新航标职业英语综合英语预备级学生用书Unit 6.docx

新航标职业英语综合英语预备级学生用书Unit 6.docx

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新航标职业英语综合英语预备级学生用书Unit6

Unit6MarketingandGivingPresentations

Background

1.Marketing&MarketingStrategies

Marketingiscommunicatingthevalueofaproduct,serviceorbrandtocustomers,forthepurposeofpromotingorsellingthatproduct,service,orbrand.Marketingstrategiesmaydifferdependingontheuniquesituationoftheindividualbusiness.Generally,marketingstrategiesincludedirectmarketing（直接营销）,relationshipmarketing（关系营销）,advertising,positioning（定位）,guerrillamarketing（游击营销）,andviralmarketing（病毒性营销）.

2.ProductPresentation（产品推介会）

Inthebusinessworld,youoftenneedtomakeapresentationtopopularizeyourproducts.Whenyousell,youanalyzeyourcustomer’sneedsandbuyingmotives.Thenyouusethatinformationtobeginframingyourproductpresentation.Howtocreateaneffectiveproductpresentation?

●Showandtell.Decidewhatproductorproductsyouwanttoshowyourcustomer.Andthenthinkaboutwhattosayandhowtosayit.

●Makethepresentationcomealive.Therearefourfactorsincreatinganengagingproductpresentation:

displayingandhandlingtheproduct,demonstrationtheproduct,usingsalesaids,involvingthecustomer.

Suggestedteachingplan

Items

Objectives

SuggestedTime

GettingReady

Tolearnhowtodescribeproductsandservices

10min.

TextA

Togetageneralideaabouttheimportanceofstoriesingivingpresentations

Tomastertheimportantexpressionsandstructuresinthetextandbeabletoapplytheminpractice

80min.

LanguageFocus

TohaveagoodcommandofthecorevocabularyandstructuresinTextA

Tolearntouseimperatives

45min.

TextB

Tohaveanoverviewoftipsforeffectivepresentations

45min.

VocationalFocus

Tolearnthebasicstepsofgivingpresentationsfornewproducts

90min.

SkillFocus

—ListeningandSpeaking

TolearnthedifferencesbetweensomesimilarsoundsinEnglish

Topracticeyourspeakingskills

45min.

SkillFocus

—PracticalWriting

Toconsolidatetheuseofimperatives

40min.

PracticalLearning

Tohaveageneralideaofthequestionsthatshouldbeansweredbeforesellingaproductorservice

5min.

GettingReady

1.HavethestudentslookthroughthewordsandexpressionsintheboxandVocationalNote.（2min.）

2.HavethestudentsfillintheblanksaccordingtheChinesetranslation.（5min.）

3.Havethestudentslistentotherecordingandchecktheiranswers.（3min.）

ListeningScriptsofandKeytoGettingReady

1.ONHOPEisa1.rich（丰富的）redcolorwithloadsofjuicyfruitflavorsincludingplumandblackcherry.This2.delicious（可口的）winepairswellwithdishessuchaspizza,barbequeribs（排骨）andlamb.

2.AURAJeansarearevolution（革命）insizing,fitandthinking.3.Stylishly（时髦地）slimcutflattersyourshape.AuraJeansareof4.100%（百分之百）cotton,andinsixothercolorsbesidesblue.

3.Haveyoueverhurtyourthumb（拇指）moretimesthanyou’dliketoadmit?

ThentryapairofTHUMBSAVERS.Keepsallyourfingerssafelyoutofthedangerzone.Greatand5.reliable（可靠的）forpositioning（定位）nailsandscrewsintightlocationsyourhandscan’tquitereach.Comeswithonelargeandonesmalltoolperpack.6.Imported（进口的）fromGermany.

4.Nofolks,we’renotpullingyourleg（开玩笑）!

