全国自学考试电子商务英语试题.docx

全国自学考试电子商务英语试题.docx

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全国自学考试电子商务英语试题

全国2013年1月自学考试电子商务英语试题

课程代码：

00888

请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分

注意事项：

1.答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。

2.每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。

如需改动，用橡皮擦干净后，再选涂其他答案标号。

不能答在试题卷上。

一、词汇和语法（本大题共20小题，每小题1分，共20分）

根据句子的意思选择一个正确的答案，并将“答题纸”的相应代码涂黑。

错涂、多涂或未涂均无分。

1.TomhaslivedinLondonandManchester,buthedoesn’tlike______cityverymuch.

A.eitherB.both

C.neitherD.every

2.Itisprovedthatthissubstancereacts______asfastastheotherone.

A.one-tenthsB.first-ten

C.one-tenD.one-tenth

3.______werenaturallyamusicalfamily,allofwhomwereexcellentpianists.

A.AShawB.TheShaws

C.TheShawD.Shaws

4.Nothingcan______beingunkindtosmallchildren.

A.adjustB.reason

C.justifyD.reassure

5.English______allovertheworldasauniversallanguage.

A.isteachingB.istaught

C.teachesD.teaching

6.Anewtypeofcomputerisgoingto______nextyear.

A.turnoutB.beturnedout

C.haveturnedoutD.turnedout

7.Theyare______amassproductionmovementtomeetsomanyforeignorders.

A.firingB.launching

C.introducingD.presenting

8.Whenwegottothetheatre,theplayhadn’tstartedyet,sowe______.

A.needn’thurryB.didn’tneedtohurry

C.needn’ttohurryD.needn’thavehurried

9.Youhavenevermeteachotherbefore,______?

A.haveyouB.haven’tyou

C.doyouD.don’tyou

10.Frequentculturalexchangeswillcertainlyhelp______friendlyrelationbetweenourtwouniversities.

A.feedB.support

C.fosterD.tend

11.Wewouldn’tlosecourageevenifwe______again.

A.weretofailB.wouldfail

C.failD.havefailed

12.Itismostimportantthatoneofthebrakesonyourbicycle______properly.

A.willworkB.hasworked

C.worksD.work

13.Thesefactoriesare______totheforeigntradecompany.

A.subsidiaryB.coordinate

C.substantialD.substantive

14.Let’ssingtogether,______?

A.willyouB.shallwe

C.won’tyouD.shan’twe

15.Ifyoudon’tpayyourbill,theywill______yourgas.

A.sendB.frustrate

C.discourageD.disconnect

16.Allofmyeffortsto______peacefailedatlast.

A.reserveB.conserve

C.persistD.preserve

17.Thelawstobemadehaveto______tovariousspecialinterestgroups.

A.leadB.cater

C.satisfyD.serve

18.Fourweeks______formakingthenecessarypreparations.

A.hasallowedB.allowed

C.wereallowedD.wasallowed

19.______inmypresentwork,Iwouldbequitewillingtodowhatyouaskmeto.

A.WereInotengagedB.Iwerenotengaged

C.EngagedIwerenotD.WerenotIengaged

20.It’s______onyoutoadviseyourstudentsbeforetheyleaveschool.

A.obligedB.incumbent

C.satisfactoryD.specific

二、完形填空（本大题共10小题，每小题1分，共10分）

从选项中选择一个最适合短文的选项，并将“答题纸”的相应代码涂黑。

错涂、多涂或未涂均无分。

Oneprojecttoovercomethelimitationsofthe21searchenginesistheEuroSearchproject.EuroSearchisa22ofnationalsearchengineswhichgivesmuchbetterresultsandismore

23tothechallengesofthemultilingualandmulticulturalglobalInternet.The24membersarenationalsearchenginesfromItaly,SpainandSwitzerland.Themultilingualapproachallowsa25tobeenteredinthepreferredlanguageoftheresearcherandthesearchenginetakescareofthesearchonthesearchenginesinthe26languages.

Everynationalsitethatispartofthefederationremainsinthecountryof27andismaintainedbyanativespeakerwhowill28thatthesearchworksintheirownlanguage.Atthesametime,theEuroSearchframeworktriestoremain29toothercountriesandserviceswhowouldliketobecomepartofthe30.

21.A.livingB.existingC.popularD.various

22.A.federalB.federationC.allianceD.union

23.A.readyB.restrictedC.reactiveD.suited

24.A.currentB.foundingC.powerfulD.majority

25.A.inquiryB.investigationC.queryD.trouble

26.A.differentB.otherC.anotherD.mutual

27.A.originB.membershipC.peaceD.development

28.A.protectB.maintainC.ensureD.emphasize

29.A.openB.secretC.promisingD.neutral

30.A.originalB.powerC.initiativeD.organization

三、阅读理解（本大题共10小题，每小题2分，共20分）

阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案填空或答题，并将“答题纸”的相应代码涂黑。

错涂、多涂或未涂均无分。

Passage1

Computerpeopletalkalotabouttheneedforotherpeopletobecome“computer-literate.”Butnotallexperts（专家）agreethatthisisagoodidea.

