BEC中级口语晨读素材Word文档格式.docx

BEC中级口语晨读素材Word文档格式.docx

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Ilovemakingfriends.

（2）Whatkindofpersonwouldyousayyouare?

（问及个人性格特点的问题也是一个常问见问题。

该问题的各种不同措辞及若干关于个人性格特点描述的常用形容词，详见2.3.1的讲解）

I’malwaystryingtobeoptimistic,nomatterwhatkindofdifficultyIhavemetwith.AndIsupposeI’mconfidentandpositive,alwaysworkinghardandsparingnoefforttoachievemygoals.AlsoI’mapersonwithastrongwillandanindependentmind.Butthatsometimesleadsmetobeingimpulsive,notcalmenough,whichisoneofmymajordrawbacks.

（3）Canyoutellmesomethingaboutyourfriends?

（这个问题要求考生描述一下自己的朋友，考生可以考虑从朋友的数量、如何相识、朋友的性格、共同爱好等方面作答。

）

Ihavealargecircleoffriends.Mostofthemaremyformerschool-mates/work-mates.Theyareallopen,diligentandsmart.Wehavealotofcommoninterests.Wesharebothhappinessandbitterness,andsupporteachotherintimesofadversity/difficulties．

（4）Whathasbeenyourmostvaluableexperience?

（这类问题要考生叙述自己最宝贵的经历，考生应当有所展开，略加描述。

Sampleanswersforyourreference:

1.Uptillnow,Ibelievemymostvaluableexperienceisstudyinghere,inPekingUniversity,whichisregardedastheHarvardofChina.I'

vegotthechancetoknowmanytalentedyoungpeople,andhavelearnedalotfromthem.Also,Ihavegainedlargeamountsofknowledge,bothinandafterclass.Inaddition,thefirstrateeducationalfacilitiesenablemetogainaccesstoboththeoutsideworldandtheresearchfields.

2.Asregardsmymostvaluableexperience,Isupposeitshouldbetracedbacktotheyearbeforelast,whenImanagedtohavealargeorderplacedonourproductsthroughallsortsofhardships.Thereweresomanygovernmentrestrictionsandsomuchredtapeininternationaltradingatthattimethatitwasreallyanunforgettablemomentwhenthecontractwasfinallysigned.

（5）Howimportantisittoyoutohaveopportunitiesforpromotioninyourcareer?

（这类问题考察的是考生的职业规划。

回答这种“个人观点”（personalviews）类问题，很重要的一个方面是切入点。

不同的看问题的角度，会有不同的见解。

考生平时应注意培养自己多角度看问题的能力。

1.Well,infact,theopportunitiesforcareerpromotionareimportanttoeveryone.Noonewouldprefertostayinonepositionforthewholeofhisorherlife.CertainlyI’mnoexception.ButwhatisequallyimportanttomeisthekindofjobsatisfactionIcanderivefrommywork.Onemightsaythatcareerpromotiondoescontributealottoone’sjobsatisfaction,butasIseeit,therearemanyotherthingsthatalsocontributealottoone’sjobsatisfaction,forexample,harmoniousinter-personalrelationship,recognitionfromco-workersorlinemanagers,andsoon.

2.Well,youknowI’mapersonwhoisquitereconciledwithmystatusquo,sotheopportunitiesforcareerpromotionarenotsoimportanttome.Iprefertodomyproperworkwellandenjoymylife.Asyouknow,higherpositioninacompanymeansmoreresponsibilitiesandmuchmorepressure,andIwouldchoosetoleadaneasyliferatherthanstrainmyselfforsomethingasvainashigherpositioninacompany

.

（6）Isitbetterforyourcareertostayinonecompanyortoworkforanumberofcompanies?

（Why/Whynot?

（事实上这是一个关于“跳槽（job-hopping）”的老话题。

跳槽到底优劣各占多少，仁者见仁，智者见智，只要让你的回答具有说服力就可以了。

而谚语的引述可能在这种问题的回答上就起到了画龙点睛的作用。

Infact,differentpeoplewilladoptdifferentattitudetowards“job-hopping”.AsIseeit,theproverb“Arollingstonegathersnomoss”reallyholdswater.And,thoughjob-hoppingsometimesdoesbringaboutimmediatefinancialbenefits,whatmostcontributestoone’sjobsatisfactionisnotsolelyconfinedtomaterialgains.Inmostcases,hisorherloyaltytothecompanyandtherecognitionheorshegetsfromcolleaguesandexecutivesdocountalot.

（7）Whatcreatesagoodorbadimpressionataninterview?

（在面试过程中，给面试官尽可能多地留下好的印象和尽可能少地留下坏的印象是每个面试者的目的。

这个问题就要求考生在回答中列明什么动作或语言会分别留下好的或不好的印象。

当然回答要简洁，不能长篇大论地啰嗦。

Infacteveryintervieweewantstoleaveagoodimpressionontheinterviewer.Goodimpressionwillcertainlyresultfromone’sdecentdressing,properanswersandbeingresponsive.Onthecontrary,sloppyanswersplusuntidydressingwillcertainlyleaveabadimpressionontheinterviewer.What’smoreimportantisthat,whenthequestionisrelatedtoyourspecialtyknowledge,youaresupposedtotalkinprofessionalterminologyratherthaninlayman’sterms.

（8）Doyouthinkinterviewsarethebestmethodofjudginganapplicant’ssuitabilityforajob?

