Apple公司英文简介.ppt

Apple公司英文简介.ppt

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AppleInc,IntroductionofAppleInc,Apple.Inc（incorporated）isanAmericanmultinational（跨国公司）corporation（公司）thatdesignsandmarketsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompanysbest-knownhardware（计算机硬件）productsincludetheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad.ApplesoftwareincludestheMacOSXoperatingsystem;theiTunes;theSafariinternetbrowser;andiOS,amobileoperatingsystem.AsofAugust2010,thecompanyoperates301retailstoresintencountries,4andanonlinestorewherehardwareandsoftwareproductsaresold.AtthetimeofMay2010,Appleisoneofthelargestcompaniesintheworldandthemostvaluabletechnologycompanyintheworld,havingsurpassed（超过）Microsoft,AbriefhistoryofAppleInc.,1976-1980:

TheearlyyearsApplewasestablished（确定的）onApril1,1976bySteveJobs,SteveWozniak,andRonaldWayne,toselltheAppleIpersonalcomputer.Theywerehand-builtbyWozniak1516andfirstshowntothepublicattheHomebrewComputerClub.TheAppleIcomputerwassoldasamotherboard（母版）（withCPU,RAM,andbasictextual-videochips）lessthanwhatistodayconsideredacompletepersonalcomputer.TheAppleIcomputerwentonsaleinJuly1976andwasmarket-pricedat$666.66（$2,572in2011dollars,adjusted（调整）forinflation（膨胀）.）,1981-1985:

LisaandMacintoshSteveJobsbeganworkingontheAppleLisain1978butin1982hewaspushedfromtheLisateamduetoinfighting,andtookoverJefRaskinslow-cost-computerproject,theMacintosh.AwarbrokeoutbetweenLisascorporateshirtsandJobspiratesoverwhichproductwouldshipfirstandsaveApple.Lisawontheracein1983andbecamethefirstpersonalcomputersoldtothepublicwithaGUI（GraphicalUserInterface）,butwasacommercialfailureduetoitshighpricetagandlimitedsoftwaretitles,1986-1993:

RiseandfallHavinglearnedseveralpainfullessonsafterintroducingthebulkyMacintoshPortablein1989,AppleintroducedthePowerBookin1991,whichestablishedthemodernformfactorandergonomiclayoutofthelaptopcomputer.TheMacintoshPortablewasdesignedtobejustaspowerfulasadesktopMacintosh,butweighed17poundswitha12-hourbatterylife.Thesameyear,AppleintroducedSystem7,amajorupgradetotheoperatingsystem,whichaddedcolortotheinterfaceandintroducednewnetworkingcapabilities.ItremainedthearchitecturalbasisforMacOSuntil2001,Untillnow:

Post-PCeraDeliveringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,Inc.wouldfromthatpointonbeknownasAppleInc.,becausecomputerswerenolongerthemainfocusofthecompany,whichhadshifteditsemphasistomobileelectronicdevices.TheeventalsosawtheannouncementoftheiPhoneandtheAppleTV.80Thefollowingday,Appleshareshit$97.80,anall-timehighatthatpoint.InMay,Applessharepricepassedthe$100mark,Leader:

SteveJobs,StevenPaulJobs（borninFebruary24,1955）isanAmericanbusinessmagnateandinventor.Heistheco-founderandchiefexecutiveofficerofAppleInc.JobsalsopreviouslyservedaschiefexecutiveofPixarAnimationStudios;hebecameamemberoftheboardofdirectorsofTheWaltDisneyCompanyin2006,followingtheacquisitionofPixarbyDisney.Hewascreditedinthe1995movieToyStoryasanexecutiveproducer.,Applespromotionstrategy,AppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign,andtheiPodpeopleofthe2000s.Applesportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYorksMuseumofModernArt”.,MainProducts,Mac,IncludeMacmini,iMac,MacPro,Macbook,MacbookAir,MacbookPro,iPod,IncludeiPodclassic,iPodNano,iPodShuffle,iPodTouch,iPhone,iPad,IncludeiPad，iPad2，Thenewipad,ipadwithretinadisplayandipadAir，ipadAir2andipadmini1，2，3,Macintosh,JustanamazingOS,TheMacintosh（orMac）,isaseriesofseverallinesofpersonalcomputersdesigned,developed,andmarketedbyAppleInc.ThefirstMacintoshwasintroducedonJanuary24,1984;itwasthefirstcommerciallysuccessfulpersonalcomputertofeatureamouseandagraphicaluserinterfaceratherthanacommand-lineinterface.,AintrovideotoMacintoshOS,Thatsall,thankyou,