全国高等教育电子商务英语自考试题.docx
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全国高等教育电子商务英语自考试题
2011年1月高等教育自学考试电子商务英语试题
一、词汇和语法(本大题共20小题,每小题1分,共20分)
根据句子的意思选择一个正确的答案,错选、多选或未选均无分。
1.____brokedownagainbutluckilytheyknewhowtofixit.
A.Cliff'sandAl'scarB.CliffandAl'scars
C.Cliff'sandAl'scarsD.CliffandAl'scar
2.Ihavesomuchworktodothataholidayformethisyearis____.
A.outofquestionB.outofaquestion
C.outofquestionsD.outofthequestion
3.Thelighteranobject,the____itmoves.
A.freerB.morefreelyC.morefreeD.freelier
4.ThefoodthatMarkiscookinginthekitchen____delicious.
A.smellsB.issmelling
C.hassmelledD.hasbeensmelling
5.Ioftenheardhim____thathisfamilywaswelldescended.
A.saidB.say
C.tosayD.tobesaid
6.They____outbecausethelightison.
A.mustn'thavegoneB.maynothavegone
C.cannothavegoneD.needn'thavegone
7.Iwasillthatday.OtherwiseI____partintheparade.
A.wouldtakeB.wouldhavetaken
C.tookD.hadtaken
8.Getmeahammerfromthekitchen,____?
A.willyouB.wouldyouC.shallyouD.doyou
9.Weareinaposition____wemaylosealargesumofmoney.
A.whereB.when
C.whichD.that
10.Allyouneedtodo____theform.
A.fillinB.fillsin
C.aretofillinD.istofillin
11.Theyhavegotinto____troubles.
A.monetaryB.affluent
C.financialD.miserable
12.Hesoon____hisfortune.
A.confusedB.cost
C.paidD.consumed
13.Hedreamsto____hisgoalofservinginthearmy.
A.pertainB.attain
C.retainD.maintain
14.A____componentofanydemocracyisafreelabormovement.
A.vitalB.visual
C.soleD.single
15.Hehasanunusual____oflife.
A.conceptionB.look
C.philosophyD.science
16.Theclerk____thejudgebylookinguprelatedprecedents.
A.resistedB.assisted
C.handedD.supported
17.Thedocumentrequires____changes.
A.substantialB.strong
C.authenticD.stable
18.Thegovernmentis____aneweducationpolicy.
A.expressingB.formulating
C.definingD.voicing
19.Apoormemory____hereffortstobecomeanactress.
A.encouragedB.accomplished
C.frustratedD.devoted
20.Let'sfixa____dateforthenextmeeting.
A.infiniteB.plain
C.distinctD.definite
二、完形填空(本大题共10小题,每小题1分,共10分)
从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。
Severalregionsintheworldaresubject21stormswhicharesoseverethattheycausedamageonatremendous22.Theregionsarealllocatedontheedgesofgreatoceans.Thegeneraltermforsuchseverestormsis'cyclone'.Theterm'hurricane'is23forstormsthatoccurintheNorthAtlanticOcean.
Cyclonesandhurricanesdifferinonecuriousway:
inacyclone,thewind24inaclockwisedirection;inahurricane,thewinddirectioniscounter-clockwise.Butcyclonesandhurricaneshaveoneominoussimilarity.25thedamagetheycauseonlandandatsea,theyareidentical.
Australiaundergoesanumberofcycloneseveryyearalongitsnortherncoast,whichfacesIndonesia.Thecyclones26mainlyinDecemberandJanuary,thesummermonthsinthesouthernhemisphere.
UsuallytheAustraliancyclonesdon'tcausegreatdamagebecauseAustralia'snorthernterritoryhasvastemptyregionsthatarevirtually27.Therearefewcoastalcities.Whenacyclone28moveinlandfromthesea,itusuallyblowsitselfoutwithoutstrikinganyinhabitedarea.29,in1917thesmallcityofTownvillewasseverelydevastatedbyacyclone.Therewasapublicoutcryaboutit.Peopledemandanadequate30system.E-versincethenthemeteorologicalbureauhasregularlyissuedalarmsinadvanceofeveryseriouscyclone.
21.A.toB.forC.ofD.on
22.A.rangeB.scaleC.regionD.area
23.A.madeB.calledC.meantD.defined
24.A.circlesB.circulatesC.flyD.circuit
25.A.InthatB.IntermsofC.ExceptforD.Alongwith
26.A.occurB.riseC.raiseD.foster
27.A.populatedB.desertedC.unpopulatedD.undeserted
28.A.couldB.doesC.wouldD.should
29.A.FurthermoreB.HoweverC.ConsequentlyD.Frequently
30.A.warningB.helpC.safetyD.weather
三、阅读理解(本大题共10小题,每小题2分,共20分)
阅读下面的短文,从A、B、C、D四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分。
Passage1
Theflyingfoxisnotafoxatall.Itisanextralargebatthathasgotafox'shead,andthatfeedsonfruitinsteadofinsects.Likeallbats,flyingfoxeshangthemselvesbytheirtoeswhenatrest,andtravelingreatcrowdswhenoutflying.Agroupwillliveinonespotforyears.Sometimesseveralhundredsofthemoccupyasingletree.Astheyreturntothetreetowardsunrise,theyquarrelamongthemselvesandfightforthebestplacesuntillongafterdaylight.
