商业计划书英文模版.docx

商业计划书英文模版.docx

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商业计划书英文模版

商业计划书英文模版

Confidentiality

ThisbusinessplanisthepropertyoftheCompanyandisconsideredtobestrictlyconfidential.Itcontainsinformationintendedonlyforthepersontowhomitistransmitted.Withreceiptofthisplan,recipientacknowledgesandagreesthat:

i）intheeventrecipientdoesnotwishtopursuethismatter,thisdocumentwillbereturned,attheaddresslistedaboveassoonaspossible;ii）therecipientwillnotcopy,fax,reproduce,divulge,ordistributethisconfidentialplan,inwholeorinpart,withouttheexpressedwrittenconsentoftheCompany;iii）alloftheinformationhereinwillbetreatedasconfidentialmaterialwithnolesscarethanthataffordedtoyourowncompanyconfidentialmaterial.

ThisBusinessPlancontainsforward-lookingstatementswhichinvolverisksanduncertainties.TheCompany'sactualresultscoulddiffermateriallyfromthoseanticipatedintheseforward-lookingstatementsasaresultofcertainfactors,includingthosesetforthunder"RiskFactors"andelsewhereinthisBusinessPlan.

TableofContents

Bibliography…………………………………………………………………………………..…15

ExecutiveSummary

（2-3pages）

Thepurposeofthissectionistoprovideashortintroductiontothecompanyandclearlydefinetheuniquecompetenciesofthecompany,whichwillensureitssuccess.

Thissectionshouldincludethefollowing:

∙Asummaryofthemissionstatement&thevision.

∙Companybackground（ifrelevant）includingdateofestablishment,financialandmarketingachievementsetc.

∙IndustryandMarketSummary.

∙TheBusinessOpportunity.

∙AsummaryoftheInnovation.

∙BusinessStrategysummary.

∙MarketingandSales.

∙ResearchandDevelopment.

∙Operations/Manufacturing.

∙ManagementandOwnership.

∙FundsRequired.

∙FinancialSummary.

MissionStatement

（1-3page）

Thepurposeofthissectionistoprovidethemissionandvisionofthecompany.

Thissectionshouldinclude:

∙Whoweare

∙Whatwedo（product/service）

∙Howwedoit（technology）

∙Forwhomwedoit（customersegment,needs）

∙Vision

∙Companybackground（ifrelevant）includingdateofestablishment,financialandmarketingachievements,etc.

IndustryandMarketplaceAnalysis

（4-6pages）

Thepurposeofthissectionistoprovidetheinvestorwithbackgroundontheindustryanditsgrowthpotential.

DescriptionoftheIndustryandMarket

Thissectionshouldincludethefollowing:

∙Descriptionoftheindustry

∙Industrysizetoday（in$andorunits）,Forecastedindustrysizein3-5years

∙Whatarethemajordriversforgrowth?

Forexample,areproductsbecomingmoreaffordable,easier-to-use,faster,greaterperformance?

Isthereincreasedawarenessabouttheindustrythatmightbedrivinggrowth?

Ispositiveuserexperiencedrivinggrowth?

∙Whattrendsareemergingintheindustry?

Forexample,aretherestandardsintheindustry?

Aretherenewtechnologiescomingout?

Arebigcompaniesbecominginterestedintheindustry?

Isthereatendencytowardsconsolidation?

Whereisthemarketheading?

∙Industry’svaluechain（adiagramisrecommended）

CustomersandMarketSegmentation

∙Howisthemarketsegmented?

Byprice,application,etc.?

Whatisthesize,thegrowthrateandtheneedsofthetargetedmarketsegment?

∙Whoareyourimmediatecustomers,whoaretheendusers?

Competition

Thepurposeofthissectionistopresentfactorsthatinfluencecompetitioninyourindustry,topresentwhoyourmaincompetitors（orcompetitors’groups）areandyourstrengths/weaknessesvis-a-viseachcompetitor（orgroup）.

∙Whatarethecrucialcompetitivefactorsinyourindustry?

Price,reliability,compliancewithstandards,installedbase,time-to-market,technologicalinnovation,availabilityofcustomersupport?

∙Whoarethemaincompetitors’groups?

Provideashortdescriptionofeachgroup,thedifferentiatingaspectsoftheirproducts,corporateresources,marketpositioning,etc.Whoaretheircustomers?

Includeasummarytablethatcomparesthecompetingsolutionsandyourproposedsolution.

TheBusinessOpportunity

Thepurposeofthissectionistoexplainthemarketneedfortheproduct/service.Theideaistoshowwhatislackingintheindustryandthebusinessbenefitsthatwillbegainedbyresolvingtheseissues.Notethattheseissuesshouldcorrespondwiththeproblemsthatyournewproductwillresolve.

Thissectionshouldincludethefollowing:

∙Whatarethekeyneedsofthecustomersinthetargetsegment?

∙Whatarethechallengesthattheindustryisfacing（thatthenewinnovationrespondsto）?

Forexample,areproductsunreliable,highlyfallible,incompatible,requirelongtrainingperiods,providepoorperformance,expensive,notbroadlyavailable?

∙Whatwillbethebusinessresultsforusersifthesechallengesareovercome?