Onepioneer,inparticular,whodisagreesisDavidTebbutt,thefounderofComputertownUK.Althoughmanypeopleseethisasasuccessfulattempttobringpeopleclosertothecomputer,Daviddoesnotseeitthatway.HesaysthatComputertownUKwasformedforjusttheoppositereason,tobringcomputerstopeopleandmakethem“people-lit-erate.”

DavidTebbuttthinksComputertownsaremostsuccessfulwhentiedtoacomputerclubbutheinsiststhereisanimportantdifferencebetweenthetwo.Theclubsareforpeoplewhohavesomecomputerknowledgealready.Thisfrightensawaynon-experts,whoarehappiergoingtoComputertownswheretherearecomputersforthemtoexperimenton,withexpertstoencouragethemandansweranyquestionstheyhave.Theyarenottoldwhattodo.Theyfindoutthecomputerexpertshavetolearnnottotellpeopleaboutcomputers,buthavetobeabletoanswerallquestionspeopleask.Peopledon’thavetolearncomputerterms,buttheexpertshavetoexplaininplainlanguage.Thecomputersarebecoming“people-literate.”

31.WhichofthefollowingisDavidTebbutt’sideaontherelationshipbetweenpeopleandcomputers?

A.Computerlearningshouldbemadeeasier.

B.Thereshouldbemorecomputerclubsforexperts.

C.Peopleshouldworkhardertomastercomputeruse.

D.Computersshouldbemadecheapersothepeoplecanaffordthem.

32.Wecaninferfromthetextthat“computer-literate”means______.

A.beingabletoaffordacomputer

B.beingabletowritecomputerprograms

C.workingwiththecomputerandfindingoutitsvalue

D.understandingthecomputerandknowinghowtouseit

33.Theunderlinedword“it”inthesecondparagraphreferstotheideathatComputertowns______.

A.helptosetupmorecomputerclubs

B.bringpeopletolearntousecomputers

C.bringmoreexpertstoworktogether

D.helptosellcomputerstothepublic

34.DavidTebbuttstartedComputertownUKwiththepurposeof______.

A.makingbetteruseofcomputerexperts

B.improvingcomputerprograms

C.increasingcomputersales

D.popularizingcomputers

35.Thepassageismainlyabouttheideaof______.

A.people’sbecoming“computer-literate”

B.computers’becoming“people-literate”

C.people’sITlearninginaclub

D.computers’explaininginplainlanguage

Passage2

Thedigitalrevolution,asexemplifiedbytheInternetandelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecentpaper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudiesinManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeofBusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpactofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheirownprices（）,orbuyersandsellerscanhaggleindependentlyinauctions（e-B）.

Thepaperprovidesanoverviewofsomeoftheemergingrealtiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenewdisciplineofmarketingmaylooklikeintheearlypartofthenewcentury.

Tobeginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingtodrivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itiscustomersthemselves,”saysWind.“Theseemergingcyberconsumersarelikeanalienracethathavelandedinthemistofourmarkets.Theyhavedifferentexpectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchaseproductsandservices.”

Foronething,cyberconsumersexpecttobeabletocustomizeeverything—fromtheproductsandservicestheybuyandtheinformationtheyseek,tothepricetheyarewillingtopay.Andwithdigitaltechnologyopeningnewchannelsforgaininginformation,theyaremoreknowledgeableanddemandingthanpreviousconsumers.

Digitalcustomerscanalsosortproductsbasedonanydesiredattribute,price,nutritionalvalue,orfunctionality,andtheycaneasilyobtainthird-partyendorsementsandevaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeettheirdemandsandexpectationswillbeataloss,”saysWind.

36.Thepassagewasmostlikelytobetakenfrom______.

A.anoverviewofapaper

B.anintroductiontoabook

C.abookondigitalrevolution

D.apaperdiscussingdigitalrevolution

37.Thepapermentionedinthispassagewaswrittenby______.

A.JerryWind

B.VijayMahajan

C.JerryWindandVijayMahajan

D.ananonymous

38.Fromthethirdparagraph,wecaninferthat______.

A.thecustomersarealsoreprogrammedbycomputers

B.e-businesscompaniesneedbemoreknowledgeableaboutcyberconsumers

C.cyberconsumersareagroupofstrangepeople

D.cyberconsumerscomefromouterspace

39.Comparedwithtraditionalcustomers,theemergingcyberconsumers______.

A.aremoredifficulttosatisfy

B.havelessknowledgeaboutbusiness

C.havemoreproblemswithprices

D.arelesswillingtobuyproductsandservices

40.Inthelastparagraph,whatWindsaidmeans______.

A.digitalconsumers’decisiontobuydependslargelyonothers’evaluation

B.itwillbemoreandmoredifficultforcompaniestoearnprofitine-business

C.mostofthecompaniesine-businessareataloss

D.companiesshouldtrytheirbesttomeetthedigitalconsumers’demandsandexpectations

非选择题部分

注意事项：

用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。

四、单词汉译英（本大题共15小题，每小题1