跨文化交际中的商务礼仪Word文件下载.docx

跨文化交际中的商务礼仪Word文件下载.docx

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外语学院、商务英语系

专业（方向）：

商务英语

年级、班：

2012级

（1）班

学生XX：

丁聪

指导教师：

许菁

2016年4月18日

声明

本人重声明：

所呈交的毕业论文是本人在导师的指导下取得的成果。

对本论文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。

因本毕业论文引起的法律结果完全由本人承担。

本毕业论文成果归财经大学所有。

特此声明

毕业论文作者签名：

2016年4月18日

OnBusinessEtiquetteinCross-culturalmunication

ABSTRACT

Sincethewholeworldisglobalizedandconnected,cross-culturalmunicationhasbeenbeingincreasinglysignificantintoday’sinternationalbusiness.Whendoinginternationalbusiness,wewillfacepeoplewithdifferentculturalbackgrounds,languages,andwaysofgettingbusinessdone.Thusthereareavarietyofthingsweshouldpayattentiontosuchasthelanguagesincludingthenon-vocallanguages,gestures,andetiquette.

First,thispaperintroducessomerelatedconceptsaboutetiquettelikethedefinition,functionsandfeatures.Next,itsharessomemonly-agreedetiquetteincross-culturalmunications.Then,itparestheetiquetteofeasterncountrieswithwesterncountriestofindoutthesimilaritiesanddifferences.Finally,itdrawsaconclusionbasedontheanalysisgivenabove.

[KeyWords]BusinessEtiquette;

Cross-culturalmunication;

parison

摘要

由于经济全球化的进程日益加快，各国之间联系日趋紧密，跨文化交际在如今的国际贸易中扮演着越来越重要的角色。

当我们进行国际贸易时，我们会遇到具有不同文化背景，说着不同语言，以及使用不同方式进行贸易往来的人们。

因此，在国际贸易中有许多我们需要注意的事项。

例如语言（包括非言语交际），手势以及礼仪。

本文首先介绍了一些和商务礼仪相关的概念，例如礼仪的定义，功能以及特点。

接着，它分享了在跨文化交际这个大背景下一些被普遍接受和认可的商务礼仪。

然后，它将国家和西方国家的商务礼仪进行了一个对比，从而找出它们之间的相同和不同之处。

最后，基于以上的分析，给出了一个结论。

[关键词]商务礼仪跨文化交际对比

Contents

Withtheincreasingnumberofinterculturalcorporationsandtheinternationalizationoftheeconomy,cross-culturalbusinessmunicationcontinuetobeemoreimportant.Moreandmoregovernmentalleaders,educators,andbusinessmenagreethatinternationalizingthestudiesofcross-culturalmunicationsisimportanttomaintainthepetitivepositionsoftheirowncountries.Whilerecognizingthesignificantdifferencesthatexistacrosscultures,it’simportanttoacknowledgetheexistenceofindividualdifferenceswithinanygivensociety.Justasitisnaivetoassumethatallculturesaresimilar,it’sequallyfallacioustofallintoatrapcalled“culturalstereotyping.”ToquoteLaoTzu,thefamousChinesephilosopherwhoisconsideredtobethespiritualleaderofTaosim,“Theonebeesmany.”Althoughpeopleinagivensocietymaysharecertainmonvaluesandcharacteristics,therecanbeimportantdifferencesinhowtheseareappliedandexhibitedinspecificsituations.Sinceallinternationalactivityinvolvesmunication,businessmenneedknowledgeofcross-culturalmunicationtopreparethemforupwardmobilityandpromotion.Whendoinginternationalbusiness,wewillfacepeoplewithdifferentculturalbackgrounds,languages,andwaysofgettingbusinessdone.Itisveryimportantforustopayattentiontosuchasthelanguagesincludingthenon-vocallanguages,gestures,andetiquette.

1.TheDefinition,Function,FeaturesofBusinessEtiquette

Inthispart,somerelatedconceptsforbusinessetiquettewillbeintroduced.Thereisaneedforustounderstandthebasicinformationconcerningetiquettebeforemakingtheresearchfurther.

1.1TheDefinition

Etiquettereferstomannersandbehaviorconsideredacceptableinsocialandbusinesssituations.Whilethebusinessetiquetteistheetiquettewhichgraduallyformedininternationalbusiness.

1.2TheFunction

Inmodernsociety,etiquettehasbeenmuchemphasizedbypeopleofdifferentsociallevels.Ithaspenetratedintoourday-to-daylivesandplayedagreatroleyet.

1.2.1ImprovementandDisciplineforMankind

Etiquetteisakindofnormincludinglanguagenorm,behaviornormthatobeyedbyus.One’sself-refinement,self-cultivation,andlevelofmoralityarerevealedbyhowwellheorsheusesetiquette.

Sinceetiquetteisgraduallyformedinsocialinteractionsandiswidelyacceptedandobeyed,peoplelivingundertheatmospherewillberestrictedbythatkindofetiquette.Therefore,peopleregarditasakindofruletodisciplinethemselves.Forexample,peoplearesupposedtoshakehands,giveahug,orkisscheekswhengreetingothers,bothofthosearethesymbolsofacivilizedsocietyandaneducatedperson.

1.2.2HarmonizationforInterpersonalRelationships

Becausethesocialstatus,backgrounds,personality,careerofeachpeopledifferfromeachother,differentoutlookscanbeseenwhenwecontactwithothers.