（“thebest”题目本身就走了一个极端：

俗语说“没有最好，只有更好”。

所以遇到此类话题完全可以从一个折中的角度切入，看到事物的两面性。

AsIseeit,interviewsdorevealalotaboutanapplicant’scapabilities.Yetwecannotsaythattheyarethebestmethodofjudginganapplicant’ssuitabilityforajob.Asthesayinggoes,“Firstimpressionsarealwaysmisleading”.Soinordertofindoutwhetheranapplicantissuitableforajob,wemayneedmoretimetofindoutabouttheapplicant,sousuallyaninternshipisrequiredforanewlyrecruitedstaffmember.

（9）HowimportantisEnglishinbusinesslifeinyourcountry?

（这个问题本质上是要问“商务英语”的重要性体现，而不是问英语的重要性，因此该问题的回答不要超出“商务英语”这个范畴。

InfactEnglishisplayinganimportantroleinChina’sbusinesslife;

itisanessentialskillforthosewhoareengagedinforeigntrade.Whatisnoticeableisthat,sinceChinaadoptedtheopendoorpolicyinthelatterhalfofthe20thcentury,foreigntradehasbeendevelopingatadazzling（耀眼的，眼花缭乱的）speed.Inaddition,nowmanylargemultinationalcorporationsareoperatingonaglobalbasis,andEnglishisanimportantlinguafranca（族际通用语）fortheemployeesofthosemultinationalcompanies.

（10）Howimportantareimportsorexportstoyourcountry?

（在全球化程度日益加深的国际大背景下，任何谋求发展的国家都不能忽视进出口贸易的重要性，因为它从经济上担保了一个国家的政治安全。

WecannotsaythatChinaisacountrythatwhollyreliesonimportsandexportsforitsnationalincome,butforeigntradedoesplayanimportantroleinChina’snationaleconomy.FormanyyearsChinahasbeenmaintainingafavorablebalanceoftrade（贸易顺差）,sothatitsforeign-exchangereserves（外汇储备）aremassive（大量的，巨大的）.Thiscertainlyguaranteesthesmoothoperationofthenationaleconomy（国民经济）.

（2）BEC中级口语考试中题目体现形式

Part1:

Interview

（1）Doyouthinkmarketresearchisimportantbeforelaunchinganewproduct?

Yes,marketresearchiscertainlyimportantbeforelaunchinganewproductinthatitcanprovideimportantinformationregardingthecustomer’sneedandthepotentialmarketsize.Allthisinformationwillhelpthecompanyidentifybusinessgrowthopportunitiesandgeneratefeasiblebusinessstrategiessothatitmaygetanadvantageovercompetitors.

（2）Whatisthemostimportantfactorinconductingmarketresearch?

Well,themostimportantfactorinconductingmarketresearchiswhethertheadoptedmethodisfeasibleandeffectivesoastogatherthemostusefulandrelevantinformationaboutmarketsorcustomers.Therearefivebasicmethods:

surveys（问卷调查）,focusgroups（小组讨论）,personalinterviews（面谈）,observation（观察）,andfieldtrials（现场试验）.Thetypeofdatayouneedandhowmuchmoneyyou’rewillingtospendwilldeterminewhichtechniquesyouchooseforyourbusiness.

Part2:

Mini-Presentation

WHATISIMPORTANTWHEN…?

Conductingmarketresearch

•Ascertainmarketneed

•Evaluatemarketsize

Answercues:

a.

Whatthemarketneedsdetermineswhatshouldbemanufactured

•Ascertainmarketneed

b.Blindinvestmentwillinevitablyresultincompanylosses

•EvaluatemarketsizeMarketsizedeterminesthescaleofproduction

•Forecastcompetitors’moveThepurposeofforecastingthecompetitors’moveistochoosean

appropriatepricingstrategy.

Part3：

CollaborativeDiscussion

MarketResearch

Yourcompanyisplanningtolaunchanewproduct.Youhavebeenaskedtohelpplantheproductlaunchandconductthemarketresearch.

Discussthesituationtogether,anddecide:

•whatshouldbetheaimsofyourmarketresearch?

•whatfactorsshouldbeincludedinplanningthemarketresearch?

1.Whatshouldbetheaimsofyourmarketresearch

a.Identifythepotentialsalesvolume

b.Supportthegenerationofpricingstrategies

c.Evaluateriskandopportunities

2.Whatfactorsshouldbeincludedinplanningthemarketresearch

a.Identifywhichofthe5commonmethodsofconductingmarketresearchareapplicableinourcase

b.Chooseappropriatesubjects（选择适当的受试者）

c.Adoptproperstatisticalmethod（采用适当的统计方法）

Follow-upquestions:

（1）Whatarethemostcommonlyadoptedmethodsinconductingmarketresearch?

Themostcommonlyadoptedmethodsincludesurveys,focusgroups,personalinterviews,observation,andfieldtrials.Thetypeofdatayouneedandhowmuchmoneyyou’rewillingtospendwilldeterminewhichtechniquesyouchooseforyourbusiness.

（2）Doesmarketresearchalwaysprecedethelaunchofanewproduct?

Yes,marketresearchalwaysprecedesthelaunchofanewproduct.Onlybydoingso,canitprovideimportantinformationregardingthecustomer’sneedandthepotentialmarketsize.Allthisinformationwillhelpthecompanyidentifybusinessgrowthopportunitiesandgeneratefeasiblebusinessstrategiessothatitmaygetanadvantag