全国高等教育电子商务英语自考试题.docx

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全国高等教育电子商务英语自考试题.docx

全国高等教育电子商务英语自考试题

2011年1月高等教育自学考试电子商务英语试题

  一、词汇和语法(本大题共20小题,每小题1分,共20分)

  根据句子的意思选择一个正确的答案,错选、多选或未选均无分。

  1.____brokedownagainbutluckilytheyknewhowtofixit.

  A.Cliff'sandAl'scarB.CliffandAl'scars

  C.Cliff'sandAl'scarsD.CliffandAl'scar

  2.Ihavesomuchworktodothataholidayformethisyearis____.

  A.outofquestionB.outofaquestion

  C.outofquestionsD.outofthequestion

  3.Thelighteranobject,the____itmoves.

  A.freerB.morefreelyC.morefreeD.freelier

  4.ThefoodthatMarkiscookinginthekitchen____delicious.

  A.smellsB.issmelling

  C.hassmelledD.hasbeensmelling

  5.Ioftenheardhim____thathisfamilywaswelldescended.

  A.saidB.say

  C.tosayD.tobesaid

  6.They____outbecausethelightison.

  A.mustn'thavegoneB.maynothavegone

  C.cannothavegoneD.needn'thavegone

  7.Iwasillthatday.OtherwiseI____partintheparade.

  A.wouldtakeB.wouldhavetaken

  C.tookD.hadtaken

  8.Getmeahammerfromthekitchen,____?

  A.willyouB.wouldyouC.shallyouD.doyou

  9.Weareinaposition____wemaylosealargesumofmoney.

  A.whereB.when

  C.whichD.that

  10.Allyouneedtodo____theform.

  A.fillinB.fillsin

  C.aretofillinD.istofillin

  11.Theyhavegotinto____troubles.

  A.monetaryB.affluent

  C.financialD.miserable

  12.Hesoon____hisfortune.

  A.confusedB.cost

  C.paidD.consumed

  13.Hedreamsto____hisgoalofservinginthearmy.

  A.pertainB.attain

  C.retainD.maintain

  14.A____componentofanydemocracyisafreelabormovement.

  A.vitalB.visual

  C.soleD.single

  15.Hehasanunusual____oflife.

  A.conceptionB.look

  C.philosophyD.science

  16.Theclerk____thejudgebylookinguprelatedprecedents.

  A.resistedB.assisted

  C.handedD.supported

  17.Thedocumentrequires____changes.

  A.substantialB.strong

  C.authenticD.stable

  18.Thegovernmentis____aneweducationpolicy.

  A.expressingB.formulating

  C.definingD.voicing

  19.Apoormemory____hereffortstobecomeanactress.

  A.encouragedB.accomplished

  C.frustratedD.devoted

  20.Let'sfixa____dateforthenextmeeting.

  A.infiniteB.plain

  C.distinctD.definite

  二、完形填空(本大题共10小题,每小题1分,共10分)

  从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。

  Severalregionsintheworldaresubject21stormswhicharesoseverethattheycausedamageonatremendous22.Theregionsarealllocatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestormsis'cyclone'.Theterm'hurricane'is23forstormsthatoccurintheNorthAtlanticOcean.

  Cyclonesandhurricanesdifferinonecuriousway:

inacyclone,thewind24inaclockwisedirection;inahurricane,thewinddirectioniscounter-clockwise.Butcyclonesandhurricaneshaveoneominoussimilarity.25thedamagetheycauseonlandandatsea,theyareidentical.

  Australiaundergoesanumberofcycloneseveryyearalongitsnortherncoast,whichfacesIndonesia.Thecyclones26mainlyinDecemberandJanuary,thesummermonthsinthesouthernhemisphere.

  UsuallytheAustraliancyclonesdon'tcausegreatdamagebecauseAustralia'snorthernterritoryhasvastemptyregionsthatarevirtually27.Therearefewcoastalcities.Whenacyclone28moveinlandfromthesea,itusuallyblowsitselfoutwithoutstrikinganyinhabitedarea.29,in1917thesmallcityofTownvillewasseverelydevastatedbyacyclone.Therewasapublicoutcryaboutit.Peopledemandanadequate30system.E-versincethenthemeteorologicalbureauhasregularlyissuedalarmsinadvanceofeveryseriouscyclone.

  21.A.toB.forC.ofD.on

  22.A.rangeB.scaleC.regionD.area

  23.A.madeB.calledC.meantD.defined

  24.A.circlesB.circulatesC.flyD.circuit

  25.A.InthatB.IntermsofC.ExceptforD.Alongwith

  26.A.occurB.riseC.raiseD.foster

  27.A.populatedB.desertedC.unpopulatedD.undeserted

  28.A.couldB.doesC.wouldD.should

  29.A.FurthermoreB.HoweverC.ConsequentlyD.Frequently

  30.A.warningB.helpC.safetyD.weather

  三、阅读理解(本大题共10小题,每小题2分,共20分)

  阅读下面的短文,从A、B、C、D四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分。

  Passage1

  Theflyingfoxisnotafoxatall.Itisanextralargebatthathasgotafox'shead,andthatfeedsonfruitinsteadofinsects.Likeallbats,flyingfoxeshangthemselvesbytheirtoeswhenatrest,andtravelingreatcrowdswhenoutflying.Agroupwillliveinonespotforyears.Sometimesseveralhundredsofthemoccupyasingletree.Astheyreturntothetreetowardsunrise,theyquarrelamongthemselvesandfightforthebestplacesuntillongafterdaylight.

