国际营销练习题.docx
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国际营销练习题
Chapter01
True/FalseQuestions
()1.Internationalmarketinginvolvessellingofacompany’sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.
()2.Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinfluencethebusinessdecisionsofacompanyinaninternationalmarket.
()3.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoliticalforces,economicclimate,andcompetitivestructure.
()4.Theuncontrollablefactorsacompanyhastodealwithdecreaseswiththenumberofforeignmarketsinwhichitoperates.
()5.Thecontrollableelementscanbealteredinthelongrunand,usually,intheshortruntoadjusttochangingmarketconditions,consumertastes,orcorporateobjectives.
()6.Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheirdomesticmarket.
()7.Inabroadsense,theuncontrollableelementsoftheforeignbusinessenvironmentconstitutetheculture.
()8.JohnrefusestobuyJapaneseproductsbecauseheseesthisasawayofsellingouttoanationknownforitsaggressivebehavior.Johnisusingaself-referencecriteriontomakehisdecision.
()9.Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthatemphasizestheneedforethnocentrism.
()10.Acompanyinthe“nodirectforeignmarketing”stageofinternationalmarketinginvolvementdoesnotactivelycultivatecustomersoutsidenationalboundaries.
()11.Whichofthefollowingisadynamictrendthatisaffectingthecurrentglobalbusinessstrategies?
A.ThetrendtowardbuyingAmericancarsinEurope
B.Thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountries.
C.ThetrendtowardusingEnglishasthegloballanguage.
D.Thetrendtowardestablishingaworldcurrency.
E.Thetrendtowardworldwideinstantcommunication.
()12.Whichofthefollowingisanessentialrequirementforcompaniestosucceedininternationalmarkets?
A.Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.
B.Focusingprimarilyontheirproductiontomeetthedemandsathome.
C.Venturingintomultiplemarketsatonce.
D.Committingthemselvescompletelytoforeignmarkets.
E.Focusingonimprovingthedomesticmarkettoinvestthereturnsininternationalmarkets.
()13.Foraninternationalmarketer,the_____canbealteredinthelongrunand,usually,intheshortruntoadjusttochangingmarketconditions,consumertastes,orcorporateobjectives.
A.competitivestructure
B.economicclimate
C.structureofdistribution
D.environmentalfactors
E.controllableelements
()14.Whichofthefollowingisanuncontrollablefactorforamarketerinadomesticenvironment?
A.Firmcharacteristics
B.Competitivestructure
C.Channelsofdistribution
D.Priceoftheproduct
E.Promotionalmeasures
()15.RobertJonasisinchargeofanewmarketingeffortdirectedtowardPeru.InorderforhiscompanytoeffectivelymarketanddistributetoallofPeru’smajorcities,Mr.JonasmustdevisealogisticsplanforcrossingtheAndesMountainsonadailybasis.WhichofthefollowingforeignenvironmentuncontrollablevariableswouldbeachiefconcernasMr.Jonasdeviseshisplan?
A.Competitiveforces
B.Culturalforces
C.Geographyandinfrastructure
D.Economicforces
E.Political/legalforces
()16.AmySimshasbeenassignedthetaskofpreparingamarketingplanforhercompanyforthenextyear’sbusinessactivities.Sheknowsthatsheshouldbeginherplanbyexaminingthevariablesthatshehassomecontrolover.Thesecontrollablevariableswouldincludeprice,product,channels-of-distribution,and_____.
A.demand
B.politicalforces
C.competition
D.economicclimate
E.Promotion
()17.M&M,acompanyproducingmusicalinstruments,haddominateditshomemarketforseveralyearsbeforeventuringintointernationalmarkets.ThecompanywasfocusingmoreoninternationaloperationsuntilaGermancompanyinthesamebusinessentereditshomemarket.TheGermancompanystartedsellinggoodqualityproductsatpricesmuchlowerthanM&M’sandaffecteditssalesadversely.WhichofthefollowingelementsinthemarketingenvironmenthasaffectedthebusinessofM&Mintheabovescenario?
A.Leveloftechnology
B.Structureofdistribution
C.Competitioninthedomesticmarket
D.Culturalforces
E.Promotionoftheproduct
()18.RalphWaiteisamarketingmanageratavideogameconsolemanufacturingfirm.Ralphhasbeenaskedtoreviewthemarketingopportunitiesofhiscompanyinaforeignmarket.Ralphisawarethathecanmodifycertainelementsofthemarketingenvironmenttosuittheforeignmarketneeds.Heisprimarilyfocusinghisattentiononthefactorsthatarenotunderhiscontrolandmightaffecttheirbusinessprospects.Whichofthefollowinguncontrollableelementsismostlikelytoaffectthecompany’sbusinessprospectsintheforeignmarket?
A.Thepricingpoliciesintheforeignmarket.
B.Thetradepoliciesinthehomecountry.
