英语商业书信范文大全.docx

英语商业书信范文大全.docx

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英语商业书信范文大全

Chapter

EstablishtheBusinessRelationship

1.Requestingintroductiontoobtainbusiness

DearMr.Jones:

Wehavebeenexportingcordlessheadphoneformorethan12yearsandarenowdesirousofopeningconnectionwiththemostreliablefirminyourcountry.

Weshallbeobligedtherefore,ifyouwillintroduceustoanycapableconcernsthatareinterestedincordlessheadphonebusiness.

Asforourstandingandactivities,wearepermittedtomentionFirstCommercialBank,Taipei,asacreditreference.

Anyinformationwithwhichyoumayfavouruswillbegreatlyappreciatedandweearnestforyourreply.

Sincerely

2.Askingforintroductionofapossibleagent

DearSirs:

Wewishtosellourautomaticcopyingmachineinyourcountry,andshouldliketobeputintouchwithacompanyorindividualwhowouldbewillingtorepresentus.

OnourpartwecanofferuptoBrightcopymachineswithaninternationalreputation,whichhavealreadybeensoldinmanycountriesinEurope.

Therepresentativewearelookingforshouldbeexperiencedinthisfield,alreadydoingthebusinesswithbuyerofofficeequipment,andhavingcontactswithsuitableoutlet.

Pleasekindlyintroduceustosomeofthemostreliableexporters.

Welookforwardtohearingfromyouintheverynearfuture.

Sincerely

3.Offeringtheservicesofsellingagent

DearSirs:

WeunderstandthatcurrentlyyoudonothaveanagentinTaiwanandwewouldliketoofferourservicestoyou.

Forthepast5years,wehavebeensellingvariousofdurablegoodstowholesalersandlargeretailersinallpartofTaiwan,andhavebuiltupaconsiderablenumberofwellestablishedconnectionsshowingexcellentbusinessresults.

Wearenowhavingenoughcapabilitytoexpendoursales,andifyouwouldagreetograntusasasoleagency,wewilldevotefullattentiontoestablishyourproductsinTaiwanmarket.

Wehaveenclosedcompanyprofiletogiveyouanideaofalistofserviceswecanprovide.

Ifyouareinterestedinourproposal,wewillbepleasetoprovideourbankandtradereferences.

Sincerelyyours,

4.EstablishbusinessrelationswithacompanyrecommendedbyChamberofCommerce

DearSirs:

WehavecontactedwithyourChamberofCommerce,whorecommendedyouasapossibleagentforourproductsinyourcountry.

WemanufacturetheBestbrandcalculatorsandwishtoextendsalesoverthewholeAmerican.Ourpocketcalculatorshavebeenhighlysuccessfulwherevertheyhavebeenintroduced,andweareconfidentthatyouwillbeabletobuildupagoodmarketinashorttime.

Ourcatalogwiththefullrangeofourproductisenclosedandyouwillnoticethatweofferacommissionof20%onallorders.

Pleaseadviseusifyouareinterestedinrepresentingusaswellasthevolumeofbusinessyoucandowhichwouldwarrantourgrantingyouasthesoleagencyinyourcountry.

Sincerelyyours,

5.Proposingtohavebusinessconnection

DearSirs:

LastweekwehadaopportunitytoseeadisplayofyourproductsattheTaipeiInternationalTradeFair,andwearemostimpressedwiththeirqualityandlowprices.

Wewouldverymuchliketoofferyouourservicesasatradingfirm.Wewouldalsoliketomentionthatwehaveexcellentconnectionsinthetradeandarefullexperiencedwiththeimportbusinessforthistypeofproduct.

Inaddition,weoperateourownadvertisingagency,andwecanutilizethelatestmarketingproceduresquiteefficiently.

YoucanbesureofincreasingyourturnoverconsiderablyifwehavetheopportunitytopromotesalesofyourproductsthroughoutTaiwaninthefuture.

Welookforwardtoyourearlyreply.

Sincerelyyours,

6.Askingforareference

DearSirs:

Thankyouforyourorderofmy20forelectrictypewriterModelNo.NET-300.

Asthisyourfirstorderwithusandyouhaveaskedtobeallow30daystoremitpayment,wewouldappreciateditifyoucouldprovideuswithoneortwocreditreferences.

Oncewehavecontactedthecreditreferenceyouhavesupplied,wewillimmediatelyprocessyourorderandsendyouaconfirmationletterthatithasbeenshipped.

Welookforwardtowelcomingyouasamemberofsatisfiedcompanieswhohavebeenusingourproducts.

Sincerelyyours,

7.Sellingproducts

DearSirs:

Asyournameandaddresswerelistedinbusinessweekly,wearewritingtoyouwithadesiretoopenaccountwithyou.

WeareoneofCanadalargestexportersofbusinessmachines.Wehandleawiderangeofbusinessmachinesproduct.Thisproductsinclude:

copymachines,faxmachines,answermachines,andtelephone,etc.

Wehaveencloseourcataloglistingthecompletedproductlineshandledbyourcompanyandlistofwholesaleprice

Ifyouhaveanyquestionorwouldliketodiscusspurchasingarrangements,pleasefeelfreetocontactme.

Iwillbemorethanhappytoansweranyquestionswhichyoumayhave.

