学年高中英语牛津译林版选修七Unit 3 单元综.docx

学年高中英语牛津译林版选修七Unit 3 单元综.docx

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学年高中英语牛津译林版选修七Unit3单元综

单元综合测评（三）

Unit3　Theworldonline

（时间：

100分钟；满分：

120分）

Ⅰ.阅读理解（共15小题；每小题2分，满分30分）

A

Havingawebsiteisnotenoughtoday.Infact,forawebsitetobeindexedbyGoogle,itmaytakeaboutamonth.Evenafterthis,it'snotlikelythatitwillappearonsuchenginerankingswhenasearchismade.Thisisbecausetherearemillionsofwebpagesthatcanbeaccessedatanygivenmoment.Thus,theyneedtoadvertisewebsiteismoreimportantthanhavingawebsite.

Onlineadvertisingmethodsareverydifferentfromtraditionalones.Oneofthemethodstoadvertisewebsitecompaniesisuseofbannerads.Companiesuseflashadsorbanneradsplacedinstrategiclocationsaroundtheweb.However,themostcommonwayofadvertisingtodayistheuseoflinkbuilding.Usually,GoogleandYahoowillindexwebpagesbasedontheirpopularity.Therefore,advertisingwebsitecampaignsshouldbetargetedtowardsensuringyourwebsitehasrelevantlinksthatarebothoutboundandinbound.Inboundlinkslinkbacktoyouwhileoutboundlinkscomefromyourwebsitetootherrelevantsites.

Usually,linkbuildinginanyofyouradvertisingwebsitecampaignswillhavesomemeasureofsuccess.Ifyoulinktootherrelevantwebsites,theywillmorelikelybewillingtolinkbacktoyou.Paidlinkscanhelpifyouhavesomeextracashtospare.Payperclickcampaignsalsogoalongwayinadvertisingwebsitecampaigns.SearchengineslikeGoogleandYahooprovidepayperclickservicesbasedonthekeywordused.Thus,ensurethatyoudocarefulresearchonkeywordrelevancebeforestartingapayperclickcampaign.

Goodwebdesignalsoplaysanimportantroleinnotonlyattractingnewclientsbutalsomaintainingthem.Taketimetodesignthewebsite,yourlinks,iconsandlookofthewebsite.Thiswillgoalongwayinyouradvertisingwebsitecampaign.Trafficgenerationtakestimeandeffort,butitistimeandeffortwellspent.

1．ItishardforawebsitetobeindexedbyGoogleandYahoomainlybecauseit________.

A．doesn'tworkproperly

B．doesn'tpayforthelinktoit

C．doesn'thavetheproperkeywords

D．doesn'tstandoutamongothers

2．Whatcanwelearnaboutlinkbuildingaccordingtothetext?

A．Itmainlyreferstothoseinboundlinks.

B．PayperclickservicesareonlyprovidedbyGoogleandYahoo.

C．Generalkeywordsplayanimportantroleintheprocess.

D．Paidlinksarenotadvisedtousebythosenewwebsites.

3．Beforestartingapayperclickcampaign,peopleshould________.

A．findtherelevantkeywordscorrectly

B．designtheirwebpagescreatively

C．findpropersearchenginelikeGoogle

D．payGoogleandYahooinadvance

4．Thetextisforthosewhowantto________.

A．designtheirwebsitesbetter

B．developtheirwebsiteseagerly

C．advertiseonGoogleandYahoo

D．winadvertisingwebsitecampaigns

B

Wheneveranyonemeasureseducationalsuccess,EastAsiancountriesarealwaystopscorers.Butinarecentleaguetable,aEuropeancountry,Finland,wastopoftheclass.SouthKoreawasstillinsecondplace,though.Britainwasatnumber6.

InKoreatheschooldayislongtypically7or8hours,followedbyhoursofprivatetutoringintheevenings.All_this_hothousingleavesKoreanstudentssotired,theysometimesfallasleepinclassnextday.Worriesabouttheeffectsoflatenightcramming（填鸭式）ledthegovernmenttoforcecrammingschoolstocloseby10pm.Finnishchildrenspendtheleasttimeinclassinthedevelopedworld,oftenfinishingjustafterlunch,withaboutonehourofhomeworkaday.Privatetuitionisuncommon.TheBritishandAmericanschooldayisquitelongincomparison,around6hours,andsecondaryschoolpupilsdo2or3hoursofselfstudyanight.

TheKoreaneducationsystem,likemanyinAsia,isintenselycompetitive,withstudentsevencompetingtogetintothebestcrammingschools,tohelpthemgetahead.Finnisheducationisfarlesscutthroat.Classesareallmixedability,andtherearenoleaguetables.Britishschoolsagainoccupythemiddleground,withquitehighlevelsofcompetitionforplacesatuniversity,andschoolsanduniversitiesbattlingtocometopofleaguetablesforeverythingfromexamresultstostudentsatisfaction.KoreaandFinlandbothdowell,yettheireducationsystemsaresodifferent.

However,therearesomesimilaritiesinKoreaandFinland.Inthosecountries,teachershavehighstatusinsociety,andeducationisveryhighlyvalued.Thoseattitudescan'tchangequickly.Butitcanbedone.Theymightbethestarpupilsnow,butuntilthe1970s,Finland'seducationalsystemwaspoor.Theirthoroughlydifferentapproachtoschoolinghastakenthemtothetopinjustageneration.

5．Thestudentsspendtheleasttimeinschoolin________.

