大学体验英语综合教程3习题答案解析Unit356.docx
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大学体验英语综合教程3习题答案解析Unit356
Unit3>FamousBrandNames
Lead-in
Answer:
4 3 6 2 1 5
PassageA
ThinkAboutIt:
1.Whatisabathtubbattleshipreferredtoasinthispassage?
Answer:
AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildrenplaywithinabathtub.
2.WhyisIvorySoapsopopularamongAmericans?
Answer:
Itispureanditfloats.
3.HowdidProctor&GamblesucceedinpromotingIvorySoap?
Answer:
Ittookadvantageofasuccessfulnationwideadvertisingcampaign.
Readandthink
（二）、IvorySoap
1、Aboutthebrandname:
Answer:
Thebrandnamewasliftedfrom“outofivorypalaces”,aphrasefoundintheBible.
2、Aboutthecompany:
Answer:
*In1837,twoimmigrantsnamedWilliamProctorandJamesGamblefoundedthecompany.
*FordecadesProctor&Gambleproducedcandlesandsoap.
*Ittookmorethantwentyyearsforsalestotoponemilliondollars.
3、Doestheauthorgenerallyencouragestudentstojoinclubsandsocieties?
Why?
Answer:
1）Thequalityoftheproduct:
safe,mild,andpure.Anditfloats.
2）Theprofitabilityoftheproduct:
*IvorySoaphasearnedbillionsofdollarsforthecompany.
*AnnualsalesoftheproductsundertheProctor&Gambleumbrella,includingIvorySoapexceedthirtybilliondollars.
3）Thepopularityoftheproduct:
*WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap.
*AtleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory.
*Somanyhands,faces,andbabybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination.
*GenerationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships.
（三）、Answer:
1.theintroductionofitsfloatingsoap, anenormousnewfactoryinaplacecalledIvorydale,Annualsales, billionsofdollars,
2.safe,mild,andpure, solidandspotless, Americaninstitution, WashingtonMonument,respected, Congress, Americanhistory
（四）、Answer:
advertising,brand,promoted,proved,popular,expression,global,immigrants
Readandcomplete
（5）、1.Francehasalreadypledgedbillionsofdollarsinaidnextyear.
Answer:
Francehasalready pledged billionsofdollarsinaidnextyear.
法国已经保证明年提供数十亿美元的援助。
2.Youshouldn’tpromisewhatisimpossible.
Answer:
Youshouldn’tpromisewhatisimpossible.
你不应对不可能做到的事做出保证。
3.Thebossassuredhimthatshehadnoplantolethimgo.
Answer:
Thebossassuredhimthatshehadnoplantolethimgo.
老板向他保证并没有解雇他的打算。
4.Itwouldbewisetogethiseyescheckedtoensurethereisnoproblem.
Answer:
Itwouldbewisetogethiseyescheckedtoensurethereisnoproblem.
检查一下他的眼睛，以保证没有问题，是明智之举。
5.Measureshavebeentakentoguaranteethatnostudentwillhavetodropoutofcollegeforfinancialreasons.
Answer:
Measureshavebeentakentoguaranteethatnostudentwillhavetodropoutofcollegeforfinancialreasons.
（学校）已经采取措施来保证学生不会因经济原因而辍学。
6.Themanufacturermustwarrantthequalityofitsproductsaccordingtotheregulations.
Answer:
Themanufacturermustwarrantthequalityofitsproductsaccordingtotheregulations.
生产商必须按规定保证其产品质量。
（6）、Answer:
1.attain 2.modest 3.attractive 4.precise 5.campaign
6.market 7.manufactures 8.sponsor 9.imported 10.Brands
（7）、 Answer:
1.frown...on 2.forinstance 3.asaresult 4.whenitcomesto 5.under...Umbrella
Readandtranslate
（8）、1.思想是通过语言来表达的。
（bymeansof）
Answer:
Thoughtsareexpressedbymeansoflanguage.
2.我今年买的新书多得难以数清。
（keepcountof）
Answer:
Ihaveboughtsomanynewbooksthisyearthatit’sreallydifficultformetokeepcountofthem.
