剑桥商务英语中级模拟67.docx

剑桥商务英语中级模拟67.docx

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剑桥商务英语中级模拟67

模拟试题

（二）

PARTONE

Questions1-7

·Lookatthestatementsbelowandthetextonmobileadvertisingontheoppositepage.

·Whichsection（A,B,CorD）doeseachstatement1-7referto?

·Foreachstatement1-7,markoneletter（A,B,CorD）onyourAnswerSheet.

·Youwillneedtousesomeoftheselettersmorethanonce.

1．Customersarerewardedinreturnfortextmessageadvertisementsontheirmobilephones.

2．Atpresent,mobileadstakeasmallshareoftheadvertisingindustry.

3．Somepeopleareveryoptimisticaboutthefutureofmobileadvertising.

4．Mobilephonesaremoreaccessibletopeoplethancomputersare.

5．IfmobileadsturnoutsuccessfulinBritain,otherEuropeanmarketswillbeencouragedtodothesamething.

6．Mobileadvertisinghasaremarkableadvantageoftargetingexactlyitscustomers.

7．Internetisthenewestmeansofmakingadvertisements.

MobileAdvertisingTheNextBigThing

A．Advertisingonmobilephonesisatinybusiness.Lastyearspendingonmobileadswas$871millionworldwideaccordingtolnformaTelecoms&Media,aresearchfirm,comparedwith$24billionspentoninternetadvertisingand$450billionspentonalladvertising.Butmarketersarehailingthemobilephoneasadvertising'spromisedland.Itisdestined,somesay,toreplacenotonlyinternetadvertising,thelatestfad,butalsotelevision,radio,printandbillboards,thefourtraditionalpillarsofthebusiness.

B．The2.5billionmobilephonesaroundtheworldcanpotentiallyreachamuchbiggeraudiencethantheplanet'sbillionorsopersonalcomputers.Thenumberofmobilephonesinuseisalsogrowingmuchfasterthanthenumberofcomputers,especiallyinpoorercountries.Furthermore,mostpeoplecarrytheirmobilewiththemeverywhere—somethingthatcannotbesaidoftelevisionorcomputers.

C．Yetthebiggestsellingpointofmobileadsiswhatmarketingtypescall‘relevance’.Advertisersbelievethatabouthalfofalltraditionaladvertisingdoesnotreachtherightaudience.Butmobileadvertisingthroughtextmessagesisthemostfocused:

ifmarketersusemobilefirms'profilesoftheircustomerscleverlyenough,theycantailortheiradvertisementstomatcheachsubscriber'shabits.

D．InSeptember,Blyk,anewmobileoperator,launchedaserviceinBritainthataimstodojustthat.Itofferssubscribers2]7freetextmessagesand43freeminutesofvoicecallspermonthaslongastheyagreetoreceivesixadvertisementsbytextmessageeveryday.Tosignupfortheservice,customersmustfilloutaquestionnaireabouttheirhobbiesandhabits.Soadvertiserscantargettheirmessagesveryprecisely.'Britainisthelargest,butalsothetrickiestEuropeanadmarket,soifitworkshereitwillworkeverywhere,'saysPekkaAla-Pietila,chiefexecutiveandoneofthefoundersofBlyk.

PARTTWO

Questions8-12

·ReadthearticlebelowabouttheshortageoftalentinAsia.

·Choosethebestsentencefromtheoppositepagetofilleachofthegaps.

·Foreachgap8-12,markoneletter（A-G）.

·Donotuseanylettermorethanonce.

·Thereisoneextraletterwhichyoudonotneedtouse.

Asia'sSkillsShortage

Itseemsodd.Intheworld'smostpopulousregionthebiggestproblemfacingemployersisashortageofpeople.

Asiahasmorethanhalftheplanet'sinhabitantsandishometomanyoftheworld'sfastest-growingeconomies.Butsomebusinessesarebeingforcedtoreconsiderjusthowquicklytheywillbeabletogrow,becausetheycannotfindenoughpeoplewiththeskillstheyneed.

Inarecentsurvey,600ChiefexecutivesofmultinationalcompanieswithbusinessesacrossAsiawereinterviewed.（8）Itwastheirsecond-biggestheadacheinJapan（afterculturaldifferences）andthefourth-biggestinIndia（afterproblemswithinfrastructure,bureaucracyandwageinflation）.Acrossalmosteveryindustryandsectoritwasthesame.

OldAsia-handsmayfinditeasytounderstandwhythereissuchconcern.Theregion'srapideconomicgrowthhasfishedoutthepoolofavailabletalent,theywouldsay.（9）RecentgrowthinmanypartsofAsiahasbeensogreatthatithasrapidlytransformedthetypeofskillsneededbybusinesses.Schoolsanduniversitieshavebeenunabletokeepup.

Thisisespeciallytrueforprofessionalstaff.Airlinesareoneexample.Manynewcarriersaresettingupandairlinesareofferingmoreservicestomeetdemand.（10）AccordingtoAlteonTraining,thecommercial-pilottrainingarmofBoeing,Indiahasfewerthan3000pilotstodaybutwillneedmorethan12000by2025.Chinawillneedtofindanaverageof2200newpilotsayearjusttokeepupwiththegrowthinairtravel,whichmeansitwillneedmorethan40000pilotsby2025.Inthemeantime,withbiginternationalairlinestrainingonlyafewhundredpilotsayear,Asianairlineshavetakentopoachingthem,oftenfromeachother.

