学术英语管理部分单元练习.docx

学术英语管理部分单元练习.docx

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学术英语管理部分单元练习

第一单元作业

一、段落翻译

1.Decidingonthetypeofcareeryouwantisonlythefirststep.Togetajobinyourchosenfieldandtobesuccessfulatit,youwillhavetodevelopaplan,orroadmap,thatensuresthatyouhavetheskillsandknowledgethejobrequires.Youwillbeexpectedtohaveboththetechnicalskillsneededtoaccomplishaspecifictaskandtheabilitytoworkwellwithmanytypesofpeopleinaculturallydiverseworkforce.Theseskills,togetherwithaworkingknowledgeoftheAmericanbusinesssystemandanappreciationofraculturallydiverseworkplace,cangiveyouaninsideedgewhenyouareinterviewingwithaprospectiveemployer.（50分）

二、专业术语汉译英

2.经营规划（分）

3.共同基金（分）

4.区别定价战略（分）

5.销售队伍（分）

6.股东（分）

三、专业术语英译汉

petitivedynamics（分）

8.businesslandscape（分）

9.workforce（分）

10.transaction（分）

11.on-demand（分）

第二单元作业

一、段落翻译

1.Howdotheprofessionalsdefinemarketing?

AccordingtotheAmericanMarketingAssociation,"Marketingisanorganizationalfunctionandasetofprocessesforcreating,communicatinganddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizaitonanditsstakeholders."（50分）

二、专业术语汉译英

2.利益最大化（分）

3.目标市场（分）

4.事件营销（分）

5.操纵营销工具（分）

6.个人销售（分）

三、专业术语英译汉

7.businessphilosophy（分）

8.markeitngcommunication（分）

9.venturecapitalfirm（分）

10.dot-bubble（分）

11.UniversalProductCode（分）

第五单元作业

一、段落翻译

1.WhenexaminingB2Bbusinessfirms,twocleartypesemerge.Inthefirsttype,thefocusissimplyonfacilitatingsalestransactionsbetweenbusinesses.Forexample,DellmanufacturescomputerstospecificationsthatcustomersenterontheDellwebsite.AlargeportionofDell'sonlineordersarefromcorporateclientswhoarewell-informedabouttheproductstheyneedandarelookingforfairlypriced,high-qualitycomputerproductsthatwillbedeliveredquickly.Basically,bybuildingonlywhatisorderd,Dellreducesstorageandcarryingcostsandrarelyisstuckwithunsoldinventory.BydealingdirectlywithDell,customerseliminatecostsassociatedwithwholesalersandretailers,therebyhelpingtoreducethepricetheypayforequipment.（50分）

二、专业术语汉译英

2.创造销售收入（分）

3.互联网宽带连接（分）

4.个性化服务（分）

5.批发商和零售商（分）

6.增加购买量（分）

三、专业术语英译汉

7.unsoldinventory（分）

8.e-commerceinfrastructure（分）

9.vacationpackage（分）

10.honorsystem（分）

11.buyingpreference（分）

第七单元作业

一、段落翻译

1.Brandedproducts,services,andcompaniesareworthmoreandcarrymorerespectthannon-brandedonesbecausepeople,rightlyorwrongly,trustedbrands.Abrandisacombinationofdifferentiatingattributesthatconnectonanemotionallevelwithdesiredmarkets.Abrandaffectsthethoughtprocessandtheemotionalresponsesofanaudience.Abrandisarelationship.Abrandcreatsvalue.Abrandtouchesthecoreemotionsandvaluesofitsconstituents.（50分）

二、专业术语汉译英

2.品牌体验（分）

3.邮递广告（分）

4.非品牌产品（分）

5.客户接触点（分）

6.品牌资产（分）

三、专业术语英译汉

7.tempservice（分）

8.

comsumerbank

（分）

9.brandloyalty（分）

10.niche（分）

11.disconnect/inconsistency（分）

第九单元作业

一、段落翻译

1.What'sthesolutiontothisproblem?

Time.Wheneveryou'reabouttomakeanimpulsivebuy,putitbackontheshelfandresolvethatyou'llbuyitinthirtydaysifyoustillwantit.Mostofthetime,youwon'tevenremembertheiteminthirtydays,letalonestillwantit.Ifyourmindkeepsreturingtotheitemduringthatwaitingperiod,askyourselfwhy.Doesithelpyouaccomplishyourbiglifegoals?

Doesitaddsignificantmeaningtoyourlife?

