跨境电商英语A卷Word下载.doc

跨境电商英语A卷Word下载.doc

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阅卷人

分值

20

30

10

100

得分

第I卷

第I卷（1-4页）包括写作与阅读两部分，答题时间为45分钟。

卷I和答题纸在开考时分发。

PartIWriting（10’*2=20’）

Directions:

Forthispart,youareallowed20minutestowritetwoshortpassages.Youshouldincludeinyourpassagesallthegiveninformation.Youshouldwriteatleast60wordsbutnotmorethan100wordsforeachpassage.WriteyourpassagesonAnswerSheet.

SectionA

Writean-emailtoLiHua,afriendofyours,answeringhisquestionsabouthowtowritethedescriptionofaproduct.Thenecessaryinformationbelowshouldbeincluded.

1.一个优秀的产品描述有助于买家了解产品并形成下单意向。

2.由于买家都为境外客户，需要使用英文填写一切产品信息。

3.必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。

4.还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。

SectionB

Writeanemailtooneofyourcustomer,remindingherofaquickpayment.Thenecessaryinformationbelowshouldbeincluded.

1.你所挑选的商品是本店最畅销的。

2.该商品因其优良的品质和具竞争力的价格而深受欢迎。

3.此商品现存货不多，很快就会售完。

4.如果您现在购买，我们会给你10%的折扣。

5.一旦确认支付，将在24小时内发出。

PartIIReadingComprehension（10’*3=30’）

Inthispart,thereisapassage.YouarerequiredtofinishSectionA,SectionBandSectionCafterreadingthepassagethroughcarefully.Youcanhave25minutestodothework.PleasegiveyouranswersonAnswerSheet.

CBEandomnichannel 

arethemaintrendsoftheglobalmarket.Let’stakealookatthereasonswhythevaluesofCBEarewidelyrecognizedamongAPECeconomiesandwhyCBEisempoweringSMEstoentertheglobalvaluechain.Asia-Pacificregionhasbecomethedominantregionintheglobaleconomy,growingfasterthananyother,atarateof35.2%yearon.

ThevaluesofCBEtoglobalSMEsarerecognizedamongAPACeconomiesbecauseoftwomajorreasons.Firstisthedisruptiveforceineconomiesthatareundergoing 

massivepolitical,socialandeconomicchanges 

tosupportCBE.Eventraditionally‘closed’economiesareputtingCBEatthehighestpriorityontheirdigital2020agenda.Second,SMEsarefast-growingduetodisruptiveinnovation.Byapplyingnewsetsofrules,valuesandmodelswhichultimatelydisruptand/orovertakeexistingmarketsbydisplacingearliertechnologiesandalliances,theseinnovativeSMEscreatenewmarkets.

（1） 

InternationalresearchconductedbyUniversityofSouthCalifornia 

revealedthat74%ofbusinessessurveyedconsideredCBEasthekeydisruptiveforceontheireconomyoverthenextthreeyears,82%indicatedthatCBEwouldhavegreatimpactonSMEsoverthenextthreeyears,and48%saidthatCBEwouldhavegreaterpriorityfortheircompanystrategyanddevelopment.

Domesticmarketshavebecomematureandsaturated.CBEisthemostlogicalwayforfuturegrowth.Governmentsaroundtheworldhaverecognizedecommerceasanengineoffutureeconomicgrowth,especiallyinsupportingSMEstoexpandcross-border.SupportivepoliciesboostthedevelopmentofCBE.

InternationalresearchconductedbyPayvision 

showedthat70%ofcompaniessurveyedindicatedthatsellingproductsandservicesoverseashasproventobeprofitable.While40%indicatedthat 

emergingmarkets 

weretheirprimaryfocus,and45%indicatethatChinawillbetheirmainfocusinthefuture.

CBEisempoweringSMEstoenterglobalvaluechain,tosurviveinamatureandsaturatedcompetitivedomesticmarket,increasetheirspeedofdevelopmentandbroadentheirbusinessopportunities.

（2） 

SMEswithhighinternetandtechnologyusagegrow2.1timesfasterthanSMEsthatdonotleveragetechnology,regardlessoftheindustry. 

60-80%ofecommerceexporterssurvivetheirfirstyearinbusinesscomparedwitha30-50%survivalratefortraditionalbusinesses.Ecommercefirmsonaverageexportto30-40differenteconomiescomparedwith3-4economiesfortraditionalexporters.That’s10timesmoreopportunitiesforbusinessgrowth.

UsingCBEthebusinessrisksarereducedtoalevelwithlowerintensityofcompetitioninoverseasmarkets,andwiderreachofglobalmarkets.CBEoffersmoreflexibilityandlowerbarriers,nogeographicalrestrictions,thusitincreasestheprofitmarginsforsellersandsavesmoneyforglobalbuyers.

UnderCBEindustry, 

B2Bistheleadingforceindrivingtheindustryforward. 

Let’stakealookatthenumberofglobalB2B.AccordingtoFrostandSullivanreport（LINK）,itisestimatedthatin2020,thetotalglobaltransactionalvolumeinB2BbusinesswillbetwicethesizeofB2Cbusiness,with6.7trillionUSDrevenue.

Accordingto2015ecommercemarketplacedata,inChina,intermsofcross-bordersales,B2Crevenuedwarfedwith$221minB2B.ChineseecommercemarketreachedUSD2.3trillionin2015andalmost70%camefromB2B（ChinaInternetWatch）.

