浙江财经大学赵吟佳外贸英语函电期末复习.docx
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浙江财经大学赵吟佳外贸英语函电期末复习
UNIT1BUSINESSLETTERSWRITING
1.BasicPrinciplesofBusinessLettersWriting（7c）
（1）Consideration
（2）Correctness
（3）Completeness
（4）Concreteness
（5）Conciseness
（6）Clearness（clarity）
（7）Courtesy
2.StructureofBusinessLetters
（1）Letterhead
1thenameofthefirm
2telephonenumber,telegraphicaddress,telegraphiccodesused,telexnumbers
3E-mailaccount
4trademarkorthekindofbusinesscarriedon
（2）Dateline
1Infull,inthelogicalorderofday,month,year.
e.g.12thMay2004or12May2004
2Fortheday,eithercardinalnumbersorordinalnumberscanbeused.
e.g.3rdApril1991or3April1991
3Thedaycanalsobewrittenafterthemonth,butacommamustbewrittenaftertheday.
e.g.June1st,2003orJuly2nd,2004
4Nevergivethedateinfigures:
12/10/1999,12/07/1998
5Thedateisusuallyplacedtwolinesbelowthelastlineoftheletterhead,attheleftmarginforfullblockstyleorendingwiththerightmarginforindentedstyle.
（3）InsideAddress
1Thenameandaddress,including：
a.courtesytitles
a.nameofthehouseorcompany
b.numberofthehouseandnameofthestreet
c.nameofcityandtown
d.countryorstateanditspostcode
e.nameofcountry/E-mailaddress
2Thenameandaddresstobeplacedattheleft-handmarginofthewritingpaper.
3ThecourtesytitlesgenerallyusedareMr.（Esq.）,Mrs.,Miss,Messrs.
4Esq.（forEsquire）islegallyrestrictedtocertainclassesofpersonsinAmerica（e.g.judges,magistrates,barristers）
5InEngland,tosingleperson,Mr.NameorName,Esq.ButAmericansneveruseName,Esq.
6Mrs.（formistress）isusedforamarriedwomanandMissforanunmarriedwoman.
7Ms.Asthecourtesytitleforallwomen,particularlycareerwomen.
8Mostoftenused:
Messrs.asthepluralformofMr.isusedonlyforcompaniesorfirms,thenamesofwhichincludeapersonalelement.e.g.Messrs.J.Harvey&Co.Itisnotusedinanyofthefollowingcases:
（a）whenanindividualisaddressed;（b）whenthetitleisimpersonal;（c）whencourtesytitleisalreadyincluded;（d）whenthetitlebeginswithThe.
（4）Salutation
1DearSirs;Gentlemen;DearMadamorSir
NotethatyoucannotuseSirsaloneandthatGentlemencannotbeusedinthesingular.
2Aftertheinsidenameandaddress,thesalutationistypedtwolinesdown,flushwiththeleftmargin
（5）BodyofLetter
（6）ComplimentaryClose
1Yourssincerely（DearMr.NamewithformalityorAmericans）;Yoursfaithfully（DearSirs/DearMadam,usedasstandardpracticeinBritain）;Yourstruly（Americans）
2Thecomplimentarycloseappearsinthemiddleofthepageorflushwiththeleftmargininfullyblockedlettersandtwolinesbelowthelastsentenceoftheletter.
（7）Signature
1Itmainlyconsistsoftheaddresser’ssignature,thetypednameofhimandhispositionimmediatelybelowthecomplimentaryclose.Itshouldbewritteninink.
2Yoursfaithfully
Companyname
（signature）
Title（e.g.manager）
3.Miscellaneousmatters
（1）References
1Inletterheads
Yourref:
Ourref:
2Thepartofthefirstparagraphofthereplyletter.
DearSir:
Thankyouforyourletter,referenceALM/PS,of15thSeptember.
3Typedasaheading.
DearSir:
YourRef:
ALM/PS
Thankyouforyourletterof15thSeptember.
（2）Fortheattentionof…
Itisconsideredasapartofinsidenameandaddressanditleadstoaparticularpersonordepartmentwhentheletterisaddressedtoacompany.
