网上购物英语论文Word文件下载.docx
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Class:
1104
MinistryofInternationalEducationstudent
Preparedfor:
LiZhengYuteacher
Date:
December2012
Synapsis
Asoneofthemostfashionablephenomenatoday,onlineshoppingalsounavoidablyarousesagreatcontroversyinsociety,justlikeemergenceofanynewthings.Accordingtoarecentsurvey,peopleinfavorofitarefarmorethanthoseagainstit.Someofitsnegativeandpositiveaspectsandmyopinionswillbeofferedinthisessay.
Whenitestopositiveaspects,it’sveryconvenientandtime-savingparedwithtraditionalshopping.Whatyouneedtodoisjustclickingyourmouseandwaitinginsteadofgoingoutbyfootordriving.Moreover,morechoicesthanrealstoreareanotherattractiontocustomers.However,inspiteofconvenienceandmorechoicesofonlineshopping,wecannotturnablindeyetoitsadvantages.Obviously,qualityproblemisitsfirstadvantage.It’smonthatarticlesaren’tsogoodjustastheyaredescribedonlinethatcustomersalwaysbuyfakemodities.What’smore,it’stroublesomeandannoyingformanycustomerstomakeachangewhentheyarenotsatisfiedwithwhattheyboughtonline.
Asacollegestudent,IlikeonlineshoppingbutIexpectedthateffectivemeasuresshouldbetakentomakeitbetter.Specificallyspeaking,governmentshouldworkoutstrictregulationsandrulestopreventunfaithfulandunlawfulactivitiesofonlineshoppingowners.Onlybythiswaycanonlineshoppingbeereallysafeandattractanincreasingnumberofcustomers.
TableofContents
1.0Introduction……………..……………………………….…...……....3
2.0Advantagesoftheonlineshopping………...……………..….….…..3
2.1Benefitstoconsumers………………………………….……………..3
2.2Benefitstothefirms…………………………………………………..5
3.0Limitationofonlineshopping……………………………….…..…..6
3.1Onlinepayment………………………………………..……..……….7
3.2Logisticsservice……………………………………..……..……..…..8
3.3Legalquestionsandpublic-socialpolicies…………………………....8
4.0Solutionstotheproblems…………………………...…….…….......9
4.1Establishingagoodpaymentmechanism…………………..……….9
4.2Improvingthelagginglogistics……………………………………...10
4.3Makingrelevantlaws………………………………………………...10
5.0Conclusion…………………………………………………………...11
6.0References…………………………………………………………..12
1.0Introduction
WiththerapiddevelopmentofInternet,onlineshoppinghasgraduallyenteredthelivesofordinarypeople.AndwiththerapiddevelopmentofInternetinChina,moreandmoreChinesebegintofavoronlineshoppingforitsconvenience,quickdeliveryandbenefit.AccordingtothelateststatisticsreleasedbyChinaInternetNetworkInformationCentre(NIC),thenumberofnetizeninChinahashit87million,and7.3percentsaidtheyhadtheexperienceofonlineshopping.Meanwhile,thestatisticsalsoshowedthat58percentofnetizeninChinawouldtrytheonlineshoppingnextyear.
Onlineshopping,inanarrowsense,canbeunderstoodasgettingonlineinformationandinkingonlinedeals.Inabroadsense,however,onceonesectionofshoppingisfinishedonline,itcanberegardedasonlineshopping.Inthatway,traditionalorburgeoningonlineenterprisesmayseekabination,minglingtwomodes'
advantages.
ThepercentageofonlineshoppinginChinaisgrowingyearonyear.Accordingtotheexperts'
prediction,thetotalvolumeofChina'
sonlineshoppingisexpectedtoreach28billionYuaninyearstoe.
2.0Advantagesoftheonlineshopping
2.1Benefitstoconsumers
2.1.1Savingtimeandconvenience
Onlineshoppingisbeingpopularity,notonlybecausethegreatconvenience,butalsoyoucanfindashopwithsomanygoodsthatyoumayfavor.Anditalsosavesyouragreatsomeoftime!
Youcanjusttyping-inthekeywordofwhatyouwanttofind,thetargetwillappearonthescreenquickly.
Theonlineshoppingindustryhasgrownalotintherecentyear,andmillionsofpeopleprefertobuyfromthelargevarietyfromtheonlinestoresthantowastetimeatthelonglinesfromsupermarkets.Furthermore,theonlineshoppingindustrykeepsgrowing,andmoreandmoreproductsaremadeavailableonline.YoucannowfindeverythingfromCDtofruitsandbooks,andyoucanpurchasetheitemsyouwantjustwithafewclicks.
Afteryou'
vedonesomeonlineshoppingyou'
llseehoweasyitisandyou'
llquicklygetusedtoit.Soonyouwillknowwhatthebestshoppingwebsitesareandyouwillbeabletobuythethingsyouneedveryeasyandfast,savingalotoftimeandtrouble.Onlineshoppingisthemostpractical,economicalandfunmethodofshopping,thatisperfectforeveryone.
"
Onlinepaymentprovidesamoreconvenientwayforconsumerswhodon'
tcarrycash."
BeijingresidentDingXin(丁欣)inherlate20sboughtabottleofperfumeonlinelastmonth.
