电子商务习题库第一章Word格式.docx

电子商务习题库第一章Word格式.docx

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____11.Theskillsofmerchandisingandpersonalsellingcanbeeasytopracticeremotely.

____12.AproductthathasastrongbrandidentityiseasiertosellovertheWebthananunbrandeditem.

____13.Electroniccommerceprovidesbuyerswithaneasywaytocustomizethelevelofdetailintheinformationtheyobtainaboutaprospectivepurchase.

____14.Electroniccommercereducesthespeedandaccuracywithwhichbusinessescanexchangeinformation.

____15.Thebenefitsofelectroniccommerceextendtothegeneralwelfareofsociety.

____16.Electronicpaymentcanbeeasiertoauditandmonitorthanpaymentmadebycheck.

____17.Returnoninvestmentiseasytocalculateforinvestmentsinelectroniccommercebecausethecostsandbenefitshavebeeneasytoquantify.

____18.Thelegalenvironmentinwhichelectroniccommerceisconductedisfullofclearandconciselaws.

____19.Economistsuseaformaldefinitionofamarketthatincludestwoconditions:

first,thepotentialsellersofagoodcomeintocontactwithpotentialbuyersandsecond,thatamediumofexchangeisavailable.

____20.Mosteconomistsagreethatmarketsareweakandineffectivemechanismsforallocatingscarceresources.

____21.NobellaureateRonaldCoasereasonedthatwhentransactioncostswerelow,businesspeoplewouldformorganizationstoreplacemarket-negotiatedtransactions.

____22.Businessesandindividualscanuseelectroniccommercetoreducetransactioncostsbyimprovingtheflowofinformationandincreasingthecoordinationofactions.

____23.Sellersandbuyersincommoditymarketsexperiencesignificanttransactioncosts.

____24.Usingthevaluechainreinforcestheideathatelectroniccommerceshouldbeabusinesssolution,nottechnologyimplementedforitsownsake.

____25.Researchersestimatethatabout20percentofthecontentavailableontheInternettodayisinEnglish.

____26.Theformalpracticeofaccounting,orrecordingtransactions,datesbacktothe1800s.

____27.Asmall-denominationitemisaproductorservicethatishardtodistinguishfromthesameproductorservicesprovidedbyothersellers.

____28.Anoutsourcingprofileisthecollectionofattributesthataffecthoweasilyaproductcanbepackagedanddelivered.

____29.Anairlineticketisanexcellentexampleofanitemwithahighvalue-to-weightratio.

____30.Atransactionisanexchangeofvalue.

MultipleChoice

Identifythechoicethatbestcompletesthestatementoranswersthequestion.

____31.ConsumershoppingontheWebisoftencalled____.

a.

B2B

c.

B2G

b.

B2C

d.

e-business

____32.TransactionsthatareconductedbetweenbusinessesontheWebareoftencalled____.

C2C

____33.Thegroupoflogical,related,andsequentialactivitiesandtransactionsinwhichbusinessesengageareoftencollectivelyreferredtoasbusiness____.

services

logistics

processes

communications

____34.Someresearchersdefineafourthcategoryofelectroniccommercecalled____,whichincludesindividualswhobuyandsellitemsamongthemselves.

