliosIII.Whatgreatgrowersdo,Threekeyconcepts,Balancinggrowthacross3Horizons,Buildingbusinessesthroughastaircaseofinitiatives,Acompanyasaportfolioofstaircases,Concurrentmanagementacross3Horizons,Timeframe（years）,Profit,Horizon3,Createviableoptions,Horizon2,Buildemergingbusinesses,Horizon1,Extendanddefendcorebusinesses,3Horizonsofgrowth,Horizon1Extendanddefendcorebusinesses,Horizon2Buildemergingbusinesses,Horizon3Createviableoptions,Typesofbusinesses,Corebusinessesunderpinningcurrentprofitability,Newbusinessesandextensionsofexistingbusinessesfuellingrevenuegrowth,Optionstobuildfuturebusinesses,Managementimperative,Unlockincrementalgrowth,thenmanageforvalueasthebusinessdeclines,Exerciseoptions,assemblerequiredcapabilities,anddrivebusiness-buildinginitiatives,Sourceoptions（ideas,relationships,assets）forfuturegrowthandtestviabilityofbusinessconcepts,Primaryfocus,Bottom-lineperformanceandprofitability,Top-linegrowthandcapitalefficiency,Futurepotentialandrobustnessacrossmultiplescenarios,BalancedgrowthatCoca-ColaAmatil,Timeframe,Australasia1965Australia（69）1988NewZealand（55）WesternEurope1982Austria（42）1995Switzerland（35）,Profit,Yearofentry（consumptionofCoca-ColaAmatilproductsinlitrespercapita）,Horizon3Createviableoptions,Horizon2Buildemergingbusinesses,EasternEurope1991Hungary（30）1991CzechRepublic（14）1992Slovakia（11）1994Slovenia（25）1995Poland（8）1995Romania（15）1995Croatia（14）SoutheastAsia1991Indonesia

（2）1997Philippines（15）,FormerSovietrepublics1994Belarus

（2）1994Ukraine

（1）China/IndiaOptionwithRobertKuok?

OptionwithSanMiguelOther（e.g.,furtherfranchises,smartcards,newproducts）,Horizon1Extendanddefendcorebusinesses,FinancialcharacteristicsHorizons2and3:

Coca-ColaAmatilexample（Dec96）,Forecastcashcontribution19961996A$Millions,192,71,-12,Forecastcashcontribution20151996A$Millions,334,727,228,Capex,Low,High,Medium,Realgrowthinpre-capexcashflow19962015,55%,227%,911%,Estimatedmarketvalue,30%,50%,20%,Timeframe,Profit,Horizon3FormerSovietrepublicsChina/AsiaOther（e.g.,furtherfranchises,smartcards,newproducts）,Horizon2EasternEuropeIndonesia,Horizon1AustralasiaWesternEurope,Challengeofsimultaneouslymanaging3Horizons,Profit,ROIC,Revenue,NPV,Optionvalue,Businessmaintainers,Businessbuilders,Championsandvisionaries,Fullyassembledcapabilityplatform,Capabilitiesbeingacquiredordeveloped,Capabilityrequirementsmaybeunclear,Metrics,People,Capabilities,Horizon1Extendanddefendcorebusinesses,Horizon2Buildemergingbusinesses,Horizon3Createviableoptions,Profit,Timeframe,Unsustainablepatterns,Weak,Strong,Strong,butunderattack,Runningoutofsteam,Ideasbutnotbuildingbusinesses,Failingtoseedforthefuture,Losingtherighttogrow,Lotsofexcitingoptionsbutnobodybuildingabusiness,Buildingnextgenerationofbusinesses,butnotsecuringlong-termfuture,Overfocusedoncorebusiness,restrictingfutureprospects,Excessivefocusongrowthatexpenseofcorebusiness,Corebusinessunderseriousthreatwithnoemergingnewbusinesses,Undersiege,*,*,*,*,*,*,*,*,*,*,*,*,*,*,*,*,*,*,Threekeyconcepts,Balancinggrowthacross3Horizons,Buildingbusinessesthroughastaircaseofinitiatives,Acompanyasaportfolioofstaircases,Growthstaircasedynamics,nextstep,Capabilityplatform,Business-specificcompetences,growth-enablingcompetences,privilegedassets,specialrelationships,New,capabilities,Requiredfuture,capabilities,Existing,capabilities,Existing,capabilities,capabilities,New,New,capabilities,Requiredfuture,capabilities,Requiredfuture,capabilities,Requiredfuture,capabilities,Aspiration,Coca-ColaAmatilsEuropeanstaircase,Capabilitiesdevelopment,Strongbrands,Ihaveavisionthatbytheyear2000,CCAsoutputinEuropewillgofrom400millionunitcasesatthemomentto1billionMuhtarKent,CCAEuropeanManagingDirector,1964-72,1982,1991-93,1987-91,1994-96,Acquires4AustralianCoca-Colafranchises,AcquiresAustrianfranchisesGrazVienna,AcquiresfurtherAustrianfranchises,HungaryCzechRepublicSlovakia,Acquiresfranchisesin,BelarusUkraineSloveniaPoland（66%）Romania（50%）CroatiaSwitzerland,Acquiresfranchisesin,MdlingStPoltenLandeggSteyrGmundenKlangenfurtDombirnSalzburg,Seedgrowthoptions,Testbusinessmodel,Replicateprovenbusinessmodel,Manageforprofitability,Sourceandsecureoptionsforfuturegrowth,Testcommercialviabilityofbusinessconcept,Realisegrowthpotentialthroughbusiness-buildinginitiatives,Maximisegrowthpotentialbyunlockingincrementalgrowth,thenmanagevalueindecline,Genericgrowthstaircase,HungaryCzechRepublicSlovakia,Acquiresfranchisesin,Seedgrowthoptions,Testbusinessmodel,Replicateprovenbusinessmodel,Manageforprofitability,Coca-ColaAmatilsEuropeanstaircase,1964-72,1982,1991-93,1987-91,1994-96,Acquires4AustralianCoca-Colafranchises,AcquiresAustrianfranchises,AcquiresfurtherAustrianfranchises,BelarusUkraineSloveniaPolandRomaniaCroatiaSwitzerland,Acquiresfranchisesin,MdlingStPoltenLandeggSteyrGmundenKlangenfurtDombirnSalzburg,GrazVienna,Sourcesofvaluecreation:

