最新国家开放大学《商务英语（）》形成性考核册参考资料Word文档格式.docx

最新国家开放大学《商务英语（）》形成性考核册参考资料Word文档格式.docx

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A.IsitasecretB.CanIhaveanideaaboutthemC.Whydoyoukeepitasecret

5.-But,bySWOT?

一Itstandsforstrengths,weaknesses,opportunitiesandthreats.（答案C）

A.whatdoyoumeanB.howdoyouknowC.whatisyourmeaning

二、词汇语法（共计30分，每小题2分）

6-20题:

阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项

6.Youaretherightpersonforthejobthatyourapplicationtheadvertisement.（答案C）

A.relates?

?

with?

B.relates?

?

for?

C.relates?

to

7.IwasdevisingsalesstrategiesandtargetsfortheWestRegion（答案B）

A.responsiblewithB.responsibleforC.responsiblein

8.Iledandasalesteamof20people.（答案B）

B.motivatedC.movedA.suggested

9.Whentalkingtopeoplewithinyourcompanydon’tspeakyourlanguage,youmayhavetouseEnglish.（答案A）

A.whoB.whichC.whose

10.Ifyou’reready,wecangotomeetsomeofourkey.（答案C）

A.personalB.personnelC.person

11.Finally,theyreturnthetothepeoplewhoboughtsharesinthecompany.（答案C）

A.costB.priceC.profits

12.Ididn’tknowyouaprevioussupplier.（答案A）

A.wereB.beC.are

13.Whatwedoifthecompanycutdownonads?

（答案C）

A.couldB.willC.shall

14.TheonlythingIhaveisthisbillthepublisher’snameandaddress（答案A）

A.with?

onB.by?

inC.in-?

on

15.I’lltheexchangerateandservicechargeandthentypeupthecheckforyou.（答案B）

A.makeupB.figureoutC.carryout

16.Additionally,makesurethatyourpasswordislongenoughtoeasilybeinghacked.（答案A）

A.preventyouraccountfromB.provideyouraccountwithC.doawaywith

17.Mostbankshaveasectionyousetuppayees.（答案C）

A.thatB.whichC.inwhich

18.Businessescanusefreesamplestobuildrapportandcustomersproductsorservices.

A.engageinB.engage?

toC.engage?

for-

19.Moreover,reservationsbycreditcardfourweeksguaranteeavailabilityoftheroomsizerequired.

A.inadvanceB.atadvanceC.onadvance

20.yourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.

A.IfB.ShouldC.Ifshould

三、阅读理解（共40分，每小题4分）

21-25题:

阅读下面的句子，根据文章内容进行判断，正确写:

T:

错误写:

F”

Passage1

Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortherightjob.Whenacompanywishestorecruitanewpersonforanimportantposition,itmayusetheservicesofsuchafirm.Theadvantagesfortheemployerarethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising,selectingandinterviewingsuitableapplicant.Insomecases,thesearchfirmmayalreadyhavealistofpeoplewiththeappropriateskillsforthejob.Ifthisisnotthecase,thenitmayactasaconsultant,advisingorevenorganizingtestsandsimulationstoevaluatecandidates'

behaviorinordertoselectthemostcompetentpersonforthejob.

（T）21.Thepassagemainlytalksabouttheincreasedbusinessofheadhunters.

（T）22.Companiesmayusetheservicesofanexecutivesearchfirmtorecruitnewemployees.

（F）23.Employersprefertousetheheadhuntersbecausetheservicesarecheap.

（T）24.Searchfirmsoftenhavetheirowntalentpoolorhumanresourceban

（T）25.Headhuntersalsoprovideserviceslikeadvertisementandcandidateevaluation.

26-30题:

阅读短文，从A、B、C三个选项中选出一个正确答案

Passage2

Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates（共鸣）withyourpotentialclients.However,youshouldthinkmoreabouthowtodevelopamarketingcampaign.Afterall,we’realwayslookingforwaystoincreaseour

competitiveness.Herearesomemarketingstrategiesforyoutocheckout.

Partner（结伴）withallies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign.Forstarters,whenyoustandsidebysidewithsomeoneelse,youcan

deliverbettercontent.Ifyouareatthetopofyourbusiness,marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand.

Embraceuser-generatedcontent.Accordingtoasurveyof839millennia’s（千万富翁），

theyspend5.4hoursadaycommunicatingwiththeirpeers,about30percentoftheirtotalmediatime.Similarly,youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement.

Helpcustomerssolveaproblem.AsperfectlystatedonHubspot，“You”reinbusiness

becauseyouprovidesolutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby:

creatinghow-to-content;

offeringexclusivesthatmaketheirliveseasier;

listeningtothemoransweringtheirquestions;

orcreatingAPPsortools.