A．theUK　　　　　　B．Finland

C．theUSAD．Korea

6．Theunderlinedphrase“allthishothousing”inParagraph2probablyrefersto________.

A．privateeveningtutoring

B．selfstudyathome

C．longhourstudy

D．schoolstudy

7．FromParagraph3,wecanknowthat________.

A．Finnishstudentsarelessstressedinstudy

B．there'realsomanycrammingschoolsinBritain

C．studentsinKoreaarethemostcompetitiveinAsia

D．Britishschoolsarelesscompetitivethanuniversities

8．Accordingtotheauthor,thekeytoimprovingeducationis________.

A．theattitudeB．theschoolingtime

C．starpupilsD．newteachingapproach

C

TheproblemwithstudentsusingGoogleisnotthatthesearchleaderisunabletoofferusefuleducationalcontent.It'sthatfindingthatcontentusingsimplesearchtermsisadifficultarttomaster.ButsomeeducationalcompaniesandorganizationsaimtomakeiteasiertofindusefuleducationalcontentamongtheWeb.Theyareformingaworkinggrouptocomeupwithmoredetailedcriteria（标准）thatcouldeventuallybeaddedintothesearchlinesforGoogle,Bing,andYahoo!

TheprojectwasencouragedbyajointmovebythosemajorsearchenginestohelpusersdomoreeffectiveWebsearches.Theideabehindtheneweducationcorporationistodetermineacommon“framework”fornarrowingsearchresultsforeducationcontent—bysubjectarea，orsourcetype，orcontenttype,oranynumberofpossiblecriteria.Thegoalisalsotopersuadepublishersofeducationalcontenttouseamatchingsetoftags（分类）tohelpthesearchenginessortouttheircontentmoreeasily.

Searchenginesareusedbycollegestudents,buttheywerenotdesignedforthem.Thishasbeenasubjectofmuchhandwringing（绝望）amongprofessors,whoworrythatstudentsarenotfindingthemostreliablecontentontheInternetevenifmoreandmorecontentprovidersofgoodfame—textbookpublishers,scholars,universitiesandmanyothers—havebeenputtingusefulacademicresourcesontheopenWeb.

MichaelJohnson,amemberwhowillbeservingonaworkinggroupdevotedtodevelopingtheframeworkoverthenextsixmonthsorso,said“Theprojectisaimedatbenefitingthepublishersofeducationalcontentasmuchasstudents.”

9.WhatmayannoystudentsusingGoogletohelpthem?

A．Theycan'tsearchusefuleducationalcontentathome.

B．Googledoesn'tprovidevaluableeducationalcontent.

C．It'shardtofindeducationalcontentinsimpleandeffectiveways.

D．TherearesomanystudentssearchingthesameusingGooglenow.

10．ToimproveWebsearchesforstudentstheworkinggroupwill________.

A．demandthemajorsearchenginesoffermorecontent

B．trainmorestudentstosurfsafelyontheInternet

C．askstudentstousemorekindsofsearchengines

D．linkbetterstandardstothemajorsearchengines

11．Whatmaypublishersofeducationalcontenthelpinthejointmove?

A．Theyshouldproducelesseducationalcontentwithbetterquality.

B．Theycansetstandardtagstomatchwithsearchedcontents.

C．Theymaydevelopbettersearchingsoftware.

D．Theywillprovidemoreeducationalcontent.

12．Fromthethirdparagraphwecansee________.

A．notallcontentprovidersofgoodfameofferreliablecontent

B．textbookpublishersshouldn'tputresourcesontheopenWeb

C．collegeprofessorsdon'tbelieveincontentonthe

Internet

D．collegestudentsdon'tknowhowtousesearchengines

D

Innoothertimeinhistoryinformation,goodandbad,hasbeenspreadasfastastoday.Mediajustpushesoutviolenceandcrueltyandofcourseitwillaffectthemindsofpeoplewatching.Internethasdamagedtheideathatloveissomethingspecialandschoolsocialworkersarebusyteachingteenageboyshowtobehaveinarelationshipandgirlstosaynotothingstheydonotwanttodo.

QuitealotofstudieshavebeenmadeintothewaychildrenareaffectedbywatchingTVandothermediasuchgameswithahighcontentofviolence.Inayoungagechildrencannotdifferentiatethemselvesandtheirfantasiesfromtherealworld.Byplayinggamesthatmixesrealitywithfantasychildrenlearnaboutthemselvesandtheworld.Intheirgamestheyalsoactoutthingstheymightbeconsidering,theirwishesandthingstheyhavebeenthrough.Ifachildislettowatchalotofviolence,notsurprisingly,thechildisverylikelytoplayviolentgames.Actingoutwhattheyhavebeenthroughisanormalwayoftryingoutnewconceptsandformideasabouthowtointeractwithotherpeople.Also,uptocertainagemostchildrenadoreadultshowevergoodorbadtheyare.Childrenlookupontheseadultsasrolemodelsandcopytheirbehavior.

Sowhathappensthenifachildwatchesadultsharmandkilleachotherinamovieorinagame?

WhatadultsdoisusuallyOKtodo,sowhathappensonthescreenmustbeOKevenifitlooksstrangeandmakesthechildfeeluneasy.Childrenbecomeinsecureandanxious.

13．WhyarechildreneasilyaffectedbyTVprogramsandgames?

A．Becausetheyeasilyignorethedirectionsfromtheirteachersandparents

B．Becausetheycan'ttellrealityfromfan