Itistypedtwoline-spacingabovethesalutation,underlined.
e.g.
Messrs.Sullivan&Son
264ChorltonStreet
CARACAS
Vanezuela
Attention:
ImportDepartment
DearSir,
Subject
（3）Subjectheadings
1Mainheadings
Theheadingisplacedtwoline-spacingbelowthesalutation,underlined,andcenteredoverthebodyoftheletterorattheleft-handmargintocalltheattentiontowhatcontenttheletterisabout.
e.g.
DearSir:
YourOrderNO.3456
2Paragraphheadings
Theheadingisplacedatthebeginningofeachparagraph.
（4）Enclosures
e.g.
1Encls:
2commercialinvoices
2Enc-2
1.PriceList
2.TermsandConditionsofSales
（5）CarbonCopyNotation
Whencopiesoftheletteraresenttoothers,typecc（CC）belowthesignatureattheleftmargin.
e.g.CC（to）EdwaMcNeile
（6）Postscript（p.s.）
Addtothelettersomethingforgottentomentionorforemphasis.
Twolinesbelowanyothernotations.
TrytoavoidusingP.S.sinceitmaysuggestthatthewriterfailedtoplantheletterwell.
4.TheFormatsofaBusinessLetter
（1）TheFullBlockFormat（Page12）
（2）Semi-indented（block）Format（Page11）
UNIT2ESTABLISHINGBUSINESSRELATIONS
Translation
1.Setup/openup/enterinto/establishbusinessrelations建立业务关系
2.Wearewillingtoenterintobusinessrelationswithyou.
3.Weexpressourdesireto…
4.FirstEnquiry首次询价
5.Throughthecourtesyof…承蒙……的介绍
Weoweyournametothe…
Yourcompanyhasbeenkindlyintroducedtous.
6.Specializein/Dealin/Engagein/Handle（productswehandle）经营、从事
7.Fallwithinthescopeofourbusinessactivities.在我们的经营范围内。
8.Wewishtointroduceourselvesasa…
9.Yourearlyreplyisappreciated./Welookforwardtoreceiving…
10.Yourearlyfavorable（肯定的）reply.
11.Byanotherpost/underseparatecover另封邮寄
e.g.Wearesendingyouunderseparatecoverbyairmailacopyofthelatestcatalogue.
Weareairmailingyoubyanotherpostacopyofthelatestcatalogue
12.就财务状况向银行咨询consultthebankonthefinancialsituation
13.Forourcreditstanding,pleaserefertothefollowingbank…关于我们的信誉，请参阅以下银行
14.OurbanksaretheBankof…Theycanprovideyouinformationaboutourfinancialpositionandintegrity.财务状况和诚信
15.Enjoy（great）popularity/receivewideacceptance产品畅销
16.Wetakethelibertyofwritingtoyouwithaviewtoestablishingbusinessrelationswithyou.我们冒昧地写信给你们是出自于希望与你方建立业务关系。
17.informsb.ofsth.通知某人某事
18.togivesb.anideaofsth./toacquaintsb.withsth.使……对……有所了解
19.line业务
20.belinedwith……衬以……
21.inlinewith与……一致；outoflinewith与……不一致
22.enquiry（n.）enquire（v.）询问、调查enquireinto探究enquireabout查询关于enquireofsb.aboutsth./enquiresth.ofsb.向某人询问某事
23.taketheopportunitytodosth./ofdoingsth.抓住机会做某事
availoneselfofsth.（todosth.）利用……（去做某事）
24.interests利益
25.leading主要的
26.coincidewith与谁相一致coincidein与意见相一致
27.onthebasisofequalityandmutualbenefit在平等互惠的基础上
28.foryourselection为了你做出选择
29.item商品
30.prospective未来的
31.awiderangeof种类繁多的
32.lightindustrialgoods轻工产品
33.Incompliancewithyourrequest.遵照你方要求
34.Befoundtoyoursatisfaction.使你方满意
35.Youconsiderplacingatrialorderwithus.考虑向我们试订。
36.Asrequested,weenclosearangeofpamphletstogetherwithourpricelistsforyourreference.Ifanyoftheitemslistedmeetsyourinterest,pleaseinformusofyourspecificrequirements.Onreceiptofyourenquiry,weshallforwardyouquotationswithoutdelay.按照你方要求，我们附上一套小册子连同价格单供你方考虑。
若你对所列商品感兴趣，请告知具体需要。
一经收到询价，我们立即寄送报价单。
37.Weencloseacompletesetofleafletsshowingspecificationsandmeansofpacking.我们附上一整套注有规格和包装的活页说明书。
38.Priortoshipment在装船前
39.Providethenecessarycertificatesaboutthequalityandquantityoftheshipment.提供所装货物的品质和数量的必要证明。
40.Incompliancewithyourrequest,wearesendingyoubyairacataloguetogetherwitharangeofpamphletsforyourreference.
