Unit1 Advertising.docx

Unit1 Advertising.docx

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Unit1Advertising

4模块Unit1Advertising

单元重点归纳：

重点单词

1.________（社会的）2.________（说谎）3.________（目标）4.________（想像）5.________（推荐）6.________（途径）7.________（选择）8.________（分享）9.________（各种各样的）10.________（服务）11._______（设计）12.________（更新）13._______（确定）14._______（便利的）15._______（教育）16._______（公众）17._______（精明的）18._______（顾客）19.________（难忘的）20.________（具有创造性的）21.________（商业广告22.________（媒介）23.________（同学）24.________（搜集）25.________（购买）26.________（评论）27.________（福利）28.________（观众）29.________（全国范围的）30.________（劝导性的）31.________（连续的）32.________（新颖的）33.________（宣传，推广）34.________（独特的）35.________（时髦的）

重点短语

1.beawareof知道，明白，意识到2.playtrickson欺骗，捉弄3.inorderto为了4.beboredwith对……感到厌倦5.appealto迎合，对……有吸引力6.tricksbintodoingsth诱使某人做某事7.besatisfiedwith对……感到满意8.beusedto对……习以为常，习惯于9.fallfor上……的当，受……骗10.dealwith处理，对付11.commitsuicide自杀12.beintendedfor为……而打算13.beconcernedwith对……关心14.getsthacross传达15.beparticularabout对……挑剔16.softdrink软饮料17.dayandnight日日夜夜18.overandoveragain反复地19.holdone’sbreath屏住呼吸20.persuadesbintodoing/todosth说服某人做某事21.atone’sservice听候某人吩咐，为某人服务22.inpublic在公共场所23.curesb.ofadisease治愈某人的病24.beproudof以……感到自豪25.evenif即使26.atalowprice以低价格27.bepopularwith受某人欢迎28.seniorhigh高中29.beofgood/highquality高质量30.beonsale在销售中31.makeanannouncement宣布32.keepawayfrom远离33.Nocomments不加评论，无可奉告34.badbreath口臭35.digitalcamera数码相机36.upto（数量，程度等）达到37.inparticular尤其，特别38.introduce……to……向……作介绍39.followone’sadvice接受某人的建议40.protect……from……保护……免于……41.standfor代表，表示42.encouragesb.todosth.鼓励某人做某事43.inone’sopinion依某人看44.havesth.inmind把……记住45.beresponsiblefor对……负责46.besimilarto和……相似47.agreewithsb.onsth.在某事上同意某人的意见48.aswellas也49.recommendsth.tosb.向某人介绍某物50.travelto到……去旅游51.accordingto根据52.comeupwith提出，拿出53.taketurnstodosth.依次做某事，轮流做某事

重点句型

1．Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.

商业广告是人们付费宣传某种产品或服务的一种广告。

2．PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.

公益广告通常是免费的，其设计目的则是向人们宣传有关身体健康，安全知识或其他任何影响公共事业的内容。

3．Chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.

中国有强硬的法律来保护人们免受说谎广告或那些想让人们相信一些产品或服务的虚假声明广告的欺骗。

4．However,westillmustbeawareofthemethodsusedinadvertisementstotryandsellusthings.

然而，我们还是要了解那些用在广告中向我们推销东西的方法。

5．Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.

即使广告没有说谎，那并不意味着它讲的全是事实。

6．Alloftheseadsaremeanttobehelpful,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.

所有这些广告意在帮助人们，接受他们提出的建议，你总能有所收益。

7．Iftheywanttobecomethemarketleader,thecompanymustensurethattheirproductisofhighquality.

如果他们想成为市场的领头羊，那么该公司就必须保证其产品质量上乘。

8．Thatiswhyweareconsideringrepackagingourchocolatebaraswell.

那就是我们为什么也要考虑重新包装我们的巧克力的原因了。

9．Notalladsplaytricksonusthough.

但是不是所有的广告都耍弄我们的。

10．Theseadsdealwithlargesocialissues.

这些广告谈的都是一些大的社会问题。

11．Inmyopinion,thismayhaveharmfuleffects.

依我看，这可能会产生一些怀的影响。

12．Unlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.

和单一的广告不同，一个广告活动是一个有组织的广告项目，它会用各种广告形式来影响特定的一批观众。

13．Whenyoustartasuccessfuladcampaign,youmusthaveacleargoalandtargetaudienceinmind.

当你筹划一个成功的广告活动时，你心里必须有明确的目标和观众对象。

14．Inordertodetermineyouraudience,youwillneedtodoalittleresearch.

为了确定你的观众对象，你需要做一点研究。

15．Itisextremelyimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.

了解你的观众是非常重要的，这样你才能为合适的人想出合适的广告词。

16．Whatpartsofthisissuewouldtheycareaboutorbeconcernedwith?

他们在乎的或关心的问题的那一些方面？

重点语法

1．直接和间接引语。

2．名词和动词构成形容词的方法：

名词＋y/ly/ic/al/ous/ful构成形容词。

动词＋ed/ing/ive构成形容词。

Vocabulary

一、根据中文完成短语。

1.Don’tgetintouchwithhim.Heisreallyhardto____________（对付）.

2.Theoldman____________（不习惯）livingtogetherwithhissoninthecity,sohewentbacktothecountrysidelater.

3.____________（接受我的建议）,youwillsurelywin.

4.Nobodywill____________（上……的当）thiskindoftrickagainbecauseweallknowthisisnottrue.

5.I____________（明白）myshortcomings.TheonlyproblemishowIcangetridofthemassoonaspossible.

6.Itseemedthattheteacher____________（对……满意）hisanswer,forhisheadwasnoddingwithsatisfactionallthetime.

