商务英语阅读试题.docx

商务英语阅读试题.docx

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商务英语阅读试题

商务英语阅读试题

Part

Multiplechoice（20points）

Completethesentencesbychoosingfromthewordsbeloweachsentence

1.Technicalskillsperformingspecializedtaskswithintheorganization.

a.areassociatedwithb.differfromc.aresimilarto

2.Corporatecultureisthesharedexperiences,stories,beliefs,andnorms.

a.whichcreatesacompany

b.thatcharacterizeacompany

c.whosecompanyhasgot

3.Ifacompanyistogetthemostoutofitsworkers,itmustthoseworkers.

a.developb.selectc.promote

4.Intheory,acompany’sauditorsareappointedindependentlybyitsshareholders,towhomtheyreport.“Whom”represents.

a.auditorsb.accountantsc.shareholders

5.Over-capacityinthecarbusinessleadstoaseriesofjointagreementsandmergersbetween.

a.carcompanies

b.jointsventures

c.capacitylevel

6.FordintendedtoVolvosandhopedtouseVolvo’stechnologytodevelopnewcars.

a.shareb.focusc.distribute

7.TheprinciplesintheOrganizationalChaosModelcanalsobeusedtothecompany’scompetition.

a.introduceb.overcomec.understand

8.Asaseniorstudent,youaresupposedtoknowbetterthanjustuntiltheexaminationtime.

a.fooledaroundb.tofoolaround

c.havingfooledaround

9.TransnationalcompanieswillinChina.

a.continuelocatingb.continuestolocatec.continuetolocate

10.E-businessisabouttransformingbusinessprocessand_______themwithInternettechnologies.

a.integratesb.integratingc.tointegrate

11.OthercompaniesuseWebtechnologyto______businesselectronicallyatthewholesaleorretaillevel.

a.supportb.exchangec.transact

12.Thefundsneededtooperateanenterprisearerefereedtoas.

a.labourb.capitalc.resources

13.Theyalsowanttointegratethesesystems_______therestoftheirbusinessprocess.

a.withb.andc.for

14.Accountingfirmsfrequently_________theirauditclients.

a.buymanagementskillsfrom

b.sellconsultingservicesto

c.provideauditassignmentfor

15.Iwenttobuyanewtieto_______thisbrownsuit.

a.gointob.gowithc.goafter

16.Thesecretaryenteredwithapencilandpaper,and_________everywordthemanagersaid.

a.madeforb.tookupc.tookdown

17.Thefinancingofinternationaltradeismorecomplexthanthatofdomestictrade.‘That’heremeans.

a.financingb.internationaltradec.domestictrade

18.Theprocessofeducation,experience,moreeducation,andtheniscalledacyclicalprocess.

a.lesseducationb.moreexperiencec.educationandexperience

19.Hardly_______theairportwhenhestartedforhisdestination.

a.Ihadreachedb.hadIreachedc.Ireached

20.Theclimberstriedtofindanew______tothetopofthemountain.

a.approachb.routec.entrance

Part

Match（20points）

SectionA

Choosethecorrectwordorwordsfromtheboxtocompletethepassage:

theIndustrialRevolutioncustomers’needs

themarketingconceptproductionandselling

thesellingofgoodsbusinessfocus

Businesspeoplefocusedontheproductionofgoodsfrom21untiltheearlytwentiethcentury,andon22fromthe1920stothe1950s.Marketingreceivedlittleattentionuptothatpoint.After1950,however,businesspeoplerecognizedthattheirenterprisesinvolvednotonly23butalsothesatisfactionof24.Theybegantoimplement25,abusinessphilosophythatinvolvestheentirebusinessorganizationinthedualprocessofsatisfyingcustomerneedsandachievingtheorganization’sgoals.

SectionB

Choosethecorrectwordorwordsfromtheboxtocompletethefollowingsentences

marketingconceptbenefits

moderationdiscount

labourforce

26.Chinaisnowatthestageofdevelopmentofbuildingawell-offsocietyandacceleratingsocialist.

27.Implementationofthebeginsandendswiththeinformationaboutcustomers.

28.Sellingsomethingatareducedpriceiscalledgivinga.

29.Carryingoutthebusinessofsuchahugecompanyrequires.

30.Compensationprogrammesincludewagesandsalaries,incentives,

andforworkers.

Part

Readingcomprehension（40points）

Passage1

Whatmakesmoneyvaluable?

Whyisapieceofpapermarked$10worthmorethanonemarked$1?

Youcouldsaythereisnoreason.It’struethataspecialkindofpaperisusedtomakedollarbills,andtheyarepretty,butthat’snotwhatmakesthemvaluable.Therealreasonmoneyisvaluableisthateveryonebelievesitis.

Ancienteconomieshadnopapermoneyorcoins.Someusedbarter----tradingonethingforanother.Othersusedallkindsofobjectsasmoney.Anyobjectwoulddo,aslongastherewasnotanunlimitedamountofit.Animalsormetalswerepopular,andsoweremanufacturedproductslikejewelryorweapons.WealthinancientGreecewasmeasuredintoolsorcattle.Thiskindofmoneyhadtwopurposes.First,itwasusefulinitself.Toolsandcattlecanbeusedforfarming.Andsecond,itwasawaytosymbolizeandmeasurevalue.Ahouse,forexample,wouldbevaluedatacertainnumberoftoolsorcattle.Thisgreatlysimplifiedtrade.Othersocietiesusedmoneythatwastotallysymbolic.Forinstance,AmericanIndiansusedwampum,whichismadefromseashells.AnduntilrecentlyonthepacificislandofYap,peopleuselargestonediscsasmoney.