Ifyou'restillconvincedofthevalueofthepurchase,bargain-huntforit.Spendsometimelookingforthebestdealonit.Digupcouponcodesanddosomecomparisonshopping.（50分）

二、专业术语汉译英

2.选择麻痹（分）

3.冲动购物（分）

4.损失规避（分）

5.高买低卖（分）

6.权益投资者（分）

三、专业术语英译汉

7.bustouttheplastic（分）

8.downpayment（分）

9.personalfinances（分）

10.retirementsavingsplan（分）

11.indexfund（分）

一、段落翻译

1.Brandedproducts,services,andcompaniesareworthmoreandcarrymorerespectthannon-brandedonesbecausepeople,rightlyorwrongly,trustedbrands.Abrandisacombinationofdifferentiatingattributesthatconnectonanemotionallevelwithdesiredmarkets.Abrandaffectsthethoughtprocessandtheemotionalresponsesofanaudience.Abrandisarelationship.Abrandcreatsvalue.Abrandtouchesthecoreemotionsandvaluesofitsconstituents.

二、专业术语汉译英

2.自由企业制度

3.销售队伍

4.社交

7.利益最大化

10.简化交易程序

11.减少开销

13.品牌体验

15.冲动购物

16.税后收入

17.优惠码

三、专业术语英译汉

5.transaction

6.on-demand

8.in-depthads

9.venturecapitalfirm

12.e-commerceinfrastructure

14.

comsumerbank

18.paycheck

19.bustouttheplastic

20.downpayment

21.corevalue

一、段落翻译

1.Decidingonthetypeofcareeryouwantisonlythefirststep.Togetajobinyourchosenfieldandtobesuccessfulatit,youwillhavetodevelopaplan,orroadmap,thatensuresthatyouhavetheskillsandknowledgethejobrequires.Youwillbeexpectedtohaveboththetechnicalskillsneededtoaccomplishaspecifictaskandtheabilitytoworkwellwithmanytypesofpeopleinaculturallydiverseworkforce.Theseskills,togetherwithaworkingknowledgeoftheAmericanbusinesssystemandanappreciationofraculturallydiverseworkplace,cangiveyouaninsideedgewhenyouareinterviewingwithaprospectiveemployer.

2.WhenexaminingB2Bbusinessfirms,twocleartypesemerge.Inthefirsttype,thefocusissimplyonfacilitatingsalestransactionsbetweenbusinesses.Forexample,DellmanufacturescomputerstospecificationsthatcustomersenterontheDellwebsite.AlargeportionofDell'sonlineordersarefromcorporateclientswhoarewell-informedabouttheproductstheyneedandarelookingforfairlypriced,high-qualitycomputerproductsthatwillbedeliveredquickly.Basically,bybuildingonlywhatisorderd,Dellreducesstorageandcarryingcostsandrarelyisstuckwithunsoldinventory.BydealingdirectlywithDell,customerseliminatecostsassociatedwithwholesalersandretailers,therebyhelpingtoreducethepricetheypayforequipment.

二、专业术语汉译英

3.资本不足

6.公共关系

12.吸引媒体报道

13.品牌资产

14.高买低卖

三、专业术语英译汉

4.closesubstitute

5.roadmap

7.in-depthads

8.markeitngcommunication

9.dot-bubble

10.UniversalProductCode

11.largequantitiesofrawmaterials

15.personalfinances

16.bargain-hunt

17.corevalue

.

一、段落翻译

1.Decidingonthetypeofcareeryouwantisonlythefirststep.Togetajobinyourchosenfieldandtobesuccessfulatit,youwillhavetodevelopaplan,orroadmap,thatensuresthatyouhavetheskillsandknowledgethejobrequires.Youwillbeexpectedtohaveboththetechnicalskillsneededtoaccomplishaspecifictaskandtheabilitytoworkwellwithmanytypesofpeopleinaculturallydiverseworkforce.Theseskills,togetherwithaworkingknowledgeoftheAmericanbusinesssystemandanappreciationofraculturallydiverseworkplace,cangiveyouaninsideedgewhenyouareinterviewingwithaprospectiveemployer.

2.WhenexaminingB2Bbusinessfirms,twocleartypesemerge.Inthefirsttype,thefocusissimplyonfacilitatingsalestransactionsbetweenbusinesses.Forexample,DellmanufacturescomputerstospecificationsthatcustomersenterontheDellwebsite.AlargeportionofDell'sonlineordersarefromcorporateclientswhoarewell-informedabouttheproductstheyneedandarelookingforfairlypriced,high-qualitycomputerproductsthatwillbedeliveredquickly.Basically,bybuildingonlywhatisorderd,Dellreducesstorageandcarryingcostsandrarelyisstuckwithunsoldinventory.BydealingdirectlywithDell,customerseliminatecostsassociatedwithwholesalersandretailers,therebyhelpingtoreducethepricetheypayforequipment.

二、专业术语汉译英

3.资本不足

6.公共关系

12.吸引媒体报道

13.品牌资产

14.高买低卖

三、专业术语英译汉

4.closesubstitute

5.roadmap

7.in-depthads

8.markeitngcommunication

9.dot-bubble

10.UniversalProductCode

11.largequantitiesofrawmaterials

15.personalfinances

16.bargain-hunt

17.corevalue