标准商业计划书格式.docx

标准商业计划书格式.docx

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标准商业计划书格式

标准商业计划书

设计人：

日期：

一、企业概况

企业名称：

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

法律模式：

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

联系地址：

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

电话：

_________________________E-mail:

_______________________________

经营范围：

【】制造业【】服务业【】批发商【】零售商

商业计划简述

产品或服务

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________顾客

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

所有者

（姓名、地址、资质、企业中的作用、相关经历）

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

吸收就业人数_______________________________

启动资本

投资____________________________________

营运资本_________________________________

总计____________________________________

资本来源

业主的储蓄_______________________________

合伙人出资_________________________________

民间贷款__________________________________

银行贷款__________________________________

二、商业构想和市场分析

商业构想描述

（如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等）

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

三、主营产品

产品或服务的详细描述

产品/服务

（1）

（2）

名称

规格（例如大小、颜色、

质量等）

包装

售后服务

产品/服务

（3）

（4）

名称

规格（例如大小、颜色、

质量等）

包装

售后服务

四、定价计划

产品/服务

（1）

（2）

顾客愿意出的价格

高；中；低

高；中；低

竞争对手的价格

我方价格

我方价格制定的原因

折扣空间

有（%）

有（%）

产品/服务

（3）

（4）

顾客愿意出的价格

竞争对手的价格

我方价格

我方价格制定的原因

折扣空间

有（%）

有（%）

五、选址计划

企业的位置

企业选址计划的描述

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

选择此地的原因

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

通过将货物或服务销售给以下渠道来接近顾客：

【】个人【】零售商【】批发商【】其他人

选择这种分销方式的原因

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

六、促销计划

启动促销

向顾客宣传新企业开张的行动计划（比如通过印刷本、小册子、海报、报纸文节、电台广告、开业庆典等，还要调查各种不同的促销方式的费用）

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