BEC中级口试题目及答案归纳文档格式.doc

BEC中级口试题目及答案归纳文档格式.doc

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Ontopofthat,selectionoftheparticipantsshouldbealsotakenintoconsideration.Peoplewithawiderangeofexperiencescanenhancethechanceofthesuccessfullysortingoutproblems.

2.Whatisimportantwhenchoosingpeopletoworkinteams?

lVarietyofexperience

lPersonalqualities

lAttitude

Firstly,varietyofexperienceisveryimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingoutproblemswithyouknowledgewhichisbasedonyourpastexperience

Secondly,personalqualitiesarealsoimportant.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere,whichrequiresteammemberstobepatient,modestandtohavegoodinterpersonalskills.

What’smore,attitudeshouldbealsotakenintoaccount.Astheoldsayinggoes“Attitudeiseverything”.Ithasadirectimpactonthesuccessorfailureoftheteamwork.

Recruiting&

Selecting

Whatisimportantwhenselectingstaffforpromotion?

（selectingnewapplicantsforcandidates）

lWork-relatedqualities（专业素养）

lPersonalqualities（人品）

lCurrentperformance

lExperience

Firstly,whenaimingforpromotion,work-relatedqualitiesareimportant.Thesequalitiesincludequalifications,skillsandabilitieswhicharenecessaryforanyjob.

Secondly,personalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesecanhelptoestablishpersonalcredibilityandintegrityamongcolleagues.

Ontopofthat,currentperformanceisanotherfactortoconsider.Successfulperformancecanatleastdemonstratesomeaspectsofthestaff’sability,suchascommunicationskills,salesexperiencesandsoon.

Whatisimportantwhenaimingtoretaingoodstaff?

Whatisimportantwhenaimingtoreducestaffturnover?

Whatisimportantwhenmotivatingstaff?

lPleasingworkenvironment

lCareeropportunity/development/structure（1\2\3）

lFlexibleworkinghours

lFinancialbenefits（1\2\3）

lTraining

Firstly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.

Secondly,careeropportunityisalsoimportant.Employeeswillremainwith

theiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.（Thiscanleadtosomemotivationalvaluesandenhanceemployees’fulfillment.）

Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.

Financialbenefitsarealsoimportant.Staffwantsomesortofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored（neglect/overlook）.

Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.

Whatisimportantwhenaimingtoimprovecareerprospects?

lReadingbusinessarticles

lLearningaforeignlanguage

Firstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.

Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.

Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.

ConferenceandPresentation

Whatisimportantwhenorganizingaconference?

（Presention）

lConferencespeakers

lVenue/Location

lTopicscovered

lFacilitiesneeded

lAudience

lPracticingbeforehand

Firstly,Ithinkconferencespeakersareaveryimportantfactortoconsider.Iftheyarewell-knownpeopleknowingalotaboutaparticularfield,orcomefrombigmultinationals,theconference/presentationwillbelikelytobeinformativeandyoumaybenefitalotfromit.

（Agoodpresenterknowswhathisaudiencewantandisabletodemonstrate（speak）inaclear,accurateandhonestwaytograbtheirattentionandtoraisetheirinterest.）

Secondly,locationisalsoimportant.Iftheconferenceisheldinaplacewithbeautifulsurroundings,morepeoplewillgoandit’sgoodforyoutodosomeusefulnetworking.（Helpyoufreefromnervousness）

Ontopofthat,topicscoveredshouldbetakenintoaccount.Toensurealltheaudiencecanreallybenefitfromtheconference,whatthespeakerstalkaboutoughttobesomethingthattheparticipantsareinterestedinandrelatestotheirwork

Toensurethesuccessofthepresentation,somefacilitiesareneeded,suchasOHP,microphoneandPowerPointthatwork.Theycanhelptomakedetailsmoreclearlyexpressedandthepresentationmoreimpressivetotheaudience.

Theaudienceisalsoveryimportant.Theirparticipationandinteractioncanbehelpfultothesuccesstothepresentation.Ithastobedecidedfirstwhoisthetargetaudienceandthenaccordingtotheresult,sendouttheinvitationletterstotherightpeoplebeforethepresentation.

Whatdoyouthinkisimportantwhenplanningacareer?

lQualifications

lFuturetrends

lInterest

Firstly,it’simportanttoconsiderqualifications,sincequalifications,tosomeextent,meansrelevanteducation,knowledgeandability,whichareessentialtothedevelopmentandsuccessofyourcareerinthefuture.Withqualifications,itwillbeeasierforyoutobeacceptedandacknowledgebyothers.

Secondly,it’salsoimportanttoconsiderfuturetrends.Followingfuturetrendswillkeepyouupwiththetimesandbringyoumorechances.Persuingacareerwithgoodfuturetrendsisundoubtedlymorepromising.

Furthermore,personalinterestshouldbealsotakenintoaccount.Interestwillbringalongactiveattitude,thusmakingiteasiertoovercomeworkstress.

Marketing

1、Advertisement

2、Packaging包装

3、Settingprices

Whatisimportantwhendealingwithcompetition?

lPricingpolices

lAdvertisingstrategies

lQuality

Whatisimportantwhenaimingtoreachnewmarkets?

lMarketresearch/Targetmarket

（thefirststepbeforethecompanygetsintothemarket.）

lPricing

lAdvertising

Firstly,marketresearchisimportantwhenaimingtoreachnewmarkets.

Bycarryingoutmarketresearch,acompanycangetsuchinformationaswhetherthere’samarketforanewproduct,andwhatarecustomers’needsandtastesfornewproduct.Thus,thenewproductwillsellwellwhenitislaunchedintothemarket.

Ontopofthat,pricingshouldbealsotakenintoaccount.Inordertocapturealargemarketshare,youmustsetapricelowerthanyourcompetitors.Ifyoufixedthepricehigherthanyourrivalswithouthigherquality,youmightsoonfindyourselfinanunfavorablesituation.

（Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowtothepublic.Thereareseveralwaystoachievethis,advertisingisthemostimportantone.）

Whatisimportantwhenadvertisinganewproduct?

lCost

lMedia

lTargetconsumers

First,costisveryimportantwhenadvertisinganewproduct.Withoutmoney,therecanbenomentioningoftrainingatall.Thecostsofadvertisementshouldbecalculatedcarefullyandreasonably..Themountofadvertisingbudgetdeterminesthescaleandperiodofadvertisement.

Secondly,mediaisalsoimportant.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproductscomparingtotheirrivals’andconvincetheconsumersthattheirproductswouldbetherightchoice.

Thirdly,targetconsumersshouldbetakenintoconsideration.Forinstance,billboardwilllikelybeanimportantelementforthetargetmarketthathasalimitednumberofpotentialcustomers,whileTVcomer

Whatisimportantwhensettingpricesfornewproducts?

lDemand

lCompetition（competitors’prices）

Thefirstthingwemusttakeintoaccountiscostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.

Secondly,demandisalsoimportant.Consumerdemandfortheproductclearlyaffectsthepricethatcanbecharged.Whendemandisstrong,wecansethighprices,whendemandisweak,wecansetlowprices.

Besides,competitionshouldbetakenintoaccount.Ifyoufixedthepricehigherthanyourrivalswith