中国历史再现与文化体验馆项目可行性研究报告.docx

中国历史再现与文化体验馆项目可行性研究报告.docx

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中国历史再现与文化体验馆项目可行性研究报告

中国历史再现与文化体验馆建设项目可行性研究报告

项目名称：

中国历史再现与文化体验馆建设项目

工作阶段：

可行性研究

项目地点：

重庆市江北区

项目负责：

董诗娜

项目编制：

董诗娜

贾敏

吴苑萌

陈佳

杨柳

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目录·································································2

一、总论·····························································5

（一）项目背景·······················································5

1.项目名称·······················································5

2.项目地点·······················································5

3.项目性质·······················································5

4.项目负责人·····················································5

5.项目组成员·····················································5

6.项目运作方式···················································5

7.报告编制的主要依据·············································5

（二）项目概况·······················································5

1.项目范围·······················································5

2.项目地址·······················································5

3.项目目标·······················································6

4.项目投入总资金和效益···········································6

5.主要经济技术指标···············································6

6.结论···························································6

（三）可行性研究范围·················································7

二、项目背景和发展概况···············································7

（一）项目提出的背景·················································7

1.国家或行业发展概况·············································7

2.项目发起人和发起缘由···········································8

（二）项目发展概况···················································9

（三）投资必要性·····················································9

三、市场分析与建设规模···············································10

（一）全国文化产业市场分析···········································10

（二）市场调查·······················································10

1.拟建项目产出物用途调查·········································10

2.产品现有生产能力调查···········································10

3.替代产品调查···················································10

4.产品价格调查···················································11

5.国外市场调查···················································11

（三）市场预测·······················································11

1.国内市场需求预测···············································11

2.出口可行性分析·················································11

（四）市场推销战略···················································11

1.推销方式·······················································11

2.推销措施·······················································11

3.促销价格制度···················································11

4.产品销售费用预测···············································12

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（五）产品方案和建设规模·············································12

1.产品方案·······················································12

2.建设规模·······················································12

四、环境保护与劳动安全···············································12

（一）环境现状分析···················································12

（二）影响环境的因素分析即采取的措施·································12

1.建设期影响环境的因素分析及采取的措施···························12

2.营业期影响环境的因素分析及采取的措施···························13

（三）环境保护·······················································13

1．保护范围······················································13

2．环境保护目标··················································13

3．环境保护措施··················································13

（四）劳动安全·······················································14

1.设计依据·······················································14

2.消防水源·······················································14

3.消防方案·······················································14

五、组织机构与人力资源配置···········································14

（一）项目组织机构···················································14

（二）人力资源配置···················································15

1.人力资源管理及工作人员素质要求·································15

2.工作人员培训···················································15

3.组织机构图·····················································15

六、项目实施进度安排·················································16

（一）项目实施的各阶段···············································16

1.建立项目实施管理机构···········································16

2.资金筹集安排···················································16

3.技术获得与转让·················································16

4.勘察设计与设备·················································16

5.施工准备·······················································176．施工和生产准备················································177．生产准备······················································178．竣工验收······················································17

（二）项目实施进度横道图·············································17

（三）项目实施费用···················································17

1.建设项目管理费·················································17

2.生产筹备费·····················································17

3.生产职工培训费·················································17

4.办公和生活家具购置费···········································18

5.勘察设计费·····················································18

6.其他应支付的费用···············································18

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七、投资估算与资金筹措···············································18

