商英1期末考试形式参考卷.docx

商英1期末考试形式参考卷.docx

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商英1期末考试形式参考卷

广州大学2018-2019学年第1学期

课程商务英语1考试形式（闭卷，考试）

学院外国语系英语专业英语（国商）班级学号姓名_

I.Fillinthegapsinthefollowingsentenceswithwordsfromthelist.Eachwordcanbechosenonlyonce.Changetheformifnecessary.WriteyouranswerontheANSWERSHEET.（1markforeach,15intotal）

offensivecomponentirrevocablepunctualitysample

shipmentrefundablesubcontracttertiaryshareholder

wholesaleconfirminvoiceinventorypremises

1.TitlesareimportantinGermany.Therefore,itisusually_________tocallsomeonebythetitletheydonotpossess.

2.Thisyear,fortheveryfirsttime,wehaveincludedScratch'n'Sniff_________ofourtenmostpopularproducts.Hopefully,you'llfindthemoftopvalue.

3.Attheendofabusinessphonecall,itisimportantto_________thatbothcallershaveunderstoodeachpointthat'sbeenmade.

4.Itisusuallyadvisabletoaskforapercentageofthe_________valueinadvanceasprotectionagainstbaddebtsandtohelpcashflow.

5.ThevehiclebodiesaremanufacturedinBroadway’sownfactory,butallother_________areboughttotwomonths’stock.

6.Weusuallydealwithnewsuppliersonthebasisofpaymentinourcurrencybyconfirmed_________letterofcredit.

7.Theretailpriceis30%higherthanthe_________price.

8.Aprivatecompanymightbeasmallfirmwithjustoneowneroraverylargefirmwiththousandsof_________“owning”thefirm.

9.Smokingshouldbebannedinallcompany_________includinglounges.Thisisgoodforeveryone.

10.Manufactureofthecomponentswas_________toasmallercompanybecauseofcheaperlaborandrawmaterial.

11.Ifyouwouldliketoseeacopyofourcomplete120ppcatalogthisisavailablefor$50,whichis_________whenyouplaceanorder.

12._________isimportantinbusinessactivitiesbecauseitshowsrespecttootherssoIamneverlateforabusinessmeeting.

13.Miningandfarmingarepartoftheprimaryindustrywhileshopsand

supermarketsarepartofthe_________industry.

14.Aswehavebeencarryingouta（n）_________control,thereisabacklogin

processingorders.Weapologizeforanyinconveniencecausedbythishold-up.

15.Wearesorrytoinformyouthatbecauseoftherecentbadweather,yourgoodswillnotbereadyfor_________untiltheendofthemonth.

II.ReadthetextbelowandchoosethebestwordtofilleachgapfromA,B,CorD.Markoneletter（A,B,CorD）onyourAnswerSheet.（1markforeach,10intotal）

THEROLEOFBRANDIMAGE

Althoughbrandimageisnottheonlyreasonwhycertainproductsaresuccessful,itisanextremelyimportantpartofanoverallmarketingstrategy.Infact,manymanufacturers

（1）..................suchahighvalueontheirbrandsthattheyemploylegalexpertstocontrolthemfrommisusebyimitatorsandcounterfeittraders.Inaddition,companies

（2）..................employeeswithhandbookswhich（3）..................howtheirlogosshouldbeused-forexamplethesizeandcolourofgraphicsandsuitablewaysofdisplayingtheproduct.

Originallythebrandwaslittlemorethanagraphicthathelpedpeopleto（4）..................aparticularproduct,butasadvertisingdeveloped,itgrewinimportance.Asthefamousbrandsbecame（5）..................withqualityinthemindsofconsumers,manufacturersfoundtheycouldordertoppricesfortheseproductsinordertorecoversomeoftheheavy（6）..................ofadvertising.Asfirmsrealisedtheirpotentialvalue,brandsquicklybecameregisteredtrademarks.Today,brandingiswidespreadandisusedtosellbothproductsandservices.

Mostcompanies（7）..................toachieve‘multipleappeal’withtheirbrands.Thismeansthatthebrandappealstopeopleofdifferentagegroupsandlifestyles.Theproblemforthebrandmanufacturerishowtokeepoldcustomersandatthesametimeto（8）..................newones.

Apowerfulbrandisgoodforsales,butfirstthishastobecreatedandthenmaintainedthroughacontinuous（9）..................ofimagedesignandadvertising.Ifmultipleappealfails,thenregularevaluationofthebrandwillshowthisandshould（10）..................intheproductbeingredesignedortheadvertisingbeingchanged.

1.ApresentBplaceCsettleDrest

2.AprovideBgiveCdeliverDarrange

3.AappointBspecifyCassignDprefer

4.ArelateBrealiseCidentifyDconnect

5.AextendedBassociatedCfixedDattached

6.ApaymentsBcostsCamountsDearnings

7.ApursueBguideCaimDdirect

8.AjoinBearnCbringDattract

9.AmethodBperformanceCattemptDprocess

10.AproduceBleadCresultDact

III.ReadingComprehension（20marks）

PartOne（2marksforeach,10intotal）

Directions:

Readthearticlebelowandthefollowingquestions.Foreachquestion,markoneletter（A,B,C,D）onyourAnswerSheet.

