外贸函电课程教案Word文件下载.doc
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PrinciplesofGoodCommunication
TheStructureofBusinessLetters
TheformsofbusinesslettersAddressinganenvelope
重点、难点：
1.TheThreeFeaturesfBusinessCommunication
2．TheBasicPrinciplesofBusinessLetterWriting
3．Thethreeforms
4．Theprinciplesofaddressingenvelopes
教学内容提要：
Ø
TheThreeFeatures:
1.Ithasitsownspeciallanguagestyleandwords.
2.Itisfullofbusinesstermination,abbreviationsandabbreviatedphrases.
3.Ithascloseconnectionswithinternationalbusinesspractice.
The7c’s:
considerationcourtesyclarityconcisenessconcretenesscorrectnesscompleteness
TheStandardParts:
TheOptionalParts:
1.theletterhead
1.thereferences
2.thedate
2.theattentionline
3.thinsideaddress
3.thesubjectline
4.thesalutation
4.theenclosure
5.thebodyoftheletter
5.thepostscript
6.thecomplimentaryclose
6..thecarboncopynotation
7.thesignature
7.theidentificationline
复习思考题、作业：
WhatistherelationsbetweenEBCandforeigntrade?
PageNo.10Ex.I
课后小结：
1.GrasptheuniquecharacteristicsofEBC
2.ThedifferencebetweensocialcommunicationsandEBC
3．GrasptheStandardPartsandtheOptionalPartsofEBC
EnglishBusinessCorrespondence教案
Preface2课时
SkillTraining
1．Arrangealetterinproperformastheyshouldbesetoutinaletter
2．Howtowriteself-introductionletters
1-1Thefullblockedstyle
1-2Themodifiedblockedstyle
1-3Theindentedstyle
1-4TheSemi-blockedstylewithindented-paragraphs
▲openpunctuation
▲closepunctuation
Addressingenvelopes:
threerequirements:
1.accuracy
2.clearness
3.appearance
4.ExplainC/O
PageNo.10Ex.II
GraspthethreeformsofEBC
Howtofillinanenvelope?
Writealettertoanexporterandaddressanenvelope
EnglishBusinessCorrespondence教案
章节：
ChapterOneEstablishingbusinessrelations
Letter6Letter7
1．Self-introductionletters
2．transferringbusinessrelations
3．Creditinquiries
1.oweone’snameandaddresstosb
2.CommercialCounsellor;
sOffice
3.informsb.ofsth./informsb.that/beinformedthat
4.beinamarketforsth.
5.textiles
6.avail
7.approach=getintouchwith
8.establishbusinessrelationswithsb.
9.astate-operatedcorporation
10.handle
11．acquaintsbwithsth
12.bewellacquaintedwithsth
PageNo.12Ex.I
熟练掌握自荐信的写作及其惯用表达法。
自荐信的写作要点===
（1）说明情报来源
（2）说明写信目的
（3）自报家门
（4）说明经营方针或政策
（5）说明资信状况
掌握建交信函的写作内容、写作方法及相关句型和词汇。
Letter1Letter2
1．Introductionofyourcompanyanditsbusinessscope
2．Informationonproducts
1.theleadingimporters=thelargest=theprincipal
2.engagein
3.enjoyagoodreputation.
4.specificrequirements==details
5.atcompetitiveprices
6.reasonableprice
7.favorableprice
8.enclose
9.favorsb.withinquiriesforyourspecificrequirements
10.InquiryNote
11.attach
12.keenestquotation
PageNo.13II
熟练掌握转移贸易关系书信的撰写及其惯用表达法。
转移贸易关系：
（1）说明情报来源
（2）明确介绍贸易关系转移的对象
（3）结束语
Letter2，3
1.Thefirsttouch
2.Thereplytotheletteryouhavereceived
1.cooperation
2.bedesirousofdoingsth=bedesiroustodosth
3.haveagoodconnection
4.beobligedif…
5.bepleasedif…
6.begratefulif…
7.toappreciateitif…
8.capableandreliable
9.onthisrespect
10.appreciate
11.long-standingandhighreputation
12.expand=enlarge=extend
13.providesbwithsth=supplysbwithsth=furnishsbwithsth
14.givesbcomplete（entire，full）satisfaction
15.financialposition=creditstanding=financialstatus=tradereputation
16.refersbto
PageNo.13Ex.III
熟练掌握建立业务关系书信的撰写及其惯用表达法，了解获取信息、如何与国外客户接洽的渠道。
ChapterOneEstablishingbusinessrelations
Letter4Exercisesonpage12
1.thesourcetheinformation
2.yourintentionforexportorimport
1.CCPIT
2.beingoodrelationswithsb=bewellconnectedwithsb
3.beinterestedinsth
4.beinterestedindoingsth
5.beinterestedtodosth
6.specifications
7.salespossibilities
8.atyourend=inyourplace=inyourdistrict=inyourarea
PageNo.14Ex.IV
熟练掌握建立业务关系书信的撰写及其惯用表达法，了解国外客户资信状况的渠道及资信状况调查信的主要内容。
1.Writealettertoimporterforestablishmentofbusinessrelations
2.writealettertoabank,askingforallinformationabouttheimporter
将学生分为四组（进口商—出口商）进行建立业务关系的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。
目的通过案例分析，加强学生对建立业务关系书信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。
TrainingSituations:
Mr.Thomas,themanagerofFreeman&
SonsCompany,wantstoimportsomesilkproductsfromChina.HehaslearnedthenameandaddressofChinaNationalSilksImport&
ExportCorporationontheWeb.NowheisgoingtowritealettertoChinaNationalSilksImport&
ExportCorporationtogetsomemoreinformation.
