商业模式-配图及表格-4×10页PPT.ppt

商业模式-配图及表格-4×10页PPT.ppt

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AlexanderOsterwalder,PhD,allphotosfromFlickrunderacreativecommonslicenseauthorsindicatedincommentpageofppt,annexes,annexIbusinessmodeltemplate,VALUEPROPOSITION,COSTSTRUCTURE,CUSTOMERRELATIONSHIP,TARGETCUSTOMER,DISTRIBUTIONCHANNEL,VALUECONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,INFRASTRUCTURE,CUSTOMER,OFFER,FINANCE,abusinessmodeldescribesthevalueanorganizationofferstovariouscustomersandportraysthecapabilitiesandpartnersrequiredforcreating,marketing,anddeliveringthisvalueandrelationshipcapitalwiththegoalofgeneratingprofitableandsustainablerevenuestreams,VALUEPROPOSITION,COSTSTRUCTURE,CUSTOMERRELATIONSHIP,TARGETCUSTOMER,DISTRIBUTIONCHANNEL,VALUECONFIGURATION,CORECAPABILITIES,PARTNERNETWORK,REVENUESTREAMS,givesanoverallviewofacompanysbundleofproductsandservices,portraysthenetworkofcooperativeagreementswithothercompanies,describesthechannelstocommunicateandgetintouchwithcustomers,describesthearrangementofactivitiesandresources,explainstherelationshipsacompanyestablisheswithitscustomers,sumsupthemonetaryconsequencestorunabusinessmodel,describestherevenuestreamsthroughwhichmoneyisearned,describesthecustomersacompanywantstooffervalueto,outlinesthecapabilitiesrequiredtorunacompanysbusinessmodel,INFRASTRUCTURE,CUSTOMER,OFFER,FINANCE,describingacompanysbusinessmodel,VALUEPROPOSITION,valueproposition1valueproposition2,OFFER,describingacompanysoffer,VALUEPROPOSITION,TARGETCUSTOMER,valueproposition1valueproposition2,targetcustomer1targetcustomer2,CUSTOMER,OFFER,describingwhoacompanyoffersvalueto,VALUEPROPOSITION,TARGETCUSTOMER,DISTRIBUTIONCHANNEL,valueproposition1valueproposition2,distributionchannel1distributionchannel2,targetcustomer1targetcustomer2,CUSTOMER,OFFER,describinghowacompanyreachesitscustomers,VALUEPROPOSITION,TARGETCUSTOMER,CUSTOMERRELATIONSHIP,valueproposition1valueproposition2,relationshiptype1relationshiptype2,targetcustomer1targetcustomer2,CUSTOMER,OFFER,describingtherelationshipsacompanybuilds,TARGETCUSTOMER,REVENUESTREAM,revenuestream1revenuestream2,targetcustomer1targetcustomer2,FINANCE,VALUEPROPOSITION,valueproposition1valueproposition2,OFFER,CUSTOMER,describinghowacompanymakesmoney,CORECAPABILITIES,VALUEPROPOSITION,corecapability1corecapability2,valueproposition1valueproposition2,OFFER,INFRASTRUCTURE,describingwhatcapabilitiesarerequired,describingwhatactivitiesarerequired,VALUEPROPOSITION,VALUECONFIGURATION,CORECAPABILITIES,valueproposition1valueproposition2,corecapability1corecapability2,activity1activity2,INFRASTRUCTURE,OFFER,describingthepartnersthatleveragethebusinessmodel,VALUEPROPOSITION,PARTNERNETWORK,CORECAPABILITIES,valueproposition1valueproposition2,corecapability1corecapability2,partner1partner2,INFRASTRUCTURE,OFFER,VALUEPROPOSITION,COSTSTRUCTURE,costaccount1costaccount2,valueproposition1valueproposition2,FINANCE,INFRASTRUCTURE,OFFER,describingthecostsofabusinessmodel,CORECAPABILITIES,corecapability1corecapability2,annexiiother,