浅谈商务沟通的重要性 精品.docx

浅谈商务沟通的重要性 精品.docx

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浅谈商务沟通的重要性精品

分类号密级

UDC编号

本科毕业论文（设计）

题目浅谈商务沟通的重要性

TheImportanceofBusinessCommunications

系别继续教育学院

专业名称商务英语

年级

学生姓名

学号

指导教师

二0一0年十一月

Acknowledgements:

IwouldliketogivemysincerethankstomysupervisorProf.LIQiongforteachingmehowtowritemyresearchpaperandhelpingmegenerouslytoreviseit.Meanwhile,IwanttothanktheCollegeLibraryfromwhichIgotenoughusefulinformation,withthehelpofwhichIfinishedmypaper.AndalsoIwouldliketothankallmyclassmateswhogavemelotsofhelpfulsuggestions.

Abstract：

Asprocessofglobaleconomicintegrationaccelerated,internationalbusinessactivitiesinChina,alsobecomeincreasinglyfrequentsinceaddtheWTO,foreigntradehasbeenboostChina'srapiddevelopmentofeconomy.Therefore,howtohandlethevariousforeignbusinessactivitieswillbemanypeopleengagedininternationalbusinessactivistsaremoreandmoreconcernedabouttheproblem.Thisarticlefromthebusinessformofcommunicationskills,techniquesandimportanceofspread,narratesthebusinessexchangepeculiarcharacteristics,howtodealwithcommunicationbarriersandhowtorealizereachefficientbusinesscommunication.

Keywords:

Internationalbusiness;Communicationskills;Communicationfeatures

摘要：

随着全球经济一体化进程的进一步加快，国际商务活动也日益频繁，自从我国加WTO，外贸一直拉动中国经济飞速发展。

因此，如何处理好各种涉外商务活动就成为许多从事国际商务活动人士越来越关心的问题。

本文从商务交流的形式技巧、技巧和重要性展开，详细叙述了商务交流中特有的特征、如何处理交流中遇到的障碍和如何认识达成高效的商务交流。

关键词：

国际商务；交流技巧；交流特征

Contents

AcknowledgmentsⅠAbstractⅡ

摘要Ⅲ

1.Introduction1

2.TheBasicConceptsofVocabulary2

3.Theclassificationofbusinesscommunications3

3.1Oralbusinesscommunications3

3.2.Colleagueandcustomercommunications:

4

3.2.1Problemcommunications5

3.2.2:

Communicatewithmyboss:

6

3.3businesswrittencommunication7

3.4Cross-cultureBusinessCommunications8

3.5businesscommunicationmethods9

4.Analysiscrisiscommunicationsandmediacommunications10

5.Communicationfeatures11

6.Theimportanceofbusinesscommunications12

6.1Howtorespondtoeachotherproposals13

7.Conclusion14

Bibliography15

1.Introduction

Businesscommunicationreferstocommunicateinbusinessactivity,negotiateprocess.Itseffecttoseepersonaldiathesis,experience,（includingcommandofEnglish,straincapacity,affinity,integrity,influenceandsoontoomuch）thecompanystrengthfactors.

Businesscommunicationsroletopromotebusinessbetweenfriendlycontactsbetweenthetwosides,butalsopromotetheeconomicdevelopmentofbusiness,businesscommunicationsisbenefitfoundation,havenobusinesscommunicationslai2economicinterestsdevelopment.

Communicationsisaverybasic，butbigscience,peoplegetalongwitheveryaspecttocommunications,includinginourworkandleadership,andcolleagues,withthecustomer,inthelifewithfamily,withafriendandwithallothertocomeintocontactwithpeople.Forwhateverelse,firstisonlyinworkbetweenbusinesscommunicationswithcustomerstosummarize,talkaboutpersonaltothinkmoreeffectiveseveraltechniquesforyourreferenceandhopeyoutogivethecriticism,andputsforwardsuggestions.

Communicationsisnoteverything,butnocommunicationisnothing.Topromotebusinessbetweenbusinesscommunications,butalsopromotethefriendlyexchangesbetweentheeconomicdevelopmentsofbusiness,businesscommunicationsisbenefitfoundation,havenobusinesscommunicationslai2economicinterestsdevelopment.Normally,inourdailycommunicationswithcolleaguecustomernonverbalcommunicationsofinformationoccupyalargepart.Weposture,facialexpressions,shrugging,bodyswinging,sigh,smoothinghairetcallcansendastrongmessage,andtheircommoncharacteristicisalltheinformationthroughvisualcommunications.Humanbeingsarebornwiththeabilitytodistinguishbetweenvisualsignals.However,withthedevelopmentoftechnologysuchascommunicationssatellite,cableTV,Internettomakeinformationintheglobal24hoursnon-stopspread.Communicationwitheachoneofusiscloselyrelated,suchasshadowphotograph,waslikepeasandcarrots.

2.TheBasicConceptsofVocabulary

Communicationisacommonuseoftheword.Forwhatiscommunication,cansayingistwittering.Statisticalresultsshowthatthemeaningofhavemorethan100kindsofcommunication.

