A081Business study report of Royal Dutch ShellWord文件下载.docx

A081Business study report of Royal Dutch ShellWord文件下载.docx

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Managersoftenanalyzetheenterprise’sinternalenvironmentbyidentifyingthestrengthsandweaknesses.

InternalOrganization

Thewholegroupconsistsofholdingcompanies,servicecompaniesandoperatingcompanies.RoyalDutchShelloperatestheintegratedmanagementmodel.

Recently,RoyalDutchShellwilldivideintodifferentmajorsasShellchemical,Shelloilrefining,explorationandminingtoimprovecompetitiveness,andgetresearchinstitutionsintotherespectivecompanies.

Groupmemberagenciesshouldadheretothesamesetofbusinessoperations,accountingprocedures,safetyandenvironmentalstandards. 

GeneralprincipleisthedirectivebusinessguidelineoftheShellGroup,whichoutlinesthemainobjectivesandresponsibilitiesofRoyalDutchShell.

Since1996,RoyalDutchShellhasrestructuredinstitutionsandstrengthenedthemanagement,whichleadtoaverybrilliantsuccessforthecompany. 

AlthoughtheShellGroup'

shybridmanagementstructureofitsoperationisalargecomplex,RoyalDutchShellhasasingleindependentoperationofitsinternalstructureasthemaincompany.Ontheotherhand,thereremain11servicescompaniesofferingmanagementcommitment 

andservicefunctionstoShell.

Employees

OnceapersonhasbecomeanemployeeofRoyalDutchShell,hemustworkhardandshouldertheresponsibilityandmissionfromthefirstday. 

ShellrequiresstaffslearningandthinkingallthetimetoensurethatShellemployeesareincontactwiththelatestideas. 

Becausethewholebusinessgroupunifiesgeneralprinciples,employeesneedtohaveastrongcorporatecultureandidentitysoastoensurethecompany'

soperationalefficiency.

Sofar,RoyalDutchShellisunabletobeshakenintheposition,butthepoweroftechnologicalinnovationisimmeasurable,especiallytofindthesourceofoutstandingemployees. 

Thehumancapitalisbecomingmoreimportantthanever,whichleadstoseekabreakthroughforthestaffmanagement.

Resources

EnterpriseresourcescanbecomeasustainablecompetitiveadvantageforacompanyandthetwooilcriseshadbroughtgreatlossestotheShellGroup.Becauseoftheinstabilityoftheglobaloilsupplyanddemandsituation,RoyalDutchShellhastakenitsbusinessaroundtheworldtofurtherexpansionofresources 

andtheglobalizationofmarketsdevelopment.

RoyalDutchShelldevelopstheglobalmarketvigorouslyandestablishesalargefleetofoiltransportationandtensofthousandsofgasstationsover100countries.

Whileinthegraspofexistingmarketsandactivelyconqueringnewmarkets,RoyalDutchShellgetsintoEasternEurope,LatinAmericaandtheAsia-Pacificregionstocontinuetoimproveitsglobalsalesofproductionandmarketsystem.

ExternalEnvironment

Politics

MarketAccessandDevelopmentPolicy

Oilandgasresourcesasanimportantstrategicresourcesandenergy,everycountryintheworldformulatesstringentapprovalandregulatorypoliciesofoilandgasexplorationinbothmarketaccessanddevelopmentofit. 

InNetherlands,ifyouwanttoapplyforexplorationofoilandgasmineral,theapplicationneedtobesubmittedtotheGovernmenttobeapprovedfortheestablishmentofoilcompanies,oragreementtoenterindustry,andthenreviewedandapprovedbythedesignatedauthority,afterwardsissueexplorationpermits. 

Whentheactualdevelopmentofprovedreservesshouldbeapprovedbythestatetobeabletopreparethefieldstheydeveloptheoverallprogram,formulatedevelopmentplans. 

Inmining,weshouldmaximizeoilandgasrecovery,extendtheperiodofstableoilfieldstomaximizetheeconomicbenefitsofoil.

TaxPolicy 

Oilandgasindustryisanimportantsourceoftaxrevenue;

thetaxpolicyandthedevelopmentofoilandgasindustryitselfhaveasignificantimpact. 

Currently,theNetherlandsistheworld'

shighestgasolineprices,gasolinepricesperliterof1.75U.S.dollars,sotheappropriatetaxesarequiteharsh. 

Resourcestax,crudeoilat8-30Yuan/t,gasat2-15Yuan/km3resourcetaxrate,butforcrudeoilextractionprocessofcrudeoilforheatingandworkovertaxexemptionspolicy. 

Worldimportsofequipmentfortheoilandgastariff,inordertoencourageforeigninvestmentinoilandgasindustrytoimproveitstechnicalconsiderations,withinthetotalinvestmentintheprojectareentitledtoduty-freeequipmentimportedforpersonaluseandimportVATconcession. 

Externalcooperationpolicy

Currently,thetrendoftheoilandgasresourcesstrategyis"

bringingin"

and"

goingout"

withonehand,toencourageforeignoilcompaniesinvolvedinthedomesticoilandgasexplorationanddevelopment;

theotherhand,encouragesitsenterprisestoparticipateininternationaloilandgasresources,oilexploration 

anddevelopment. 