C.Thepromotionalactivitiesrequiredtomarkettheproduct.
D.Theleveloftechnologyinthetargetedmarket.
E.Theproductdistributionchannelsadoptedbyhiscompany.
()19. Theprimaryobstaclestosuccessininternationalmarketingareaperson’s_____andanassociatedethnocentrism.
A.regionalism
B.holism
C.self-referencecriterion
D.Effortatadaptation
E.Effortatintegration
()20. Whichofthefollowingistrueofethnocentrism?
A.Itistheculturalbindingforceamongadiverseemployeepopulationinanorganization.
B.Itisaproblemthatariseswhenmanagersfromaffluentcountriesworkwithmanagersandmarketsinlessaffluentcountries.
C.Americanmanagershavegenerallybeenuninfluencedbyit,especiallyinthebeginningofthe21stcentury.
D.Itisthecornerstoneofeffectiveadaptationinthefieldofinternationalmarketing.
E.Self-referencecriterionisuniversallyconsideredthetechniquetoreduceoreliminateethnocentrism.
()21.Whichofthefollowingcharacterizesagloballyawaremanager?
A.Usingone’shomeculture’svaluesalonetomarketone’sproductsinforeigncountries.
B.Acceptingtheculturalwaysofanotherindividualastheirown.
C.Allowingotherstobedifferentandequal.
D.Discardingone’shomeculture’sstandardstoadopttheglobalculturalstandards.
E.Controllinganyinfluencesthattheglobalculturalstandardsmayhaveonthemarketingprocess.
()22. Whichofthefollowingwillaidamanagerinunderstandingthewaypeopleofdifferentcountriesthinkandact?
A.Abetterunderstandingofglobaleconomictrends.
B.Adeeperunderstandingofworldmarketpotential.
C.Anunderstandingofforeigninvestmentopportunities.
D.Anunderstandingofmicroeconomics.
E.Ahistoricalperspective.
()23.Whichofthefollowingorganizationsseemsbetterequippedforinternationalization?
A.Afirmthatsellsitsproductsonlytothoseforeigncustomerswhodirectlycontactthefirm.
B.Afirmthathasaproductioncapacitythatismuchgreaterthanhomemarketdemand.
C.Afirmthatfocusesitsproductionactivitiesonmeetingthedemandsinthehomemarket.
D.Afirmthathasaculturallydiverseemployeeprofilebutfewcompetitiveofferingsatthegloballevel.
E.Afirmthathaslittleintentionofmaintainingacontinuousmarketrepresentation.
()24.Jefferson’sisafirmthatspecializesindogfoodandgroomingproducts.Thecompanyhasaverywell-establisheddomesticmarket.ThecompanydoesnotactivelysellitsproductsoutsidenationalbordersbutprovidesgoodstocustomerswhocontactthemdirectlyorplaceorderswiththemthroughtheInternet.Jefferson’siscurrentlyinthe_____stageofinternationalmarketinginvolvement.
A.frequentforeignmarketing
B.activeforeignmarketing
C.globalmarketing
D.regularforeignmarketing
E.nodirectforeignmarketing
()25.JamesBright’scompanyseeksmarketsallovertheworldandattemptstosellproductsthatarearesultofplannedproductionformarketsinvariouscountries.WhichofthefollowingstagesbestcharacterizesthestageofinternationalmarketinginvolvementforMr.Bright’scompany?
A.Infrequentforeignmarketing
B.Regularforeignmarketing
C.Nodirectforeignmarketing
D.Internationalmarketing
E.Internalmarketing
EssayQuestions
1.Whyistheinternationalmarketer’staskmoredifficultthanthatofthedomesticmarketer?
2.Listthedomesticenvironmentuncontrollablesthatinfluenceaninternationalmarketer.
CHAPTER02
True/FalseQuestions
()1.AfterWorldWarII,theU.S.providedassistancetoothercountriestodeveloptheirmarketsandimproveglobaltradethoughitgainednoreturnsontheseinitiatives.
()2.TheGATTbecamepartoftheWorldTradeOrganizationin1995,withtheratificationoftheUruguayRoundagreements.
()3.Toencouragedevelopmentofdomesticindustries,governmentsworkonreducingtradebarriers.
()4.Agovernmentboycottisapartialrestrictionagainstthepurchaseandimportationofcertaingoodsand/orservicesfromothercountries.
()5.AntidumpinglawswerespecificallydesignedtopreventforeignproducersfrominvestingintheU.S.localmarkets.
()6.ThedecisionstakenbytheWorldTradeOrganizationinsolvingtradedisputesamongmembersarebindingones.
()7.TheWorldBankwasformedwiththeprimaryobjectiveofovercominginadequatemonetaryreservesanddealingwithunstablecurrencieswhichwereparticularlyvexingproblemsinglobaltrade.
MultipleChoiceQuestions
()8.AfterWorldWarII,theUnitedStatesledef