Sincerelyyours,

8.Establishanexclusiveagencyagreement

DearSirs:

WehaveheardfromourofficeinTaipeithatyoumanufactureawiderangeofprinterandcopymachines,andthatyouarethinkingofexpendingintotheTaipeimarket.

WeunderstandthatyoudonothaveanyagentinTaipeiatpresent,andforthisreasonwewouldliketoofferourservicetoyou.

Wewouldliketosuggestabusinesstie-upbetweenuswithyourcompanyhandlingthemanufacturingandourcompanytakingcareofthemarketanddistribution.

Wehaveenclosedourcompanyprofiletogiveyouanideaofalistofserviceswecanprovide.

Wewillcontactyoubyphoneearlynextweektohearyouropiniononapossibletie-upbetweenourcompanies.

Sincerelyyours,

9.Receivingtheestablishmentrelations

DearSir:

ThankyouforyourletterofJune4offeringtoactasouragentoftheEuropeanregion.Weareveryinterestedinyourproposition.

Infact,wehaveplannedtoexpendintoEuropeanregionforquitesometimeandwecertainlyhopethatthiswillgiveustheopportunitytodoso.

WewouldliketodiscussthedetailofestablishingexclusiveagencytieswithyourcompanyandlookforwardtoreceivingacallfromyourMr.Carter.Someofourdetailwewouldliketodiscussmayincludetheshippingarrangements,commissionbase,andtheimportduties.

Ilookforwardtohearingfromyousoon.

Sincerelyyours,

10.Offeringsimple

DearSirorMadam:

Wearepleasedtoannounceanewproductwejustintroducedonthemarket.

OurnewMIDMIGHTSUNsolarbatteryhasacapacityof75HR,whichisnearlytwicethecapacityofmostexistingbatteries.

Wearesendingourmostupdatesimple,price-list,andsalespromotionliteratureforyoutoevaluate.Wesuggestthatyou’dtaketheadvantageofenclosedorderformtoensurethatyouwillcompletelysatisfied.

Sincerelyyours,

11.Informingofthealterationofprice

DearSirorMadam:

FromAugust23,thepricesofourproductswillberaisedby20%.Weregretthis,butthisincreasehasbecomeun-avoidableinviewofrisingcostsoflaborandrawmaterials

OurnewpricelistisenclosedandallorderpostafterSeptember23mustbeinvoicedatthenewrates.

Weregretverymachthatithasbeennecessarytomakethisincrease.

Sincerelyyours,

12.Inquiringthereasonofnoorder

DearSirorMadam:

Wehavehadthepleasureofreceivingseveralordersfromyouoverthepastfiveyears.

However,asIwascheckingourlistofspecialcustomers,wenoticedthatwehaven’tcontactedeachothernorreceivedanyorderfromyouinnear6months.

Wethenbegantowonderwhetherwehaddonesomethingwhichdisappointedyou.Orwedidnothavetheexactproductyouwantedthelasttimewecontactedeachother?

Orisitsimplyyoudonotneedtoorderanythingatthismoment?

Whateverthereasonis,Iwouldreallyliketoknowhowyouaredoingandwhetherwecanbeofservicetoyou.

Wewouldwelcomeyourstraightforwardcomments,thankyousomuch.

Sincerelyyours,

13.Replyingtoclientwithfirstinquiry

DearSirorMadam:

Thankyouforyourletteraskingforourcatalogofnewbicycles.

Wehavepleasureinenclosingofourillustratedcatalog.Inadditiontoourpricelist,wehavealsoincludedsomepromotionalmaterialswhichexplaintheproductattributesaswellashowtousethem.

OurbicyclesareveryfashionableandtremendouslypopularwithyourpeopleinAmericanandEuropean

Ifyouplacebulkorder,youmayreceiveupto40%offtheretailprice,dependingontheproduct.

Weappreciateyouareinterestinourproductandhopetohearfromyouinthenearfuture.

Sincerelyyours,

14.Referringtoabackreference

DearSirorMadam:

NewCenturyTradeCo.Ltd.,275726thStreetSingaporehasplacedanorderwithusfor$100,000worthofmerchandiseandlistyouasacreditreference.

WewouldappreciateyousendingusinformationregardingNewCenturyTradingCo.Ltd.’screditrating.WeareparticularlyinterestedinknowinghowlongMr.ThomasWilsontheCEOofthecompany,hashadanaccountwithyouandwhetherornotanyofhisdebtsarepastdue.

Wewill,ofcourse,keepanyinformationwereceivestrictlyconfidential.

Sincerelyyours,

15.Replyingtotherequiringofreference

DearSirorMadam:

InresponsetoyourrequestforinformationaboutS.S.TaipeiCompany,wehaveenclosedthefollowingsummaryoftheiractivitieswithus.

Theyownanofficewiththestaffof120employees.TheirannualpurchasetoUS$50,000anddirectorsarequiteresponsibleandreliable.Thiscompanyhasnolargeoutstandingfinancialliabilitieswhichweareawareof.

Wehavedonebusinesswiththemforover3yearsandhavefoundthemdefinitelyreliable.

Pleaseunderstandthatthisisinformationonlyrepresentsouropinionandwetakenoresponsibilityforit.

Sincerelyyours,

16.Decliningtograntcredittermsforthepurchase

DearSirorMadam:

Weapologizeforthedelayinreplyingto