Letcustomersinteract.Nomattertheproductorserviceyou’reoffering,your

customerswanttointeractwithyourcompany,oratleastothercustomers.AMC,forexample,createdanonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpressconnectssmall?

businessownerstoeachotherandhelpfulresourcesthroughitsopenforum.

26.Thisarticlemainlytalksabout.（答案A）

A.somemarketingstrategiesB.yourpotentialclientsC.communicativeskills

27.Youaresuggestedinthesecondparagraphto.（答案B）

A.fightagainstyouropponentB.findallieswithsomeoneelseC.alwaysfocusonyourself

28.Toembraceuser-generatedcontentdoesgoodat.（答案C）

A.makingfriendswithstrangersB.choosingcapableemployeesC.Carryingoutadvertisement

29.WhichofthefollowingisNOTawayofhelpingcustomerssolveaproblem?

A.creatinghow-to-contentB.listeningtocustomersC.havingdinnerwithcustomers

30.AMCcreatedanonlinetoolsothat.（答案A）

A.onecanwritedownwhatheimaginesB.yourdreamsandthoughtswillcometrue

C.theycangatherinformationfromcustomers

31题:

根据写作要求，写出一篇作文。

31.YouareSusan.Yourcompanywillholdanopeningceremonyforanewfactory.YouareaskedtowriteaninvitationlettertoDavid,animportantclientofyourcompany.Thefollowinginformationshouldheincluded:

thereasonstoinvitehim;

thetimefortheevent;

theplacefortheevent;

earlyreplyexpected.

DearDavid:

Itwouldgiveusgreatpleasuretohaveyourpresenceattheopeningceremonyforanewfactory.scheduledfor2017.11.20,atthefactory.

Yourpresencewouldcontributegreatlytothesuccessoftheceremony.pleaseletmeknowassoonaspossibleifyoucancome.

Yoursincerely

lizixian

一、交际用语（共计10分，每小题2分）

朗读下面的小对话，选择恰当的答语。

1.一Hello!

-Hello,thisisMichaelfromTianjinVanguardTradingInc.（答案C）

A.Whoareyou?

B.Whatareyou?

C.Whoisthat?

2.-Doesmodernlogisticsmeantransportationanddelivery?

-Modernlogisticsismoreabouteffectiveandefficientflowofmaterialsandinformation.（答案C）

A.Yes,you’rerightB.No,it’snotthewholestoryC.No,you'

rewrong

3.一,-Yes,Iwilltrymybest.（答案B）

A.DoyouknowaboutbusinesstaxB.Canyougivemeabriefintroductionaboutbusinesstax

C.Whatdoyouthinkaboutbusinesstax

4.-,一Itincludesmerchandise,packagingandshipping,dutyifrequired,anytaxesand

insurance.（答案B）

A.CouldIgetanestimatebeforeplacinganorderB.Whatdoestheestimateinclude

C.Howmanywouldyouliketoorder

5.-Whataboutthecommission?

A.Ofcourse,I’dgiveyouourlowestquotation

B.I’mafraidyouhavetotellmehowlargeyourorderisgoingtobe

C.It’sageneralpracticeeverywhereelse

6.Wewillanorderwithyourcompanyfordigitalcameras.（答案C）

A.reserveB.bookC.place

7.Productsaregradedaccordingtosizeand_.（答案A）

A.qualityB.quantityC.qualification

8.Youhavemadeyourclientstoolongintheoffice.（答案C）

A.waitB.towaitC.waited

9.Thepriceofcommoditiesonmanyfactorslikequality,demand,supply,etc.（答案C）

A.isbasingB.hasbasedC.isbased

10.Havingbeenworkinginlogisticsfor3years,heismorethanheusedtobe.（答案C）

A.proudB.braveC.confident

11.Inshort,withoutinformation,amanagercanonlymakeblindly.（答案B）

A.managementsB.decisionsC.agendas

12.Youcangetthegoodstoyourdoorsoquicklynowadays.（答案C）

A.deliverB.deliveringC.delivered

13.Thatisthereasonwe’velostsomanycustomers.（答案A）

A.whyB.thatC.which

14.Accordingtolaw,taxableservicesrefertotransportation，finance,insuranceandthelike.（答案C）

A.operationB.constructionC.introduction

15.Itdoesintheoftransferofintangibleassetsorimmovableproperty.（答案C）

A.circumstancesB.operationC.case

16.Ifthecasereachesthecriminallimit,thetaxpayermybeaccusedcriminalresponsibilities.（答案C）

A.atB.onC.of

17.youhavesaidisveryimportanttous.（答案A）

A.WhatB.That