英语论文Consumption among College Students.docx

英语论文Consumption among College Students.docx

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英语论文ConsumptionamongCollegeStudents

ConsumptionamongCollegeStudents

Wecollegestudentsarethegenerationthatwilltaketheresponsibilitytodevelopourcountry.Besides,wearealsotheconsumersoftomorrow.Itreallyhassomethingtodotogettoknowwhatthecollegestudentswant,howtheygettheinformationoftheproducts,andtheirconsumptionconceptsandhabits.SoIdidaresearchinordertoshowthetendencyofcollegestudents’consumptiontrend.

1.1. Lifestyle

Thedifferencebetweenboysandgirlsonrelaxingandentertaining

Sports（%）

Movies&TV（%）

Shopping（%）

Internet（%）

Traveling（%）

Party（%）

Ball（%）

Reading&singing（%）

Boys

42.9

19.7

5.5

11.6

4.4

3.6

3.4

6.2

Girls

16.7

31

13.2

11.9

8.8

4.6

3.6

7.8

Thedifferencebetweenboysandgirlsontheiridols

Explorer（%）

Politician（%）

Sportsstar（%）

Literaturestar（%）

Enterpriseboss（%）

Artist（%）

Militarystrategist（%）

Scientist（%）

Oneself（%）

Boys

6.6

16.4

18.3

6.2

14.7

11.6

6.2

8.1

12.4

Girls

8.6

11.9

10.2

16.2

18.1

16.2

3.4

6.6

7.6

WhataboutgoingontheInternetthatisinfashionnowamongthecollegestudents?

Theansweristhatabout93.6%studentshavevisitedtheInternet.TheaveragetimethestudentsspendontheInternetisaround6.7hours,whilethemostis78hours.

ThemostcommonplacewherethestudentschoosetovisittheInternetisthenetbarsnearthecampus（48.2%）.Homerankssecond（23.5%）,followedbythedormitory（10%）.

Thepurposesofvisitingthenetarelistedfollowing:

readingthenews（27.2%）,browsingthereferencebook（23.7%）,chatting（16.6%）,sendingandreceivinge-mails（12.5%）,playinggames（8.5%）,downloadingpicturesandsoftware（4.2%）.

2.2. Consumptionconceptsandconsumptionhabits

Theplaceswhereconsumersbuyitemsaretheproblemwhichbusinessmenareinterestedinaswellasconsumers.Theresearchshowsthatthesupermarketsaretheplacesthatthestudentsvisitmost.Thereasonliesnotonlyinitscheapandcompleteitems,butinitfreeshoppingstyleaswell.What’smore,thesupermarketshavealreadyappearedinsomeuniversities.Asaresult,morethan77.5%studentsregardsupermarketastheirfavoritewhentheyareshopping.Ontheopposite,onlyabout15%studentswillgotothosebigshoppingcenterstobuythings.That’sprobablybecausemostcollegesliesfarfromthecity,andit’snotconvenientforstudentstogotothoseshoppingcenters.

Thenhowdostudentsgetinformationaboutproductsoncampus?

Theresearchshowthatmoststudentsgetthiskindofinformationaroundtheirdormitorybuilding（32.4%）,andcanteenandteachingbuildingaretheothertwomainresourceoftheinformation.It’sinterestingthattheresultgoeswellwiththestudents’lifestyleincollege:

dormitory-canteen-classroom,threepointsaline.Thestudentsworkingbusilyamongthoseplacesandgaintheinformationthatmayhavesomethingtodowiththeirshoppingconceptionandhabits.

AdvertisementplaysaimportantpartinstudentsconsumingconceptionfortheyarethegenerationwhichgrowwiththeimpactofAds.

TVhasnodoubtthebiggestaffectonthestudents’consuming,followedbypropagatingmaterials,newspapers,outdooradvertisement,netadvertisement,andsoon.

Asweallknow,advertisementscanstimulateconsuming.Over40%studentswilltrytobuytheproductthatisintroducedbytheadvertisementorwilldirectlybuytheproductbecauseoftheadvertisement.Ifwetakethosewhodonothavetheregularfavoritebrandintoconsideration,theimpactadvertisementshaveonthestudentswillsurlybeevengreater.

Ifwelookintotheproblemthatwhatwillmostlymakethestudentsconsume,wewillfindthatthegoodsonsalehavethegreatestaffect,whilegivingpresentsisalsouseful.

Shoppingonlineandshoppingbytelephonearethenewlybornthingswhichhavenotappeareduntiltheresentyears.

Shoppingonline

Shoppingbytelephone

Acceptcompletely

Acceptpartly

Donotaccept

Acceptcompletely

Acceptpartly

Donotaccept

6.6

76.5

14.6

14.6

67.4

15.8

Andtherearealsosomefactorsthatmaynotoccurafewyearsago,suchasmobilephonesandlaptopcomputers,whichcanshowtheconsumptionconceptsandhabitsofcollegestudents.

Nowmorethanhalfofthecollegestudentshaveoroncehadmobilephones,andsendingshortmessagesistheirfavoriteservice:

morethan62.6%studentshaveusedthisfunction.About57.4%studentsarefortheprice’ssake,46.6%areattractedbyitsconvenience,while21.2%useitjustforfun.Andcomputersarealsocommonamongcollegestudents.Thepurposeofusingcomputersarelistedbelow:

study（39.5%）,entertainment（15%）,Internet（12.1%）,others（2.4%）.