7.Itisveryimportantandnecessarytowarnpeopleespeciallytheyoungto____________（远离）drugs.

8.Afteralongandheateddiscussion,thegroupfinally____________（达成共识）thenewprogramofpromotingtheirproducts.

9.Thissong____________（受欢迎）middleschoolstudentsnow.

10.Thoughhighinprice,thoseproducts____________（高质量）alwayssellwellinthemarketsfulloffiercecompetition.

11.ThebookonShenzhouⅥis____________（销售中）now.Whynotgoandhavealookthisafternoon?

12.Weshouldbepayspecialattentiontothedevelopmentofthesituation.Weshouldalsotellourfriendstobecarefulofit____________（也）.

13.ThedictionaryIboughttoday____________（相似）theoneyouboughtlastweekbutisofadifferentprice.

14.____________（依我看）,iftakenaccordingtothedirections,thismedicinehasnosideeffecttopeople.

15.Whereveryouareandwheneveritis,weshouldalways____________safety____________（记在心里）.

二、单词拼写。

1.S_____________isbadforyourhealthanditmakesyoucoughallthetime.Whynotgiveitup?

2.Heissos_____________aboythathecanfigureoutwhatwewillreallymeanevenifyoudon’tsayitclearly.

3.Inordertoc_____________hissonoftheterribledisease,theoldwomansoldoutallshehadtocollectmoney.

4.Heissuretobethel_____________person.Wewouldbewillingtobewithhimandfollowhisorder.

5.Lookatthecolorsoftheapartment.Theyaresopleasingtopeople’seyes.Can’tyoubelieveitwascompletelyd_____________bymydaughter?

6.Youcancomeandhaveachatwithmewheneveryoufeelitisc_____________toyou.

7.Ifyouc_____________whathesaidandwhathedidthatday,youcaneasilytellwhetherhewastellingthetruththen.

8.IamgladthatIcamebacktomymotherlandthatveryyearandIamsurethatwasthebestc_____________Imadeinmylife.

9.Heisc_____________andalwayscomesupwithnewideas.

10.Itwasanu_____________experienceandIwillalwayshaveitinmind.

11.Heprovestobeatruefriendofmine.WheneverIamintrouble,heisalwaysthepersona_____________togiveyouahand.

12.Hisnewlypublishedbooksareverywellreceived.Manyr_____________wroteletterstohimaftertheyreadhisbooks.

13.Thiskindofhairstyleisthemostf_____________ofallandmanyyounggirlspreferthisstyle.

14.Heisd_____________toleaveandnobodycanchangehisdecision.

15.Thisdictionaryisjusttheoneher_____________tometheotherdayandIthinkitisquitegoodforamiddleschoolstudent.

三、从A、B、C、D中选择解释句中划线的词或短语。

1.Thiscompanyalwaysprovidesthebestservice.Ifthereisanythingwrongwiththeirproducts,helpwillsooncomewithjustaphonecall.

A.showsB.tellsC.offersD.thinks

2.Youweresupposedtobeherebefore9:

00A.M.,butwhywereyousolate?

A.shouldbeB.neededtobeC.shouldhavebeenD.couldarrive

3.Youshouldbecarefulnottofallforthiskindoflie.

A.beinsideB.tellC.createD.becheatedby

4.ThelecturemadebyprofessorJiangyesterdaydealtwiththemodernproblemsthatseriouslyaffectedpeople’slives.

A.workedoutB.workedonC.cameaboutD.wasabout

5.Thiskindofmedicinecanhelpcureyouofyourseriouscoldinashorttime.

A.treatyoutoB.knowsomethingC.havesomeideaofD.thinkof

6.Sincetheyear1996,numerousPSAshaveappearedaroundChinatohelpeducatepeople.

A.agreatnumberofB.agreatdealof

C.alargeamountofD.asmallquantityof

7.Iamboredwithcontinuousmeaninglessmeetingseverydaywhichaffectmydailyworkseriously.

A.aminterestedinB.showlovetoC.amtiredofD.besatisfiedwith

8.TheboywasextremelyexcitedtodaybecausehewonthefirstprizeintheEnglishspeechcontest.

A.hardlyB.mostC.littleD.nomore

9.Theoldladymissedherlostgrandsonsomuchthatherepeatedhisnameoverandoveragain.

A.byandbyB.soonerorlaterC.alittlebyalittleD.againandagain

10.IdidpoorlyinmyEnglishwriting,somyEnglishteacherrecommendedthatIshoulddomorereadinginmysparetime.

A.orderedB.suggestedC.saidD.insisted

四、选用方框中的词或短语填入下面的句中。

beintendedforplaytricksonbeproudofstandforprotect…from…

encouragesb.todosth.evenifaswellasbepopularwithfeellike

1.HarryPorterisabookthat_____________youngkids.Thatis,smallchildrenalllikereadingit.

2.Theletters“USA”_____________theUnitedStatesofAmerica.

3.Jack_____________hisparentspreferstravelingabroadtostayingathomeduringthecomingsummerholidays.

4.Themovie_____________childrenundertheageoffifteenandmostoftheactorsandactresseswerechosenamongmiddleschoolstudents.

5.You’dbetterwearsun-glasseswhenyougooutbecausetheycanbetter_____________youreyes_____________thestrongsunshine.

6.Don’ttryto_____________me.Iwon’tbelieveanythingyoudoandyousay.

7.Ifsomeonelosesheartinstudies,itisbetterforusto_____________himorher_____________regainhisconfidence.

8._____________youarehisbestfriend,youwon’tbeabletopersuadehimintogivinguphi