3.这位老太太确信，今天她儿子会回家来为她庆祝生日。
（feelassured）
Answer:
Theoldladyfeelsassuredthathersonwillcomebackhometodaytocelebrateherbirthday.
4.他妈妈坚持说他每月的零用钱不能超过100元。
（exceed）
Answer:
Hismotherinsistedthathispocketmoneyshouldnotexceed100yuanpermonth.
5.上个月我们买了一辆车，是用我的名字登记的。
（register）
Answer:
Weboughtacarlastmonth,whichwasregisteredundermyname.
Readandsimulate
（9）、
1、 对于大部分美国青少年来说，要论既舒服又时尚的衣着，没有什么能比得过T恤和牛仔裤了。
Answer:
FormostAmericanteenagers, whenitcomesto comfortableandfashionableclothing,nothingbeatsT-shirtsandjeans.
2、李宁公司从2010年开始广为宣传“让改变发生”，并且使这种观念深入人心。
Answer:
Startingin2010,Li-Ningwidelypromotedthat“Makethechange,”andthenotion tookhold.
3、当这条消息在网上首次发布时，上网浏览的人不计其数。
Answer:
Whenthenewswasfirstreleasedonline,thenumberofitsviewers beatstheimagination.
4、这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。
Answer:
Thegirl’s bigbreakcamewith heroutstandingperformanceatthesingingcontest.
5、在许多欧洲国家，人们都反感在公共场所吸烟。
Answer:
InmanyEuropeancountriespeople tendtofrownon smokinginpublicplaces.
PassageB
ThinkAboutIt
1.DoyouhaveaHaierproductathome?
Ifso,describeit.
Answer:
Open.
2.WhyisHaiersosuccessfulintheUS?
Answer:
ItisHaier’smarketingstrategythatworksthesuccess.
3.DoyouoftenhavedifficultiesunderstandingEnglisharticlesbecauseoftoomanynewwords?
Doyouknowyoucangettheconceptualmeaningofawordoraphrasethroughitscontextcluesintheparallelstructure?
Answer:
Open.
Readandcomplete
（十三）、
Model:
Workandstudymustbeyour focus now.
Youmust focus yourmind/attentiononworkandstudynow.
窗体顶端
1.Thefiremenwerehavinga battle againsttheflames.
Answer:
Thefiremenwerebattlingagainsttheflames.
2.Thecompanyhasnotyetsigneda contract withanyadvertisingfirm.
Answer:
Thecompanyhasnotyetcontractedwithanyadvertisingfirm.
3.Studentsare target consumersofthisproduct.
Answer:
Thisproductistargetingonstudents.
4.Refusingtocooperatewastheir signal ofdispleasure.
Answer:
Theysignaleddispleasurebyrefusingtocooperate.
5.Fishisthemajor feature ofInuit’sdiet.
Answer:
FishfeatureslargelyinInuit’sdiet.
6.Thatworldfamousdirectorismakinga film inourtown.
Answer:
Thatworldfamousdirectorisfilminginourtown.
窗体底端
（14）、
Answer:
A:
1.consumers, 2.shop, 3.money, 4.reduction, 5.speciic, 6.home（s）
B:
1.revenue, 2.retailer, 3.discount, 4.distributor, 5.nichemarket 6.householdappliances
Readandtranslate
（15）、
1.海尔在海外市场试图以形象而不是价格击败对手。
它将其主要注意力集中在像学生这样的利基市场（定位市场）上，期望他们年长以后还会钟爱海尔品牌。
目前，海尔在美国的家用电器年销售额已达2亿美元，并占有美国小型冰箱市场35％以上的市场份额。
这对美国的家电生产商形成了挑战。
Answer:
Haierisseekingtooutflankitscompetitorsbycompetingonimageratherthanonpriceinoverseasmarkets.Ithasbeenfocusingmostofitsattentiononnichemarkets,suchasstudents,inthehopethattheywillremainloyalastheygetolder.Currently,Haiersells$200millionworthofhouseholdappliancesintheUSannuallyandclaimsmorethana35%shareoftheUSmarketfortheminibars,whichconstitutesachallengefortheAmericanhouseholdappliancemakers.
