HND 商务文化策略business culture and strategy 你不过我跳楼Word文档下载推荐.docx

HND 商务文化策略business culture and strategy 你不过我跳楼Word文档下载推荐.docx

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RecordofPerformance

Satisfactory/

Unsatisfactory

Comments

Assessmenttask

Section1:

Externalenvironment

●SPELTorPESTanalysis

●SWOTanalysis

●HowtoconductaSWOTanalysisinthecase

Section2:

Organisationalculture

●‘sharedvalues’and‘takenforgrantedassumptions’

●IdentifyJDWetherspoon’sorganizationalculture

●Therelationshipbetweenorganisationalcultureandorganisationalbehaviour

●DifferentcultureinJDWetherspoon

Section3:

Businessstrategy

●Businessstrategyandit’senvironment

●1980sand1990s’Businessstrategyusedandfourbenefits

●Comparisonoftwobusinessstrategiesduringdifferentstage

●considerbeforechangingitsbusinessstrategy

●Theconnectionbetweentheterms‘businessstrategy’and‘strategicchoice’

●Managingbusinessstrategy

Section4:

Change

●‘forcesforchange’analysis

●Thefactorswhichleadtochange

●Theroleofleaderduringachange

●Dealingwithchange

（EnterSorUintheboxtoindicatewhetherperformanceintherelevantaspectoftheassessmentissatisfactoryorunsatisfactory.Thecommentcolumncanbeusedtohighlightanyre-assessmentthatmaybeneeded.）

Assessor’ssignature:

Date:

StrategyandCulture

In

JDWetherspoon

PresentbyLiuMeng

5thDecember2011

Introduction

TheJDWetherspoonplcwasfoundedbyTimMartinwhoopenedthefirstJDwetherspoonpubinthe1979.Itbasedthemodelforapubona1946essaybyGeorgeOrwellwhichreferredtoanimaginarypubcalled‘MoonUnderWater’.Inthe1992,theJDWetherspoonbecameaplcwhichtimeitconsistedofachainof44pubsandnowithasover600pubs.In2002,about10yearsafterflotation,itssharepricerosetomorethantentimesitsoriginalvalue.

Thisreporthas4sections.SectionAisgoingtogiveexamplesofexternalenvironmentwhichhaveaffectedthewayJDbehaved.Moreover,usingaSWOTanalysis,explaintherelationshipbetweenJDandtheenvironmentitisfacingduringtheearlyyearsofthe21stcentury.SectionBaimsatexplainstheorganizationcultureandorganizationbehaviorinanorganization.Moreover,thereportwillexplainthetypeofculturethattheorganizationhasusingarecognizedmodeloforganizationalculture.SectionCmainlyevaluatesthebusinessstrategythatJDadoptedandhowtomanagestrategywithinanorganization.SectionDdealswiththetimeschangewhichaffectJDWetherspoondirectlyandgivesomerecommendationsforthesenegativechanges.

Discussion

SectionA

a）ExamplesofSPETLanalyze.

Thesocialfactor

Pubsuitforthetraditionalculture

TheUKsocialcultureistraditionalconcept,sotheJDWetherspoonpubsdon’tplaymusicorshowTVprograms.secondly,theUKsocialcultureispursuethehigherstandardliving,sothattheJDWetherspoonpubsnotservingcomplimentarycrispswithbaguettes,werehealthconsciousandalmostalwaysleftthecrisps,introducinga‘hotness’ratingonthecurrymenu.

Entertainmentelement

Atthebeginningof80s,youngergenerationsofcustomerswanttoenjoymusicoraneveningout,therefore,Wetherspoon’sneedtotransformfromtraditiontoentertainmentinordertoremaincompetitive.

Thetechnologicalfactor

VentilationSystem

Eachoftheventilationsystemscostmorethan100,000pounds.Itaimstoensurethatcustomersdonotleavesmellingofsmoke.

Securitysystem

Itnowhasmorethantenofthesehotels,allofwhichhavebarfacilitiesattachedtothem.Thisistechnicalfactor.Inordertoattachcustomer,thepubsmustusehightechnologyandequipit.JDprovideventilationsystemineachpubsforcustomerstogiveaclearindoorenvironment.

TheEconomicfactor

Economicscrisis

Asknowthatinthebeginningof21stcenturyhasabigeconomiccrisisinthework,itcausetheEconomicenvironmentofBritishisnotprosperity.Somoreandmorecompanyredundancytheemployees,itwillbemakealargenumberofpeoplelossthejob,moreoveritcausetheincomeisdownandthepeople’sbuypowerisdecrease.

Consumerbehavior

Becauseinthesupermarket,thewineandbeerischeaperinthepubs,somemoreandmorepeoplelikebuysomewinegobackhomeratherthangotothepubs.SothattheJDWetherspoonhavetoexpandbusinessareaswhichithasbegundevelopingbudgethotel,theJDWetherspoonpubsnowservebreakfastandhaveadedicatedfamilydiningareawherechildrenandadultscaneattogether.Itwillbeimmediatelymakemoreprofitforself-help.

