物流专业英语期中测试二Word文档下载推荐.docx

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物流专业英语期中测试二Word文档下载推荐.docx

评分

评卷人

审核人:

I.TranslatethefollowingitemsintoChineseorEnglish.(20points)

1.及时配送

11.outsourcing

2.利润率

12.inventorycontrolsystem

3.竞争优势

13.after-salesservice

4.数据处理

14.goodsintransit

5.目标市场

15.globalpositioningsystem

6.系统整合

16.directprocurement

7.政府采购

17.thirdpartylogistics

8.材料流动

18.enterpriseresourceplanning

9.外汇

19.state-ownedenterprise

10.运输设备

20.productioncost

II.TellwhetherthefollowingstetementsareTtrueorFfalse,markingan“A”fortruestatementsanda“B”.forfalseones.(10points)

()21.Generallyspeaking,logisticsdocumentscanbecategorizedintotwogroups.Oneisusedtofacilitatethelogisticsoperations.Theotheristoimprovethequalityofcustomerservices.

()22.Packagingperformssiximportantlogisticsfunctions,namelycontainment,protection,apportionment,unitization,convenience,andinventorycontrol.

()23.Thereisnodifferencebetweentheconceptofsupplychainmanagementandthetraditionalconceptoflogistics.

()24.Inanidealworld,noinventorywouldberequiredbecausemanufacturerscouldexactlyforecastdemandandproduceonlythatmuch.

()25.Oneofthebiggestenemiesinthesupplychainforcompaniesistime.Ifacompanyhasafamous3PLprovider,theprovidercanindirectlydecreaserevenuesthroughasolidlogisticsnetwork

()26.Inabroadpointofview,logisticsinformationalsocontainscommoditiestradinginformationandmarketinginformation.

()27.Logisticsistheprocessofplanning,implementing,andcontrollingtheefficient,effectiveflowandstorageofrawmaterials,in-processinventory,finishedgoods,andrelatedinformationfrompointoforigintopointofconsumptionforthepurposeofconformingtocustomerrequirements.

()28.Inthephysicaldistribution,theretaileristhefinaldestinationofamarketingchannel.

()29.Logisticsinformationmanagementisdefinedastheinformationprocessingofcollecting,reconciling,communicating,storageandutilizingofalltheinformationgeneratedfromcustomers.

()30.Unitizationisthefunctionofbundlingprimarypackages(i.e.packagesthatwraptheproducts)intosecondarypackages(i.e.containersthatholdtheprimarypackages)suchascardboardboxes.

III.Completeeachstatementbychoosingthebestanswerfromthefourchoices.(15points)

()31.Accurateandtimelyinformationallowsafirmtominimizeinventories,improveroutingandschedulingoftransportationvehicles,andgenerally_______customerservicelevels.

A.destroyB.satisfyC.increaseD.improve

()32.Enterpriseresourceplanning,orERP,referstoatypeof_______applicationsnowprevalentinmanydifferentorganizationsacrosstheworld.

A.computerB.radioC.TVD.machinery

()33.Withthegoalofreducingtotalsupplychainassets,managersrealizethat_______canbeusedtoreduceinventoryandhumanresourcerequirements.

A.informationsB.manyinformationC.informationD.inform

()34.Purchasing_______tothefirm’sefficiencyandeffectivenessinmanyways.

A.contributesB.iscontributingC.hadbeencontributingD.attributes

()35.EDIarequicklybecomingthestandardforeffective,accurate,and_______informationexchange,likeinternet.

A.low-costB.high-costC.popularD.common

()36.Purchasingisthemanagementof_______process.

A.acquireB.acquisitionC.acquiredD.requirement

()37.Theoperationalmanagementoflogisticisconcernedwith_______and_______ofmaterialsandfinishedproducts.

A.move,storageB.movement,store

C.movements,storageD.move,storage.

()38.Ingovernmentcircles,acquisitionhastraditionallybeenreferredtoas_______.

A.procurementB.purchasingC.procuringD.buying

()39.Thequalityoffinishedgoodsandservicesisobviously_______thequalityofthematerialsandpartsusedinproducingthoseitems.

A.dependentuponB.consideredasC.independentuponD.reliedon

()40.Withouteffectivepurchasingpractices,operationsinafirmmaybedisrupted,customerservicelevelsmay_______,andlong-termcustomerrelationshipmaybedamaged.