Forexample,greaterproductivity,lowercosts,shortertime-to-market

∙Whatwillbethebusinessresultsforusersin$/%terms?

Forexample,costswillbecutby$x,productivitywillbeincreasedbyx%.

∙Whohasthemosttogainfortheseimprovedbusinessbenefits?

Whoishurtingthemostfromthefactthattheindustryhasnotyetovercomethechallengesdescribedabove?

Whowillbewillingtopayfortheimprovedbusinessbenefits?

∙Whatistherevenueopportunity?

TheInnovation–ProductorServiceDescription

（3–5pages）

Thepurposeofthissectionistopresentthenewproductorserviceandshowhowitwillovercomethechallengespresentedabove.

OverviewoftheProductorService

∙Whatisthenewproduct/servicewhichthecompanyisproposing?

∙Whatstageofdevelopmentisitin?

∙Whatisthequantumleapthatmakesyoursolutionsuperior

ProductBenefits

∙Whatarethebenefitsofthenewproduct/servicetothedifferentmarkets?

Howdoesitresolvethechallengesdescribedabove?

∙Whowillreapthesebenefits?

Technology

Onwhichtechnologyistheproduct/servicebased?

Isthistechnologyunique?

Howcentralisthetechnologytotheproduct?

Whatisitsexpectedlifecycleandfuturegenerations?

Isitpatented?

Aretheresubstitutetechnologies?

ProductComparison

Conductacomparativeanalysisofyourproductandresourcesvs.thecompetingsolutions.Thisshouldincludecomparisonoftrackrecordandreputation,marketpenetration,technologicalcapabilities,strengthsandweaknessesofeachproduct,targetmarkets,abilitytomeetcustomerrequirements,featurecomparison,pricecomparison,etc.（presentinginatableisrecommended）

FutureProductRoadmap

∙Whatisthefutureproductroadmap?

Whatadditionalproductsmightthecompanydevelopinthefuture?

TheBusinessStrategy

（3-5pages）

TheBusinessStrategy

∙SWOTanalysis

∙Porter'sModel-5competitiveForces

∙Youshoulddiscussyourcompetitiveadvantage,howisitachieved,whataretheresourcesthatyouhaveorwillingtodevelopinordertoachievesustainablecompetitiveadvantage.

∙Whatwillthecompanysellandtowhom?

Howisitgoingtomakemoney?

∙Whichstagesofthevalue-addedchaindoesthefirmoccupy?

Whoareitssuppliers,whoareitsimmediatecustomers,whatmarketingchannelsdoesthefirmuse?

Howdoestheproduction,marketingandafter-salesservicing?

∙Howdoyouchoseyourgereicstrategy?

Howisthefirmgoingtopositionitselfintheindustry:

nicheplayer,differentiatororcostleader?

MethodsofDoingBusiness

∙Whataretherevenuestreams?

FutureOpportunities

∙Whataretheplansforthefuture?

Marketexpansions,newproducts,newdirections.

MarketingandSales

（4-5pages）

Thepurposeofthissectionistodefinethemarketingstrategy:

thespecificmarketsegmentsthecompanywillbeoperatinginandhowthecompanywillpenetratethosesegments.

MarketResearch

∙Whatarethemainresultsofthemarketresearch?

∙Whataretheconclusionsderivedfromthemarketresearchresults?

MarketingPlan

∙Marketingmix–4Ps.Howwillthecompanyachieveitssales/marketsharegoals?

Whatarethedistributionchannels?

Whatwillbethepricingpolicy?

Whatadvertising/PRactivitieswillberequired?

WhatistheadvertisingandPRbudgetanditsallocationtothemediachannels?

TargetMarkets

∙Havepotentialcustomersineachmarketsegmentbeencontacted?

Whatfeedbackhasbeenreceivedfrompotentialcustomersineachtargetmarketsegment?

Anysignedagreements?

∙Whichmarketswillthecompanyfocusonfirstandwhy?

∙Whatarethemarketsharegoalsforthecompany–shorttermandlongterm?

ResearchandDevelopment

（2-3pages）

ThepurposeofthissectionistopresentadetailedplanoftheR&Dprogramincludingmilestonesandadescriptionofthetimeandresourcesrequiredtoachievethosemilestones.

Thissectionshouldinclude:

∙WhatR&Dhasbeendonetodate?

Whatstageisdevelopmentat:

alpha,beta,stageI-IV?

∙Howlongwillittaketodeveloptheproduct/serviceuntilitisreadyforcommercialuse?

FollowingisasampleGanttchartforthispurpose:

Milestones

Q1

Q2

Q3

Q4

Q5

Q6

DetailedDesign

Regulatorytests

Integration

Testing+Debug

AlphaSite

BetaSite

1stShipments

∙Whatresourceswillberequired–equipmentandmanpower?

Howmuchwillitcost?

Thiscanalsobeprovidedingraphform.

∙Howdoesthetechnicalsupportprogramwork?

Whatkindofsupportisneeded?

Operation/Manufacturing

（2-3pages）

Thepurposeofthissectionistopresentthecompany’smanufacturingcapabilities.

Thissectionshouldincludethefollowing