商英复习材料完整版.docx

商英复习材料完整版.docx

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商英复习材料完整版

CompanyNationality（adj.）Product

BritishAirway（BA）Britishairline

FirstdirectBritishtelephonebank

IKEASwedishinteriordesign/furniture

Marks&SpencerBritishdepartmentstore

ReutersBritishnewsandfinancialdata

EMIBritishrecordcompany

DHLGermaninternationalair-expresscarrier

McDonald’sAmericanhamburgerrestaurant

BMWGermancar

Coca-ColaAmericansoft-drink

NikeAmericansportswear

LeviStrauss&Co.Americanjeans

MicrosoftAmericansoftware

FinancialTimes（FT）Britishnewspaper/magazine

VirginBritishmusic/cola/radiostation/airline

BenettonItalianclothing/sportswear

SonyJapanesemusic/electronic/computergame

LVMHFrenchwines/leathergoods

FordAmericancar

DMBritishshoes

BicFrenchdisposablethings:

单词定义

1.customer:

apersonwhobuysfoodsorservicesfromashoporbusiness

2.assemble:

fittogetherthepartsof

3.enquiry:

seekinformation/askaquestion

4.quotation:

theactoraninstanceofquotingorbeingquoted

5.marketing:

theactionorbusinessofpromotingandsellingproductsincludingmarketresearchadvertising

6.manufacture:

themakingofarticles/makeonanindustrialscale

7.multinationals:

operatinginanumberofcountries

8.subsidiary:

controlledbyanother

9.enclose:

putinanenveloptogetherwithaletter

10.managerial:

connectedwiththeworkofamanager

11.conventions:

acostomeorcustomarypractice

12.colleagues:

afellowofficialorworker

13.itinerary:

detailedroute/arecordoftravel

1.troubleshooting:

solvingproblems

2.represent:

beonhalfof

3.objective:

goalortarget

4.proportion:

thesamemeaningwith“ratio”

5.recommend:

toparticularpurposeorjob

6.board:

agroupofpeopleinanorganizationwhomaketherulesandimportantdecisions

1.literature:

writtenmaterials

2.annualreports:

directorsshowthemtoshareholders

3.founder:

personwhostartedthecompanyandkeydatesandeventsinthecompanyhistory

4.refine:

toimprovesth

5.modify:

tomakesmallchange

6.sufficient:

somethingisenough

7.throwaway:

synonymouswith“disposable”

8.subsequently:

laterfurther

9.insurance:

asumofmoneyistoacompanytotakeonariskforyou

10.re—insurance:

aninsurancecompanybuyitsowninsurancefrom

11.otherinsurancecompaniestosharetheriskofloss

12.merge:

tojointogethertoformanewcompany

13.patent:

togetalegaldocumenttostopothersfrommanufacturingaproduct

14.unemployed:

lay—off

15．retailing:

theprovisionofgoodsorservicestocustomers

16．wholesaler:

“themiddleman”apersonfrommanufacturetoretailing

17．margin:

“thepricecuts”differencebetweenthepricetheypayforthefoodsandthepricetheysellthegoodsattothecustomers

18．hypermarket:

alargeself—serviceshopsellingfoodanddrinkandsmallhouseholditems

19．barcodes:

theyarepatternsofthickandthinlineswhichcanshowinformationsofproducts

20．manufacturer:

afirmwhichmakesorproducesgoods

21．supplier:

anagentwhoprovidesgoodsorservices

22．packaging:

whichisusedtoprotectgoodsandtopresentanimageforthem

23.stock:

inBritainitmeans“share”

24.USPs（uniquesellingpoints）:

Thethingshatmakeitspecialanddifferentfromothersimilarproducts.