Ioftenbrowsethewebsitesofonlineshopsbecausethegoodshavemoreattractiveprices,"
shesaid.
Withthefastdevelopmentofthesociety,therhythmoflifeisacceleratedprogressively,thetrafficjamchangescrowdgradually,peopleareunwillingtospendmuchtimetogoshopping,andnetworkmarketingisacceptedbyconsumersforit’sconvenientcharacteristicConsumerscanselectthegoodsathomewithoutgoingout,withthehelpofstrongdatabase,theshoppingcourseissimplifiedtoanactionof"
click"
consumerscanfinishdoingshoppingatanytime,withtheappointmentofaplacetodelivergoods.
About41.8percentofallonlineshoppingpaymentsarehandledovertheInternet,thesurveyshows.And43.2percentofonlineshoppingpaymentsarehandledviamoneyremittancepersonneland34.7percentarepletedinperson,thesurveyshows.
2.1.2Customizationandpersonalization
Onlineshoppingcanprovidemasscustomizationandpersonalizationwithmoderatecost.Pointcast,forexample,deliverscustomizednewsandfinancialdatatoeverysinglecustomerbasedonhisorherspecificneeds.Amazon.displaysspecificremendationsbasedonthecustomer’spreviouspurchases.Thesekindsofservicesareveryexpensiveintraditionalmarketing.Thewebprovidingonlineshoppingcanmovefromprovidinggeneralproductsorservicescustomizedtoacustomer’sneeds,tastes,andpreferences.
2.1.3Accesstomoreinformation
Oneimportantconsumerbenefitassociatedwithmarketingonthewebistheaccesstogreateramountsofdynamicinformationtosupportqueriesforconsumerdecision-making.Furthermore,theinteractivenatureofthewebandthehypertextenvironmentallowdeep,non-linersearchesinitiatedandcontrolledbycustomers.Hencemarketingmunicationonthewebismoreconsumer-driventhanthoseprovidedbytraditionalmedia.Inaddition,recreationalusesofthemediummanifestedintheformofnon-directedsearchbehavioraresuchanimportantbenefittoconsumersthattheyareintrinsicallymotivatedtousethemedium.
2.1.4Easiermarketresearchandparison
Theabilityofthewebtoaccess,analyzeandcontrollargequantitiesofspecializeddatacanenableparisonshoppingandspreadtheprocessoffindinglinewhichmaystimulatepurchase.Thereisalsothepotentialofwideravailabilityofhard-to-findproductsandwiderselectionofitemsduetothewidthandefficiencyofthechannel.
2.2Benefitstothefirms
2.2.1Lowercostsandprices
Increasedpetitioninprocurementasmoresuppliersareabletopeteinanelectronicallyopenmarketplacecausesagreaterpetition,whichnaturallylowerspricesandcosts.Thisincreaseinpetitionleadstobetterqualityandvarietyofgoodsthroughexpandedmarketsandtheabilitytoproducecustomizedgoods.Oneofthereasonstolowercostisthattheyhaven’ttraditionalwarehousesandretailshopsintheretailingbusinessofthegreatmajorityinthemercialcityonline.Generallyspeaking,thenetworkdoesnothaveatraditionalretailchanneltosell.ForexamplelikeAmazon.,theonlineretailingbookshopwithnostockofbooks,placesanorderwithbooksellerandsendstoconsumersdirectlywhichaimstorealizereal"
zerostock"
tolowercost.
2.2.2Betterdistribution
Firmbenefitsarisepartlyfromtheuseofthewebasadistributionchannel.First,thewebpotentiallyofferscertainclassesofprovidersandopportunityofparticipatinginamarketinwhichdistributioncostsorcost-of-salesshrinktozero.Thisismostlikelyforproductcategories.Forexample,digitalproductscanbedeliveredimmediatelyandhencesuchbusinessesmayencountermassivedisintermediationoreventheeventuallyeliminationofmiddleman.Moreoverbuyersandsellerscanaccessandcontacteachotherdirectly,potentiallyeliminatingsomeofthemarketingcostandconstraintsimposedbysuchinteractionsintheterrestrialworld.Thismayalsohavetheeffectofshrinkingthechannelandmakingdistributionmuchmoreefficient(mainlyduetoreducedoverheadcoststhroughsuchoutesasuniformity,automationandlarge-scaleintegrationofmanagementprocesses).Timetopletebusinesstransactionmaybereducedaswell,translatingintoadditionalefficienciesforthefirm.However,suchpotentialefficienciesmustbetemperedwithmarketrealities.
2.2.3Marketingmunication
Websitesareavailableondemandtoconsumers24hoursaday.Theinteractivenatureofthemediumcanbeusedbymarketerstoholdtheattentionoftheconsumerbyengagingtheconsumerinanasynchronous“dialogue”thatoccursatbothparties’convenience.Thiscapabilityofthemediumoffersunprecedentedopportunitiestotailormunicationspreciselytoindividualcustomers,allowingindividualconsumerstorequestasmuchinformationasdesired.
Further,itallowsthemarketertoobtainrelevantinformationfromcustomersforthepurposeofservingthemmoreeffectivelyinthefuture.Thesimplestimplem