Chapter 3 Entreprenuership New Ventures and Business OwnershipWord格式.docx

Chapter 3 Entreprenuership New Ventures and Business OwnershipWord格式.docx

《Chapter 3 Entreprenuership New Ventures and Business OwnershipWord格式.docx》由会员分享，可在线阅读，更多相关《Chapter 3 Entreprenuership New Ventures and Business OwnershipWord格式.docx（36页珍藏版）》请在冰点文库上搜索。

C.Describethebusinessplanandthestart-updecisionsmadebysmallbusinessesandidentifysourcesoffinancialaidavailabletosuchenterprises.

D.Discussthetrendsinsmallbusinessstart-upsandidentifythemainreasonsforsuccessandfailureamongsmallbusinesses.

E.Explainsoleproprietorships,partnerships,andcooperativesanddiscusstheadvantagesanddisadvantagesofeach.

F.Explainthebasicissuesinvolvedinmanagingacorporationanddiscussspecialissuesrelatedtocorporateownership.

LISTOFIN-CLASSACTIVITIES:

author’schoice

Activity

Description

TimeLimit

Instructor’sEditionPageReference

1.Ice-Breaker:

TheRoleofSmallBusiness

Studentsdiscusstheroleofsmallbusinessintheircommunities.

15min.

3-5,3-17

2.UpforDebate:

TheWideWorldofRisk

StudentsaredividedintogroupstodiscusswaysinwhichtheentrepreneurialspirithasbeenevidentthroughoutU.S.history,andhowentrepreneurshipisvaluabletoaneconomicsystem.

30min.

3-7,3-18

3.Small-GroupDiscussion:

EntrepreneurshipandtheGrowthofBusinesses

Groupsofstudentsdesignanewbusinessandidentifypossibleproducts/servicesbeingsoldaswellaspossiblecustomers.

45min.

3-7,3-19

4.Small-GroupDiscussion:

What’stheNextBigThing?

Groupsofstudentsweightheimportanceofentrepreneurshipinthedevelopmentoffast-growingbusinesses.

3-9,3-20

5.SupplementalCaseStudyDiscussion:

RunningwiththeGazelles-EntrepreneurshipandNewJobCreation

Studentsreadasupplementalcasestudyanddiscusshowitappliestochapterconcepts.

3-11,3-21through3-23

3-21

6.Small-GroupDiscussion:

HowCanWeSucceedintheSoftwareIndustry?

Studentsidentifythefactorsthathelpacompanyinthesoftwareindustrybecomeasuccess.

3-11,3-24

VideoCase:

DoingBusinessPrivately:

Amy’sIceCream

Studentswatchanddiscussthechaptervideo.

Runtime:

10:

55min.

Questiontime:

3-13,3-30

7.BusinessAccountability:

GettingonBoards

Studentsdiscussissuesofcorporategovernance

30minutes

3-15,3-25,

3-26

DocumentMakeoverspertinenttothistopicat:

1.InterviewQuestionsforOwnerofaSmall,IndependentBookRetailer

2.ExecutiveSummary

3.OutlineofCEO’sSpeechtoEastlandInvestmentGroup

LISTOFHOMEWORKASSIGNMENTS:

author’schoice

At-Home

Deliverable

CompletionTime

ApplicationExercise9:

InterviewaSoleProprietororGeneralPartner

Studentsinterviewasoleproprietororgeneralpartner,gettingafirsthandlookatthereasonswhytherespectiveformofownershipwaschosen.

Abriefpaperhighlightingtheinterviewcomments.

1hour

3-13,3-28

ApplicationExercise10:

TheFastestGrowingBusinessesintheUSA

Studentsidentify2or3fastgrowingbusinessesandidentifytherolethatentrepreneurshiphadintheirsuccess.

Ashortsummaryoftheresearch.

3-16,3-28

BizSkills3.1

AreYouanEntrepreneur?

Studentscantesttheirownskillinthemini-simulation.

3-31,3-32

BizSkills3.2

GettingYourBusinessOfftheGround

3-33,3-34

teachingNotesandsuggestions

Section1:

KeyLearningObjectiveA:

Definesmallbusiness,discussitsimportancetotheU.S.economy,andexplainpopularareasofsmallbusiness.

WhatIsa“Small”Business?

Asmallbusinessisindependent（thatis,notpartofalargerbusiness）andhasrelativelylittleinfluenceinitsmarket.TheUSDepartmentOfCommerceAndtheSmallBusinessAdministration（SBA）,definethesizeofabusinessbasedonitsindustryandthenumberofemployees.AccordingtoSBAstandards,asmallbusinesscanhaveasmanyas1,500employees.per

A.TheImportanceofSmallBusinessintheU.S.Economy

MostU.S.businessesemployfewerthan20people,andmostU.S.workersare

employedbysmallfirms.Thecontributionofsmallbusinesscanbemeasured

throughitsimpactonjobcreation,innovation,anditsimportancetobigbusiness.