This7.rare（罕见的）ChineseteaiscarefullypickedbyspeciallytrainedmonkeysinamountainregionofChina,wheremonkeyswerefirstusedtocollectteatencenturiesago.Nowadaysthepracticeofmonkeyspickingteahasallbutdiedout,exceptinonesmallremotevillagewheretheystillcontinuethis8.remarkable（非凡的）tradition.NomonkeysareharmedinbringingMONKEYTEAtoyou!

5.KEENERTargetIIwalkingshoesare9.lightweight（轻巧的）andwilltakeyouwhereyouneedtogo.Theyhaveawholerangeoftechnologyandnewideas,butwhatismostimportantaboutthesewalkingshoesisthattheyarefortable（舒适的）andcanbewornforactivitiesrangingfromgardening,todogwalking,tohiking.TheTargetIIaretrulyversatile（万能的）walkingshoes.

6.Meetthenextgenerationofoutdoorcookware–andfireuptheflavor–withour11.innovative（创新的）PKFfrypan,whichmakesiteasytocookcrowd-pleasingstir-fries,vegetables,andmoreonyourgrill（烤架）.Thankstothestainless-steelconstructionandour12.exclusive（独有的）design,eventhesmallestingredients（材料）arekeptsafelyinsidethepan,makingyourfavoritefoodstakeonadeliciousfire-smokedflavor.

7.GrammarforBusinessisa13.must-have（必备的）grammarbookforbusinessstudentsandanyoneusingEnglishintheworkplace.Suitableforintermediatelevel（中级）students,itprovidesclearexplanationsand14.authentic（真实的）practiceofthemostessential（必要的）languageusedinbusinessEnglish.Designedtohelpyouimproveyourcommunicationskillsinrealbusinesssituations,itincludesauniquefocusonspokenaswellaswrittengrammar,andpracticaltipsonareassuchasorganizingpresentations,negotiatingandgivingyouropinions.

8.The15.original（独创的）KEDSChampionlace-upsneakers（系带球鞋）providetheperfectblankcanvas（帆布）toexpressyouruniquestyle.Cuteand16.fashionable（时尚的）,theseshoesareatruewardrobeessential.Choosefromthousandsofdesignsorcreateyourown.Note:

SizesshownareWomen’sSizes.

9.AtALWAYS,wetakeprideinknowingthatweofferthebestsupportinmobilecomputing（移动计算）investment.OurCustomerServiceteamoffers17.24/7（每周7天，每天24小时）support.OurServiceCentersnationwideprovideserviceandinstallation（安装）forallofourproducts.OurPredictivePerformanceServiceprovides18.state-of-the-art（艺术级的）predictivemodeling（预测建模）.

10.InterLangueworkstocreatea19.360°（360度的）translator/interpreter.Thismeansthatwelooktodevelopthelanguageabilities,professionalism,roleandskillsthatabilingual（双语的）staffortranslator/interpreterneedstodeliverthehighestqualityoftranslation/interpretation.Todothis,InterLangueoffers20.efficient（有效的）LanguageAssessment,BilingualTraining,andConsultingservicestohelpyouexcelintranslatingandinterpretingservices.

TextA

1.Havethestudentsfirstlistentotherecordingofthenewwordsandexpressions,andthenhavethemreadthemaloudandgetfamiliarwiththeirmeanings.（10min.）

2.Havethestudentslistentotherecordingofthetext,andreadthetextmorecarefullyanddotheexercisein“Understandingyourreading”.（25min.）

3.Havethestudentschecktheiranswerswitheachotherandthenasksomestudentstogivetheirfinalanswer.（10min.）

4.Ensurethestudentshaveadeepunderstandingofthetextbyexplainingthelanguagepoints.Iftimepermits,havethestudentspracticeusingthembycomposingnewsentences.（25min.）

5.Afteranin-depthreadingofthetext,havethestudentsthinkaboutwhattheyhavelearnedfromthetext.（10min.）

InformationforReference

No-CostMarketingTips

Whilemostmarketingdoestakemoney,therearesomelow-costoptionsthatyoucanputintoactionthatwillhelpyougetthewordoutaboutyourproductsandservice.Whiletheseideaswillnotcostyoualotofmoney,theywillcostyoutime.Thefollowingarefivetips.