Politicalfactor

JointheEuro

TheUKgovernmentconsidersmakethePoundjointheEuroaimtoEurointegration.ItisadisputefortheBritish,becauseifthePoundjoinstheEuro,itcausesthedepreciationofsterlingsothatthecommoditypricewillbeincrease.ThispointisveryimportantfortheJDWetherspoonpubs,becauseitwillbemakethecustomerwillpaymorecashforthealcohol.SothattheMartinisanotedeuro-scepticandin2002printed500,000beermatsandputup10,000‘savethepound’posterstoencouragecustomertothinkabouttheissuewhiletheydrink.

Unemploymentfactors

TheGovernmentappliedmonetaristpoliciestoreduceinflation,andreducedpublicspending.Deflationarymeasureswereimplementedagainstthebackdropoftheearly1980srecession,leadingto100.000beingaddedtotheunemploymentregistereverymonth,theearly1980srecessionsawunemploymentsawunemploymentriseabovethreemillion,itdirectlyledtopubindustryeconomiclosses.

Legalfactor

Governmentpolicy

Inthiscase,itshowsomelegalforthepubs,forinstance,thegovernmentconcernaboutbingedrinkingandtheconsequentanti-socialbehavior,particularlyincitycenters,beertax.Itmadethelessofpeoplegotothepubs.SotheJDWetherspoonpubshavetodiversifyoperation,Forexample,itservethebreakfastandopenearlierthanlicensinghoursbeginat11.00am.

Opportunity

JDWetherspoonseizedtheopportunityofpoliticalstabilityandpositiveeconomytrendtoexpandsmoothly.Besides,JDWetherspoonowneditsoutlets,thereforeitcaneasytocontrolitsoutletsbasedonwidespanofcontrol.MinimumhumanresourceswasteonmanagementcausedbyJDWetherspoonisacentralizedstructure.

Threat

Asgovernmentissuedthesocialpolicy,pubscannotbeseentobeencouragingbingedrinkingandtheconsequentanti-socialbehavior.JDWethspoonsufferedaresistancefromsocialpolicy,themarketshrunkduetocompetitoradoptsdifferentapproachtosharethemarket,andthecompanyhastochangethestrategyasaresult.Thecostofchangingwilldelaythedevelopment.

b）SWOTanalysis

Strength1

JDWetherspoonhasaperfectcommunicationinthecompany.AsknowthattheJDWetherspoonplacesgreatimportanceonlisteningtoandactingon,ithastwo-waycommunicationfrommembersofstaffonallaspectsofthebusinessaboutthefeedback.Moreover,theJDWetherspoonownedsomefantasticfacilities,forinstanceithasaventilationsystemineachpubs.

Strength2

Highdegreeofstaffloyaltythankstothecompany’strainingpolicy.Staffiswillingtoworkduetotheiradviceorrecommendationcouldbeadoptedbytheboardifitmakessense.

Weakness1

ButJDWetherspoonalsohasweakness.JDWetherspoonfollowtheBritishtraditionalculture,sotheJDWetherspoonpubsdon’thasanyfashionfacilities,forexampletheydon’thavetheTVandmusic,sotheylossofcustomer.Chairmangaveupdaytodaycontrolin2004tobecomenonexecutivechairmanworkingtwodaysweek.ThisseriouslyinfluenceJD’smarketingactivity.

Weakness2

Governmentconcernsaboutbingedrinkingwhichwouldresultanti-socialbehavior.

Opportunity1

JDWetherspoonrevieweditopportunity.In2002,itacquiresLloydspubchainconsistingof10pubs.Sincethen,ithasdevelopedtheLloydsNumberOneBrandandgreatlyincreasedthenumberofoutlets.

Opportunity2

ThemusicbasedoutletswithamuchstrongerentertainmentelementhasbeenadoptedinsomeJDWetherspoonoutlets.Youngergenerationwouldliketoconsumethepubslikethis.

Threat1

ButJDWetherspoonalsohasthreats.Forexample,themarketnowappearstobeoversupplied.Itcompeteswithsupermarket.supermarketbegansellingdrinks,particularlypremiumlager,atloss-leaderprices.

Threat2

Supermarketbegansellingdrinks,particularlypremiumlager,atloss-leaderprices.Therefore,nichemarketandfiercecompetitionhascoming.

c）Guidelinesformanagementuse

OperationsincommunicationS1-T1

Thecompanyhasaperfectcommunicationinthecompany.AsknowthattheJDWetherspoonplacesgreatimportanceonlisteningtoandactingon,ithastwo-waycommunicationfrommembersofstaffonallaspectsofthebusinessaboutthefeedback.Asastrongcompetitivefactortheyshouldextendservicestodrinking-offperiodtoattractmorecustomers.

DevelopinghighdegreeofstaffloyaltyS2toT2

HighdegreeofstaffloyaltyavoidsJDWetherspoonlosethenumberofstaffinhighunemployment.Ithelpsthecompanypullthroughtheriskofunemployment.

SectionB

a）OrganizationcultureinJDW

Theorganizationalcultureisthebasicassumptions,sharedvaluesandbeliefsthatguidethewayorganizationalmembersbehavetowardeachotherandapproachtheirwork.（ChenJingHandout/2011）

Sharedvalues

Thesharedvaluesarethenormsofbehaviorwhichrunaroundtheorganization.（BusinessCultureandStrategy/2010）Accordingtothecase,theJDWetherspoonshowsthede