Flyingfoxeshavebabiesonceayear,givingbirthtoonlyoneatatime.Atfirstthemotherhastocarrythebabyonherbreastwherevershegoes.Latersheleavesithangingup,andbringsbackfoodforittoeat.Sometimesababybatfallsdowntothegroundandsqueaks(尖叫)forhelp.Thentheolderonesswoop(俯冲)downandtrytopickitup.Iftheyfailtodoso,itwilldie.Oftenhundredsofdeadbabybatscanbefoundlyingonthegroundatthefootofatree.
31.Whichofthefollowingstatementsistrue?
A.Thereisnodifferencebetweentheflyingfoxandtheordinarybatintheirsize.
B.Thereisnodifferencebetweentheflyingfoxandtheordinarybatintheirappea-rance.
C.Thereisnodifferencebetweentheflyingfoxandtheordinarybatinthekindoffoodtheyeat.
D.Thereisnodifferencebetweentheflyingfoxandtheordinarybatinthewaytheyrest.
32.Flyingfoxestendto____.
A.doubletheirnumbereveryyear
B.fightandkillalotofthemselves
C.movefromplacetoplaceconstantly
D.losealotoftheiryoung
33.Howdoflyingfoxescarefortheiryoung?
A.Theyonlycarefortheirownbabies.
B.Theysharethefeedingoftheiryoung.
C.Theyhelpwhenababybatisindanger.
D.Theyoftenleavehomeandforgettheiryoung.
Passage2
Theimpactofe-commerceishappeninginphases.Initsfirstphase(1994-1997),e-commercewasaboutpresence:
makingsurethateverybodyhadaWebsite,meetingthedemandthateverycompany,largeorsmall,getoutthereandhaveatleastsomethingontheInternet.Peopleweren'tquitesurewhytheyweredoingit,buttheyknewthattheyhadtohaveanonlinepresence.
Thesecondphase(1997-2000)ofe-commercewasabouttransactions-buyingandsellingoverdigitalmedia.Thefocusinthisphasewasonorderflowandgrossrevenue.Someofthatwasthematchingofbuyersandsellerswhowouldneverhavefoundeachotherinthepast.SomeofthatwassimplytakingtransactionsthatwouldhavebeendonethroughpaperpurchaseordersandsayingthatthisbusinesswasdoneontheInternet,althoughthemeaningofthatchangewasquiteinsignificant.Butinthisphase,theannouncementswereallaboutorderflowatanycost:
why-sell-it-when-you-can-give-it-awaybusinessmodels.Asaresult,manyofthefirstmoversinthisphasesuchasValueAmerica,areeithergasping,havegaspedtheirlastbreath,orareflailingaboutinaseaofredink.
Today,e-commerceisenteringthethirdphase(2000-?
),withafocusonhowtheInternetcanimpactprofitability.Andprofitabilityisnotaboutincreasinggrossrevenuesbutratherincreasinggrossmargins.Wecallthisphasee-business,anditincludesalltheapplicationsandprocessesenablingacompanytoserviceabusinesstransaction.Inadditiontoencompassinge-commerce,e-businessincludesbothfront-andback-officeapplicationsthatformthecoreofengineformodernbusiness.Thus,e-businessisnotjustaboute-commercetransactionsoraboutbuyingandsellingovertheWeb:
it'stheoverallstrategyofredefiningoldbusinessmodels,withtheaidoftechnology,tomaximizecustomervalueandprofits.ToparaphraseBusinessWeek:
"ForgetB2BandB2C,E-businessisaboutP2P-pathtoprofitability."
34.Between1994and1997,companiesbuilttheirwebsitesmainlybecausethey____.
A.wantedtofindmorecustomers
B.hadnootherthingstodo
C.wantedtoshowtheirexistenceonInternet
D.felttheInternetwasquiteinteresting
35.Thephrase"thefirstmovers"inparagraph2mostprobablymeans____.
A.thefirstmotivationsforthecompaniestotakee-commerce.
B.theearliesttransformationoftransactionsfrompaperorderstoe-commerce.
C.thefirstcompaniesthathavefailedinthefieldofe-commerce.
D.theearliestcompaniesthatgetinvolvedine-commerce.
36.Theearlieste-commercebeganintheyearof____.
A.1994B.1997
C.1999D.2000
37.Whatdoesthelastsentenceinthepassagemostprobablymean?
A.B2BandB2Carenolongersuitablee-businessmodels.
B.Theaimoftakinge-businessistoearnmoreprofit.
C.Ebusinessisbynomeansagoodwayofgettingprofit.
D.P2Pisthemostsuitablee-businessmodel.
Passage3
Forsometimepastithasbeenwidelyacceptedthatbabies-andothercreatures-learntodothingsbecausecertainactsleadto"rewards";andthereisnoreasontodoubtthatthisistrue.Butitalsousedtobewidelybelievedthateffectivereward,atleastintheearlystages,hadtobedirectlyrelatedtosuchbasicphysiological(生理的)"drives"asthirstorhunger.Inotherwords,ababywouldlearnifhegotfoodordrinkofsomesortofphysicalcomfort,nototherwise.
Itisnowclearthatthisisnotso.Babieswilllearntobehaveinwaysthatproduceresultsintheworldwithnorewardexceptthesuccessfuloutcome.
Papousekbeganhisstudiesbyusingmilkinthenormalwayto"reward"thebabiesandsoteachthemtocarryoutsomesimplemovements,suchasturningthehead