网上购物英语论文Word下载.docx

网上购物英语论文Word下载.docx

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Class:

1104

MinistryofInternationalEducationstudent

Preparedfor:

LiZhengYuteacher

Date:

December2012

Synapsis

Asoneofthemostfashionablephenomenatoday,onlineshoppingalsounavoidablyarousesagreatcontroversyinsociety,justlikeemergenceofanynewthings.Accordingtoarecentsurvey,peopleinfavorofitarefarmorethanthoseagainstit.Someofitsnegativeandpositiveaspectsandmyopinionswillbeofferedinthisessay.

Whenitcomestopositiveaspects,it’sveryconvenientandtime-savingcomparedwithtraditionalshopping.Whatyouneedtodoisjustclickingyourmouseandwaitinginsteadofgoingoutbyfootordriving.Moreover,morechoicesthanrealstoreareanotherattractiontocustomers.However,inspiteofconvenienceandmorechoicesofonlineshopping,wecannotturnablindeyetoitsadvantages.Obviously,qualityproblemisitsfirstadvantage.It’scommonthatarticlesaren’tsogoodjustastheyaredescribedonlinethatcustomersalwaysbuyfakecommodities.What’smore,it’stroublesomeandannoyingformanycustomerstomakeachangewhentheyarenotsatisfiedwithwhattheyboughtonline.

Asacollegestudent,IlikeonlineshoppingbutIexpectedthateffectivemeasuresshouldbetakentomakeitbetter.Specificallyspeaking,governmentshouldworkoutstrictregulationsandrulestopreventunfaithfulandunlawfulactivitiesofonlineshoppingowners.Onlybythiswaycanonlineshoppingbecomereallysafeandattractanincreasingnumberofcustomers.

TableofContents

1.0Introduction……………..……………………………….…...……....3

2.0Advantagesoftheonlineshopping………...……………..….….…..3

2.1Benefitstoconsumers………………………………….……………..3

2.2Benefitstothefirms…………………………………………………..5

3.0Limitationofonlineshopping……………………………….…..…..6

3.1Onlinepayment………………………………………..……..……….7

3.2Logisticsservice……………………………………..……..……..…..8

3.3Legalquestionsandpublic-socialpolicies…………………………....8

4.0Solutionstotheproblems…………………………...…….…….......9

4.1Establishingagoodpaymentmechanism…………………..……….9

4.2Improvingthelagginglogistics……………………………………...10

4.3Makingrelevantlaws………………………………………………...10

5.0Conclusion…………………………………………………………...11

6.0References…………………………………………………………..12

1.0Introduction

WiththerapiddevelopmentofInternet,onlineshoppinghasgraduallyenteredthelivesofordinarypeople.AndwiththerapiddevelopmentofInternetinChina,moreandmoreChinesebegintofavoronlineshoppingforitsconvenience,quickdeliveryandbenefit.AccordingtothelateststatisticsreleasedbyChinaInternetNetworkInformationCentre（CNNIC）,thenumberofnetizeninChinahashit87million,and7.3percentsaidtheyhadtheexperienceofonlineshopping.Meanwhile,thestatisticsalsoshowedthat58percentofnetizeninChinawouldtrytheonlineshoppingnextyear.

Onlineshopping,inanarrowsense,canbeunderstoodasgettingonlineinformationandinkingonlinedeals.Inabroadsense,however,onceonesectionofshoppingisfinishedonline,itcanberegardedasonlineshopping.Inthatway,traditionalorburgeoningonlineenterprisesmayseekacombination,minglingtwomodes'

advantages.

ThepercentageofonlineshoppinginChinaisgrowingyearonyear.Accordingtotheexperts'

prediction,thetotalvolumeofChina'

sonlineshoppingisexpectedtoreach28billionYuaninyearstocome.

2.0Advantagesoftheonlineshopping

2.1Benefitstoconsumers

2.1.1Savingtimeandconvenience

Onlineshoppingisbecomingpopularity,notonlybecausethegreatconvenience,butalsoyoucanfindashopwithsomanygoodsthatyoumayfavor.Anditalsosavesyouragreatsomeoftime!

Youcanjusttyping-inthekeywordofwhatyouwanttofind,thetargetwillappearonthescreenquickly.

Theonlineshoppingindustryhasgrownalotintherecentyear,andmillionsofpeopleprefertobuyfromthelargevarietyfromtheonlinestoresthantowastetimeatthelonglinesfromsupermarkets.Furthermore,theonlineshoppingindustrykeepsgrowing,andmoreandmoreproductsaremadeavailableonline.YoucannowfindeverythingfromCDtofruitsandbooks,andyoucanpurchasetheitemsyouwantjustwithafewclicks.

Afteryou'

vedonesomeonlineshoppingyou'

llseehoweasyitisandyou'

llquicklygetusedtoit.Soonyouwillknowwhatthebestshoppingwebsitesareandyouwillbeabletobuythethingsyouneedveryeasyandfast,savingalotoftimeandtrouble.Onlineshoppingisthemostpractical,economicalandfunmethodofshopping,thatisperfectforeveryone.

"

Onlinepaymentprovidesamoreconvenientwayforconsumerswhodon'

tcarrycash."

