河南省息县第一高级中学学年高一下学期第二.docx

河南省息县第一高级中学学年高一下学期第二.docx

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河南省息县第一高级中学学年高一下学期第二

第Ⅰ卷（选择题）

第二部分阅读理解（共两节，满分40分）

第一节（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。

A

BayfieldShoppingCoupons（赠券）

1.SixHoursFreeParking

Ifyouspend$100ormoreinourstoresyouwillreceivesixhoursoffreeparking.Whenyouhavespent$100ormore,justtakethiscouponandyourreceipttothecustomerservicedeskonlevel4.Theywillstampyourparkingtickettoallow6hoursoffreeparking.

OfferuntilNovember14.

2.Wina$1,000CDCollection

Winyourchoiceof$1,000worthofCDsfromJBMusicStore.JustbuyanytwoCDsandyournamewillgointothecompetition.Selectyourownprizefromourwidevarietyofrock,pop,jazz,andclassicalmusic.

CompetitionendsNovember14.PrizedrawnonNovember21.

Checkstoreformoreinformation.

3.BuyOne,GetOneFree

BuyoneshirtortieatDaniel’sMenswear,andgetanothershirtortieofthesamevaluefree.

Choosefromanyofourdressshirtsandwewillgiveyouanotheroneatnocost.

Hurry!

OfferendsNovember14.Offerlimitedtoonepercustomer.

4.10%Off

PresentthiscouponatTheBookStoretogeta10%discountonanybooksyoubuy.

Wehavelotsofbookstochoosefrom,includingchildren’sbooks,novels,travelguides,andscienceworks.Youaresuretofindsomethingthatyouwillenjoy.ShopnowforChristmas.Wehaveplentyoftoysasgiftsforyouandavoidtherush.

OfferhereuntilNovember14.

5.Half-priceMovieTickets

Buyanyfull-pricemovieticketonTuesdaysorWednesdays,andyoucanbuyasecondticketsforafriendforonlyhalfprice.Thelatestmoviesarehere,showinginoneofourfivetheatersatBayfieldShoppingCenter.

OffergoodthroughDecember1.Limitonepercustomer.

6.FreeSoftDrink

Buyanymealforatleast$6atMike’sCafé,andreceiveafreesoftdrink.WeservethebestfastfoodintheShoppingCenter.Comeinandtryourdeliciousmealsandourexcellentservice.

Youwon’tbedisappointed!

FreesoftdrinkofferendsNovember14.

21.Whataretheseadsfor?

A.FoodyoucanorderfordeliveryB.Placestogoonvacation

C.ThingsonsaleinabigstoreD.Specialoffersatashoppingcenter

22.Whichofthefollowingistrueaccordingtotheads?

A.Spending$50means3hoursoffreeparking

B.Onepersoncanbuy4ticketsforthepriceofthree

C.AfterbuyingtwoCDs,youcangetanothertwoCDsforfree

D.AtMike’sCafé,peoplecangetafreedrinkafterspending$6

23.Wecanknowfromthispassage.

A.therearemorethanonetheaterinthecenter

B.ifyoubuyabookthere,youmaypaylessthanhalftheprice

C.youmaygetafreeoneifyoubuyashirt,oratie,orapairofshoes

D.youwon’tenjoythewonderfulserviceatMike’sCafé

B

OurplanwastodriveintoCambridge,catchthe7:

34traintoLiverpoolStreetStation,thentoseparateandmeetagainforlunch.WeshouldhavearrivedatLiverpoolat9:

19,butduetoatypicalLondonfog,thetrainhadtomovealongsoslowlythatitwasnotuntil10:

30thatitgotthere.Inspiteofourlatearrival,Joan,mywife’ssister,decidedthatshewouldgotoseetheCrownJewelsintheTowerofLondonwhilewewentshopping.Itwasonlyafterhersisterhaddisappearedintothefogthatmywiferealizedthatwehadn’tmadeclearwhereweshouldmeetforlunch.SinceIhadourthreeticketsfortheconcertinmypocket,thiswasindeedaproblem.ThereseemedtobenothingwecoulddootherthantakingataxitotheTowerofLondon,andtrytofindherthere.Needlesstosay,whatwedidwasnothingbutfruitless.

Itwasthenoneo’clock,andtheconcertbeganat2:

30.“Perhapsshewillthinkofwaitingoutsidetheconcerthall,”suggestedmywifehopefully.Bythistimethefogwassothickthatroadtraffichadtostop,andtheonlywaytogettherewasbyundergroundrailway.Handinhandwefeltourwayalongtheroadtowherewethoughttheneareststationshouldbe.Anhourlaterwewerestilltryingtofindit.JustasIwasabouttolosemytempercompletelywhenwemetablindmantappinghiswayconfidentlythroughthefog.WithhishelpwefoundTowerHilltubestationjustfiftyyardsdowntheroad.

Bynowitwasfartoolateeventotrytogettotheconcerthallbeforetheperformancebeganat2:

30,sowedecidedtoreturntoCambridge.Ittooksevenlonghoursinsteadoftheusualtwotomakethatjourney.Norwereweabletogetanyfoodanddrinkonthetrain.Tiredandhungry,wefinallyreachedhomeatten,openingthedoortothesoundofthetelephonebell.ItwasJoan;shehadseentheCrownJewels,hadmanagedtogetanotherticketforconcert,andhadhadawonderfuldinneratarestaurantnearthehotelwhereshedecidedtostayforthenight.Nowshewasringingtodiscoverwhetherwehadhadanequallysuccessfulday.

