星巴克英文简介PPT.ppt

星巴克英文简介PPT.ppt

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STARBUCKS,COFFEE,TheHistoryofStarbucks,BRIEF,TheAdvertisingofStarbucks,1970sThefirstStarbucksopens.ThenamecomesfromHermanMelvillesMobyDick,aclassicAmericannovelaboutthe19thcenturywhalingindustry.Theseafaringnameseemsappropriateforastorethatimportstheworldsfinestcoffeestothecold,thirstypeopleofSeattle.,TheoriginalStarbuckslogo,1980sHowardSchultzjoinsStarbucksin1982.WhileonabusinesstripinItaly,hevisitsMilansfamousespressobars.Impressedwiththeirpopularityandculture,heseestheirpotentialinSeattle.Hesrightaftertryinglattesandmochas,Seattlequicklybecomescoffee-crazy.,ThesecondStarbuckslogo,ThethirdStarbuckslogo,1990sThedemandforgreatcoffeeallowsStarbuckstoexpandbeyondSeattle,firsttotherestoftheUnitedStates,thenfurtherafield.Afterbecomingoneofthefirstcompaniestoofferstockoptionstoitspart-timeemployees,Starbucksbecomesapubliclytradedcompany.,1987-1992,2000sTheStarbucksphenomenoncontinues.Atthetimeofwriting,Starbuckshasmorethan6,000locationsinover30countries.Inadditiontoourexcellentcoffeesandespressodrinks,peoplenowenjoyTazoteaandFrappuccinoiceblendedbeverages.,1992-today,StarbucksOutdoorAdvertising,Theadisaventi-sizedStarbuckscupmagneticallyconnectedtotheroofsofabout100Bostontaxicabs.,THANKS,