毕马威咨询报告：企业移动商务发展趋势.ppt

毕马威咨询报告：企业移动商务发展趋势.ppt

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TrendsInEnterpriseMobility:

ConvergenceofMobileBusinessandWebServicesSoftware&InformationIndustryAssociationBriefingMay16th2002,NicholasD.EvansEmergingTechnologySolutionsKPMGConsulting,I（972）373-7429,Page1,Agenda,EmergingTechnologiesatKPMGConsultingStateoftheEnterpriseMarketITTrendsConvergingonBusinessDriversandBarrierstoAdoptionMobileBusiness&WebServicesConvergenceScenariosBestPracticesContacts&FurtherReadingQ&A,Page2,AboutKPMGConsulting,Inc.,OurPartnersareLeadersKPMGConsultinghasmorethan50strategicallianceswithleadingeBusinesssolutionproviders-partnerssuchas:

SunMicrosystemsCiscoSystemsFedExCorporationOurPhilosophyEnsuresSuccessKPMGConsultingprofessionalsliveourphilosophyofdeliveringoutstandingclientvaluebycombiningreal-world,industry-relevantexperiencewithinnovativeusesoftechnology.,OneoftheWorldsLargestConsultingFirmsKPMGConsultingemploys10,000peopleandservesmorethan2,500clientsinboththepublicandprivatesectors.HeadquarteredinMcLean,Virginia,wehaveprincipalofficesin16countriesonfourcontinents.FirstBigIPOof2001KPMGConsultingbecamepubliccorporationonFebruary8,2001NASDQsymbol:

KCINOurBusinessiseBusinessOurcoreserviceofferingisend-to-endeBusinessintegration.Thisofferingencompasses:

SupplyChainBusinessandTechnologyStrategyTradingPartnerIntegrationandExchangesIntegrationandOn-BoardingIntegratedEnterpriseOperationsSystemsandTechnologyIntegrationNetworkSolutionsandWebArchitectureOutsourcingStrategyandProcessesInternetStrategy/BrandingCustomerCareOnlineTraining,Page3,WirelessSolutionOfferings,KPMGWirelessSolutions,readySetGO!

mobileSuccessroadmaptogainnewROIbyapplyingwirelessandmobilecomputingtechnologyR2iMobileProvidesclientswithamethodologyforimplementationofWirelesssolutionsfortheirorganizationutilizingpre-definedreferencearchitecturesdesignedtoachieveafastimplementationofasolutionwhichfocusesonsolvingreal-worldbusinessproblems.WirelessLANsProvidesclientswiththedesignandimplementationofWLANstargetedatachievingbusinessvalue.MorefocusedontheintegrationwithapplicationsrunningonWLANsthanonjusttheimplementationoftheWLANsthemselvesTransactionPlatformsProvidesclientswiththestrategy,designandimplementationofTransactionPlatformstargetedatspecificindustryverticals.Keycharacteristicsofthesesolutionsarethattheyfocusspecificsolutionaspectswhicharerequiredtocompletetransactions.AmongthesekeysolutionaspectsareSecurity,MobileWallet,TransactionProcessing,andScalability.,WirelessTransactionPlatforms,Strategy,SystemIntegration,Enablement,Roadmap,Transactions,Access,Network,Page4,EmergingTechnologiesatKPMGConsulting,ThecharteroftheEmergingTechnologySolutionspracticeistokeepKPMGConsultinginstepwithemergingand“disruptive”technologiesbyCoordinatingtheidentificationofemergingtechnologiesthatarestrategictothebusinessofourclientsIncubatingthehighestprioritytechnologieswithinKPMGConsultingsothattheycanmatureandLaunchingthemaseithernewcoresolutionofferingsorkeydifferentiatorsforourexistingsolutions,Page5,EmergingandDisruptiveTechnologies,Someoftheseemerginganddisruptivetechnologieswillimprovebusinessprocesses,othershavethepotentialtoreshapeentireindustriesThe“Map”positionstechnologiesaccordingtothelevelofimpactwhendeployedandthelevelofpenetration,BusinessImpact,ReshapeIndustries,ReshapeBusinessProcesses,ImproveBusinessProcesses,BusinessPenetrationby2003,10%20%30%40%50%60%70%80%90%,WirelessWeb*mCommerce*WebServices*,Voice-over-IP*,EnterprisePortals*,EnterpriseInstantMessaging*,ASPs*,*P2P,*WirelessLAN,EmbeddedTags*NaturalLanguageInterface*,Source:

