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Introduction
Inrecentyears,theneedforfinancialeducationhasgainedtheattentionofawiderangeofentitiesincludingbankingcompanies,governmentagencies,grass‐rootsconsumerandcommunityinterestgroups,universities,schools,andotherorganizations.Numerousfactorshaveledtoacomplex,specializedfinancialservicesmarketplacethatrequiresconsumerstobeactivelyengagediftheyaretomanagetheirfinanceseffectively.Theforcesoftechnologyandmarketinnovation,drivenbyincreasedcompetition,haveresultedinasophisticatedindustryinwhichconsumersareofferedabroadspectrumofservicesbyawidearrayofproviders.Otherimportantdemographicandmarkettrendscontributingtoconcernsincludeincreaseddiversityofthepopulation,resultinginhouseholdsthatmayfacelanguage,cultural,orotherbarrierstoestablishingabankingrelationship;
expandedaccesstocreditforyoungerpopulations;
andincreasedemployeeresponsibilityfordirectingtheirowninvestmentsinemployer‐sponsoredretirementandpensionplans.
Theprevailingconcernisthatconsumerslackaworkingknowledgeoffinancialconceptsanddonothavethetoolstheyneedtomakedecisionsmostadvantageoustotheireconomicwellbeing.Financialdecisionsmadebyconsumersaffectanindividual’sorfamily’scurrentfinancialwellbeingandabilitytosaveforlong‐termgoalssuchasbuyingahome,seekinghighereducation,orfinancingretirement.Inaddition,theconsumerdecisionsalsoplayanimportantroleintheoveralleconomichealthofthenation,aswasexperiencedthroughtherecenteconomiccrisis.
Mostrecenteconomicissuessuchascreditcarddebt,homeforeclosures,reducedsavings,decliningvaluesofinvestments,thecollapseofthesubprimelendingmarket,andescalatingnumbersofpersonalbankruptcyhavefocusedthenation’sattentionontheimportanceoffinancialeducation.
Technologicaladvanceshavetransformednearlyeveryaspectofthemarketing,delivery,andprocessingoffinancialproductsandservice.Theforcesoftechnologyandmarketinnovation,drivenbyincreasedcompetition,haveresultedinasophisticatedindustryinwhichawidearrayofprovidersoffersconsumersabroadspectrumoffinancialproductsandservices.Thesedevelopmentshavegivenconsumersmoreoptionsandgreaterflexibilityincreatingfinancialarrangementsthatbestsuittheirneeds.However,acomplexandspecializedfinancialservicesmarketplacerequiresconsumerstobeinformedandactivelyengagediftheyaretomanagetheirfinanceseffectively.
Whiletherearemanycausestotheeconomicproblemsfacingthecountry,itisundeniablethatalackoffinancialeducationisacontributingfactor.FartoomanyAmericansenteredintohomeandotherloanagreementsthattheydidnotunderstandandultimatelycouldnotafford.Morebroadly,thelackofbasicskillssuchashowtocreateandmaintainabudget,understandcredit,orsaveforthefuturearepreventingmillionsofAmericansfromtakingadvantageofourvibranteconomicsystem.Financialeducationisnotanissueuniquetoanyonepopulation.Itaffectseveryone—menandwomen,youngandold,acrossallracialandsocioeconomiclines(U.S.DepartmentoftheTreasury,OfficeofFinancialEducation,2008).
Underthesecircumstances,thereisarenewedattentiontopersonalfinanceeducation.Thissubjectmatteriscurrentlygainingattentionfromvariousquartersofsociety,suchasacademia,government,corporationsandnonprofitorganizations.Thereisanincreasingrecognitionoftheimportanceofthisareawithinseveralacademicquarters,suchaseconomicsandfinance,thatweretraditionallynotinvolvedinthissubjectmatter.Oneofthechallenges,withincreasedinterestfromdiverseprograms,isthelossoffocusonthefamilyandmoreofaconcentrationonindividualdecisionmaking.Financialeducationprogramsarenowbeingreferredtobyavarietyofnames,themostfrequentlyusednamebeing“financialliteracy”;
however,thetermfinancialliteracymeansdifferentthingstodifferentpeople.Thereisnonationalstandardthatdescribestheexpectationsofacourselabeled“financialliteracy”regardingthecorecontent,corecompetencies,assessmentoftheimpact,andprofessionalpreparationoftheteacher.
Thispaperbrieflyreviewsthehistoryofpersonalfinanceandthenlooksatthecurrentstatusofthepersonalfinancialdisciplineandeducationbeforeidentifyingchallengesandopportunitiesforthefuture.Inthefinalsection,stepsnecessarytostrengthenthefutureofthisdisciplinearealsopresented.