Inabsoluteterms,theEuropeanB2BecommercemarketisgrowingatafasterratethantheB2Csector.Yet,theB2Bsectorstillhasmajorgrowthopportunity.Morethan50%ofcompaniesmakepurchasesthroughecommerce,butlessthan22%ofcompaniesareactuallysellingthroughecommerce.

WiththeintegratedonlineB2Bplatforms,acompleteservicechainismovedonline,shorteningthepurchasingcycleandcuttingthecostthroughlessmiddlemen.Buyinginbulkalsomeansanenhancedlogisticsefficiency.Andwithlargerordersize,businessesaremoreinclinedtoenterthisbusinesswithmoreprofitmargins.

DidyouknowthatPradamakesabout20%oftheircollectioninChina?

MiucciaPradatoldthe 

WallStreetJournal,“Soonerorlater,itwillhappentoeveryonebecauseChinesemanufacturingissogood. 

Theirskillsetisbetter,theirfinishingisbetter,andtheycanhandlethattypeoffashion.”ThisexampleillustratesthedemandfromoverseasmarketsforChinesehighqualityproducts.Ibelievewiththeincreasingproductivityandimprovedproductquality,made-in-Chinaproductswillbetestedandrecognizedwithgoodreputationintheglobalmarkets!

Over40%ofapparelsoldintheUSismadeinChina.ForB2BdemandbytherestoftheworldformachinerypartsthataremadeinChinawillbedoublethatoftheUSby2022.Qualityreputationisbeingrestored.

Aroundtheworld,ComputersandotherMachinery,Automotive,Pharmaceutical,Petroleum&

Minerals,areleadingtheB2Brankingsformanyyears,astheearlyadopters.Butlet’sbeclearaboutthesenumbers;

latelymanynewcategoriesareontherise.Lookatapparel,onlyrankingaround5%isalreadybringingsolidbusinesstoChina.Goodqualityproductswillgroweveryindustry/sectorinCBE.

Choose10fromthe12BOLDwordsorphrasesinthepassagetocompletethefollowingsentenceswiththeirappropriateforms.

1.药物治疗对这个病人毫无效果。

Themedicationdidn'

t___________thepatient'

sillness.

2.有迹象表明,中学生作弊可能正在上升。

Thereisevidencethathighschoolcheatingmaybe 

___________.

3.我授权我的代理人处理此项交易。

I 

___________ 

myagenttomakethedealforme. 

4.你不需要担心那一点,我们可以用现有的资金。

Youneedn'

tworryaboutthat;

wecan 

themoneythatisalreadyavailable.

5.价值链分析为成本管理提供了一个分析框架。

The 

analysisprovidesatheoreticalframeworkforanalyzingcostmanagement.

6.他的收入因疾病而锐减。

Hisincome___________sharplybecauseofdisease.

7.旧车买卖的市场已趋饱和。

Themarketis 

withtheusedcars. 

8.他们的技能对于视觉界面设计非常重要。

Their 

isparticularlyimportantinvisualinterfacedesign.

9.非洲是世界上正在展露头角的地区。

Africaisnowthe 

areaoftheworld. 

10.西方文化的影响具有高度的破坏性。

TheimpactofWesterncivilizationhasbeenhighly 

TranslateintoChinesetheparagraphsunderlinedinthepassage.

1.__________________________________________________________________________________________________________________________________________

2.__________________________________________________________________________________________________________________________________________

SectionC

Answerthefollowingquestionsbrieflyaccordingtothepassage.

1.Whatarethemaintrendsofglobalmarket?

________________________________________________________________________

2.WhatarethemajorreasonsforAPACeconomies’recognizingthevaluesofCBEtoSMEs?

________________________________________________________________________3.Whyhavethegovernmentsaroundtheworldrecognizedecommerceasanengineoffutureeconomicgrowth?

________________________________________________________________________4.WhydoestheauthorthinkB2Bistheleadingforceindrivingtheindustryforward?

________________________________________________________________________5.WhatdidMiucciaPradathinkofmade-in-Chinaproducts?

第II卷

第II卷（5-8页）包括词汇与术语、翻译和简短回答三个部分，答题时间为45分钟。

卷II在开考45分钟时分发。

PartIIIWords&

Terms（1’*30=30’）

Forthispart,youareallowed15minutestofinishSectionA,SectionBandSectionCconcerningthewords,phrasesandtermswehavelearnedinthetextbook.PleasewriteyouranswersonAnswerSheet.

MatchthewordsinColumnAwiththeirmeaningsinColumnB.

ColumnA

ColumnB

1.moderate

2.revenue

3.discount

4.retailing

5.potential

6.discretion

7.entity

8.categorize

9.compensation

10.specification

a.theactivitiesinvolvedinsellingcommoditiesdirectlytoconsumers

b.theentireamountofincomebeforeanydeductionsaremade

c.theactofreducingthesellingpriceofmerchandise

d.toplaceintoorassigntoacategory

e.adetaileddescriptionofdesigncriteriaforapieceofwork

f.capableofdevelopingintotheparticularkindofpersonorthingmentioned

g.thatwhichisperceivedorknownorinferredtohaveitsowndistinctexistence（livingornonliving）

h.something（suchasmoney）givenor