C2B

____35.WhichofthefollowingWebsitesmakesiteasyforbusinessestoconductonlinetransactionswiththeStateofCalifornia?

A

CAL-Buy

____36.Electronicfundstransfersarealsocalled____.

wiretransfers

moneytransfers

businesstransfers

telephonetransfers

____37.BusinessesthatengageinEDIwitheachotherarecalled____.

buyers

suppliers

sellers

tradingpartners

____38.____occurswhenonebusinesstransmitscomputer-readabledatainastandardformattoanotherbusiness.

EFT

EDI

VAN

LAN

____39.Banksuse____,whichareelectronictransmissionsofaccountexchangeinformationoverprivatecommunicationsnetworks.

WANs

EFTs

EDIs

LANs

____40.A（n）____isanindependentfirmthatoffersconnectionandtransaction-forwardingservicestobuyersandsellersengagedinEDI.

ERP

____41.The____beganconductingseverallong-termresearchprojectsin2000tostudythegrowthoftheInternetanditseffectsonsociety.

Safewayproject

Virtualproject

PewInternet&

AmericanLifeProject

Tescoproject

____42.____isagoodexampleofacompanythatsellsitsproductstootherbusinessesratherthantoconsumers.

BuyUSA.com

Intel

____43.Whichofthefollowingstatementsiscorrect?

TheInternettechnologiesusedinthefirstwaveofelectroniccommercewereslowandinexpensive.

Inthesecondwaveofelectroniccommerce,InternettechnologiesarebeingintegratedintoB2Btransactionsandinternalbusinessprocessesbyusingbarcodesandscannerstotrackparts,assemblies,inventories,andproductionstatus.

Inthefirstwaveofelectroniccommerce,radio-frequencydevicesandsmartcardswerecombinedwithbiometrictechnologies.

Theuseofe-mailinthefirstwavewasasatoolforrelativelyunstructuredcommunication.

____44.____wasthemainrevenuesourceofmanyfaileddot-combusinessesinthefirstwaveofelectroniccommerce.

SWOTanalysis

Wiretransfer

Localization

Onlineadvertising

____45.A（n）____isasetofprocessesthatcombinetoyieldaprofit.

valuesystem

shippingprofile

industryvaluechain

businessmodel

____46.A（n）____isaspecificcollectionofbusinessprocessesusedtoidentifycustomers,markettothosecustomers,andgeneratesalestothosecustomers.

revenuemodel

strategicalliance

value-addednetwork

____47.Thecombinationofstoredesign,layout,andproductdisplayknowledgeiscalled____.

businessprocess

merchandising

businesstransaction

service

____48.Whichofthefollowingtypesofcommerceis/arewellsuitedtoelectroniccommerce?

Sale/purchaseofbooksandCDsandothercommodities

Sale/purchaseofhigh-fashionclothing

Roommate-matchingservices

Jewelry

____49.____transactionsarenotwellsuitedtoelectroniccommercebecausenostandardmethodfortransferringsmallamountsofmoneyontheWebhasbecomegenerallyaccepted.

E-procurement

Local

Commodityitems

Low-denomination

____50.Thereturn-on-investmentnumberhasbeendifficulttocalculateforinvestmentinelectroniccommercebecause____.

thecostsandbenefitshavebeenhardtoquantify

informationtechnologyisdifficulttoacquire

sale/purchasepricesareunstable

thetechnologykeepschanging

____51.Whichofthefollowingwillneverlendthemselvestoelectroniccommerce?

Greetingcards

Books

Perishablefoods

Cigars

____52.____arethetotalofallcoststhatabuyerandasellerincurastheygatherinformationandnegotiateapurchase-saletransaction.

Purchasecosts

Transactioncosts

Salecosts

Hardwarecosts

____53.____isthestudyofhowpeopleallocatescarceresources.

Economics

E-commerce

Marketing

Businessadministration

____54.NobellaureateRonaldCoaseindicatedthat____werethemainmotivationformovingeconomicactivityfrommarketstohierarchicallystructuredfirms.

transportationcosts

transactioncosts

personnelcosts

materialcosts

____55.Onesignificantcomponentof____canbetheinvestmentasellermakesinequipmentorinthehiringofskilledemployeestosupplytheproductorservicetothebuyer.

economiccosts

retentioncosts

____56.Thepracticeofanexistingfirmreplacingoneormoreofitssuppliermarketswithitsownhierarchicalstructureforcreatingthesuppliedproductiscalled____.

marketingprocess

verticalintegration

marketintegration

horizontalintegration

____57.____,aneconomistwhoextendedCoase’sanalysis,notedthatindustrieswithcomplexmanufacturingandassemblyoperationstendedtoincludemanyfirm