与你方的要求相一致
UNIT3ENQUIRIESANDREPLIES
1.Enquiriesshouldbeaddressedtothecompanyorindividual?
Enquiriesshouldbeaddressedtothecompanybecause,inthisway,yourletterwillreceivequickattention.Ifyouaddresstheenquiriestoanindividual,yourlettermayhavetowaitwhileheisaway.Oryoumaymakeamistakeandaddressittothewrongindividual,andthiswillalsomeandelay.
2.Discount
（1）allow（or:
give,make,grant）…%discountoff（on）thepricesofgoods
（2）Theymake20%discountforcashpayment.
（3）Theproductsaresellingatadiscount.
3.Order
（1）place/send/make/anorderwithsb.forsth.
e.g.Ifyourpriceisinline,wewillsendyouanorderfor5000sets.
（2）placerepeat/regular/trialorderwithsb.
4.Stock
instock有现货的
outofstock/inshortsupply缺货/供不应求
fromstock现货
Thegoodsareavailablefromstock.货物有现货（库存）
5.Thearticleisinshort/scare/free/lightquantity.
6.Thegoodsaresoldinsets/individualpiece/grades/batches…
货物按照成套/单件/等级/批次出售
7.n.+p.p.
hand-made手工制作
massproduced大规模生产的
battery-powered电池供电的
machine-made机器制作的
solar-powered太阳能
8.beinthemarketfor…有意购买……
e.g.Weareinthemarketforthegoodswhicharefineinqualityandreasonableinprice.
Thereisa（great）marketfor...有一个（很好的）市场……
9.market
agood（poor）market畅销（滞销）
anadvancingmarket市场上涨
abriskmarket市场活跃
astrong/firmmarket市场坚挺
10.Translation
（1）本公司是我国最大的纺织品进口商之一。
相信本地区对价格适中的人造革手套有着稳定的需求。
Ourcompanyisoneofthelargestimportersoftextileinourcountry.Webelievethatthereisasteadyrequirementforaffordablehand-madeleathergloves.
（2）请作最优惠的报价。
如果产品在本地市场畅销，我们会考虑定期向你们订购。
Pleasemakethebestquotation,ifthisproducthasagoodmarketinlocal,wewillconsiderplacingregularorderwithyou.
（3）你方9月27日有关鞋子和手套询盘已有我方处理。
Yourenquiryaboutshoesandglovesof27thSeptemberhasbeenreferredtousforattention.
（4）我们认为你方产品价廉物美，符合我方需求。
请报上海离岸价含3%的佣金。
Wethinkyourproductsarebothexcellentinqualityandreasonableinprice,whichfitourneeds.PleasereportFOBShanghaiwith3%commission.
（5）恳请惠寄计算机目录、价格表和付款方式，如能提供样品，将不胜感激。
Pleasekindlysendusthecomputercatalog,pricelistandpaymentmethod,ifyoucanprovidesamples,wouldbegreatlyappreciated.
（6）从纽约A,B,C公司获悉，你公司出口尼龙床单和枕套。
对上述品质优良价格公道的商品，本地区常有需求。
WelearnfromA.B.C.Co.ofNewYorkthatyouareexportingNylonbed-sheetsandpillow-cases.Thereisasteadydemandherefortheabove-mentionedcom
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