  Flyingfoxeshavebabiesonceayear,givingbirthtoonlyoneatatime.Atfirstthemotherhastocarrythebabyonherbreastwherevershegoes.Latersheleavesithangingup,andbringsbackfoodforittoeat.Sometimesababybatfallsdowntothegroundandsqueaks(尖叫)forhelp.Thentheolderonesswoop(俯冲)downandtrytopickitup.Iftheyfailtodoso,itwilldie.Oftenhundredsofdeadbabybatscanbefoundlyingonthegroundatthefootofatree.

  31.Whichofthefollowingstatementsistrue?

  A.Thereisnodifferencebetweentheflyingfoxandtheordinarybatintheirsize.

  B.Thereisnodifferencebetweentheflyingfoxandtheordinarybatintheirappea-rance.

  C.Thereisnodifferencebetweentheflyingfoxandtheordinarybatinthekindoffoodtheyeat.

  D.Thereisnodifferencebetweentheflyingfoxandtheordinarybatinthewaytheyrest.

  32.Flyingfoxestendto____.

  A.doubletheirnumbereveryyear

  B.fightandkillalotofthemselves

  C.movefromplacetoplaceconstantly

  D.losealotoftheiryoung

  33.Howdoflyingfoxescarefortheiryoung?

  A.Theyonlycarefortheirownbabies.

  B.Theysharethefeedingoftheiryoung.

  C.Theyhelpwhenababybatisindanger.

  D.Theyoftenleavehomeandforgettheiryoung.

  Passage2

  Theimpactofe-commerceishappeninginphases.Initsfirstphase(1994-1997),e-commercewasaboutpresence:

makingsurethateverybodyhadaWebsite,meetingthedemandthateverycompany,largeorsmall,getoutthereandhaveatleastsomethingontheInternet.Peopleweren'tquitesurewhytheyweredoingit,buttheyknewthattheyhadtohaveanonlinepresence.

  Thesecondphase(1997-2000)ofe-commercewasabouttransactions-buyingandsellingoverdigitalmedia.Thefocusinthisphasewasonorderflowandgrossrevenue.Someofthatwasthematchingofbuyersandsellerswhowouldneverhavefoundeachotherinthepast.SomeofthatwassimplytakingtransactionsthatwouldhavebeendonethroughpaperpurchaseordersandsayingthatthisbusinesswasdoneontheInternet,althoughthemeaningofthatchangewasquiteinsignificant.Butinthisphase,theannouncementswereallaboutorderflowatanycost:

why-sell-it-when-you-can-give-it-awaybusinessmodels.Asaresult,manyofthefirstmoversinthisphasesuchasValueAmerica,areeithergasping,havegaspedtheirlastbreath,orareflailingaboutinaseaofredink.

  Today,e-commerceisenteringthethirdphase(2000-?

),withafocusonhowtheInternetcanimpactprofitability.Andprofitabilityisnotaboutincreasinggrossrevenuesbutratherincreasinggrossmargins.Wecallthisphasee-business,anditincludesalltheapplicationsandprocessesenablingacompanytoserviceabusinesstransaction.Inadditiontoencompassinge-commerce,e-businessincludesbothfront-andback-officeapplicationsthatformthecoreofengineformodernbusiness.Thus,e-businessisnotjustaboute-commercetransactionsoraboutbuyingandsellingovertheWeb:

it'stheoverallstrategyofredefiningoldbusinessmodels,withtheaidoftechnology,tomaximizecustomervalueandprofits.ToparaphraseBusinessWeek:

"ForgetB2BandB2C,E-businessisaboutP2P-pathtoprofitability."

  34.Between1994and1997,companiesbuilttheirwebsitesmainlybecausethey____.

  A.wantedtofindmorecustomers

  B.hadnootherthingstodo

  C.wantedtoshowtheirexistenceonInternet

  D.felttheInternetwasquiteinteresting

  35.Thephrase"thefirstmovers"inparagraph2mostprobablymeans____.

  A.thefirstmotivationsforthecompaniestotakee-commerce.

  B.theearliesttransformationoftransactionsfrompaperorderstoe-commerce.

  C.thefirstcompaniesthathavefailedinthefieldofe-commerce.

  D.theearliestcompaniesthatgetinvolvedine-commerce.

  36.Theearlieste-commercebeganintheyearof____.

  A.1994B.1997

  C.1999D.2000

  37.Whatdoesthelastsentenceinthepassagemostprobablymean?

  A.B2BandB2Carenolongersuitablee-businessmodels.

  B.Theaimoftakinge-businessistoearnmoreprofit.

  C.Ebusinessisbynomeansagoodwayofgettingprofit.

  D.P2Pisthemostsuitablee-businessmodel.

  Passage3

  Forsometimepastithasbeenwidelyacceptedthatbabies-andothercreatures-learntodothingsbecausecertainactsleadto"rewards";andthereisnoreasontodoubtthatthisistrue.Butitalsousedtobewidelybelievedthateffectivereward,atleastintheearlystages,hadtobedirectlyrelatedtosuchbasicphysiological(生理的)"drives"asthirstorhunger.Inotherwords,ababywouldlearnifhegotfoodordrinkofsomesortofphysicalcomfort,nototherwise.

  Itisnowclearthatthisisnotso.Babieswilllearntobehaveinwaysthatproduceresultsintheworldwithnorewardexceptthesuccessfuloutcome.

  Papousekbeganhisstudiesbyusingmilkinthenormalwayto"reward"thebabiesandsoteachthemtocarryoutsomesimplemovements,suchasturningthehead

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