ITExpo,2001,Page6,SolutionRadar,LargeMarket,ModerateMarket,SmallMarket,BPPM,WebServices,PeerServices,WirelessInfrastructureMgmt,Real-Time,M-Commerce,FY04+,FY04+,FY05+,FY05+,FY02-03,Linux,BPO,Broadband,PotentialMarketSize,BPM,EmbeddedSystems,Security,Page7,ITTrendsConvergingonBusiness,MobileBusinessisjustoneofseveraltechnologytrendscreatingtheopportunityforbusinessagilityandcompetitiveadvantageNextgenerationinfrastructuretechnologiessuchasreal-timecomputing,embeddedsystems,webservices,peerservices,andwireless/mobilearebestimplementedandapproachedinaholisticmannerthatexploitsthebenefitsofeachTheyarecloselyinter-related.andoftenmutuallyrequired.forexample.Webservicesenableanytime,anywhereaccesstoinformationandtransactionsonanydeviceandanyplatformWebservicesbringsnewdevelopmentanddeploymentparadigmstoenterprisesoftwareandtoelectronicbusinessMobilebusinessbringsnewaccessparadigmstoenterprisesoftwareandtoelectronicbusinessWireless/mobileisbecomingakeynodefordigitalservices/webservicestransactionsandprocesses,Page8,MobileBusiness&WebServices,M-BusinessDriversAnytime,anywheremobileaccesstoenterpriseprocessesandinformationIncreasedrevenuesIncreasedcustomersatisfactionandretentionReductionofcostsImprovedefficienciesandproductivityReducedcycletimesAbilitytomakefasterandmoreinformeddecisionsDifferentiationfromthecompetitionImproveddataaccuracy,WebServicesDriversSoftwareasaservicemovement“Unbundling”ofenterpriseprocessesvirtualenterpriseReductionofcomplexityMigrationtowardsreal-timeenterpriseReductionofcostfordevelopmenteffortsInteroperabilityacrossheterogeneousdevicesandapplicationsLoosely-coupledintegrationthatcanaccommodatechangestobusinessprocess,Page9,EnterpriseproductionimplementationsCRM,SFA,SCM,BusinessIntelligenceAdvancedDevicesTelematicsLocation-BasedServices,WidespreadEnterpriseProductionImplementationsMulti-modalinterfacesContextAwareArtificialIntelligenceRFID（“BitsandAtoms”）M-Commerce,Strategy,Execution,4,1,2,Viral,EnterpriseMobilityTrends&Timeline,Enterpriseeducation/researchHypearoundthe“WirelessWeb”MostlyconsumerfocusedWAPStocks,News,Weather,Enterprisepilotsine-mail,PIM,CRM/SFAEarlystrategyformulationWirelessMiddlewareWASPsUnifiedMessaging,EnterprisestrategyformulationDigitalServices3GProductionDeploymentsWLANAdoptionbarriersareremoved,Education,2005+LateMajority,2003EarlyMajority,2002“Chasm”,2001EarlyAdopter,1999-2000Pioneer,EnterpriseProductionDeploymentsofWirelessData,Page10,WirelessDataExamples,Todaysenterpriselandscapeintermsofwirelessandmobiledeployments.SupplySideOver-abundanceofwirelessmiddlewarevendorsweexpectconsolidationandreturntoprominenceofthemajorplayerssuchasIBM,MicrosoftandOracleIntelligentnewsolutionsforexample,wirelessinfrastructuremanagementfromcompaniessuchasmFormationTechnologiesEliminationofbarrierstoadoptionforexample,recent3GannouncementsfromcompaniessuchasSprintPCSDemandSideStrategyformulationvaluepropositionandbusinesscasedevelopmentPilotspavingthewayforprocessandbehaviorchangerequiredtoexploitwirelessandmobilesolutionsImplementationbyearlyadoptersforexampleInfoWaveandAmericanUniversity,Page11,WirelessDataExamples,AmericanUniversityAmericanUniversityaskedKPMGConsultingtoconductadetailedstudyandpilottodeterminetheviabilityofofferingwirelessvoiceanddataservicetostudents,facultyandstaff.TheKPMGConsultingteamcombinedmarketresearch,financialanalysisandcompetitiveanalysistoevaluateandvalidatetheopportunity.KPMGConsultingthenhelpedtheclientselectvendorsandconductatwomonthpilotofawirelessvoiceanddatasystem.Thesuccessfulconclusionofthepilotvalidatedthewirelessstrategyandproposedwirelessnetwork.OnMay1,2002,AmericanUniversityannouncedtheirplanstoimplementcampus-wide,thewirelesssystemtohandlevoice,dataandmessaging.InfoWaveInfowavedevelopssoftwarethatallowsmobileanddisparateworkforcestoaccesscorporatenetworksusingwirelessdevices.Tosupportitsrapidanddynamicgrowth,theclientwantedtoimplementaCRMsolutiontoprovidemoreaccurate,up-to-datecustomerinformationtoitssalesforceandchannelpartners.ThewirelessCRMsolutionwasdeployedtoend-userswithinsales（insideandregional）,marketing,productmanagement,customerservice,corporatecommunications,investorrelationsandtotheexecutiveteam.Thesolutionprovideduserswithreal-time,read/add/updatefunctionalitywhileconnectedwirelessly.Withinastandardwebbrowserontheirmobiledevice,usershavereal-timevisibilityintotheentireprospect/customerprofile.SomeofearlyROImetricsinclude:

ImprovedProductivity（salescyclereductionof50%,improvementofleadreceipttoresponseby100%）ReductioninOperatingCosts（reductioninpartner-relatedcostsby50%,moreeffectiveuseofmarketingexpenditures）GaininMarketShare（increaseincustomerbaseby20%）ImprovementinBottomLine（increaseincustomer-paidinstallationsby300%）eCustomerWorldGoldenAward2001forexcellenceinitsMobileCRMSolutioncategory,Page12,WhatsNeeded?

WhatwillaidenterpriseadoptionofMobileBusinessandWebServices?

ImprovedeconomicclimateandindustrymaturityFocusonbusinessbenefitsnottechnicaldistractionsCompellingvaluepropositionsforenterpriseadoptionSolutionsthataccommodatetodayslimitationsindevices,standards,bandwidthandcoveragePioneersandearlyadoptersgeneratingsuccessstoriesandROIstoriesSeriouspilotswithclearobjectivesandnot“sciencefairs”CarefullyexecutedstrategiesanddeploymentsthatleveragesynergiesbetweentheseemerginganddisruptivetechnologiesFundamentalunderstandingthatemergingtechnologiesarethenextcompetitiveadvantage,Page13,MobileBusiness&WebServices,IndustryScenariosExamplesofwheremobilebusinessandWe