Coca-ColaAmatil,Superiorfront-lineexecution,Positionaladvantage,Insight/foresight,Seedgrowthoptions,Replicateprovenbusinessmodel,Manageforprofitability,Testbusinessmodel,Althoughthecurrentlevelofsoftdrinkconsumptionislowthelocalsoftdrinkmarketisexpectedtogrowdramaticallyinthe1990sDeanWills,Chairman1991annualreport,Example:

In1991,CCAstartedanewstaircaseinIndonesia,wherepercapitasoftdrinkconsumptionwas2%ofAustraliasconsumption,Theadvantagesofoperatingintwoterritoriesadjoiningoneanother,versustwoinisolation,aretangibleDeanWills,Chairman1994annualreport,Example:

InEurope,CCAsgrowthformulaisbasedonsecuringcontiguousfranchisesanddrivingoutcostviarationalisation,TheCoca-ColaCompanymeasurestheperformanceofitsbottlersagainst3simplecriteria（expandingsalesofCoca-Colaproducts,boostingpercapitaconsumption,investinginCoca-Colabrands）.Coca-ColaAmatilisastarperformeronallthreecounts.TheAustraliancompanyisthecurrentdarlingoftheCokesystemBRW,13September,1991,Example:

CCAsfront-linemarketingskillsareamongthebestintheworld,Threekeyconcepts,Balancinggrowthacross3Horizons,Buildingbusinessesthroughastaircaseofinitiatives,Acompanyasaportfolioofstaircases,MappingstaircasestoHorizons,Timeframe,Profit,Horizon1,Horizon2,Horizon3,Createviableoptions,Seedgrowthoptions,Replicateprovenbusinessmodel,Manageforprofitability,Testbusinessmodel,Buildemergingbusinesses,Extendanddefendcorebusinesses,3Horizonsasaportfolioofstaircases,Horizon1Extendanddefendcorebusinesses,Horizon2Buildemergingbusinesses,Horizon3Createviableoptions,Timeframe,Maturestaircases,Developingstaircases,Embryonicstaircases,Profit,Coca-ColaAmatilsportfolioofstaircases,4morefranchisesin,Austria,199091,Horizon1,Horizon2,Horizon3,Coca-ColaAmatilHorizons,Coca-ColaAmatilstaircases,Acquisitionand,operationof,4Australian,franchises,Australian,franchises,Fiji,NZ,franchise,Remainder,ofNZand,Australian,franchises,PNG,196485,198688,198990,1991,2joint,venturesin,Indonesia,Control,ofJVs,Jakarta,andNorth,Sumatra,franchises,Consoli-,dation,into1,national,franchise,1991,1992,1993,1995,ViennaandGraz,4,Austrian,franchises,Switzerland,1982,198789,199596,Czechand,Hungary,Slovakia,Slovenia,Poland,Croatia,Romania,1991,1992,1994,199596,Ukraine,Belarus,Infra-,structure,FormerSoviet,republics,Eastern,Europe,Western,Europe,Indonesia,Australasia,WesternEuropeAustralasia,EasternEuropeIndonesia,FormerSovietrepublics,1994,1995-96,Disneysportfolioevolution,Animation,1920,1930,1940,1950,1960,1970,1980,1990,Disney,channel,ABCTV,network,Disneyland,WaltDisney,World,EPCOT,Disney/,MGM,Studios,Animal,Kingdom,Disney,America,Hotel,development,Disney,Institute,vacations,Resorts,Cruiselines,planned,communities,Tokyo,Disney-,land,Euro,Disney,KCALTV,Hockey,Baseball,Livetheatre,Filmed,entertainment,Themeparks,Vacations,resorts,&property,development,Live,entertainment,Broadcasting,Merchandising,music,and,publishing,I.WhygrowII.TheevolutionofgrowthportfoliosIII.Whatgreatgrowersdo,Characteristicsofsuccessfulgrowthcompanies,Committogrowth,Cultivateentre-preneurship,Buildgrowthengines,Committogrowth,Therighttogrow,Stretchtargetsandvalues,Committogrowth,Cultivateentre-preneurship,Buildgrowthengines,Earntherighttogrow,AchieveandsustainoperationalexcellenceDivestunprofitableordistractingbusinessesBuildthefaithofinvestorsandfinanciers,Committogrowth,Cultivateentre-preneurship,Buildgrowthengines,Therighttogrow,Stretchtargetsandvalues,Divestunprofitableordistractingbusinesses,90%oftheSaraLeeCorporationof1974isgone.（22significantdivestmentsinpast15years）JohnBryan,CEO,.Wedivestanypartofthebusinesswearenothappywith.weareverydisciplined.W