剑桥中商务英语.docx
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剑桥中商务英语
全国外经贸从业人员考试
国际商务英语等级考试（中级）试卷
2011年12月
题目序号
Ⅰ
Ⅱ
Ⅲ
Ⅳ
总分
核分人
应得分数
20
40
20
20
100
实际得分
得分
评卷人
复核人
Ⅰ．Listening:
20%（听力，20分）
SectionA
Directions:
Listencarefullyandfillintheblankswiththewordsorphrasesyou’veheard.
Theconductofnegotiationonsalesofgoodsisaroundthemainofthecontract.Thebuyershalldiscusswithseveralforeigncompaniessimultaneouslyorseparatelyinbusiness.Duetothestatusdifferencesofthetwoparties,generallythesellershalldiscusstheexportbusinessontheofanalyzingtherelationbetweensupplyanddemandininternationalmarket,makingproperstrategicobjective,toachievetheresults.Nomatterinwhatsituation,thegoalofthenegotiatorsistoprovide/gettherightproductintherightplaceattherighttimeattherightprice.Fortheexporter,hemustmakesurethathegetsfortheproduct,andfortheimporter,hemustbeassuredthatwhathewillgetisexactlywhatheorders.
SectionB
Directions:
ListentothetapeandtranslatethesentencesintoChinese.
1..
2..
3..
4..
5..SectionC
Directions:
Inthispart,youwillhear5shortconversationsbetweentwospeakers.Attheendofeachconversation,therewillbeaquestionaboutwhatwassaid.Afteryouhearaconversationandquestionaboutit,readthefourchoicesonyourpaperanddecidewhichisthecorrectanswertothequestionyouhaveheard.
（）1．A.Bossandemployee.
B.Interviewerandapplicant.
C.Lawyerandclient.
D.Doctorandpatient.
（）2．A.Byair.
B.Bybus.
C.Bytrain.
D.Bysea.
（）3．A.TolookforDavidLewis.
B.TogiveDavidLewisareport.
C.TospeaktoDavidLewis.
D.TogiveDavidLewisamessage.
（）4．A.Toquitherjob.
B.Toworkharder.
C.Totalktoherboss.
D.Tosueherboss.
（）5．A.Twodays.
B.Threedays.
C.Fourdays.
D.Fivedays.
得分
评卷人
复核人
II．Reading&Comprehension:
40%（阅读与理解，40分）
SectionA
Directions:
Therearetenincompletesentencesinthissection.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.Thenwritedowntherightanswerinthebracketsforeachsentence.Thissectiontotals10points,onepointforeachsentence.
（）1．ThankyoufortheorderofFebruary2for28,800raincoats.
A.captionedB.captioningC.tocaptionD.caption
（）2．stipulatedinourSalesConfirmationNo.593,eachbicycleisenclosedinacorrugatedcardboardpack.
A.SinceB.AsC.ForD.Because
（）3．Althoughwehavethequantitystock,itistoolateforustoship80%ofyourorderinMarch.
A.fromB.forC.inD.at
（）4．Younowwishtoadvancethedateofshipmentonemonth.
A.byB.toC.forD.at
（）5．Asweusuallyplacesubstantialorders,wewouldliketoaquantitydiscount.
A.beallowedB.allowC.allowingD.haveallowed
（）6．Wearenowenclosingourspringcatalogueandpricelist_______CIFShanghai.
A.quotedB.toquoteC.havingquotedD.quoting
（）7．Checksareruntoensurethattheexpirydate,dateandplaceforpresentationofdocumentsandthelatestdateforshipmentareall___________.
A.acceptedB.acceptingC.toacceptD.acceptable
（）8．Wecanonlyassumethatanoversighthasbeenmadeinmakingtheorder.
A.downB.outC.forD.up
（）9．Therearetoomanyexamplesinaviationandotherofwhathashappenedtocompaniesthathavetriedtodothat.
A.sectionsB.sectorsC.segmentsD.components
（）10．IfacompanywishestoentertheChinesemarket,itusuallylooksforalocalwhowillcooperateinsettingupajointventure.
A.manB.talentC.managerD.partner
SectionB
Directions:
Therearetenblanksinthefollowingletter.YouarerequiredtochoosethebestonefromthegivenfourchoicesmarkedA,B,C,andD.Thenwritedownthecorrectanswerinthebrackets.Thissectiontotals10points,onepointforeachblank.
DearMr.Wong
Wethankyouverymuchforyour1ofAug3.Aftercarefulconsiderationonyourrequest,however,wehavecometotheconclusionthatwecannotbut2thesaidorder.
Inorderto3thespecificationsforyourorderwewouldhaveto4alargeamountofspecialequipmentatourplant,andthiswouldnotbepossiblebeforeJanuarynextyearwithoutinterruptingournormal5.Thisissomethingwecannotaffordtodoaswewillbeheavily6toordersfortherestoftheyear.
We7notbeingableto8yourorder,buthopethatyouwillunderstandour9.Pleaseletushaveanyotherinquiriesofyours,asweshallbeonlytoopleasedtomeetyour10whicharewithinourreach.