25.customprofile:

thatisthesrtofpersonwhowillbuytheproduct

26.launch:

puttinganewproductonthemarket

27.appliance:

pieceofelectricalequipment

28.innovation:

creatingnewinventionsorideas

29.status:

thatisyourprofessionalposition

30.achievement:

doingsomethingwell

31.jobsecurity:

noworryaboutlosingyourjob

32.inspirational:

motivating

33.flatterorganizations:

organizationsinwhichtherearefewermanagersandpeoplehaveequalstatus

34.consensus:

anopinionthateveryoneagreeoraccept

35.availabilityoflabour:

thatishoweasyordifficultitistofindworkers

36.labourcosts:

howmuchitcoststoemploypeople

37.trend:

direction

38.investor:

peoplewhousetheirmoneytoearnmoremoney

39.shareholder:

someonebuysharesinapubliccompany

40.dividend:

itistheshareoftheprofitsthattheshareholdersreceive

41.turnover:

thetotalsumofmoneywhichiscomingintothecompany

42.deposit:

asumofmoneythatispaidintoabankaccount

43.liabilities:

theamountofmoneythatapersonorcompanyowes

44.overhead:

thegeneralcostsofrunningabusinessoranorganization

45.overdraft:

theamountofmoneythatyouowetoabankwhenyouhavespentmoremoneythanisinyourbankaccount

46.director:

oneofagroupofseniormanagerswhorunacompany

47.decimal:

anumberthatisshownasadotfollowedbythenumberoftenths,hundredths,etc

48.interest:

theextramoneythatyoupaybackwhenyouborrowmoneyorthatyoureceivewhenyouinvestmoney

49.ethicalconsumers:

theyexpectthecompaniestheybuyfromtobehaveresponsibly

50.ethicalpolicy:

whichcoversareassuchaspaymentontime,productpolicyandenvironment

51.bill:

aproposalforanewlaw

52.leaguetable:

apubliclistofalltheworstpayers

53.outsell:

sellmoreortobesoldinlargerquantitiesthansb/sth

54.domestic:

notforeignorinternational

55.rival:

aperson,company,orthingthatcompeteswithanotherinsport,business,etc

56.chairman:

thepersoninchargeofacompany

57.entree:

therightorabilitytoenterasocialgrouporinstitution

58.trademark:

aname,symbolordesignthatacompanyusesforitsproductsandthatcannotbeusedbyanyoneelse

59.float:

sellsharesinacompanyorbusinesstothepublicforthefirsttime

60.split:

todivideortomakesthdivide,intotwoormoreparts

●Consumev.消耗

Consumern.消费者顾客

Consumptionn.消耗消耗量消费

●Competev.竞争对抗

Competitionn.竞争对抗

Competitorn.竞争者对手

Competitiveadj.竞争的

●Developv.发展开发

Developmentn.发展开发

Developern.开发商开发者

●Providev.提供给予

Provisionn.提供给予

Providern.提供者

●Analysev.分析

Analysisn.分析

Analystn.分析者

●Participatev.参加参与

Participationn.参加参与

Participantn.参与者

●Producev.生产制造

Productionn.生产制造

Producern.生产商制造商

Productn.产品

●Consultv.咨询

Consultationn.咨询商讨

Consultantn.顾问

Consultancyn.咨询公司

●Inventv.发明创造

Inventionn.发明创造

Inventorn.发明者

●Applyv.申请

Applicationn.申请申请书

Applicantn.申请人

●Manufacturev.&n.（批量）生产制造

Manufacturern.生产者制造者

●Appraisev.估量估价评价

Appraisaln.评价估价估计鉴定

●Modifyv.稍作修改缓和调整

Modificationn.修改改进

●Innovatev.引入改革创新

Innovationn.创新改革

Innovativeadj.创新的革新的

●Negotiatev.谈判协商

Negotiationn.谈判协商

Negotiatorn.协商者

Negotiableadj.可协商的

●Confrontv.面对对抗

Confrontationn.对抗冲突

Confrontationaladj.对抗性的

●Collaboratev.合作协作

Collaborationn.合作协作

Collaborativeadj.合作的协作的

●Rise-Rose-Risenvi.增加提高

●Raise-Raised-Raisedvt.提升举起

●AriseAroseArisenvi.出现发生

●Deliverv.递送运载

Deliveryn.传送递送

●Cooperatev.合作

Cooperationn.合作

Cooperativeadj.合作的

●Quotev.引用报价

Quotationn.引用报价

Quotableadj.值得引用的

●Supplyv.&n.供应

Suppliern.供应商

●Preparev.准备

Preparationn.准备

●Promotev.促进提升

Promotionn.提升

●Managev.处理解决

Managementn.经营管理

Mangern.经理

Managerialadj.经理的管理的

●Encouragev.支持鼓励

Encouragementn.鼓舞鼓励

Encouragingadj.鼓励的

●Achievev.达到

Achievementn.成就功绩

●Dominatev.支配控制

Dominationn.支配控制

●Introducev.介绍

Introductionn.介绍

●Recommendv.推荐

Recommendationn.推荐

●Interviewv.&n.面试采访

Intervieween.参加面试采访者

Interviewern.主持面试采访者

●Establishv.建立

Establishmentn.机构企业

Establishedadj.已确立的

●Emphasizev.强调

Emphasisn.强调重视

●Satisfyv.使满意满足

Satisfactionn.满足

Satisfactoryadj.令人满意的Satisfiedadj.满意的满足的

Satisfyingadj.令人满意的

●Respondv.回答响应

Responsen.回答反应

●Inspirev.激励启发

Inspirationn.灵感

Inspirationaladj.启发灵感的

Inspiringadj.启发灵感的

●Discriminatev.歧视

Discriminationn.歧视

Discriminatoryadj.歧视的

●Investv.投资

Investmentn.投资

Investorn.投资者

●Depositn.存款

v.存钱

depositorn.存款人

●Mergev.合并

Mergern.合并者

●Demergev.拆分

Demergern.拆分者

简答题

1.Q:

Whatismultinationalcompany?

A:

Thesearecompanieswhichoperateinanumberofcountries.

2.Q:

Whatisaholdingcompany?

A:

Thiscompanyownsothercompaniesorpartsofothercompanies.

3.Q:

Whatisasubsidiary?

A:

Thiscompanyorpartofthecompanyisownedbyanothercompany.

4.Q:

Namethreedifferentindustries.

A:

CarmanufacturePharmaceuticalCateringindustry

5.Q:

Whatissocialconventions?

A:

Thedifferentwaysthatothernationalitiesordifferentculturesdothings.

6.Q:

WhyJapaneseliketoliveinBritish?

A:

BecausetherearesomanyparksandgreenfieldsinBritishandlessbusy

a）thanJapan.

7.Q:

Whatdoyousaywhenyoumeetsomeoneforthefirsttime.

A:

Howdoyoudo/Nicetomeetyou/

8.Q:

Whatdoyousaytointroduce2people?

A:

I’dliketointroduceyouto…/…thisis…

9.Q:

WhatisSWOTshortfor?

A:

strengthweaknessopportunitythreat

10.Q:

Whatdoesmanagementconsultantdo?

A:

Toanalysethecompany’sperformanceandrecommendchangestomakeitmoreefficient.

11.Q:

Whatverbscanyouusetomakerecommendations?

A:

shouldoughtto

12.Q:

Whatsortofanalysiscanyoudotoassessacompany’ssituation?

A:

SWOT

14.Q：

WhatisthetherekeyinventionsinthehistoryofBIC?

A：

Ballpoint（biros）,disposablelighterandthrowawayrazor

15.Q：

WhatdosetheEMIstandfor?

（answerwith3words）

A：

Electricalmusicalindustries

16.Q：

Whythecompany’shistoryisoftenincludedincompanypresentation?

A：

Inordertoshowthattheyareestablished,andhaveexperienceintheirfield

17.Q：

Write3typesofdirectsales?

A：

Mailorder\door-to-doorsales\TVsales\theinternet\cashandcarry

18.Q：

Whatarethefourpiecesofinformationthatareincludedinabarcode?

A：

Country,manufacturerorsupplier,andtheproductandthepackagesize

19.Q：

Whatismargin?

A：

Profit

20.Q：

List4typesofretailoutlet?

A:

supermarket\hyperma