Nowadays,throughvariousmeans,peoplemakecontacts,buildfriendshipswithothers,adjusttheirlivesandreceiveinformation.Bytakingadvantageofetiquette,peopleareabletostayconfidentinsocialrelationships,expresstheirrespectsandfriendlyfeelingstoothers,deepentheirmutualunderstandingsandtrustsandpromotetheformationofgoodinterpersonalrelationships.Takethetelephonemannersasanexample,ifyoucalltheothersideforsomerequirements,willanunfriendlytoneandinformalwordsmakeyoufeelyoustillwanttofurtheryourrelations?

Onthecontrary,youmightjustwanttoendyourcooperation.

1.2.3RegulationforSocialOrders

Inaharmonioussociety,peopleneedtoberegulatedbysomesocialordersandhavetoactunderthoserulesandregulations.Etiquettehasplayedagreatroleinrestrictingourmotivationsandattitudes,regulatingourbehaviorsandbalancingtheinterpersonalrelationships.Thesteadymovementofsociety,thesystematicsituationsofsocialordersandtheharmonizationofinterpersonalrelationshipsallrelyonthemonlyacceptedregulations.

1.3TheFeatures

Basedonthedefinitionandfunctionsofetiquette,wecanseeetiquetteisineverywhereineverytime.Ofcourse,differentcountrieshavedifferentetiquette,however,withthedevelopmentofbusiness,therewillbemoreandmoremonly-agreedetiquettesharedworldwide.

1.3.1Internationalismandmercialization

Internationalbusinessetiquetteistheregulationsorrulesgraduallyformedininternationalactivitieswhichincludebusinessnegotiation,businessmeetingandsoon.Theycanbeseenbetweendifferentcountriesinsomeeconomicareasandtheaimofthoseactivitiesisbasedontheeconomicbenefitsofeachcountry,eachenterpriseorpany.Takewritingabusinessletterasanexample,theAmericansprefertousemonth,day,yearastheirsequenceofdatewhiletheBritishusesday,month,year.Whenwritingainternationalbusinessletter,weshalltakethatdifferenceintoconsiderations.Sincethepurposeoflistingbusinessetiquetteistohelpbusinessmenconductbusinessbetter,thusbusinessetiquettedoeshavesomethingtodowithmercialization.

1.3.2Inheritance

Etiquetteisthegradualaccumulationofsocialcivilization.Withthedevelopingofoursociety,thosemannersandritualswillbeinheritedbygenerationandgenerationandwillbeperfectedandenriched.Basedontheetiquetteinancientandmoderntimes,theinternationalbusinessetiquettenowadaysisdiscardingthedrossandselectingtheessentialinbusinessactivities.It’sstilldevelopingandwillleavethebestorthequintessenceforthefuturesociety.

LikeChinesepeople,mostofouretiquettetodayisinheritedfromourparentsorgrandparentssuchaseatingaftertheelder,teachersshouldberespectedlikeourparentsorgivingahandtothosepeoplewhoneedhelp.Andundoubtedly,thosemerits,aswecancallthem,willbelefttoourchildreninthenearfuture.

1.3.3Intermunity

Internationalbusinessetiquetteisthemannerorceremonythatismonlyacceptedbybusinessmenfromdifferentcountries.Althougheachnation,eachareaandeachcountryhasitsownspecialetiquetteandthewaytheyareexpresseddiffersfromeachother,someinternationalbusinessetiquetteinmercialactivitiesareuniversal.Nomatterwhereyouefrom,nomatterwhichnationyoubelongtoorthereligionyoubelievein,theremustbesomemonmannersorregulationsthatshouldbefollowed.Forexample,respectingtheelderandtheguestsshouldbetreatedwellbythehostarethemonetiquettefornearlyallcountriesintheworldthoughtheirconcretewaysmaydifferfromeachother.

1.3.4Timeliness

Withthedevelopmentofsociety,internationalbusinessetiquettehasdevelopedalot.Ontheonehand,withtheemerginge-merce,newfeaturesandnewproblemshaverisenwhichrequirenewcontentstobeaddedintotheetiquettetocatchupwiththosechanges.Ontheotherhand,becauseofthefastgrowthofglobalizationandthereinforcementoftheeconomicconnectionbetweeneachcountry,eacharea,andeachnation,themannersorceremonieshavemixedwithorpenetratedintoeachother.Itissonaturalthatmoreandmorenewmeaningswillbeaddedintotheformerone.Forinstance,beforetheInternetorputeresintoexistence,thereisnorulesinregulatingpeopledoingbusinessviaInternet,however,nowadays,notonlydowehaveaseriesofrulesbutanewnounconcerningtheetiquetteindoingbusinessthroughtheInternet,whichisnetiquette.Maybeinthefuture,wewillhavemorenounslikenetiquetteindicatingdoingbusinessthroughsomenewmeans.

2.TheEtiquetteinCross-culturalmunication

WhenyouconductbusinessabroadorintheUSwithsomeoneofanotherculture,knowledgeofcertainrulesofbusinessandsocialetiquetteisimportant.Thus,thefollowingpartsarethespecificexplanationsforbusinessetiquettefromsomeaspects.

2.1TheEtiquetteinBusinessmunication

Inbusinessworld,oneofthemostimportantstepisaboutcontactingtheotherparties.Sincemanybusinessesareconductedbetweendifferentcountries,itwon’tbethateasyascontacttheinternalbusinesspartners.Sotherearesomethingyous