汇丰银行商务英语写作教程.docx
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汇丰银行商务英语写作教程
汇丰银行商务英语写作教程一
1。
简介
2.第一章
简介:
这是汇丰银行内部培训员工用的写作课程。
它把写作分为五步:
打算、组织、草稿、修改和编辑。
分成8章讲解。
讲解的时候举具体的例子做示范,对提高商务写作能力很有帮忙。
今天咱们先来了解一下教程的体系和学习打算。
HSBCWritingCourse--"WritingforResults"
Chapter1Planyourwriting
Chapter2Organiseyourwriting
Chapter3Draftandreviseyourwritingtomakeitcomplete
Chapter4Reviseyourwritingtomakeitcohesive
Chapter5Reviseyourwritingtomakeitclearandconcise
Chapter6Reviseyourwritingtomakeitcourteous
Chapter7Structuredifficultletters
Chapter8Edityourwriting
Introduction
Welcometo"WritingforResults",acoursethatcanhelpyouenhanceyourEnglishwritingskills.
HSBChasdesignedthiscourseforitsstaffintheAsiaPacificregion.HSBCstaffstudythiscoursetoimprovethee-mails,memos,faxesandletterstheywriteatwork.
Ifyou'veneverwrittenbusinessdocumentsbefore,you'llfindthiscourseextremelyuseful.Evenifyou'refamiliarwithbusinesswriting,thiscoursecanstillhelpyou.
"WritingForResults"willhelpyouwriteinamodernstyle.Bytheendofthiscourseyou'llbeabletowritebusinessdocumentsthatare:
betterorganized,morecomplete,clearerandmoreconcise,morecourteous,morecorrect.
ThemostimportantfeatureoftheWritingProcessisitsfivestages:
plan--organize--draft--revise--edit
GoodwritersfollowthefivestagesoftheWritingProcessto
--meettheirreaders'expectations
--gettheresultstheywant.
第一章:
开始写作之前要有个打算,如此在写作的时候才会明白自己要写什么、写作的目的是什么,才能更好的考虑用什么样的写作方式。
Chapter1 Plan
Objectives:
Bytheendofthischapter,you'llbeabletoplanyourwriting.You'lldothisbydeciding:
--whyyouarewriting
--howyouwantyourreadertorespond
--whatyouwantyourreadertoknow
Whydoyouplan?
Whatisthevalueofplanning?
Thinkaboutthis...
Haveyoueversatatyourdesknotknowinghowtobegin?
Veryoften,youmayfindwritingdifficultbecauseyoustartwritingrightaway.Inotherwords,youoverlooktheimportanceofplanningbeforeyouwrite. Unfortunately,"ifyoufailtoplan,youplantofail."Soyouneedtoplanyourwriting...andthenwriteaccordingtoyourplan.Ifyouplanwell,yourwritingismorelikelytogettheresultsyouwant.
Howcanyouplanyourwriting?
Effectivewritersuse3strategies.
WHYareyouwriting?
WHATdoyouwantthereadertodo?
WHATdoesthereaderneedtoknow?
These3questionsprovideagoodframeworkforplanning.Let’slookatthemonebyone.
Whyareyouwriting?
Thebusinessworldisfullofbusypeople.Theydon'twanttowastetimereadingmeaninglessletters,memos,faxesande-mails.Theydon'twanttoguesswhyyou'rewritingtothem.That'swhyit'sveryimportantforyoutostateyourpurposeforwritingveryclearlyatthebeginning.
Lookatthefollowingletter:
20September200X
MrRobertRoman
13/F151GloucesterRd
WanChai
HongKong
DearMrRoman
HSBCCREDITCARD5411800176338766
Thankyouforyourletterdated18September200X.
Wewouldadvisethatthecardfeewouldbeautomaticallybilledtoyourcardaccountannuallydespiteyourrenewedcardisremaineduncollected.However,annualfeecanberefundedprovidedthatthecardisuncollectedwithinacertainperiodandisreturnedtotheCardCentreforcancellation.
Pleasethereforepickupyourrenewedcardatyourearliestconvenience.
Wearepleasedtobeofservice.
Yourssincerely
STSE
SimonTse
CustomerServiceOfficer
CardCentre
Simon'sletterisnotaseffectiveasitcouldbe.It'sactuallyquitedifficulttoidentifyhispurpose.Youmayhavehadtoguess.
Simonprobablywantedtodotwothings:
--toaskMrRomantocollecthiscreditcardand
--toexplainhowtheannualfeeforcreditcardsischarged.
So,youneedtoidentifyyourpurposeforwriting.Yourreadersneedtoknowwhyyouarewritingtothem.Therefore,youshouldstateyourpurposeforwritingveryclearlyatthebeginning.Youcandothisbywritingasentencewhichbeginswithasetphrasefollowedbyaverb.Forexample,
I’mwritingto/Iwouldliketo…explain/request…
Whenyouusethismethodtostateyourpurpose,theverbyouchooseisveryimportant.Why?
Becauseithelpsyourreaderunderstandwhyyouarewriting.
Herearesomeoftheverbsyoucanuse:
announce,complain,confirm,explain,inform,notify,propose,requestandsuggest.
WHATdoyouwantthereadertodo?
Afteryoudecidewhyyouarewriting,youneedtodetermineyourreader'sresponse.
Yourreadersneedtoknowexactlywhatyouwantthemtodo.Therefore,youshouldbeveryspecificwhendeterminingyourreader'sresponse.Comparethefollowingtwosentences:
1.Pleasethereforepickupyourrenewedcardatyourearliestconvenience.