Inmostplacesthesetypesofmoneydiedoutbecausemorepracticalformsofmoneywereinvented.Peoplestartedusingpreciousmetals,suchasgoldandsilver,thatwereeasiertocarryaroundthantoolsorstones.Andintheeighteenthcentury,papermoneywasintroduced.Atfirstpeopleweresuspiciousofnewcurrency,buttheycametoacceptitbecausethegovernmentorbankissuingitwouldexchangeanequalamountofgoldforthepaper.A$10billreallywasworth$10forgold.Butnow,peopleareusedtotheideathatthegovernmentdoesn’thavetobackitsmoneywithgold.Everyonebelievesthata$10billisworth$10andthatisgoodenough.Butif,forsomereason,peopleeverlostfaithinpapermoney,tendollarswouldn’tbeworththepaperit’sprintedon.

Questions31-35arebasedonpassage1

31.Accordingtothewritertherealreasonmoneyisvaluableisthateveryonebelieves.

a.moneyisvaluableb.goldisvaluable

c.moneyisgold

32.Thewriterofthisselectionmentionedanimals,metalsandmanufacturedproductslikejewelryorweaponsbecause.

a.theywerevaluable

b.theywereusedasmoneyinancienttimes

c.peoplelikedthem

33.Papermoneywasinvented.

a.totaketheplaceofothertypesofmoney

b.tobereplacedbyothertypesofmoney

c.inthenineteenthcentury

34.Atfirstpeopledidnothavetrustinpapermoneybecause.

a.itwasnotworthmuch

b.thepaperwasnotofgoodquality

c.itlookedlikeanordinarypieceofpaper

35.Peoplecametoacceptpapermoneywhen.

a.thegovernmentbegantoissueit

b.thebankbegantoissueit

c.theycouldexchangeitforthesameamountofgold

Passage2

Manyprivateinstitutionsofhighereducationaroundthecountryareindanger.Notallwillbesaved,andperhapsnotalldeservetobesaved.Therearelow-qualityschoolsjustastherearelow-qualitybusinesses.Wehavenoobligationtosavethemsimplybecausetheyexist.Butmanythrivinginstitutionsthatdeservetocontinuearethreatened.Theyaredoingafinejobeducationally,buttheyarecaughtinafinancialdifficulty,withnowaytoreducerisingcostsorincreaserevenuessignificantly.Raisingtuitiondoesn’tbringinmorerevenue,foreachtimetuitiongoesup,theenrollmentgoesdown,ortheamountthatmustbegivenawayinstudentaidgoesup.Schoolsarebadbusinesses,whetherpublicorprivate,notusuallybecauseofbadmanagementbutbecauseofthenatureoftheenterprise.Theylosemoneyoneverycustomer,andtheycangobankrupteitherfromtoofewstudentsortoomanystudents.Evenaverygoodcollegeisaverybadbusiness.

Itissuchcolleges,thrivingbutthreatened,thatIworryabout.Lowenrollmentisnottheirchiefproblem.Evenwithfullenrollments,theymaygounder.Effortstosavethem,andpreferablytokeepthemprivate,areanationalnecessity.Thereisnobasisforarguingthatprivateschoolsareboundtobebetterthanpublicschools.Thereareabundantexamplestothecontrary.Anyonecannamestateuniversitiesandcollegesthatrankasthefinestinthenationandtheworld.Itisnowinevitablethatpublicinstitutionswillbedominant,andthereforediversityisanationalnecessity.Diversityinthewaywesupportschoolstendstogiveusahealthydiversityintheformsofeducation.Inanimperfectsocietysuchasours,uniformityofeducationthroughoutthenationcouldbedangerous.Inanimperfectsociety,diversityisapositivegood.Eagersupportersofpublichighereducationknowtheimportanceofsustainingprivatehighereducation.

Questions36-40arebasedonpassage2

36.Inthepassage,theauthorappealstothepublictosupport.

a.privatehighereducationingeneral

b.publichighereducationingeneral

c.high-qualityprivateuniversitiesandcolleges

37.Accordingtothepassage,schoolsarebadbusinessesbecauseof.

a.thenatureofschool

b.poorteachers

c.badmanagement

38.Whatdoesthephrase“gounder”（Par.2,sentence3）probablymean?

a.havelowtuition

b.getintodifficulties

c.doabadjobeducationally

39.WhichofthefollowingstatementsisTRUE?

a.Therearemanycasestoindicatethatprivateschoolsaresuperiortopublicschools.

b.Theauthorthinksdiversityofeducationispreferabletouniformityofeducation.

c.Eachtimetuitionisraised,theenrollmentgoesup.

40.Intheauthor’sopinion,thewaythatcansaveprivateschoolsliesin.

a.fullenrollment

b.raisingtuition

c.nationalsu