InEnglish,"communication"fromLatinrootsto,tothemeaningofthiswordismutual,commonmeaning.Comprehensiveanalysisofcommunication100varietydefinition,generallytherearetwoviewsismorecommon.Onekindistoconvincepieview,namelytoemphasizeinformationofmonomialspreadanddelivery.AsSimonthinks,communication"canbeseenasakindofprogram,takethisprocedure,everymemberoftheorganization,whichdecidedbyopinionsorpremise,transmittedtootherrelevantmembers."Anotherkindissharingpieview,namelythinkcommunicationisinformationsendersandinformationrecipientssharinginformationprocess,emphasizestheinformationtransmissionbiphasic.

3.Theclassificationofbusinesscommunications

3.1Oralbusinesscommunications

Oralbusinesscommunicationsincludingspeech,reports,negotiation,conversationandsoon.Ifyouareprepared,andeffectivelyexpress,peoplearewillingtolistentoandrememberthatyouwanttoexpressthecontent.

Manypeoplefearthatstagespeak,butifyouwanttosucceedmuststriveforeachanopportunitytospeak.Almostallthebusinessmenareveryimpressivepublicspeaker.Andexcellentspeechhadacommonfeatureisconciseandwiththeleastamountoflanguagearticulatemeaning.

Introduceshimself:

usuallywebmastersmaynotknowyou,inthiscaseyoucanprepareabriefself-introduction,attachphotos,lethostrapidunderstanding,thusmoreaccurateintroductiontotheaudience.

Collectingmaterials:

aspossible,thenchoosecollectdataisthebesttoexpressthemeaningofmaterial,materialnotovermuchlestcauseconfusion.Ifprepareddetailedcopymaterialwordspleasedon'tbeforethespeechtotheaudience.

Visualaids:

consideringwhethertopreparePPTand,ifnecessary,tospeakistocarefullypreparedbeforechecktheequipmentisnormalornot.

Choosespeechvenue:

itisinenvironment,seat,place,microphonetochoosethefamiliarandcomfortablevenueswillhelptoplayspeakingskills.

Speechlength:

choosetheappropriatelength,viewersdon'tlikeharangue.

Lecturecontent:

inthepreparationofspeechprocessmustremembertoattractaudience,isthecontentthattheaudience.Becausepeoplefocusedtimeislimited,sotheeyeslovethatcontentshouldnotbetoolong.

Practice:

speechbeforeshouldmakepreparations,amirrortoconstantlydrills,canrecorduptohisspeech,andlistentowhatneedstobeimproved,judgewhetherspeaktoofast.Anyhow,practicemakesperfect,morepractice,canmakeyouupmoreconfident.

3.2Colleagueandcustomercommunications

Inbusinesscommunications,weoftencanseetheinformationbeingmisunderstoodorfailureofcommunicationswaycausesoriginallywillingtocooperationandmutualunderstandingbetweenthecolleaguescontradictory.Similarly,failuretocommunicateyescustomerrelationstensionevendeteriorated.

UnspokenMessage,infact,ourdailycommunicationsnonverbalmessageoccupiesalargepart.Weposture,facialexpressions,shrugging,bodyswinging,sigh,smoothinghairetcallcansendastrongmessage,theyallhaveincommonisthroughvisualcommunications.Humanbeingsarebornwiththeabilitytodistinguishbetweenvisualsignals.

Inthecommercialactivity,peopledresssentastrongnon-verbalinformation.Youcangothroughaperson'sclothesdiscernitsnationality,culturesandsocieties.Ifyouwanttocommunicateeffectivelymustpayattentiontothesenon-verbalinformation.

CommunicatingSensitively,itiswell-intentionedcommunicationsmayalsocausecolleaguetherelationshipbrokedown.Forexample,thepersonneldepartmentcolleaguestriedtowinthecompanyemployeeholidaystoarestaurantdiscount,butinpublishednewsunfortunatemisspelledconsultingtelephone.Whenyoufindtheringofgoodwillafterreminding,butifothermistakespointeddirectly,canmakeeachothersensitivetothinkthatyouareusinghislittlemistakeintentionallyembarrassher.Effectivecommunicationsmethodiscallingtothankhimforeveryonegetdiscounts,saidfordiscountisseennoteasytotellhimthatyouhaveenteredtherestaurantandfeelverysatisfied,thenmentionedcasuallythatwrongtelephonenumberandpointedoutthatmaybehehaddiscovered,finallylookingforwardtofuturewelfareandthankyouagain.Doyoupromotewiththecolleaguepleasantrelations.

3.2.1Problemcommunications

Problemwewillfacethefriendlycommunicationsobjectevenintentionallyseekchi,suchascompetitors,thedissatisfycustomer,regulatorsormedia,etc.Atthistimeofcommunicationsbecomesmorecomplicated.Nowinthetradingmarket,customerhasmultiplechoice,ifyourresponsetotheirdissatisfaction,theywillsoonchooseotherproducts.Sofacethefriendlycommunicationobject,remembertotheyencountersympathyandunderstanding.

Keepcool.Tenmillioncannotoncustomertemper,onceangry,thesituationwouldhardtocontrol.

Listencarefully.Patientlylistentocustomercomplaintsandsympathyandunderstanding.

Don'tassume.Don'tthinkyouknow,customerallknow.Customermaynotunderstandthatprofessionalknowledge.

Clearlyexplained.Clearlyexplainedtheproblemtothecustomer,wanttopatientexplanationuntiltheotherunderstand.

Speakclearly.Speedslow,payattentiontopause,donotusevocabularyandlongsentences.

Askedaboutthespecifics.Deta