新闻传播学导论 introduction to journalism.docx

新闻传播学导论 introduction to journalism.docx

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新闻传播学导论introductiontojournalism

新闻传播学导论5（5introductiontojournalism）

TocallLiangQichaomagazine:

"currentaffairs",ZhangBinglin"bytheworldnewspaper"021-

Toaddress:

1904ShanghaiUniversityPressJournal-"OrientalMagazine"networksupervision

AcleardistinctionbetweennewspaperandJournal:

earlytwentiethCenturyhelp

Twohundredthousandandninety-two

Distinguish:

200092

Thenewspaperpublishingperiodofshortperiod,longperiodofeducationjournals

Thenewspaperpublishedthespeedquickly,needtoreportthenewsjusthappenedcounteveryminuteandsecond,designedsimplebinding

Thejournalisslow,canelaboratenewsandmakeathoroughanalysisandcomment,beautifullyprintedFrontGate

Thevolumeofnewspapernewsprovidesmorejournals,fromthedisseminationofnewsofthisfunction,thenewspaperisgreaterthanJournalofTongji

Thecontentispublished

Thenewspapertopublishnewsandcomment,canbecomethemouthpieceofsportsexerciseintervention,andreflectthesituation,contactwiththemasses33626038

Thejournaltopublishfactsandcommentary,extensiveresearchcanonlytalkaboutevents,themainproblem33623037

Leninnewspaperforagitation,propagandaforNo.48journals

GeGongzhen-fromthedifferentcontenttodistinguishbetweenthetwonewspaperstoreportnewsandjournalstopublishcommentaryofZhangwu

common

（a）broadcastbywireorradiowavestransmitvoicemediatest

Thespreadofthemeansofradio-byradioZhangwu

Wiredbroadcasting-bywireguidance

Test

History:

1920.11.2-Pittsburgh-thefirstlicensedradiostationforKDKA

1923Chinesefirstradio-Foreigners

1940.12Chinesepeople'sBroadcasting-createtheCentralPeople'sBroadcastingStation'spredecessor-YananXinhuaradio

Soundsignal

Workingprinciple:

Broadcast-Microphone-listeningtools-listener

Soundbywireorradiowavestransmitsoundwaves

Inordertocompletebroadcastprograms,thisisacombinationofallindividualprograms,adayhasbeganthesong,callsign,promo

Advantage:

Wide-UNESCOInternationalExchangeResearchCommitteeinthemostcommonmasscommunicationtools

Therapidspreadofwavesand-orwireseverywhere,cansimultaneouslyreceiveinformation

SynchronousbroadcastingonEmergencyBroadcastingMajor,betterthanTV

Functionaldiversity-newsprograms,educationalprogramsandserviceprogramsandartprograms,comprehensivethannewspapers

Strongappeal:

Inferiorcontentisfleeting,selectivityandretentionthannewspapers,readersthanpassiveaudience

Onlytheauditoryimage,afterlisteningtotheinferioreffect

（three）theuseofaTVnewsmediaelectronictransmissionofvoice,image,appearedlaterthannewspapersandradio

Thehistoryof1936BroadcastingBritishCorporation-AlexanderHouse-atelevision,11.2officiallybroadcasttelevision

1950s-blackandwhiteTVwidedevelopment

1954Americancolortelevisionbroadcasting

China-televisionindustrywasbornin19581973.5.1colorTVPremiere

Workingprinciple：

Thescene,imageandsound-signal（videoandaudio）-scene,imageandsoundactivities

WithaTVcamera（withmicrophone）camerawithmicrowaveandtransmitselectricalsignalswithloadreductiontelevisionreceiver

Televisionpicture-scenescene,movingimagesandphotos,pictures,textetc.

Voice:

vocallanguage,musicandsound.

Features:

audio-visual

Therapidspreadof

Fullfunction-shape,sound,colorandbeauty

Thewideaudience-thelargestnumberofTVviewers

Selectiveretentionofdifference

TheleaderofcableTVEuropepublished1930s

1940s-theUnitedStates.

1964-ChinabeganthedevelopmentofcableTV

Two.Thenewsmediainthenewcentury

（a）-fourthmedianetworkmedia

Alargeamountofinformation,disseminationofcontentrich,convenientaccesstoinformationtransmission,lowcost,strongcompatibility,interactivity,niche

（two）thenewradioandtelevision

DigitalaudiobroadcastingDABthirdgenerationbroadcastmedia

HighdefinitiontelevisionHDTV

（three）integratedmedia-media

Throughtheinternationalhigh-speedInternettoprovideinformationservicesandnewmediabythepersonalcomputerreceivinglighttransmission

Thethirdsectionnewsmediafunction

Thefunctionofmassmedia.

Function:

fromtheviewofsystemtheory,repeatedthephenomenonofthesystemandtheexternalenvironmentandtheinteractionsbetweenthe

Fromthedailysociallife,functionefficiency,toplayabeneficialroleofthingsormethods

Thefunctionofmassmedia:

generallyreferstothesocialfunctionofmassmedia,isproducedinthehumansocietylifefunction

TheUSpoliticalscientist,scholar-"1948Lasswell'scommunicationstructureandfunctioninthesociety."