Sincerelyyours
（）1．A.offerB.orderC.enquiryD.quotation
（）2．A.cancelB.declineC.acceptD.return
（）3．A.buyB.recoverC.makeD.meet
（）4．A.installB.produceC.deliverD.ship
（）5．A.deliveryB.productionC.shipmentD.product
（）6．A.committedB.promisedC.commentedD.advised
（）7．A.referB.regretC.aresorryD.apologize
（）8．A.acceptB.buyC.supplyD.deliver
（）9．A.conditionB.standingC.situationD.problem
（）10．A.requirementsB.demandsC.satisfactionD.orders
SectionC
Directions:
Therearetwopassagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Youshoulddecideonthebestchoice.Thenwritedownthecorrectanswerinthebracketsforeachquestionorstatement.Thissectiontotals20points,twopointsforeachquestion.
PassageOne
Theimpactofe-commerceishappeninginphases.Initsfirstphase（1994-1997）,e-commercewasaboutpresence:
makingsurethateverybodyhadawebsite,meetingthedemandthateverycompany,largeorsmall,getoutthereandhaveatleastsomethingontheInternet.Peopleweren'tquitesurewhytheyweredoingit,buttheyknewthattheyhadtohaveanonlinepresence.
Thesecondphase（1997-2000）ofe-commercewasabouttransactionsbuyingandsellingoverdigitalmedia.Thefocusinthisphasewasonorderflowandgrossrevenue.Someofthatwasthematchingofbuyersandsellerswhoneverwouldhavefoundeachotherinthepast.SomeofitwassimplytakingtransactionsthatwouldhavebeendonethroughpaperpurchaseordersandsayingthatthisbusinesswasdoneontheInternet,althoughthemeaningofthatchangewasquiteinsignificant.Butinthisphase,theannouncementswereallaboutorderflowatanycost:
why-sell-it-when-you-can-give-it-awaybusinessmodels.Asaresult,manyofthefirstmoversinthisphasesuchasValueAmerica,areeithergasping,havegaspedtheirlastbreath,orareflailingaboutinaseaofredink.
Today,e-commerceisenteringthethirdphase（2000-?
）,withafocusonhowtheInternetcanimpactprofitability.Andprofitabilityisnotaboutincreasinggrossrevenuesbutratherincreasinggrossmargins.Wecallthisphasee-business,anditincludesalltheapplicationsandprocessesenablingacompanytoserviceabusinesstransaction.Thus,e-businessisnotjustaboute-commercetransactionsoraboutbuyingandsellingovertheWeb:
it'stheoverallstrategyofredefiningoldbusinessmodels,withtheaidoftechnology,tomaximizecustomervalueandprofits.ToparaphraseBusinessWeek:
“ForgetB2BandB2C,E-businessisaboutP2P-pathtoprofitability."
（）1．Between1994and1997,companiesbuilttheirwebsitesmainlybecausethey.
A.wantedtofindmorecustomers
B.hadnootherthingstodo
C.wantedtoshowtheirexistenceonInternet
D.felttheInternetwasquiteinteresting
（）2．Inthesecondphaseofe-commerce,companiesweresatisfiedthatthey.A.havebuilttheirownwebsitesonInternet
B.havetakensometransactionsthroughInternet
C.tooktransactionsthroughpaperpurchaseorders
D.taketransactionsthroughpaperpurchaseorders
（）3．Whatdoes“thefirstmovers"（para.2）mostprobablymean?
A.Thefirstmotivationsforthecompaniestotakee-commerce.
B.Theearliesttransformationoftransactionsfrompaperorderstoe-commerce.
C.Thefirstcompaniesthathavefailedinthefieldofe-commerce.
D.Theearliestcompaniesthatgetinvolvedine-commerce.
（）4．Theearlieste-commercebeganintheyearof.
A.1994B.1997C.1999D.2000
（）5．Whatdoesthelastsentenceinthepassagemostprobablymean?
A.B2BandB2Carenolongersuitablee-businessmodels.
B.Theaimoftakinge-businessistoearnmoreprofit.
C.E-businessisbynomeansagoodwayofgettingprofit.
D.P2Pisthemostsuitablee-businessmodel.
PassageTwo
WalkintoastreetmarketanywherefromManilatoManchester,andsomeonewillbesellingT-shirtsbrandedwiththedistinctiveCKlogoofCalvinKlein,theNewYorkfashiondesigner.
Ifthepriceisverylow,theT-shirtsareprobablyfakes.CalvinKlein,likemostotherinternationally-knownfashiondesigners,has,foralongtime,hadproblemswithcounterfeitssellingpoorqualitymerchandisebearinghisbrandname.Nowheisdoingsomethingaboutit.“AstheCalvinKleinbrandhasbecomewell-known,we’veseenabigincreaseincounterfeitactivity,”saysGabriellaForte,chiefexecutiveofCalvinKlein,“thebetter-knownthebrandname,themorepeoplewanttoripitoff.”
InthepastCalvinKleintookarelativelypassiveapproachtothecounterfeitproblem.Thecompanyhasnowgottougherbyestablishinganetworkofemployeesandexternalspecialiststouncovercopyrightabuse.
ThemovebeganwithageneralchangeincorporatestrategywherebyCalvinKleinhasaggressivelyexpandeditsinterestsoutsideNorthAmerica.CalvinKleinhasbeenoneoftheleadingfashiondesignersintheNorthAmericamarketsincethemid-1970s.N
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