（11）ChinahasbeentryingtolurepilotsfromBrazil,amongotherplaces.

WithsuchamismatchbetweensupplyanddemandinAsia'slabourmarkets,companieswillhavetobecomebetterathiringgoodstaffandkeepingthem.Thefirstpriorityistorealizethatretentionismoreimportantthanrecruitment.Butassomecompanieswillalwaysbebetteratthisthanothers,thejob-hoppingandpoachingaresettocontinueformanyyears,untileducationandtrainingcatchup.（12）Withouttalentedrecruitingpolicies,somefirmsmayendupscalingbacktheirboldAsiangrowth-plans.

A．However,thereisalsoafailureofeducation.

B．PhilippineAirlines,forinstance,lost75pilotstooverseasairlinesduringthepastthreeyears.

C．Asitturnedout,theyrankedashortageofqualifiedstaffastheirbiggestconcerninChinaandSouth-eastAsia.

D．Thereisalsoasevereshortageofgoodmanagers.

E．Theconsequencesofthataredepressingandwilllimitthegrowth.

F．But,inthemeantime,thereisadreadfulshortageofpilots.

G．Asiahasmorethanhalftheplanet'sinhabitantsandishometomanyoftheworld'sfastest-growingeconomies.

PARTTHREE

Questions13-18

·Readthearticlebelowaboutcorporatecultureontheoppositepage.

·Foreachquestion13-18,markoneletter（A,B,CorD）onyourAnswerSheetfortheansweryouchoose.

Thetermcorporateculturereferstoanorganization'svaluesystem.Managerialphilosophies,workplacepractices,andorganizationalnetworkareincludedintheconceptofcorporateculture.TysonFood'scorporatecultureisreflectedinthefactthateveryone—evenCEODonTysonwearsclothesofayellowishbrowncoloronthejob.

Theleaderswhodevelopedthecompanyandthecorporateculturetypicallyshapethecorporateculture.Onegenerationofemployeespassesonacorporateculturetoneweremployees.Sometimesthisispartofformaltraining.NewmanagerswhoattendMcDonald'sHamburgerUniversitymaylearnskillsinmanagement,buttheyalsopickupthebasicsoftheorganization'scorporateculture.Employeescanabsorbcorporateculturethroughinformalcontactsaswell,bytalkingwithotherworkersandthroughtheirexperiencesonthejob.

Corporateculturehasamajorimpactonthesuccessofanorganization.Inorganizationswithstrongcultures,everyoneknowsandsupportstheorganizations'objectives.Inthosewithweakcultures,noclearsenseofpurposeexists.Infact,theauthorsoftheclassicbookInSearchofExcellenceconcludedthepresenceofastrongcorporateculturewasthesinglecommonthreadamongmanydiversebuthighlysuccessfulcompaniessuchasGeneralElectricandMcDonald's.

Asyoucanimagine,changingacompany'scorporateculturecanbeverydifficult.Butsomemanagerstrytodojustthatwhentheyfeelthecurrentcultureisweak,orwhentheorganization'sobjectiveschangeandtheoldculturenolongerfits.Sometimesthecompetitivesituationofacompanychanges.Forinstance,electricutilities,whichoncehadtheirprofitsguaranteedbypublicregulation,nowfacemorecompetitionthanever.FirmsthatwerecomfortablecompetingagainstotherAmericancompaniesnowfindthemselvesfightingcompetitorsfromoverseas,too.

ManagementexpertPeterDuckersfeelsthat,ratherthantryingtochangeculture,managersshouldfocusonchangingemployeesandcorporatepractices,asfollows.

·Definewhatresultsareneeded.Specifyinmeasurabletermswhattheorganizationordepartment,oroffice）needstoachieve.

·Determinewheretheseresultsarealreadybeingachievedwithinthecurrentorganization.Analyzethedepartmentsthatarealreadyeffectiveandfindoutwhattheyaredoingdifferentlyfromtherest.

·Determinewhattopmanagementcandotoencouragethesegoodresults.Duckerssuggeststhatexecutivesopenlyaskwhattheycandotohelp,andthendoit.

·Changetherewardsystem—ordevelopanewone—torecognizetheseeffectivepractices.Whenemployeesrealizethattheorganizationreallydoesrewardthenewapproach,theywilladoptitmuchmorequickly.Whetheronewantstochangeanorganizationcultureornot,itisimportanttochoosemanagersandemployeeswhosepersonalstylesfittheorganization'sgoals.

13．Accordingtothepassage,corporateculture

A．meanstheculturalatmosphereinacompany.

B．isestablishedbytopleadersandcan'tbechanged.

C．involvesthecorevaluesofacompany.

D．haslittleinfluenceontheperformanceofacompany.

14．InMcDonald'sHamburgerUniversity,newmanagers

A．learnthecompany'scorporatecultureatlength.

B．areonlyinterestedinlearningmanagementskills.

C．learnallthenecessaryskillsandpracticesofthecompany.

D．havechancestoknowaboutthecompany'scorporateculture.

15．Ifanorganizationhasastrongcorporateculture.

A．itcanbesureofachievinggreatsuccess.

B．itwillbeassuccessfulasGeneralElectricandMcDonald's.

C．itsstafftendtoworkforacommon