AnInterdisciplinaryApproach
Personalfinancehasitsrootsineconomics,financeandmanagementandincorporatesgeneralprinciplesofdecisionmakingandthemanagementoffinancialresourcesoftheindividualandfamily.Itinvolvesapplicationofprinciplesfromavarietyofdisciplinessuchaseconomics,sociology,psychology,adultlearning,andcounselingtothestudyofwaysthatindividuals,families,andhouseholdsacquire,develop,andallocatemonetaryresourcestomeettheircurrentandfuturefinancialneeds.Inthedynamicsystemofpersonalfinance,decisionmakersarecentral.Theyinfluenceandareinfluencedbyvariousfactorsbothinexternalandinternalenvironments.Thisincludesfinancialmarketsandinstitutions;
governmentagencies;
economic,demographic,andsocialtrends;
andpersonalandfamilyfactors.Personalfinanceencompassestoolssuchasfinancialstatements,checkingandsavingsaccounts,debtinstruments,mortgagesandinvestmentvehicles.Italsoincludestechniquesrelatedtocashflowmanagement;
riskassessmentandmanagement;
andplanningoftaxes,retirement,andestates(Schuchardtetal.2007).
FinancialEducationintheCurrentEconomicEnvironment
Currentlyagreatdealofattentionisbeingdrawntothisareafrompublic,private,profitandnonprofitentities.Asconcernsaboutconsumers’financialcapabilityhaveincreased,sotoohavethenumberandvarietyoffinancialeducationprogramsandprogramproviders.However,someprogramsoffercomprehensiveinformationonavarietyoftopicsforabroadaudience,includingsavings,credit,riskmanagement,investments,retirementplanningandsimilartopics.Othersarefocusedonasingletopicsuchascreditmanagement,retirementplanning,andinvesting;
andtheyaretailoredtoaspecificgroup,suchasyouth,women,orminorities(BraunsteinandWelch,2002).Manyareprovidingfinancialeducationtostudents,employees,customers,thegeneralpublicandmore;
andmostoftheseeducationaleffortsarebeingpresentedunderthenameof“financialliteracy.”
However,multiplenamesarebeingusedtoidentifyteachingandresearchworkthatisbeingdoneinpersonalfinance.SomeofthenamesthathavebeenusedforalongtimeincludeConsumerEconomics,ConsumerAffairs,FamilyandConsumerSciences,FamilyEconomics,FamilyEconomicsandResourceManagement,FamilyFinance,FamilyFinancialManagement,HouseholdEconomics,andPersonalFinance.MorerecentnamesincludeHouseholdFinance,HouseholdBehavioralFinanceandFinancialLiteracy.
Sincethe1990s,theuseofthetermfinancialliteracyhasgainedmomentum;
however,popularizationofthetermhascreatedconfusion.Awebsearchonfinancialliteracyreturnsnearlytwomillionresults.Therearefinancialliteracyprograms,tests,statistics,andtraining.Mostaregeneral,butsometargetaudiencessuchasteensorpre‐retirees.Mostoftheseprogramshavedifferentgoalsanddifferentoutcomeexpectations.Thereisnocommonagreementonthecorecontent,overallandspecificobjectives,thequalificationsofthedeliverersofthesecourses,andfortheassessmentoftheoutcomes(HiraandSchuchardt,2008).
Mostdisciplinessuchasmath,economics,history,sociology,andpsychologyareusuallyidentifiedbyonenameonly.Therearespecialtiesorconcentrationsforeachofthesedisciplines,butonlyonename.Toreducetheconfusion,theremustbeonenameforfinancialeducation;
andmoreimportantly,theremustbeacommonunderstandingofwhatcanbeexpectedfromsuchcourses.Beforethiscanbeaccomplished,somebasicquestionsmustbeanswered:
whatistheoverallobjective,whatisthecorecontent,whatcompetenciesandskillsmustthelearnergain,whatpreparationorqualificationsmusttheteachersoffinancialeducationhave,andwhatstandardsmustbeusedtoassesstheoutcomesofsuchprograms?
OverallGoalforFinancialEducation
Theoverallgoalforfinancialeducationistoensurethateveryoneisequippedwithappropriateinformation,knowledge,andskillstomakegoodfinancialdecisions.Thechallengetoeducatorsistodeterminewhatspecificskillspeopleneedinordertounderstandthelong‐termcostsandbenefitsoftheirfinancialdecisions(Hira,1995).Financiallyeducatedconsumersareanimportantfirstlineofdefenseinwell‐functioningmarkets.Atthesametime,itisimportanttorecognizethatfinancialeducationisnotapanaceaandthatthereremainsaneedforeffectiveregulationthatisresponsivetomarketevolutionstoensurethatconsumersareprotectedagainstabusiveandfraudulentpracticesbyunscrupulousplayers.
FutureOpportunitiesandChallenges
Inthepast,professionalsinthefamilyeconomicsandmanagementfieldofpersonalfinancemadeuseoftheinterdisciplinaryapproachtostudyfinancialbehavior.Today,professionalsfromthosedisciplines(economics,sociology,psychology,andmanyothers)arestudyingfinancialbehavior,expandingopportunitiesandpotentialforastrongerandricherdiscipline.Opportunitiesfortransdisciplinaryworkofferagreatpromiseforthefuture.Thedisciplinemustm