A.deteriorateB.increaseC.damageD.fall

()41.Astechnologychanges,distributionsystemsmustbetothesechanges.

A.adoptedB.acceptedC.adaptedD.adjusted

()42.Transport,especiallyrapidorrefrigeratedtransport,allowspeopletoenjoyaspecialrangeoffoodthatcanbe_______atcertainseasonsallyearround.

A.lackB.availableC.appropriateD.suitable

()43.Withthedevelopmentofeconomyinthewholeworld,governmentshavebecomemoreandmoreemphaticabout_______thepublictransportation.

A.modernB.modernizingC.modelD.modernized

()44._______focusonfreightmovementsandphysicaldistribution.

A.OrdermanagementsystemB.Yardmanagementsystem

C.WarehousemanagementsystemD.Transportationmanagementsystem

()45.Whensomecommoditiesareexportedforpublicitypurposes,suchasnewspaperandmagazine,anydelaywouldmakethem_______.

A.valuelessB.flawlessC.valuableD.shameless

IV.Completethepassagebychoosingthebestanswerfromthefourchoices.(10points)

One-to–oneMarketing

One-to-onemarketing,likethepersonalizedmarketingeffortsbeinginitiatedbyWilliams-Sonama,representsaveryrevolutionaryideainthefieldof__46__today:

communicatewithcustomersona__47__,one-to-onebasis.Contemporarymarketers,fromretailerstocustomergoodsmanufacturersandbusiness-to-businessresellers,arebeingurgedtolookattheir__48__asindividualentitiesratherthanas__49__markets.

Mostbusinessestodayfollowthetime-honoredmassmarketingruleofadvertisingandsellingtheirproductstothe50numberofpeople—thatis,thegoalistoincreasemarket__51__bysellingmoregoodstomorepeople.However,sellingmoregoodstofewerpeoplethroughaone-to-onemarketingphilosophyismore52andmoreprofitable.One-to-onemarketing,sometimescalledcustomerrelationshipmanagement,isanindividualizedmarketing__54__thatutilizescustomerinformationtobuildlong-term,personalized,and__55__relationshipswitheachcustomer.One-to-onemarketing__56__onshareofcustomerratherthanshareofmarket.Whereasmassmarketersdevelopaproductandtrytofindcustomersforthatproduct,one-to-onemarketersdevelopacustomerandtrytofindproductsforthatcustomer.

()46.A.marketingB.sellingC.sailingD.promoting

()47.A.entityB.individualC.unionD.each

()48.A.manufacturersB.sellersC.customersD.suppliers

()49.A.individualB.personalC.uniqueD.mass

()50.A.mostB.biggestC.moreD.greatest

()51.A.targetB.segmentationC.positionD.share

()52.A.efficientB.effectiveC.economicD.enormous

()53.A.planB.methodC.managementD.wish

()54.A.effectiveB.practicableC.profitableD.imaginable

()55.A.keepsB.focusesC.insistsD.comments

Ⅴ.Readthefollowingpassagesandchoosethebestanswerforeachquestion.(30points)

PassageOne

Transportationhastakenagreatroleinmanylogisticssystemsfortworeasons.Firstofall,globalizationandimporting-exportingactivitiesmakemostproductsnecessarytobetransferredfromonecountrytoanother.Secondly,informationrevolutionhaspropelledthemanufacturingprocessandconsumerbehaviorstobechangeddrastically.Traditionaltransportationmethodsneedtobeupgradedtoaccommodatemoderntransportationdemand;

therefore,containerizationandusageofinformationsharingsystememerge.

Nowadays,mostlogistictransportationcompaniesarefamiliarwiththeideaof“missionstatement”asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepurposeofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefinethelogisticsvisionofthefirm.

Thepurposeofthelogisticsvisionstatementistogiveaclearindicationthatbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstatementisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheenergeticandencouragingdeclarationthatgiveseveryoneawarmfeelingbutprovidesnoguidelineforaction.

Ideally,thelogisticsvisionshouldbebuiltaroundthesimpleissueof“Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?

”Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliveredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamentalelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion“Whatactivitiesdoweexcelin?

”and“Whatisitthatdifferentiatesusfromourcompetitors?

”isthestartingpointforcreatingthelogisticsvisionstatement.

Earlier,itwassuggestedthatthethreewords“Better,Faster,Cheaper”summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved.

()56.Whatdoesmissionstatementintendtodo?

A.Topleasemanagement.

B.Todefine,sum

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