1.JobCreation.Smallbusinessesareanimportantsourceofnewjobs;

inrecentyears,smallbusinesseshaveaccountedfor38percentofallnewjobsinthehigh-technologysectorsoftheeconomyalone.

2.Innovation.Smallbusinesssupplies55percentofallinnovationsthatreachtheU.S.marketplace.

3.ContributionstoBigBusiness.Mostproductsmadebybigbusinessesaresoldtoconsumersbysmallones.

B.PopularAreasofSmall-BusinessEnterprise

Majorsmall-businessindustrygroupsincludethefollowing:

1.Services.Thisisthefastest-growingsegmentofsmallbusiness.

2.Retailing.Retailersaccountfor13percentofallfirmswithfewerthan20employees;

retailbusinessesletentrepreneursfocuslimitedresourcesonnarrowmarketsegments.

3.Construction.About13percentofbusinesseswithfewerthan20employeesareinvolvedinconstruction.

4.Wholesaling.Wholesalersbuyproductsfrommanufacturersandsellthemtoretailers;

wholesalersarethemiddlemen.About6percentofallfirmsareinthiscategory

5.FinanceandInsurance.Thesefirmsaccountforabout4percentofallfirmswithfewerthan20employees.

6.Manufacturing.Morethananyotherindustry,manufacturinglendsitselftobigbusiness.Still,about4percentoffirmswithfewerthan20employeesareinvolvedinmanufacturing.

7.Transportation.About3percentofallcompanieswithfewerthan20employeesareintransportationandrelatedbusinesses.

8.Other.Theremaining7percentorsoofsmallbusinesseswithfewerthan20employeesareinotherareas,includingresearchanddevelopmentlaboratoriesandindependentmediacompanies.

KEYTEACHINGTIP

Thedefinitionofsmallbusinessisdifferentdependingonwhomyouconsult.Thetextbookdefinesasmallbusinessasonethat（a）isindependent（notpartofalargerbusiness）and（b）haslittleinfluenceinitsmarket.TheU.S.SmallBusinessAdministrationdefinescompanieswithasmanyas1,500employeesas“small,”whereastheU.S.DepartmentofCommerceconsidersabusiness“small”ifithasfewerthan500employees.

QUICKQUESTION

Inwhatwaysisentrepreneurshipanimportantpartofoureconomicsystem?

UseIn-ClassActivity1:

Ice-Breaker-TheRoleofSmallBusiness

TimeLimit15Minutes

Section2:

KeyLearningObjectiveB:

Explainentrepreneurshipanddescribesomekeycharacteristicsofentrepreneurialpersonalitiesandactivities.

Entrepreneurship

Entrepreneursarepeoplewhoassumetheriskofbusinessownership.Entrepreneurshipistheprocessofseekingbusinessopportunitiesunderconditionsofrisk.Manyentrepreneursaredriventolaunchnewbusinessesbythegoalofgainingindependencefromworkingforsomebodyelseandsecuringafinancialfutureforthemselves.Manysuchbusinesses,however,maynotaspiretogrowthebusinessesmuchbeyondtheircapacitytorunthem.

A.EntrepreneurialCharacteristics

Successfulentrepreneursareoftendistinguishedfromothersthroughasetofcharacteristics,including:

1.resourcefulness.

2.aconcernforcustomerrelations.

3.adesireforautonomy.

4.theabilitytohandleambiguity.

5.adesireforrisk-taking.

6.aneedforpersonalfreedom.

7.theopportunityforcreativeexpression.

KEYTEACHINGTIPS

∙Askhowmanystudentswanttolaunchtheirownbusiness.（Typically,one-thirdtoone-halfofeachclasswillraisetheirhands.）Callonthesestudentstosharetheirinterests,includingtypeofbusinessandtimeframe.Youcanthenusetheirpersonalgoalstoillustrateconceptsforeachsectionyouteach.

∙Remindstudentsthattheoddsforsuccessaregreaterwhenbuyinganexistingbusinessthanbuildingonefromscratch.Anexistingbusinessprovidesatestedsystem,trainedemployees,arecognizedname,andestablishedsuppliers.

QUICKQUESTIONS

∙Whataresomelocalexamplesofbusinessesthatfitintothefollowingsmall-businessindustrygroups:

services,retailing,manufacturing,andtransportation?

∙Whataresomecommoncharacteristicssharedbyallentrepreneurs?

UseIn-ClassActivity2:

UpforDebate-TheWideWorldofRisk

TimeLimit30Minutes

UseIn-ClassActivity3:

Small-GroupDiscussion-EntrepreneurshipandtheGrowthofBusinesses

TimeLimit45Minutes

Section3:

KeyLearningObjectiveC:

Describethebusinessplanandthestart-updecisionsmadebysmallbusinessesandidenti