PageNo.15Ex.VI
大部分同学能掌握业务关系书信的写作技巧，能比较准确的表达清楚信的宗旨，运用得当的语言；
但也有少数同学对商务英语惯用法及基础语法掌握得不够理想，还需要加大力度多作练习。
EnglishBusinessCorrespondence教案
Chapter2Enquiry
掌握询盘信函的翻译和写作、相关句型和词汇。
Letter1
1.generalenquiry
2.specificenquiry
1.happenstobe=happentocoincide
2.samplebooks
3.effectdelivery
4.materialandworkmanship
5.placeanorderwithsbforsth
6.allnecessaryinformation
7.deliverydate
8.onthetermsandconditions
9.byreturn
10.workableprices
11.onasubstantialscale
12.learnfrom
13.intendtodosth
Page28No.Ex.I
Aspecificenquiryshouldbeincludedthefollowingparts:
1.thereasonoftheletter
2.stateyourdetailedenquiry
3.givethehints（mentionthemostimportantterms）
4.theclosingsentenceoftheletter
Chapter2Enquiry
Letter2,4
Makingfamiliarwithinquiryletters
Expressionsonmakinginquiries
1.beinreceiptof
2.ofalldescriptions
3.quote
4.quotation
5.mostfavourableprices
6.dispatch
7.begiventounderstandthat
8.haveconfidencein
9.moderateprices
10.promisingmarket
11.onthetermsandconditions
12.promptattention
13.byreturn
14.owingto=onaccountof=becauseof
15.businesschance
16.wholesalers
17.retailers
PageNo.29Ex.II
Ageneralenquirylettershouldbeincludedinthefollowingparts：
1.thereasontheletter
2.makeageneralenquiriesbyaskingforcataloguespricelistsetc.
3.theclosingsentenceoftheletter
教学任务：
SkillTraining
1.Makingfamiliarwithinquiryletters
2．Expressionsonmakinginquiries
1.ontherecommendationof
2.comeuptoourexpectation
3.regularorders
4.withthisinmind
5.illustratedcatalogue
TrainingSituations：
Mr.Lawrence，GeneralManageroftheUnitedTextilesCompany，Ltd.（26LawtonStreet，Liverpool，England），isalargedealerintextilesinEngland.HeisinterestedinalloftheChinesesilkproductsandnowapproachingChinaNationalImp.＆.Exp.Corp.，ShanghaiBranchforaquotationforspecificproducts.
将学生分为四组（进口商—出口商）进行询盘信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。
目的通过案例分析，加强学生对询盘信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。
PageNo.29Ex.III;
IV
要求学生熟练掌握询盘信的撰写及其惯用表达法。
学生对具体询盘和一般询盘的区别掌握得不错，并能运用恰当的表达法来撰写询盘信，需要注意的是学生对个别词汇的使用不当造成书信表达得不太流畅。
例如inqurie;
inquiry;
require;
request。
ChapterThreeQuotations&
Offers
掌握报盘信函的翻译和写作内容、方法、相关句型和词汇。
1.Thedefinitionofanoffer
2.Thecontentsofanoffer
3.Howtojudgeafirmofferandanon-firmoffer
1.Thedefinitionofanoffer
2.Themeaningofafirmofferandanon-firmoffer
3.Thethreepointsofafirmoffer
4.confirm
5.offer
6.makesb.anofferforsth.
7.Europeanmainports
8.firm
9.subjectto
10.entertain
11.counteroffer
12.asregards
13.underoffer
14.alargedemandfor
15.acceptance
Page.46Ex.I
熟练掌握实盘与虚盘的含义、实盘的三要素（清楚、完整和无保留）、报盘信的撰写及其惯用表达法。
Offer
Letter2Letter6-1Letter6-2
Makingfamiliarwithofferingletters
Expressionsonmakingoffers
1.atyourrequest
2.asrequested
3.onrequested
4.offer
★makesb.anofferforsth.
★Offersb.sth.
5.remainvalid
6.negotiation
7.perfectcombinationofwarmth,softnessandeasycare
8.profitablebusiness
9.withthanks
10.proformainvoice
11.importlicence
12.there
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