3.3. Consumingabilitiesofcollegestudents

●       Theaveragelivingexpenseof2800collegestudentsis570yuanpermonth,withtheleast210yuanandthemost4550yuan.

●        

●       200~500

●       500~1000

●       1001~2000

●       2000~

●       34.7%

●       43.1%

●       15.1%

●       7.7%

Theusualconsumptionofcollegestudents

Diet

Clothing

Entertainment

Newspapers&magazines

Computers&Internet

Cigarette$wine

Others

42.3%

15.6%

10.6%

10.3%

7.1%

9.4%

4.7%

Ifyouthinkthesecannotrepresentthecollegestudents’consumingabilities,thenlet’shavealookatthefollowingresearch:

About49.7%studentsnowhaveoroncehadmobilephones.Amongthosewhoseusemobilephones,about36.7%useMotorola,thetypesarelisted:

2988（8.8%）,T190（2.4%）,T191（4.6%）,V998（3.8%）,V8088（2.1%）,others（13.4%）.

22.5%useNokia,thetypesare:

8210（5%）,8250（10.6%）,8310（0.5%）,3310（2.6%）,others（3.8%）.

11%useSiemens,thetypesare:

3618（1%）,6688（1.2%）,3508（1.6%）,3568（0.5%）,3518（1.6%）,2118（3.4%）,S1088（1.6%）,others（0.1%）.

Thenumberofthecollegestudentswhohavecreditcardisbeyondourimagination.

About37.1%studentshavetheirowncomputer,withtheaveragecostof4640yuan.Themostexpensivecomputercost22000yuan.

Fromtheresearch,wecanfindthatcollegestudentsconsumemostlyaroundtheircampus.Andtheyarebecomingmoreandmoreinterestedintheirlivingquality.Theirconsumptionabilityisbeyondourimagination,andquiteanumberofstudentshavetheirowncomputersormobilephones.Besides,thenumberofcreditcardscollegestudentshaveisreallytooursurprise.Wecandrawtheconclusionthatcollegestudentsreallyhaveagreatimpactontoday’smarketsociety.Abusinessmanwhocanmasterthecollegestudents’tastewillbeasuccessfulone.

Inrecentyears,，

Findings

Studentsconsumptionisnotirrational

Studentshaveahighdegreeofbrandloyalty

Studentsfocusmoreonfashionconsumption

Analysis

1.Onthetotalspendinggapbetweenrichandpoor.Studentsontheoverallspendingconcentratedinthe350~500yuanand500yuanto800yuaninthisrange,lessthan350yuanormorethan1,200yuanpolarizationisrelativelysmall.Therecordamountofspendingbypoorstudentsisbasicallylessthan350yuan.Poorhygieniclivingstandardsandpurchasingpowerisquitedifferentfromanordinarystudent.（

2.Dietlargeoverhead.Whetherornotpoorhygiene,foodexpenditureintotalconsumptionaccountedforthemajority,whichisinlinewithhealthspendingconstituted.Thesurveyfoundthatcollegestudentsarealsocaughtitsowntogoouttoeatdinner,andaskingthestudentstoanupsurgeofexpenditureinthisarea,thoughnotlarge,butalsocontributedtothehighconsumptionofoneofthereasonscollegestudents,whichshowscollegestudentshavecometohasasocialcommunicativeaspectsofconsumption.

3.Communicationnetworkbecametoocostly.Surveyedthecrowdofmobilephoneownershiprateof92%,70%ofpoorstudentsalsohavemobilephones.Thesurveyfoundthatmostofthestudentsfocusedonthemonthlyphonecosts50yuanto100yuan,poorstudentsgenerallyabletocontrolmobilephonecosts50yuan.14%ofthestudentsalsohaveamonthlycellphonechargesashighas150yuan.

4."Playmoney","lovemoney"gradualgrowth.Withtheconceptoftourismintothemodernconsumer,collegestudentshavegraduallyhadtospendinthisarea.Itisunderstoodthatstudentswillbetravelinganaverageoftwiceayear,followedbytravelingwithagrouporwith32friendsonhistrip.Inaddition,thesurveyaccountedfor30%ofcollegestudentsfellinlove,forlove,thecostoftheirmonthly200yuan~350arehigh.Thisisacontemporarycollegestudentsintheemergenceofalessrationalconsumption.Studentsactiveintheirthinking,tohaveastrongdesiretolearnnewthings,likethepursuitoffashion,consumption,ingratiateoneselfstrong,entertainmentconsumption,theproportionoftotalspendingmuch.（

.Conclusion

（1）Theconsumptionstructureofuniversitystudentstokeepupwiththetrendofsocialdevelopment,andsocialintegration.Ascanbeseenfromthesurvey,collegestudentsgoouttodinner,invitedtoeatwithfriends,travel,communicationnetworks,costmore,justlikecollegestudentshasbecomeasmallcommunity,collegestudentsmoreawareofearlyexposuretosomeofthenewsocietyconsumptionpatternsoflife,andthenearlyintegrationintosociety.Thebankcards,creditcardsandotherconsumptionpatternshavealsobeenwelcomedstudentscanbeseen,collegestudents,asanactivecommunitygroup,althoughtheeconomicstrengthfailedtokeeppacewithsociety,buthaslongbeenontheconsumerawarenessandsocialdevelopmentinsync.

（2）

（2）Therationalconsumerisstillthemainstreamconsumer.Collegestudentsmostofthemoneyisusedforeating,butnotthatmuchfunin