1.Networkatevents.Gotosomeorganizationalmeetingsthatwillbeattractingyouridealclients.Gatherbusinesscards.Getasmanyasyoucanandthenbegintophoneandemailtofollowup.

2.Attendpublicmeetings.Ateverypublicmeeting,makeacommitmenttosaysomethingthatcouldbeusefultothosepresent.

3.Createa“useful”handout.Ahandoutthattherecipientwouldliketokeepshouldhavevalue.Makesurethatyouincludeyourname,phonenumber,emailaddress,websiteinformationanda30secondcommercialthattelltherecipientaboutyourbusiness.

4.Createjoint-ventures.Findcolleaguesandbusinessassociateswhosebusinesscomplimentsyoursanddojointpromotions.

5.Writeletterstoeditorsoflocalnewspapersandbusinesspublications.Maketheminterestingandnewsworthy.You’llbesurprisedathowoftenagoodletterwillgetprinted.

KeytoTextAExercise

1.T2.T3.F4.T5.T

LanguagePoints

Paragraph1

1.allofasudden突然

Allofasuddenshedidn’tlooksleepyanymore.她突然看起来一点儿都不困了。

Allofasuddenhelostinterestinthesubject.他突然对这个话题失去了兴趣。

【拓展】suddena.突然的，骤然的

Don’tmakeanysuddenmovements.不要突然地做任何动作。

Hismarriagewasverysudden.他结婚很突然。

2.drawone’sattention引起某人的注意（=attractone’sattention）

Shetriedtodrawthewaiter’sattention.她试图引起服务员的注意。

Hewaswavinghisarmstodrawtheirattention.他挥手以引起他们的注意。

【拓展】drawattentionto…引起对……的注意

Hejustwantstodrawattentiontotheplightoftheunemployed.他仅仅是想引起人们对失业者困境的关注。

Itriednottodrawattentiontotheweakpointsinmyarguments.我尽量不让人察觉到我论证中的弱点。

3.itturnsoutthat…原来是……，结果是……

Itturnsoutthatweweremoresuccessfulthanwehadanticipated.结果比我们原先设想的还要好。

Itturnsoutthatheisagoodguy.结果证明他还是个好人。

【拓展】turnout结果是，证明是；生产

Ifeelcertainthatitwillallturnoutwell.我觉得最后肯定会皆大欢喜。

Thejobturnedouttobeharderthanwethought.这工作结果比我们想象的要难。

Theyhavebeenturningoutgreatbladesfor400years.他们生产优质刀片已经有400年历史了。

Thefactoryturnsout900carsaweek.这家工厂每周生产900辆汽车。

Paragraph2

1.focuson…集中于……

Eachexercisefocusesonadifferentgrammarpoint.每个练习各有不同的语法重点。

Thediscussionfocusedonthreemainproblems.讨论集中在三个主要问题上。

2.benefitfrom…受益于……

Imightbenefitfromgettingmyteethfixed.补牙可能对我有好处。

Peoplecanbenefitfrompeacefulsocialenvironment.人们能从和平的社会环境中获益。

Paragraph4

stickto…坚持……，维持……

Shefindsitimpossibletosticktoadiet.饮食老受限制，她觉得受不了。

Hepromisedtohelpusandhestucktohisword.他答应过帮助我们，他没有失信。

Paragraph5

enablev.使能够

ThesoftwareenablesyoutoaccesstheInternetinseconds.这种软件使你在几秒钟内可以访问互联网。

Thecommitteewillenabledecisionstobemadedemocratically.该委员会将实现民主决议过程。

LanguageFoc