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AProposaltoStudytheFeasibilityofApplying
theMobileDiningServicePlatform
Submittedto
MingjieWang
InstructorofBusinessEnglishReading&WritingCourses
ZISU
Preparedby
YingchunDu
DepartmentofBusinessEnglishClass1
ZISU
October19th,2014
InternalCommunication
DATE:
February9,2014
TO:
Dr.MingjieWang
FROM:
YingchunDu
SUBJECT:
FeasibilityStudy–MobileDiningServicePlatform
AuthorizationandBackground
AtourclassonOctober15th,ourgroupdiscussedourresearchtopicanddecidedto
studythefeasibilityofthemobilediningservicebasedonthewidely-useofit.We
havealsomadeasimplelistaboutourresearchandIsubmitthisproposaltogetthe
teacher'sapproval.
AProposaltoStudytheFeasibilityofApplyingtheMobileDiningServicePlatform
Recently,alotofmobilediningserviceplatformappearedontheInternetand
penetratedintoourlife,anditchangedourlifestyletosomeextent.However,wecan
notknowthatifitisfeasibleofusingthemobilediningserviceplatformforlongterm
andwhataretheadvantagesanddisadvantagesofthem,sowedecidedtodoa
researchonit.
StatementoftheProblem
Widelyuseofmobilediningserviceplatformrequireustomakeadeepunderstanding
ofit,soweproposaltostudythefeasibilityofapplyingthemobiledingservice
platformfromtheperspectiveofconsumersandmerchants.
Background
Ourresearchisbasedontherapiddevelopmentofthemobilediningserviceplatform,
likeTaodiandian,andaimedtostudyitsimpactonthebusinessessurrounding
universitiesandstudents'life.
Theoreticalframework
People'sopinionsonthemobilediningserviceplatformaredifferent,somepeople
thinkthatitisnotbelievableandinfeasible,whileotherssaythatitbringalotof
conveniencetotheirlife,andweagreewiththelatter.So,wewillfocusonthe
advantagesofit.
Definitionsofkeyterms
MobileDiningServicePlatform.Amobilediningserviceplatformisdefinedasa
platform,whichchangethecateringserviceintoacommoditysothatbuyersand
sellerscandealdirectly.
Audiences
Consumers:
Consumersarethebeneficiary,andforthemobilediningservice
platform,theconsumersaremainlyuniversitystudents.Throughourresearch,
consumerscanknowwhatisthemobilediningserviceplatformandwhatcanthey
benefitfromit.
Merchants:
Merchantscangetfeedbackfromourresearchandmakemoreprofits.
PurposeoftheStudy
Theobjectiveofthisstudyistostudythefeasibilityofusingthemobiledining
serviceplatformforlongtermandwhataretheadvantagesanddisadvantagesof
them,anditsimpactonthebusinessessurroundinguniversities.
ScopeoftheStudy
Tostudythefeasibilityofapplyingthemobilediningserviceplatform,thefollowing
questionsmustbeanswered:
1.Whatisthemobilediningserviceplatform?
2.Whychoosethemobilediningserviceplatform?
3.Howitinfluenceyourlife?
4.Whatistheadvantagesanddisadvantagesofthemobilediningserviceplatform?
Objectives
Delimitations
Theresearchwillbedelimitatedinthefollowingways:
1.StudyofinfluencebusinessessurroundinguniversitiesinHangzhou.
2.Studyofinfluenceonstudents'lifeinHangzhou.
3.Analysisofmerchantsandconsumers'attitudeandsuggestionsinHangzhou.
Limitations
TheattitudeandsuggestionsofmerchantsandconsumersinHangzhoumaynotadequatelyreflectthewholesociety.However,merchantsandconsumersarethemainusers,soithavecertainrepresentativeness.
DataCollection
Datawillbegatheredfromquestionnaires,andtwodifferentquestionnaireswillbedistributedtoconsumersandmerchants.SecondarydatawillbecollectedfromtheInternetandbeusedtoevaluatetheapplications.Asampleofconsumerswillbesurveyedtoassessconsumerattitudestowardthemobilediningserviceplatform.
DataAnalysis
Logicalanalysisofparticipatingmerchantsandcustomerswillprovidethebasisfordeterminingwhethertheseplatformsarefunctional.Benefitanalysiswillbeusedtodeterminewhethertheplatformisfinanciallyfeasible.Conclusionswillbebasedonthosequalitativeandquantitativefactors.
WorkSchedule
Sincewehaveothercourseswhileworkingonthisproject,Iwillneedapproximatelythreemonthstocompletethestudy.Targetdatesareasfollows:
CompleteSecondaryResearchOctober25
DesignConsumerandMerchantQuestionnaireOctober30
TestandReviseQuestionnaireNovember7
SurveyConsumersandMerchantsandAnalyzeResultsNovember21
IdentifyFeasibilityDecember15
AnalyzeDataDecember22
CompleteReportJanuary10
ResourcesNeeded
Ianticipatespendingapproximately100hoursonthisreport.Mygroupmemberswilluseapproximately80hourstopreparequestionnaires,analyzethedata,editthefinalreportandmakethepresentation.Weonlyneedtousemoneytoprintquestionnaireandthetotalprojectedbudgetis¥20.
Presentationofresults
Wewillpresentourfinding,conclusions,andrecommendationstoyouinaformwrittenreportalongwithanoralsummary.