Themacroscopicangle-threefunctionsofmonitoringenvironment,coordinatedresponse,transferofheritage

TheUSsociologistWright1957":

thefunctionsofmasscommunication"

Addafunction:

Entertainment

TheUSscholarSchram

Microangle:

fivefunctions-featuresextendthewatchman

Thedecisionfunctionandwakeupthepublicattention,topersuade

Thesocialfunctionofaudiovisualeducationfunction

Theentertainmentfunction

Thefunctionofbusiness

Isgenerallybelievedthattheradarfunctioninformationfunction-Watchormonitortheenvironment

Coordinationandmanagementfunctionstopromotethepolicyimplementation,reflectingpublicopinion,promotesocialoperationmechanism

Theeducationalfunctionofeducationsociety,thedisseminationofculturalknowledge,socialethicsandvalues

Theentertainmentfunctionwitheducationandsocialfunction

Payattentiontotheproblem

Setupissuesthatdeterminetheagenda.Referstothemediatoselectatopicinacertainperiodoftime,strengtheningtheimplementationofreports,makeitbecomeacentralissueofpublicopinion,tomakeithaveastrongeffectontheissue,changeorfirmattitudeofthepublicconsensus,whichcausedwidespreadconcernandattention,improvethevisibilityofmediapeople,themediaeventsproducedasensation.Toimprovethebeneficialeffectofnewsdissemination.

Thenegativefunctionofmedia

Two.Thefunctionofnewsmedia

Thetransmissionofnewsinformation,newsmediaisthemostimportantinformationcarrier

Firstthetheoryofjournalismworksof"NewLiterature"-XuBaohuang-therealsupplyofsocialnews

TheNiemannfoundation-LuisLyons-Pressnewscarrierpostexercise

TheUSNewspaperEditorsAssociation-News-"statute"newspaperthebasicfunctionistoexpressthepeoplemade,feel,think

Reflectpublicopinion

TheUSNewsscholarsJostnewspaperwithnewsandviews,opinionsandfacts,sothatreadersunderstand,haveadvocated

Socialpsychologists-taldyNews-poweristhepowerofthepublic,thereportercontrolcommandofcitizens,publicopinion

Bernd-Ralphhallcollectednewspapertocreatethespiritofslaverymoredangerousthanchains,creatingpublicopinionnewspaper

WestEVERRED-sociologistnewsisthefirstkindofpower,peoplecreatethepublicopinionthroughthenews

JournalistOnoHideonewsalsoreflecttheformationofpublicopinion,publicopinion

ChineseWangTaonewspaperisfrompublicopiniontool

LiangQichao:

themedia-newspapersistheopinionofthemotherofpride

SunZhongshanisthemotherofthefactofpublicopinion,publicopinionisthemotherofthearmy

ThebirthofMaoZedong-thenewsocialsystem,alwaysraiseahueandcry

XuBaohuangsupplynews,onbehalfofpublicopinion,tocreatepublicopinion,knowledge,moralityandadvocatingthebusiness

TheBishopreportthenews,comment,supplyentertainment,advertising

"NewstheorySyllabus"newsreports,thedisseminationofinformation;

Theexpressionofopinion,andguidepublicopinion;

Thesocialservice,theguidanceoflife;

Thedisseminationofknowledge,thepopularizationofeducation;

Provideawholesomeentertainment.

Thehistoryofthedevelopmentofthenewspaper:

Thetransmissionofcommercialinformationnewspaperpartynewspapernewsandopinionfromcommercialnewspapersinmodernpopularnewspapers

Thenewspapercalledthenewspaperandpaperviews

Thefourthsectionofmediacultureandmediaculture

Amediaculturereferstotheculture.Inthesystem,tothemediaasthemainwayofhumansocietyandconstituteasubculturesystem

Culture:

materialculture,systemculture,culturalawareness

Mediaculture:

oralculture,culture,cultureofelectronicprinting

Influenceofdisseminationofnewknowledgeandnewideas,newthings,improvetheaudienceculture,improvethelevelofknowledgeandstructure

Topromotethesocializationofyoungpeople,tomakesocialheritagefromgenerationtogeneration

Shapingthemediafigure,awardedtoindividualsandgroupsonsocialstatusandprestige

Todeterminetheagenda,theformationofpublichotspots,participateinandguidesocialactivities

Thespreadofcommercialculture,topromotethesaleofgoods,topromotethedevelopmentofsocialeconomicactivities

Responsetosocialchange,toacceleratethemodernizationof

Two.Culturenews

Istheconnotationofmediaculturefocusesontheculturemediumofnewsmedia,isoneofthemodernmedia

Itistheextensionofthecultureandcharacteristicsofthemediafocusonculturemedia,cultureisthemainsymbolofnewsnewsworks

ThebeautyofMartinWalker"newspaper"thepowerofanewspaperisanationalcultureinadiary

ThenewssystemtheoryanditscharacteristicsofstrongpoliticalcolorMerrillineachcountry,isitspoliticalandsocialsystemandideologyisconsistent

ThedistinctvaluejudgmentfactorsJostallnewsistrue

Deepphilosophyofjournalisticculturerequiresastrongsenseofmacroandspeculativespirit

Thet