Moreandmoreglobaloilandgasindustrycooperation,Shellcontinuedtoexpanditsglobalbusinessplaysanactiverole. 

Inthe"

introduction"

theDutchdomesticoil,naturalgas,mainlyfrom:

Shell,Mobil,BPthreelargeoilcompanies,whichaccountforthedomesticmarketshareofShell'

stopfifty,havetheclearadvantage. 

theDutchgovernmenthasactivelyencouragedparticipationinShell'

sworldwideoilandgasresourcesexplorationandexploitationofoilsupplybasesoverseastoestablishandsupportpolicy,foreignpolicyhastoacertainextent,foroilandgasservices. 

Delightful,withthefurtherdeepeningofeconomicglobalizationandtheincreasingenergydemand,manypreviouslynotfullyopentheenergymarketcountriestointernationaloilcompaniestoopenthedoor,suchasIndia. 

EnvironmentalPolicy 

Asoilandgasindustryproductionandstoragemaycauseenvironmentalpollution,soeverycountryontheimplementationofoilandgasindustry,production,transportandstorageenterprisestoformulatetherelevantenvironmentalprotectionlawsandregulationstopreventenvironmentalpollutionandendangerthesafetyoftheincident. 

Economy

Firstofall,worldeconomicgrowthremainsstrong,demandforoil. 

Theglobaleconomyisingrowth,manycountries,especiallydevelopingcountries,seenacontinuedgrowth.Therefore,thenext10years,worldenergydemandwillcontinuetogrow. 

ThisShellsustainabledevelopmentofenterprisesprovidesagoodopportunity. 

Atthesametime,theeconomiccrisissubsidesandBPsteppedupthecontextofthesaleofassets,mergersandacquisitionsinEuropeandAmericaexpandoilandgascompaniestostepuptoIndiaastherepresentativeofemergingmarketcountriesalsosteppedupthelayoutoftheglobaloilandgasresourcestomakeRoyalDutchShellisfacingunprecedented 

challenges.

Society

Shellsupplyenergy,whichhelpssupporteconomicgrowthanddevelopment.Attheiroperationstheytrytoaddresssocialconcernsandworktobenefitlocalcommunities,toprotecttheirreputationandsupporttheirbusiness.

Beingagoodneighbor

Shellaimtobegoodneighborsinthecommunitieswheretheyoperate.Thismeansmorethanrunningoperationscleanlyandsafely:

italsomeansworkingwithpeopleclosetoShell’soperationstoaddresstheirconcernsandhelpthembenefitfromShell’sactivities.Thebusinesssuccessdependsmorethaneveronwinningandmaintainingneighbors’trust.

Humanrights

Shellbelievesthatcompaniesshouldplayanactiveroleinhumanrights.InShell’sBusinessPrinciplestheystatethat“respectthehumanrightsofouremployees”and“supportfundamentalhumanrightsinlinewiththelegitimateroleofbusiness”.

Technology

In2015,theeasyoilandgassupplieswillbedifficulttomeetthedemand. 

Tocompensateforthisgapbetweensupplyanddemand,humannochoicebuttocontinuouslyimproveenergyefficiency,andincreasetheproportionofuseofotherenergysources. 

Thismeansthatgreateruseofsolar,windandbiofuelsandotherrenewableenergysources,andnuclearpower,coal,oilandgasextractionisdifficultandtheoilsandsandotherunconventionalenergysources. 

AccordingtotheU.S.EnergyInformationGroup（EnergyIntelligenceGroup）recentlyannouncedtheworld'

stopoilcompanies,thelatesttop10companiesare:

SaudiArmco（SaudiArabia）,NIOC（Iran）,ExxonMobil（U.S.）,PDV（Venezuela） 

CNPC（China）,BP（UK）,Shell（Netherlands）,ConocoPhillips（USA）,Chevron（USA）andTotal（France）. 

Inordertoeasetheoilsupplycausedbytheimpactontheeconomy,theworld'

stoptenmajoroilcompanieshaveincreasedinvestment,thisyearhasinvested1,200billionU.S.dollars,toexpandoilproductionandincreaserefiningcapacity.Projectsarecurrentlyunderconstructionnearly500items. 

Meanwhile,stimulatedbytheoil,windpower,hydropower,nuclearpowerandbiofuels,renewableenergydevelopmentisalsoacceleratingdevelopment. 

Fortheoilandgasindustry,theuseofadvancedtechnology,moreadversecircumstancesinoilandgasexploration,toextendtheservicelifeofexistingfieldstoparticipateinrenewableenergydevelopmentwillbethefuturetrend. 

Currently,majorinternationaloilandgascompaniessuchasExxon-Mobil,BHPBilliton,ChinaPetroleumDengjuntechnicalelitehasitsownR&

Dteam,todevelopnewexplorationtechnologies,reducingproductioncost,improveoilquality.

Nature

Advancedtechnology,newwaysofoperatingandpartnershipsarehelpingtomanageourenvironmentalimpactaswecontributetomeetingtheworld’sgrowingenergyneeds.

Shellandclimatechange

Emissionsfromfossilfuelsarecurrentlyresponsiblefor60%oftheworld’stotalgreenhousegasemissions.TheInternationalEnergyAgencypredictstha