2.作为一个全球品牌，海尔致力于通过创新来满足消费者的需求，为消费者提供更多的明智的选择，让他们可以享受时尚的、负担得起的并且是可持续的生活方式。
海尔秉承着一个信念，那就是为消费者设计和制造经久耐用、无后顾之忧的产品是一个负责任的企业应承担的使命。
Answer:
Asaglobalbrand,Haierisdedicatedtomeetingcustomerneedsthroughinnovation.Itiscommittedtogivingcustomersmoresensibleoptionsthatenablethemtoenjoyamodern,affordableandsustainablelifestyle.Itholdsabeliefthattodesignandproducedurableandworry-freeproductsforthecustomersisamissionthataresponsiblecorporationshouldundertake.
ReadingSkillsPractice
（十六）、
1.WhoisthecounterpartinpositiontotheAmericanpresident?
Answer:
TheprimeministerofJapan.
2.Whatisthesynonymforassistants?
Answer:
Aides.
3.Whatisthesynonymfornewsreporters?
Answer:
Thepress.
TranslatingSkillsPractice
（17）、
1.Therewasnosnow,buttheleavesweregone fromthetrees,andthegrasswasdead.
Answer:
天未下雪，但叶落草枯。
2.Insteadofoneoldwomanknockingmeaboutandstarvingme,everybodyofallages knockedmeaboutandstarvedme.
Answer:
那时打我并且使我挨饿的不只是一个老太婆，而是老老少少各式各样的人。
3.Wecanmeasuretheamountofwaterinapot,but we can’tmeasureitsheat.Wedon’thaveaninstrumentforthat.
Answer:
我们能测量罐内的水量，但不能测量水的热度，我们还没有这种仪器。
4. As thetemperatureincreases,thevolumeofwaterbecomesgreater.
Answer:
温度增高，水的体积就增大。
5.Histelescopeand his experimentswerealwaysbringinghimnewsurprises, and hemadenotesof his workeveryday.
Answer:
他的望远镜和实验总是给他带来惊奇的新发现，他每天都把工作情况记录下来。
GeneralWriting
（18）、
Answer:
1,8,6,4,9,10,3,2,5,7,11
Unit5>LifelongEducation
Lead-in
Answer:
1.employmentmarket 2.handlethechanges 3.concluded 4.verynature 5.buildson 6.involvedin 7.atvariousstages
PassageA
ThinkAboutIt:
1.InwhatwaydoyouusuallylearnEnglishwords?
DoyouoftenaskthenativespeakerstoexplainEnglishwordsforyou?
Answer:
Open.
2.HowdoyouunderstandtheGermanproverb“Whoevercarestolearnwillalwaysfindateacher”?
Answer:
Anyonewhoiswillingtolearnwillmakeuseofeverychancetolearnsomethingfromothers.
3.Doyouthinkteachingisalsolearning?
Why?
Answer:
Yes,becausewhenweareaskedtoteachwhatwearesupposedtoknow,thingsoftenturnoutnotasobviousaswethoughtittobe.
Readandthink
（三）、
peculiar:
Author’sdefinition:
Strange,odd.Oftenwithahintofsomethingsuspicious.
Author’sexample:
It（idiomatic）involvesapeculiaruseofthelanguage.
Dictionary’sdefinition:
strangeorunusual,sometimesinanunpleasantway
Dictionary’sexample:
HisaccentwasapeculiarmixtureofScottishandIrish.
Yourconclusion:
Open
idiomatic:
Author’sdefinition:
“Idiomatic”isrelatedtotheword“idiom”.Anidiomissomethingthatisusedinaparticularpartofthecountryorbyaparticulargroupofpeople.Peoplewhoaren’tpartofthatgrouparen’tlikelytouseitandmightnotunderstandit.
Author’sexample:
gapersblock
Dictionary’sdefinition:
usingo
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