2.PleasepickupyournewcardatourCentralbranchby31May.
Sentence2ismorespecificthansentence1.
Remember:
whenyoudecidewhatyouwantyourreadertodo,youneedtobeasspecificaspossible.
WHATdoesthereaderneedtoknow?
Sofar,you'velearnedhowtodetermineyourpurposeforwritingandyourreader'sresponse.Buthowcanyoudeterminewhatyourreaderneedstoknow?
Theanswerdependson:
--whyyouarewritingand
--whatyouwantthereadertodo.
Lookattheletteragain:
20September200X
MrRobertRoman
13/F151GloucesterRd
WanChai
HongKong
DearMrRoman
HSBCCREDITCARD5411800176338766
Thankyouforyourletterdated18September200X.
Wewouldadvisethatthecardfeewouldbeautomaticallybilledtoyourcardaccountannuallydespiteyourrenewedcardisremaineduncollected.However,annualfeecanberefundedprovidedthatthecardisuncollectedwithinacertainperiodandisreturnedtotheCardCentreforcancellation.
Pleasethereforepickupyourrenewedcardatyourearliestconvenience.
Wearepleasedtobeofservice.
Yourssincerely
STSE
SimonTse
CustomerServiceOfficer
CardCentre
IFSimon
--wantstoexplainthecharges(writer'spurpose)
--expectsMrRomantounderstandthecharges(reader'sresponse)
THENMrRomanneedstoknow(reader'sinformation)
--WHATthechargesare
--WHYthechargesareapplied
--WHOtotalktoifhehasquestions
IFSimon
--wantstoaskMrRomantocollecthiscreditcard(writer'spurpose)
--expectsMrRomantocollecthiscreditcard(reader'sresponse)
THENMrRomanneedstoknow(reader'sinformation)
--HOWtocollecthiscreditcard
--WHEREtocollecthiscreditcard
--WHENtocollecthiscreditcard
HeneedstoknowWHO?
WHAT?
WHY?
WHERE?
WHEN?
andHOW?
SomeprofessionalwriterscallthesethefiveW'sandtheoneH.Youcanusethe"5WIH"questionswhenyouplanthereader'sinformation.Ifyoudothis,youwillensurethatyourreaderhasallthenecessaryinformation.
Summary
Inthischapter,you'velearnedthethreestrategiesusedinplanning.Planningisakeytosuccessinwriting."Ifyoufailtoplan,youplantofail."
Beforeyoustarttowrite,youhavetoplanwhattowrite.Youthenwriteaccordingtoyourplan.Whenyouplan,youneedtoconsiderthefollowing:
--thewriter'spurpose
--thereader'sresponse
--thereader'sinformation.
Inotherwords,youcanhelpyourreaderbystatingveryclearlywhyyouarewritingandhowyouexpectyourreadertorespond.The5W1Hquestions(who,what,why,where,whenandhow)helptoensureyouhaveincludedallthenecessaryinformation.
Then,youcanprovidetheinformationyourreaderneedstoknow.
WelcometoChapter2.
InChapter1youlearnedhowtoplanabusinessletter.
Inthischapter,you'regoingtolookatthesecondstageoftheWritingProcess:
Plan to Organise.
Organise
ThiscourseisbasedontheWritingProcess,astep-by-stepprocedureforproducingeffectivecorrespondence.Therefore,HSBCrecommendsthatyoustudyeachchapterofthiscourseinorder,beginningwiththeintroductorychapter"GettingStarted".
Objectives
Bytheendofthischapteryou'llbeabletoorganiseyourwriting.
You'lldothisby
opreparingaclearoutline
oarrangingthecontentstofittheoutline.
Planning:
AQuickReview
InChapter1,youlearnedabouttheplanningstageoftheWritingProcess.
Beforeyoucanorganiseyourwriting,it'simportantthatyouhaveplanned.Doyourememberthethreethingsyouneedtoplanbeforebeginningtowrite?
Strategies
Description
Writer'spurpose
Whyyouarewriting
Reader'sresponse
Howyouwantthereadertorespond
Reader'sinformation
Whatyouwantthereadertoknow
Organising:
WhyDoIt
Awell-organisedletter,memo,faxore-mailiseasytoreadandunderstand.
Ifyouorganisethecontentsofyourcorrespondencewell,youaremorelikelytogettheresultsyouwant.
So,organisingisjustasimportantasplanning.
Infact,thesecondstageoftheWritingProcessiscloselyrelatedtothefirst.
Intheorganisingstage,youarrangewhatyou'veplannedtowrite.Inotherwords,youmakeanoutline.
Organising:
HowToDoIt
Howdoyouorganisewhatyouhaveplanned?
Doyouneedtouseadifferentoutlineforeveryletter,memo,faxande-mailthatyouwrite?
Notatall!
Forsomespecialsituations,you'llneedspecialoutlines.You'lllookatthoseinChapter7.However,formostofyourwrittencorrespondence,youcanfollowastandardoutline.You'lllearnthatoutlineinthischapter.
Butbeforeyoulearnhowtoorganisethecontentsofyourcorrespondence,youshouldlookatthevarioustypesofcorrespondenceyoumayhavetowrite.
Organising:
TypesofCorrespondence
Howmanytypesofcorrespondencedoyouneedtowrite?
Basically,two:
internalcorrespondence(themessagesyouwritetocolleagues)
externalcorrespondence(themessagesyouwritetocustomers).
However,whe