国家开放大学(商务英语3)Word文档下载推荐.docx

国家开放大学(商务英语3)Word文档下载推荐.docx

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B

　　2、-Kathy，I’dlikeyoutomeetMaggie

　　Jacobs.-.

　　Maggie.You’redoingagreat

　　job.

　　（）

　　A.I’mpleasedtomeetyou

　　B.It’sgreattoseeyouagain

　　C.I’mhappytomeetyoutoo

C

　　3、Whatarethey，，.--It’sa

　　secret.ButI’11giveyousomehints，anyway.

　　A.Isitasecret

　　B.CanIhaveanideaaboutthem

　　C.Whydoyoukeepitasecret

　　4、-But，bySWOT？

一weaknesses，opportunities

　　A.whatdoyoumean

　　B.howdoyouknow

　　C.whatisyourmeaning

　　5、Youaretherightpersonforthejobthatyourapplication

　　theadvertisement.

　　A.relateswith

　　B.relatesfor

　　C.relatesto

　　6、Whentalkingyourlanguage，A.who

　　B.which

　　C.whose

A

　　topeoplewithinyoumayhaveto

　　yourcompanydon’tuse

　　English.

　　speak

　　7、Ifyou’reready，wecangotomeetsomeofourkey.（）

　　A.personal

　　B.personnel

　　C.person

　　8、Finally，theyreturnthetothepeoplewhoboughtsharesinthe

　　company.

　　A.cost

　　B.price

　　C.profits

　　9、Whatwedoifthecompanycutdownonads？

　　A.could

　　B.will

　　C.shall

C[单项选择题]

　　10、TheonlythingIhaveisthisbillthepublisher’snameandaddress（）

　　A.withon

　　B.byin

　　C.in-on

　　11、I’lltheexchangerateandservicechargeandthentypeupthecheckfor

　　you.

　　A.makeup

　　B.figureout

　　C.carryout

　　12、Mostbankshaveasectionyousetup

　　payees.

　　A.that

　　C.inwhich

　　[判断题]

　　13、Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortheright

　　job.Whenacompanywishestorecruitanewpersonforanimportantposition，itmayusetheservicesofsucha

　　firm.Theadvantagesfortheemployerarethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising，selectingandinterviewingsuitable

　　applicant.Insomecases，thesearchfirmmayalreadyhavealistofpeoplewiththeappropriateskillsforthe

　　job.Ifthisisnotthecase，thenitmayactasaconsultant，advisingorevenorganizingtestsandsimulationstoevaluatecandidates’behaviorinordertoselectthemostcompetentpersonforthe

　　job.Thepassagemainlytalksabouttheincreasedbusinessof

　　headhunters.

对[判断题]

　　14、Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortheright

　　job.Companiesmayusetheservicesofanexecutivesearchfirmtorecruitnew

　　employees.

对

　　15、Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortheright

　　job.Searchfirmsoftenhavetheirowntalentpoolorhumanresource

　　ban.

　　16、Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortheright

　　firm.Theadvantagesfortheemployerarethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising，selectingandinterviewingsuitable

　　job.Headhuntersalsoprovideserviceslikeadvertisementandcandidate

　　evaluation.

　　17、Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates（共鸣）withyourpotential

　　clients.However，youshouldthinkmoreabouthowtodevelopamarketing

　　campaign.Afterall，we’realwayslookingforwaystoincreaseour

　　competitiveness.Herearesomemarketingstrategiesforyoutocheck

　　out.Partner（结伴）with

　　allies.Marketingpartnershipshavemanybenefitstopushamarketing

　　campaign.Forstarters，whenyoustandsidebysidewithsomeoneelse，youcandeliverbetter

　　content.Ifyouareatthetopofyourbusiness，marketingpartnershipsarecheapertomaintainyoursuccessandexposeyour

　　brand.Embraceuser-generated

　　content.Accordingtoasurveyof839millennia’s（千万富翁），theyspend5.4hoursadaycommunicatingwiththeirpeers，about30percentoftheirtotalmedia

　　time.Similarly，youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyour

　　customers.Thisisagoodwayofcarryingout

　　advertisement.Helpcustomerssolvea

　　problem.AsperfectlystatedonHubspot，“You”reinbusinessbecauseyouprovide

　　solutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby：

　　creatinghow-to-content；

　　offeringexclusivesthatmaketheirliveseasier；

　　listeningtothemoransweringtheirquestions；

　　orcreatingAPPsor

　　tools.Letcustomers

　　interact.Nomattertheproductorserviceyou’reoffering，yourcustomerswanttointeractwithyourcompany，oratleastother

　　customers.AMC，forexample，createdanonlinetoolthatallowedyoutowritedownyour

　　imaginations.AmericanExpressconnectssmall？

　　businessownerstoeachotherandhelpfulresourcesthroughitsopen

　　forum.Thisarticlemainlytalksabout.

　　A.somemarketingstrategies

　　B.yourpotential

　　clientsC.communicativeskills

　　18、Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates（共鸣）withyourpotential

　　forum.Toembraceuser-generatedcontentdoesgoodat.

　　A.makingfriendswithstrangers

　　B.choosingcapableemployees

　　C.Carryingoutadvertisement

　　19、Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates（共鸣）withyourpotential

　　customers.This