BeijingresidentDingXin（丁欣）inherlate20sboughtabottleofperfumeonlinelastmonth.

Ioftenbrowsethewebsitesofonlineshopsbecausethegoodshavemoreattractiveprices,"

shesaid.

Withthefastdevelopmentofthesociety,therhythmoflifeisacceleratedprogressively,thetrafficjamchangescrowdgradually,peopleareunwillingtospendmuchtimetogoshopping,andnetworkmarketingisacceptedbyconsumersforit’sconvenientcharacteristicConsumerscanselectthegoodsathomewithoutgoingout,withthehelpofstrongdatabase,theshoppingcourseissimplifiedtoanactionof"

click"

consumerscanfinishdoingshoppingatanytime,withtheappointmentofaplacetodelivergoods.

About41.8percentofallonlineshoppingpaymentsarehandledovertheInternet,thesurveyshows.And43.2percentofonlineshoppingpaymentsarehandledviamoneyremittancepersonneland34.7percentarecompletedinperson,thesurveyshows.

2.1.2Customizationandpersonalization

Onlineshoppingcanprovidemasscustomizationandpersonalizationwithmoderatecost.Pointcast,forexample,deliverscustomizednewsandfinancialdatatoeverysinglecustomerbasedonhisorherspecificneeds.Amazon.displaysspecificrecommendationsbasedonthecustomer’spreviouspurchases.Thesekindsofservicesareveryexpensiveintraditionalmarketing.Thewebprovidingonlineshoppingcanmovefromprovidinggeneralproductsorservicescustomizedtoacustomer’sneeds,tastes,andpreferences.

2.1.3Accesstomoreinformation

Oneimportantconsumerbenefitassociatedwithmarketingonthewebistheaccesstogreateramountsofdynamicinformationtosupportqueriesforconsumerdecision-making.Furthermore,theinteractivenatureofthewebandthehypertextenvironmentallowdeep,non-linersearchesinitiatedandcontrolledbycustomers.Hencemarketingcommunicationonthewebismoreconsumer-driventhanthoseprovidedbytraditionalmedia.Inaddition,recreationalusesofthemediummanifestedintheformofnon-directedsearchbehavioraresuchanimportantbenefittoconsumersthattheyareintrinsicallymotivatedtousethemedium.

2.1.4Easiermarketresearchandcomparison

Theabilityofthewebtoaccess,analyzeandcontrollargequantitiesofspecializeddatacanenablecomparisonshoppingandspreadtheprocessoffindinglinewhichmaystimulatepurchase.Thereisalsothepotentialofwideravailabilityofhard-to-findproductsandwiderselectionofitemsduetothewidthandefficiencyofthechannel.

2.2Benefitstothefirms

2.2.1Lowercostsandprices

Increasedcompetitioninprocurementasmoresuppliersareabletocompeteinanelectronicallyopenmarketplacecausesagreatercompetition,whichnaturallylowerspricesandcosts.Thisincreaseincompetitionleadstobetterqualityandvarietyofgoodsthroughexpandedmarketsandtheabilitytoproducecustomizedgoods.Oneofthereasonstolowercostisthattheyhaven’ttraditionalwarehousesandretailshopsintheretailingbusinessofthegreatmajorityinthecommercialcityonline.Generallyspeaking,thenetworkdoesnothaveatraditionalretailchanneltosell.ForexamplelikeAmazon.,theonlineretailingbookshopwithnostockofbooks,placesanorderwithbooksellerandsendstoconsumersdirectlywhichaimstorealizereal"

zerostock"

tolowercost.

2.2.2Betterdistribution

Firmbenefitsarisepartlyfromtheuseofthewebasadistributionchannel.First,thewebpotentiallyofferscertainclassesofprovidersandopportunityofparticipatinginamarketinwhichdistributioncostsorcost-of-salesshrinktozero.Thisismostlikelyforproductcategories.Forexample,digitalproductscanbedeliveredimmediatelyandhencesuchbusinessesmayencountermassivedisintermediationoreventheeventuallyeliminationofmiddleman.Moreoverbuyersandsellerscanaccessandcontacteachotherdirectly,potentiallyeliminatingsomeofthemarketingcostandconstraintsimposedbysuchinteractionsintheterrestrialworld.Thismayalsohavetheeffectofshrinkingthechannelandmakingdistributionmuchmoreefficient（mainlyduetoreducedoverheadcoststhroughsuchoutcomesasuniformity,automationandlarge-scaleintegrationofmanagementprocesses）.Timetocompletebusinesstransactionmaybereducedaswell,translatingintoadditionalefficienciesforthefirm.However,suchpotentialefficienciesmustbetemperedwithmarketrealities.

2.2.3Marketingcommunication

Websitesareavailableondemandtoconsumers24hoursaday.Theinteractivenatureofthemediumcanbeusedbymarketerstoholdtheattentionoftheconsumerbyengagingtheconsumerinanasynchronous“dialogue”thatoccursatbothparties’convenience.Thiscapabilityofthemediumoffersunprecedentedopportunitiestotailorcommunicationspreciselytoindividualcustomers,allowingindividualconsumerstorequestasmuchinformationasdesired.

Further,itallowsthemarketertoobtainrelevantinformationfromcustomersf