（一）投资估算的依据·················································18

（二）投资估算表编制说明·············································18

（三）投资估算·······················································18

（四）资金筹措·······················································19

（五）资金使用计划···················································19

（六）贷款偿还计划···················································19

八、财务与敏感性分析·················································19

（一）生产成本和销售收入估算·········································19

1.生产总成本估算·················································19

2.列表表示生产总成本·············································20

（二）财务评价指标的选取·············································21

（三）财务评价基础数据的选取·········································21

（四）经营收入测算···················································21

1.经营收入的估算·················································21

2.营业税金及附加的估算···········································21

（五）经营成本测算···················································21

1.工资福利费·····················································21

2.其他费用估算···················································21

（六）财务盈利能力分析···············································22

1.总投资收益率（ROI）·············································22

2.净现值（NPV）···················································22

3.内部收益率（IRR）···············································22

4.投资回收期（PT）················································22

（七）不确定性分析···················································23

1.盈亏平衡分析···················································23

2.敏感性分析·····················································23

（八）财务分析评价结论···············································23

（九）国民经济评论···················································23

1.分析方法及依据·················································23

2.评价采用的基本参考系数·········································24

3.费用效益识别与估算·············································24

九、社会效益和社会影响分析···········································24

（一）社会影响分析···················································24

（二）社会互适性分析·················································25

（三）项目对国民经济的贡献···········································25

十、可行性研究结论与建议·············································25

（一）结论···························································25

（二）建议···························································26

十一、附件···························································27

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一总论

（一）项目背景

1．项目名称

中国历史再现与文化体验馆建设项目

2．项目地点

重庆市江北区

3．项目性质

文化产业方面的创意开发项目

4．项目负责人

董诗娜

5．项目组成员

贾敏吴苑萌陈佳杨柳

6．项目运作方式

本项目以弘扬中国历史文化为目的，以大事记文化长廊、古代制品展示、真实体验区等为表现形式，采用市场运作模式。

7．报告编制的主要依据

（1）法律法规

《中国人民共和国文物保护法》《中华人民共和国环境保护法》

（2）标准

原国家计委《投资项目可行性研究指南》

国家发改委《建设项目经济评价方法与参数》（第三版）

（3）国家相关条例与资料

国务院《关于加快发展服务业的若干意见》（国发[2007]7号）

文化部《关于支持和促进文化产业发展的若干意见》

文化部《关于鼓励、支持和引导非公有制经济发展文化产业的意见》

（二）项目概况

1．项目范围

本报告是对“中国历史再现与文化体验馆建设项目”进行可行性研究。

就项目的背景、可行性、必要性、市场分析与建设规模、环境保护与劳动安全、组织形式和劳动定员、项目

进度安排、投资估算、资金筹措、财务与敏感性分析等方面进行合理的分析研究，为项目实施提供可靠依据。

2．项目地址

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本项目建设选址在重庆市江北区，占地总面积为100平方米。

3．项目目标

项目建设期限为4个月。

本项目以挖掘、保护、展示、传承、弘扬中国历史文化为发展

理念，集真实性、系统性、独特性、直观性、艺术性、体验性于一体，把中国历史文化分阶

段、分板块、有层次、有重点、有特色地进行展示和体验，让历史与现代重叠，文化性和经

济性交融，从而开发出文化产业的新生点。

4．项目投入总资金和效益

项目规模总投资300万元，资金来源为申请银行贷款300万元。

项目建成后经济效益和

社会效益明显，预计年综合收入可达到180万元，年利润总额120万元，上缴各种税金35.4

万元。

5．主要经济技术指标

①总投资收益率：

21%

②财务净现值FNPV（税前）：

107万元

③投资回收期（税前）：

3.6年

④年均营业收入：

180万元

⑤年平均利润总额：

120万元

6．结论

①文化产业的发展顺应时代的号召。

经历了农业和工业时代，人类在21世纪终于进入知识经济时代。

被誉为21世纪“朝阳”

产业的文化产业，作为一种无烟工业，在经济效益、社会效益和生态效益方面都极具可持续

发展性。

文化产业顺应了时代的要求，发展前景必将一片光明。

放眼全球，世界许多国家越来越重视物质和非物质文化遗产的保护、开发、传承、弘扬，

并且早已投入文化产业发展的潮流中去。

特别是一些发达国家，如美国、日本、韩国等，充

分展示了他们的灵敏嗅觉，已走在发展前沿。

②中国浓厚的文化底蕴是本项目建设的坚实基础。

中国是世界四大文明古国之一。

五千年的悠久历史沉淀了其深厚的文化底蕴。

纵横古今，

博览文理，中国历史文化覆盖范围广，发展程度深，虽然其丰富多样性也导致了其复杂性，

但也正是因为这种复杂性让中国历史文化其极具开发魅力和开发价值。

丰富的文化内涵和文化内容是中国发展文化产业的坚实基础和天然优势。

中华儿女更是

要利用这种优势，抓住时代发展的契机，让中国历史文化走向世界，在国际化道路中开放中

国经济新的增长点。

③国家政策支持和行业前景是本项目可行性研究的基本条件

目前，我国正在大力支持文化产业的发展。

除了形式上的导向和号召，在政策、法律法

规方面也给予了许多实实在在的支持。

比如对文化产业项目的减税、免税政策、低利息贷款

-6-

等等，以及相关知识产权法律法规的完善。

重庆作为中国四个直辖市之一，也是国家发展文化创意产业的重点基地。

2008年重庆

创意产业增加值达240亿元，同比增长近30%，从业人员超过15万人，形成了一定的产业

规模和发展基础。

近几年来重庆又重点打造了17个各具特色的创意产业基地和文化创意集

聚区。

重庆文化创意产业发展前景可谓乐观。

④以展示、体验中国历史文化为主题的人性化设计是本项目可行性研究的重要保证

本项目以中国历史文化为内容，以展示、体验为表现形式，在产品和服务设计上都极具

人性化。

一是顺从了文化产业的人文特性；二是文化与市场经济协调平衡的体现；第三，它

更是一种新的创业视点、营销模式和消费领域的开发。

（三）可行性研究的范围

本项目可行性研究报告主要包括以下几个方面的内容：

1、项目建设背景和发展