24.WhywasJoanseparatedfromhersisterandherbrother-in-law?

A.BecausetheyarrivedlateatLiverpool

B.BecauseJoanhadnotseentheCrownJewels

C.Becausetheyplannedtododifferentthingsbeforenoon

D.Becausehersisterdidn’twanttogototheTowerofLondon

25.Theblindmanofferedhelptothecouplepossiblyby.

A.leadingthewayinperson

B.tappingtheroadconfidently

C.givingthecoupledetaileddirections

D.encouragingthecoupletobepatientandconfident

26.Thereasonwhytheydidn’tallmeetforlunchwasthat.

A.theyfailedtofindtherightundergroundstationinthethickfog

B.theyhadsomedisagreementontheplacewheretheyshouldmeet

C.theycouldn’taffordenoughtimetomeeteachother

D.theyforgottomakenecessaryarrangement

27.It’squiteclearthatforJoanthetriptoLondonhadbeen.

A.quitefruitlessB.verydelightfulC.rathertiringD.extremelybusy

C

HolidayInnsandMcDonald’s,bothsawunmatchedgrowthinthe1960s.Theirgrowthopenedanotherdirectbusinessoperation-franchising（特许经营）.

Theseoperationshavethesamegeneralpattern.Thefranchisor,theparentcompany,firstestablishesasuccessfulretail（零售）business.Asitexpands,itseesaprofitpotentialinofferingotherstherighttoopensimilarbusinessunderitsname.Theparentcompany'smethodsandmeansofidentificationwithconsumersareincludedinthisright.Theparentcompanysuppliesskill,andmaybuildandrentstorestofranchisees.Fortheseadvantagesthefranchiseepaysthefranchisoraconsiderablefee.However,someoftheadvantagesanddisadvantagesaredifferent.

Byextendinga"proven"marketingmethod,aparentcanprofitinseveralways.First,thefranchisee'spurchasepricegivestheparentanimmediatereturnontheplan.Thenthesaleofsuppliestothefranchiseeprovidesacontinuingsourceofprofits.Asnewbusinessesareaddedandthecompany'sreputationspreads,thevalueofthefranchiseincreasesandsalesoffranchisesbecomeeasier.Thesnowballingeffectcanbedramatic.Suchgrowth,too,bringsintoplaytheeconomiesofscale（规模经济）.Regionalornationaladvertisingthatmightbefinanciallyimpossibleforafranchisorwith20franchisescouldbeprofitableforonewith40.

Theparent,then,findsimmediategainsfromtheopportunitytoexpandmarketsonthebasisofreputationalone,withouthavingtoputupcapitalortaketheriskofowningretailstores.Addedtothisadvantageisalessobviousbutmaterialone.Skilled,responsibleretailmanagersarerare.Peoplewhoinvesttheircapitalinfranchises,through,probablycomeclosertotheidealthandopaidmanagers.Infact,thefranchiseeisanindependentstoreoperatorworkingforthefranchisor,butwithoutanindependent'sfreedomtodropsuppliesatwill.Ofcoursethefactory'scostsofsellingsuppliesareless.Butalsocertainlythefranchiseebuyinggoodsthathavehadbroadconsumeracceptancewillnotcasuallychangesupplies,evenwhenthecontractpermits.Ifthehamburgerisnotwhatthecustomerexpected,theymaynotreturn.Havingpaidforthegoodwill,thefranchiseewon'tthoughtlesslydestroyit.

Franchisingmaygiveyoutheideathatasafranchisor,youneedonlyrelaxintherockingchair.Franchising,however,hasproblemstobesolved.

28.Franchisingreferstoabusinessoperationinwhichasuccessfulparentcompany.

A.sellsname-brandgoodstoaprivateretailer

B.rentsprovenideasandtechniquesforinvestment（投资）

C.sellstheright,theguidancetoabusinessunderitsname

D.takesnoadvertisingresponsibilityforindividualinvestors

29.TheadvantagesoffranchisingtotheparentcompanyareallthefollowingEXCEPT.

A.animmediateinvestmentreturn

B.theownershipofadditionalretailstores

C.theprofitfromthesaleofsupplies

D.thepossibilityofprofitableadvertising

30.Thepassagemainlytellsthereader.

A.theadvantagesanddisadvantagesoffranchising

B.thebenefitsoffranchisingtothefranchisor

C.theunmatchedeconomicgrowthinthe1960s

D.theprofitableregionalbusinessoperation

31.Whatwilltheauthorprobablydiscussafterthelastparagraph?

A.Moreadvantagesoffranchising

B.Risksofinvestmentbesidesfranchising

C.Theproblemsbroughtaboutbythefranchisor

D.Negativeaspectsrelatedtofranchising

D

Formorethantwentyyears,scientistshavebeensearchingforsignsoflifeonotherplanets.Mostofthesesearcheshavebeendoneovertheradio.Thehopeisthatsomeoneinouterspacemaybetryingtogetintouchwithus.Scientistsalsohavesentradioandtelevisionmessagesonspaceshipstravelingthroughspace,onthechancethatsomeonemaybereceptivetosuchmessages.

Scientistsareusingpowerfulradiotelescopestolistentosignalsfromabout1,000stars,allwithin100lightyearsofearth.Inaddition,theywillscantheentireskyto"listen"forradiomessagesfrommoredistantstars.Us