''Depression''ismorethanaseriouseconomicdownturn.Whatdistinguishesadepressionfromaharshrecessionisparalyzingfear---fearoftheunknownsogreatthatitcausesconsumers,businesses,andinvestorstoretreatandpanic.Theysaveupcashanddesperatelycutspending.Theysellstocksandotherassets.Ashatteringlossofconfidenceinspiresbehaviorthatoverwhelmsthenormalself-correctingmechanismsthatusuallypreventarecessionfrombecomingdeepandprolonged:

adepression.

Comparing1929with2007-09,ChristinaRomer,theheadofPresidentObama'sCouncilofEconomicAdvisers,findstheinitialblowtoconfidencefargreaternowthanthen.True,stockpricesfellathirdfromSeptembertoDecember1929,butfewerAmericansthenownedstocks.Moreover,homepricesbarelydropped.FromDecember1928toDecember1929，totalhouseholdwealthdeclinedonly3%.Bycontrast,thelossinhouseholdwealthbetweenDecember2007andDecember2008was17%.Bothstocksandhomes,morewidelyheld,droppedmore.Thustraumatized（受到创伤），theeconomymighthavegoneintoafreefallendingindepression.Indeed,itdidgointofreefall.Shoppersrefrainedfrombuyingcars,appliances,andotherbig-ticketitems.Spendingonsuch"durables"droppedata12%annualratein2008’sthirdquarter,a20%rateinthefourth.Andbusinessesshelvedinvestmentprojects.

Thatthesehugedeclinesdidn’tleadtodepressionmainlyreflects,asRomerargues,counter-measurestakenbythegovernment.Privatemarketsforgoods,services,labor,andsecuritiesdomostlyself-correct,butpanicfeedsonitselfanddisarmsthesestabilizingtendencies.Inthissituation,onlygovernmentcanprotecttheeconomyasawhole,becausemostindividualsandcompaniesareinvolvedintheself-defeatingbehaviorofself-protection.

Government’sfailuretoperformthisroleintheearly1930stransformedrecessionintodepression.Scholarswilldebatewhichinterventionsthistime--theFederalReserve’ssupportofafailingcreditsystem,guaranteesofbankdebt,Obama’s“stimulus”planandbank"stresstest"--countedmostinpreventingarecurrence.Regardless,allthesecomplexmeasureshadthesamepsychologicalpurpose:

toreassurepeoplethatthefreefallwouldstopand,thereby,curbthefearthatwouldperpetuate（使持久）afreefall.

Allthisimprovedconfidence.Buttheconsumersentimentindexremainsweak,andallthereboundhasoccurredinAmericans'evaluationoffutureeconomicconditions,notthepresent.Unemployment（9.8%）isabysmal（糟透的），therecovery'sstrengthunclear.Here,too,thereisanechofromthe1930s.Despitebottomingoutin1933，theDepressiondidn'tenduntilWorldWarII.Somegovernmentpoliciesaidedrecovery;somehinderedit.Thegoodnewstodayisthatthebadnewsisnotworse.

1.Whydoconsumers,businessesandinvestorsretreatandpanicintimesof

depression?

　A） Theysuffergreatlossesinstocks,propertyandotherassets.

　B）  Theyfindtheself-correctingmechanismsdisfunctioning.

　C）  Theyareafraidthenormalsocialorderwillbeparalyzed.

　D） Theydon'tknowwhatisgoingtohappeninthefuture.

2.WhatdoesChristinaRomersayaboutthecurrenteconomicrecession?

　A） ItsseverityisnomatchfortheGreatDepressionof1929.

　B）  Itsinitialblowtoconfidencefarexceededthatof1929.

　C）  Ithasaffectedhouseownersmorethanstockholders.

　D） Ithasresultedinafreefallofthepricesofcommodities.

3.Whydidn’tthecurrentrecessionturnintoadepressionaccordingtoChristina

Romer?

　A） Thegovernmentintervenedeffectively.

　B）  Privatemarketscorrectedthemselves.

　C）  Peoplerefrainedfrombuyingdurablesandbig-ticketitems.

　D） Individualsandcompaniesadoptedself-protectionmeasures.

4.Whatisthechiefpurposeofallthecountermeasurestaken?

　A） Tocreatejobopportunities.

B）  Tocurbthefearofalastingfreefall.

　C）  Tostimulatedomesticconsumption.　

D） Torebuildthecreditsystem.

5.Whatdoestheauthorthinkoftoday’seconomicsituation?

　A） Itmayworsenwithoutfurtherstimulation.　

B）  Itwillseeareboundsoonerorlater.

　C）  Ithasnotgonefrombadtoworse.

D） Itdoesnotgivepeoplereasonforpessimism.　　

PartTwo（2markseach,10intotal）

●Readthetexttakenfromanarticleabouthealthclubs.

●Choosethebestsentencefromtheoppositepagetofilleachofthegaps.

●Foreachgap6-10,markoneletterA-FontheANSWERSHEET.

●Donotuseanylettermorethanonce.

●Thereisanexampleatthebeginning（o）.

Travelstressbringsboomtohealthclubs

Arapidgrowthinbusinesstravelhasprovidedalucrativespin-offforBritishhealthclubsascompaniestrytopreventhard-workingexecutivesfromsufferingtravel-relatedstress.Healthclubsarefullybookedth